ZIP Code 57701

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Rapid City · Pennington County · South Dakota

ZIP code 57701 in Rapid City, South Dakota has a population of 43,462. The median household income is $56,461, which is 26% below the national average. Median home value is $251,200, 10% below the US average. 28.6% of residents hold a bachelor's degree or higher.

ZIP code 57701 is classified by USPS as a standard delivery area and covers roughly 183.5 square miles in Rapid City, Pennington County, South Dakota. The area is home to 43,462 residents, producing a population density of 237 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 57701 against South Dakota and the nation.

On the economic side, the median household income for ZIP 57701 sits at $56,461 (26% below the South Dakota average), while per-capita income is $33,046. The poverty rate stands at 17.8% and the unemployment rate at 3.4%. On housing, the median home value is $251,200 (31% above the state average) with median rent at $961 per month, and 60.8% of occupied units are owner-occupied — a direct signal of whether 57701 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 28.6% of adults hold a bachelor's degree or higher, the median age is 37.9, and the average commute is 17 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pennington County, so you can benchmark 57701 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data — no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 57701

Top 5 industries — ZIP 57701 (establishments)

Top 5 industries — ZIP 57701 (establishments) Horizontal bar chart of the top 5 items by value (establishments). Top 5 industries — ZIP 57701 (establishments) Top 5 1. Retail trade 360 2. Accommodation and food services 251 3. Health care and social assistanc 249 4. Other services (except public ad 207 5. Construction 174 Top 5 NAICS sectors by establishment count in ZIP 57701. Source: U.S. Census Bureau ZIP Code Business Patterns (ZBP).

Source: U.S. Census Bureau — American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 57701, Rapid City, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

43,462

Population

183.5

Area (sq mi)

237

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Demographics

37.9

Median Age

51.1%

Male

48.9%

Female

2.6%

Foreign-Born

White 74.3%
African American 1.3%
Asian 1.3%
American Indian or Alaska Native 10.7%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 11.2%
Hispanic or Latino 6.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Income & Employment

$56,461

Median Household Income

-26% vs state

$33,046

Per Capita Income

17.8%

Poverty Rate

3.4%

Unemployment Rate

17.2 min

Mean Commute Time

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Education

High School Graduate or Higher 59.3%
Bachelor's Degree or Higher 28.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Housing

20,748

Total Housing Units

18,803

Occupied Units

1,945

Vacant Units

2.29

Avg Household Size

Occupancy Type

Owner 60.8%
Renter 39.2%

$251,200

Median Home Value

+31% vs state

$961

Median Rent

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

Home Value Trends

FHFA House Price Index — annual appreciation data based on repeat sales and appraisals

+2.6%

YoY Change (2024)

310

HPI Index (2000 = 100)

+210%

Total Change Since 2000

Home values in ZIP 57701 have increased 2.6% over the past year (2024). Since 2000, this ZIP has seen +210% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.3% 206
2021 +15.1% 237
2022 +19.8% 284
2023 +6.6% 303
2024 +2.6% 310

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

Local Business Landscape

Census Bureau data shows 1,957 business establishments in ZIP 57701, employing approximately 30,311 people with a combined annual payroll of $1,447,890,000.

1,957

Businesses

30,311

Employees

$1.4B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 360 18.4%
Accommodation and food services 251 12.8%
Health care and social assistance 249 12.7%
Other services (except public administration) 207 10.6%
Construction 174 8.9%
Professional, scientific, and technical services 145 7.4%
Real estate and rental and leasing 114 5.8%
Finance and insurance 108 5.5%
Administrative and support and waste management and remediation services 86 4.4%
Wholesale trade 57 2.9%
Transportation and warehousing 48 2.5%
Arts, entertainment, and recreation 46 2.4%
Manufacturing 43 2.2%
Information 31 1.6%
Educational services 20 1.0%
Management of companies and enterprises 11 0.6%
Utilities 5 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 57701 vs 57706 →

ZIP Code City Population Distance
57706 Ellsworth Afb, SD 2,903 5.6 mi
57769 Piedmont, SD 3,515 8.8 mi

More ZIP Codes in Pennington County

Related Areas

Frequently Asked Questions

What county is ZIP code 57701 in?
ZIP code 57701 (Rapid City) is located in Pennington County, South Dakota. Pennington County contains multiple ZIP codes — see the full list at /counties/pennington-sd.
What is the population of ZIP code 57701?
ZIP code 57701 in Rapid City, SD has a population of 43,462 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57701?
The median household income in ZIP 57701 is $56,461, which is 26% below the national average of $76,288.
What is the average home value in ZIP 57701?
The median home value in ZIP 57701 is $251,200, which is 10% below the national average of $278,155.
What is the demographic makeup of ZIP 57701?
The largest racial group in ZIP 57701 is White at 74.3%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 57701?
ZIP code 57701 has 1,957 business establishments employing approximately 30,311 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57701?
The top industries by establishment count in ZIP 57701 are: Retail trade (360), Accommodation and food services (251), Health care and social assistance (249). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 57701?
According to the FHFA House Price Index, home values in ZIP 57701 increased by 2.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 210%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 57701?
In ZIP code 57701, 59.3% of residents aged 25+ have a high school diploma or higher, and 28.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 57701?
The mean commute time for workers in ZIP code 57701 is 17.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 57701?
In ZIP code 57701, approximately 60.8% of occupied housing units are owner-occupied and 39.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57701?
The poverty rate in ZIP code 57701 is 17.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

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Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.

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