Gordon, WI · standard
ZIP Code 54838
Douglas County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,103
- 2/sq mi Low-density area
- $74,318
- Median income Near-median income area
- $250,000
- Median home value Near-median home value
- 26.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Gordon pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 46%
- household income, US ZIPs
- Top 43%
- home value, US ZIPs
- 2
- people per sq mi
- 94%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54838 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54838 (Gordon, WI) rose +45.2% from 2023 to 2024.
ZIP code 54838 is a sparsely populated ZIP (a standard USPS delivery area) in Gordon, Douglas County, Wisconsin, home to just 1,103 residents across 612.8 square miles, a density of 2 people per square mile, in the Chicago time zone.
ZIP 54838 lands in the middle-income range, with a median household income of $74,318 (5% below the average Wisconsin ZIP), while per-capita income is $39,596. The poverty rate is 14.2%, with unemployment at 1.1%; those measures add context to the income figure. Median home value is $250,000 (0% above the average Wisconsin ZIP); 94.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 26.7% of adults hold a bachelor's degree or higher, the median age is 59.4, and the average commute is 37 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Douglas County, so 54838 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54838
Top 5 sectors by establishment count in Gordon, WI
Which industries have the most business establishments in ZIP 54838.
- Accommodation and food services
Accommodation and food services
12 establishments
- Construction
Construction
7 establishments
- Health care and social assistance 3
Health care and social assistance
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54838, Gordon, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,103
Population
612.8
Area (sq mi)
2
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54838?
59.4
Median Age
59.1%
Male
40.9%
Female
0.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,318
Median Household Income
-5% vs state ZIP avg
$39,596
Per Capita Income
14.2%
Poverty Rate
1.1%
Unemployment Rate
36.7 min
Mean Commute Time
How ZIP 54838 ranks among Wisconsin ZIPs
Gordon, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,318 48th percentile higher than 48% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,637housing units
1,637
Total Housing Units
568
Occupied Units
1,069
Vacant Units
2.16
Avg Household Size
Occupancy Type
$250,000
Median Home Value
+0% vs state ZIP avg
1984
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 31 business establishments in ZIP 54838, employing approximately 96 people with a combined annual payroll of $3,162,000.
31
Businesses
96
Employees
$3.2M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 12 | 38.7% |
| Construction | 7 | 22.6% |
| Health care and social assistance | 3 | 9.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54838 vs 54859 →
ZIP 54838 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54873
Solon Springs (54873)
2,799 residents
- 54859
Minong (54859)
1,896 residents
- 54838 1,103
Gordon (54838)
1,103 residents
What this shows Among its immediate neighbors, ZIP 54838 ranks #3 by population - useful context the national average alone can't give.
ZIP 54838 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54873
Solon Springs (54873)
$88,359 median income
- 54838
Gordon (54838)
$74,318 median income
- 54859
Minong (54859)
$55,882 median income
What this shows By household income, ZIP 54838 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54838, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,103 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Douglas County
Related Areas
Frequently Asked Questions
What county is ZIP code 54838 in?
ZIP code 54838 (Gordon) is located in Douglas County, Wisconsin. Douglas County contains multiple ZIP codes, see the full list at /counties/douglas-wi.
What is the population of ZIP code 54838?
ZIP code 54838 in Gordon, WI has a population of 1,103 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54838?
The median household income in ZIP 54838 is $74,318, which is 3% below the national average of $76,288.
What is the average home value in ZIP 54838?
The median home value in ZIP 54838 is $250,000, which is 10% below the national average of $278,155.
What is the demographic makeup of ZIP 54838?
The largest racial group in ZIP 54838 is White at 86.8%. Hispanic or Latino residents make up 1.4% of the population.
How many businesses are in ZIP code 54838?
ZIP code 54838 has 31 business establishments employing approximately 96 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54838?
The top industries by establishment count in ZIP 54838 are: Accommodation and food services (12), Construction (7), Health care and social assistance (3). There are 3 industry sectors represented in total.
What is the education level in ZIP code 54838?
In ZIP code 54838, 57.9% of residents aged 25+ have a high school diploma or higher, and 26.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54838?
The mean commute time for workers in ZIP code 54838 is 36.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54838?
In ZIP code 54838, approximately 94.4% of occupied housing units are owner-occupied and 5.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54838?
The poverty rate in ZIP code 54838 is 14.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54838's numbers, next.
- See how ZIP 54838 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Gordon, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.