Rapid City, SD · standard
ZIP Code 57701
Pennington County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 43,462
- 237/sq mi
- $56,461
- Median income
- $251,200
- Median home value
- 28.6%
- Bachelor's or higher
The verdict
Rapid City pairs one of the lowest household incomes in the country with above-median home values, in a low-density, homeowner-dominated area.
- 23th pct
- household income, US ZIPs
- Top 42%
- home value, US ZIPs
- 237
- people per sq mi
- 61%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57701 against every reporting US ZIP.
ZIP code 57701 is a densely settled ZIP (a standard USPS delivery area) in Rapid City, Pennington County, South Dakota, with 43,462 residents across 183.5 square miles, a density of 237 people per square mile, in the Denver time zone.
ZIP 57701 reports a modest median household income of $56,461 (26% below the South Dakota average), while per-capita income is $33,046. 17.8% of residents live below the poverty line, and the unemployment rate reads 3.4%. Median home value sits at $251,200 (31% above the state average), median rent at $961 a month, and owner-occupancy at 60.8%.
Educational attainment sits below the national norm: 28.6% of adults hold a bachelor's degree or higher, the median age is 37.9, and the average commute is 17 minutes. To put 57701 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Pennington County, for a geography-aware comparison.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 57701
Top 5 sectors by establishment count in Rapid City, SD
Which industries have the most business establishments in ZIP 57701.
- Retail trade
Retail trade
360 establishments
- Accommodation and food services
Accommodation and food services
251 establishments
- Health care and social assistance
Health care and social assistance
249 establishments
- Other services (except public administration)
Other services (except public administration)
207 establishments
- Construction
Construction
174 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57701, Rapid City, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
43,462
Population
183.5
Area (sq mi)
237
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 57701?
37.9
Median Age
51.1%
Male
48.9%
Female
2.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$56,461
Median Household Income
-26% vs state
$33,046
Per Capita Income
17.8%
Poverty Rate
3.4%
Unemployment Rate
17.2 min
Mean Commute Time
How ZIP 57701 ranks nationally
Rapid City, SD household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$56,461 23rd percentile higher than 23% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
20,748
Total Housing Units
18,803
Occupied Units
1,945
Vacant Units
2.29
Avg Household Size
Occupancy Type
$251,200
Median Home Value
+31% vs state
$961
Median Rent
1975
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.6%
YoY Change (2024)
310
HPI Index (2000 = 100)
+210%
Total Change Since 2000
Home values in ZIP 57701 have increased 2.6% over the past year (2024). Since 2000, this ZIP has seen +210% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.3% | 206 |
| 2021 | +15.1% | 237 |
| 2022 | +19.8% | 284 |
| 2023 | +6.6% | 303 |
| 2024 | +2.6% | 310 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,957 business establishments in ZIP 57701, employing approximately 30,311 people with a combined annual payroll of $1,447,890,000.
1,957
Businesses
30,311
Employees
$1.4B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 360 | 18.4% |
| Accommodation and food services | 251 | 12.8% |
| Health care and social assistance | 249 | 12.7% |
| Other services (except public administration) | 207 | 10.6% |
| Construction | 174 | 8.9% |
| Professional, scientific, and technical services | 145 | 7.4% |
| Real estate and rental and leasing | 114 | 5.8% |
| Finance and insurance | 108 | 5.5% |
| Administrative and support and waste management and remediation services | 86 | 4.4% |
| Wholesale trade | 57 | 2.9% |
| Transportation and warehousing | 48 | 2.5% |
| Arts, entertainment, and recreation | 46 | 2.4% |
| Manufacturing | 43 | 2.2% |
| Information | 31 | 1.6% |
| Educational services | 20 | 1.0% |
| Management of companies and enterprises | 11 | 0.6% |
| Utilities | 5 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 57701 vs 57706 →
ZIP 57701 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 57701
Rapid City (57701)
43,462 residents
- 57769 3,515
Piedmont (57769)
3,515 residents
- 57706 2,903
Ellsworth Afb (57706)
2,903 residents
What this shows Among its immediate neighbors, ZIP 57701 ranks the most populous - useful context the national average alone can't give.
ZIP 57701 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 57769
Piedmont (57769)
$94,375 median income
- 57706
Ellsworth Afb (57706)
$57,162 median income
- 57701
Rapid City (57701)
$56,461 median income
What this shows By household income, ZIP 57701 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
More ZIP Codes in Pennington County
Related Areas
Frequently Asked Questions
What county is ZIP code 57701 in? ▼
What is the population of ZIP code 57701? ▼
What is the median household income in ZIP 57701? ▼
What is the average home value in ZIP 57701? ▼
What is the demographic makeup of ZIP 57701? ▼
How many businesses are in ZIP code 57701? ▼
What are the main industries in ZIP code 57701? ▼
How have home values changed in ZIP code 57701? ▼
What is the education level in ZIP code 57701? ▼
What is the average commute time in ZIP 57701? ▼
What percentage of residents own vs. rent in ZIP 57701? ▼
What is the poverty rate in ZIP code 57701? ▼
Read our methodology to see how this data is sourced, computed, and verified.