ZIP Code 57701
standardRapid City · Pennington County · South Dakota
ZIP code 57701 in Rapid City, South Dakota has a population of 43,462. The median household income is $56,461, which is 26% below the national average. Median home value is $251,200, 10% below the US average. 28.6% of residents hold a bachelor's degree or higher.
ZIP code 57701 is classified by USPS as a standard delivery area and covers roughly 183.5 square miles in Rapid City, Pennington County, South Dakota. The area is home to 43,462 residents, producing a population density of 237 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 57701 against South Dakota and the nation.
On the economic side, the median household income for ZIP 57701 sits at $56,461 (26% below the South Dakota average), while per-capita income is $33,046. The poverty rate stands at 17.8% and the unemployment rate at 3.4%. On housing, the median home value is $251,200 (31% above the state average) with median rent at $961 per month, and 60.8% of occupied units are owner-occupied — a direct signal of whether 57701 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 28.6% of adults hold a bachelor's degree or higher, the median age is 37.9, and the average commute is 17 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pennington County, so you can benchmark 57701 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data — no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 57701
Top 5 industries — ZIP 57701 (establishments)
Source: U.S. Census Bureau — American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 57701, Rapid City, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
43,462
Population
183.5
Area (sq mi)
237
People / sq mi
Denver
Time Zone
standard
ZIP Type
Demographics
37.9
Median Age
51.1%
Male
48.9%
Female
2.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
Income & Employment
$56,461
Median Household Income
-26% vs state
$33,046
Per Capita Income
17.8%
Poverty Rate
3.4%
Unemployment Rate
17.2 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
Education
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
Housing
20,748
Total Housing Units
18,803
Occupied Units
1,945
Vacant Units
2.29
Avg Household Size
Occupancy Type
$251,200
Median Home Value
+31% vs state
$961
Median Rent
1975
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
Home Value Trends
FHFA House Price Index — annual appreciation data based on repeat sales and appraisals
+2.6%
YoY Change (2024)
310
HPI Index (2000 = 100)
+210%
Total Change Since 2000
Home values in ZIP 57701 have increased 2.6% over the past year (2024). Since 2000, this ZIP has seen +210% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.3% | 206 |
| 2021 | +15.1% | 237 |
| 2022 | +19.8% | 284 |
| 2023 | +6.6% | 303 |
| 2024 | +2.6% | 310 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
Local Business Landscape
Census Bureau data shows 1,957 business establishments in ZIP 57701, employing approximately 30,311 people with a combined annual payroll of $1,447,890,000.
1,957
Businesses
30,311
Employees
$1.4B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 360 | 18.4% |
| Accommodation and food services | 251 | 12.8% |
| Health care and social assistance | 249 | 12.7% |
| Other services (except public administration) | 207 | 10.6% |
| Construction | 174 | 8.9% |
| Professional, scientific, and technical services | 145 | 7.4% |
| Real estate and rental and leasing | 114 | 5.8% |
| Finance and insurance | 108 | 5.5% |
| Administrative and support and waste management and remediation services | 86 | 4.4% |
| Wholesale trade | 57 | 2.9% |
| Transportation and warehousing | 48 | 2.5% |
| Arts, entertainment, and recreation | 46 | 2.4% |
| Manufacturing | 43 | 2.2% |
| Information | 31 | 1.6% |
| Educational services | 20 | 1.0% |
| Management of companies and enterprises | 11 | 0.6% |
| Utilities | 5 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 57701 vs 57706 →
More ZIP Codes in Pennington County
Related Areas
Frequently Asked Questions
What county is ZIP code 57701 in? ▼
What is the population of ZIP code 57701? ▼
What is the median household income in ZIP 57701? ▼
What is the average home value in ZIP 57701? ▼
What is the demographic makeup of ZIP 57701? ▼
How many businesses are in ZIP code 57701? ▼
What are the main industries in ZIP code 57701? ▼
How have home values changed in ZIP code 57701? ▼
What is the education level in ZIP code 57701? ▼
What is the average commute time in ZIP 57701? ▼
What percentage of residents own vs. rent in ZIP 57701? ▼
What is the poverty rate in ZIP code 57701? ▼
ZIP Code Research Guides
Research Rapid City, SD on Other Data Sources
Get the full picture with school ratings, crime data, rent prices, and cost of living from our partner sites.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology — how this data is sourced, computed, and verified.