Gordon, WI · standard
ZIP Code 54838
Douglas County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,103
- 2/sq mi
- $74,318
- Median income
- $250,000
- Median home value
- 26.7%
- Bachelor's or higher
The verdict
Gordon pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 46%
- household income, US ZIPs
- Top 43%
- home value, US ZIPs
- 2
- people per sq mi
- 94%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54838 against every reporting US ZIP.
ZIP code 54838 is classified by USPS as a standard delivery area and covers roughly 612.8 square miles in Gordon, Douglas County, Wisconsin. The area is home to 1,103 residents, producing a population density of 2 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54838 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54838 sits at $74,318 (5% below the Wisconsin average), while per-capita income is $39,596. The poverty rate stands at 14.2% and the unemployment rate at 1.1%. On housing, the median home value is $250,000 (0% above the state average) with median rent at — per month, and 94.4% of occupied units are owner-occupied, a direct signal of whether 54838 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 26.7% of adults hold a bachelor's degree or higher, the median age is 59.4, and the average commute is 37 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Douglas County, so you can benchmark 54838 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54838
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54838.
- Accommodation and food services
Accommodation and food services
12 establishments
- Construction
Construction
7 establishments
- Health care and social assistance 3
Health care and social assistance
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54838, Gordon, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,103
Population
612.8
Area (sq mi)
2
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54838?
59.4
Median Age
59.1%
Male
40.9%
Female
0.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,318
Median Household Income
-5% vs state
$39,596
Per Capita Income
14.2%
Poverty Rate
1.1%
Unemployment Rate
36.7 min
Mean Commute Time
How ZIP 54838 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$74,318 Top 46% higher than 54% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,637
Total Housing Units
568
Occupied Units
1,069
Vacant Units
2.16
Avg Household Size
Occupancy Type
$250,000
Median Home Value
+0% vs state
1984
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 31 business establishments in ZIP 54838, employing approximately 96 people with a combined annual payroll of $3,162,000.
31
Businesses
96
Employees
$3.2M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 12 | 38.7% |
| Construction | 7 | 22.6% |
| Health care and social assistance | 3 | 9.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54838 vs 54859 →
ZIP 54838 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54873
Solon Springs (54873)
2,799 residents
- 54859
Minong (54859)
1,896 residents
- 54838 1,103
Gordon (54838)
1,103 residents
What this shows Among its immediate neighbors, ZIP 54838 ranks #3 by population — useful context the national average alone can't give.
ZIP 54838 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54873
Solon Springs (54873)
$88,359 median income
- 54838
Gordon (54838)
$74,318 median income
- 54859
Minong (54859)
$55,882 median income
What this shows By household income, ZIP 54838 ranks #2 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Douglas County
Related Areas
Frequently Asked Questions
What county is ZIP code 54838 in? ▼
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What is the median household income in ZIP 54838? ▼
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What is the demographic makeup of ZIP 54838? ▼
How many businesses are in ZIP code 54838? ▼
What are the main industries in ZIP code 54838? ▼
What is the education level in ZIP code 54838? ▼
What is the average commute time in ZIP 54838? ▼
What percentage of residents own vs. rent in ZIP 54838? ▼
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ZIP Code Research Guides
Official Data Resources for Gordon, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.