Luck, WI · standard
ZIP Code 54853
Polk County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,009
- 17/sq mi
- $75,000
- Median income
- $245,100
- Median home value
- 23.9%
- Bachelor's or higher
The verdict
Luck pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 45%
- household income, US ZIPs
- Top 44%
- home value, US ZIPs
- 17
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54853 against every reporting US ZIP.
ZIP code 54853 is classified by USPS as a standard delivery area and covers roughly 241.5 square miles in Luck, Polk County, Wisconsin. The area is home to 4,009 residents, producing a population density of 17 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54853 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54853 sits at $75,000 (4% below the Wisconsin average), while per-capita income is $43,005. The poverty rate stands at 8.8% and the unemployment rate at 3.3%. On housing, the median home value is $245,100 (2% below the state average) with median rent at $850 per month, and 83.6% of occupied units are owner-occupied, a direct signal of whether 54853 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 23.9% of adults hold a bachelor's degree or higher, the median age is 51.3, and the average commute is 31 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Polk County, so you can benchmark 54853 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54853
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54853.
- Construction
Construction
17 establishments
- Retail trade
Retail trade
11 establishments
- Accommodation and food services
Accommodation and food services
10 establishments
- Other services (except public administration)
Other services (except public administration)
10 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54853, Luck, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
4,009
Population
241.5
Area (sq mi)
17
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54853?
51.3
Median Age
49.9%
Male
50.1%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$75,000
Median Household Income
-4% vs state
$43,005
Per Capita Income
8.8%
Poverty Rate
3.3%
Unemployment Rate
30.7 min
Mean Commute Time
How ZIP 54853 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$75,000 Top 45% higher than 55% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,458
Total Housing Units
1,556
Occupied Units
902
Vacant Units
2.21
Avg Household Size
Occupancy Type
$245,100
Median Home Value
-2% vs state
$850
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+0.4%
YoY Change (2024)
265
HPI Index (2000 = 100)
+165%
Total Change Since 2000
Home values in ZIP 54853 have increased 0.4% over the past year (2024). Since 2000, this ZIP has seen +165% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +7.7% | 167 |
| 2021 | +18.4% | 198 |
| 2022 | +12.2% | 222 |
| 2023 | +18.9% | 264 |
| 2024 | +0.4% | 265 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 89 business establishments in ZIP 54853, employing approximately 718 people with a combined annual payroll of $31,797,000.
89
Businesses
718
Employees
$31.8M
Annual Payroll
8
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 17 | 19.1% |
| Retail trade | 11 | 12.4% |
| Accommodation and food services | 10 | 11.2% |
| Other services (except public administration) | 10 | 11.2% |
| Administrative and support and waste management and remediation services | 8 | 9.0% |
| Health care and social assistance | 8 | 9.0% |
| Manufacturing | 6 | 6.7% |
| Finance and insurance | 6 | 6.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54853 vs 54858 →
ZIP 54853 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54853
Luck (54853)
4,009 residents
- 54837
Frederic (54837)
3,778 residents
- 54810
Balsam Lake (54810)
2,512 residents
- 54824
Centuria (54824)
2,271 residents
- 54858 1,518
Milltown (54858)
1,518 residents
What this shows Among its immediate neighbors, ZIP 54853 ranks the most populous — useful context the national average alone can't give.
ZIP 54853 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54853
Luck (54853)
$75,000 median income
- 54837
Frederic (54837)
$71,010 median income
- 54810
Balsam Lake (54810)
$69,917 median income
- 54824
Centuria (54824)
$67,148 median income
- 54858
Milltown (54858)
$53,901 median income
What this shows By household income, ZIP 54853 ranks the highest of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Polk County
Related Areas
Frequently Asked Questions
What county is ZIP code 54853 in? ▼
What is the population of ZIP code 54853? ▼
What is the median household income in ZIP 54853? ▼
What is the average home value in ZIP 54853? ▼
What is the demographic makeup of ZIP 54853? ▼
How many businesses are in ZIP code 54853? ▼
What are the main industries in ZIP code 54853? ▼
How have home values changed in ZIP code 54853? ▼
What is the education level in ZIP code 54853? ▼
What is the average commute time in ZIP 54853? ▼
What percentage of residents own vs. rent in ZIP 54853? ▼
What is the poverty rate in ZIP code 54853? ▼
ZIP Code Research Guides
Official Data Resources for Luck, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.