PlainZIP

Rapid City, SD · standard

ZIP Code 57703

Pennington County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

14,205
43/sq mi
$83,739
Median income
$277,100
Median home value
22.6%
Bachelor's or higher

The verdict

Rapid City pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 34%
household income, US ZIPs
Top 37%
home value, US ZIPs
43
people per sq mi
83%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57703 against every reporting US ZIP.

ZIP code 57703 is a mid-sized community (a standard USPS delivery area) in Rapid City, Pennington County, South Dakota, home to 14,205 residents across 332.7 square miles, a density of 43 people per square mile, in the Denver time zone.

ZIP 57703 lands in the middle-income range, with a median household income of $83,739 (9% above the South Dakota average), while per-capita income is $39,560. The poverty rate stands at 7.4% and the unemployment rate at 3.0%. Housing costs here run $277,100 for a typical home value (44% above the state average), with rent averaging $1,385 a month; 82.6% of homes are owner-occupied.

Educational attainment sits below the national norm: 22.6% of adults hold a bachelor's degree or higher, the median age is 38.4, and the average commute is 20 minutes. Use the benchmarks above to see where 57703 sits relative to South Dakota and the national baseline rather than viewing the numbers in isolation.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 57703

Top 5 sectors by establishment count in Rapid City, SD

Which industries have the most business establishments in ZIP 57703.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57703, Rapid City, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

14,205

Population

332.7

Area (sq mi)

43

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 57703?

38.4

Median Age

52.2%

Male

47.8%

Female

2.9%

Foreign-Born

White 76.7%
African American 1.2%
Asian 2.5%
American Indian or Alaska Native 5.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.4%
Hispanic or Latino 6.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$83,739

Median Household Income

+9% vs state

$39,560

Per Capita Income

7.4%

Poverty Rate

3.0%

Unemployment Rate

19.9 min

Mean Commute Time

How ZIP 57703 ranks nationally

Rapid City, SD household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$83,739 Top 34% higher than 66% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 52.8%
Bachelor's Degree or Higher 22.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,770

Total Housing Units

7,166

Occupied Units

604

Vacant Units

2.46

Avg Household Size

Occupancy Type

Owner 82.6%
Renter 17.4%

$277,100

Median Home Value

+44% vs state

$1,385

Median Rent

1999

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.9%

YoY Change (2024)

305

HPI Index (2000 = 100)

+205%

Total Change Since 2000

Home values in ZIP 57703 have increased 4.9% over the past year (2024). Since 2000, this ZIP has seen +205% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.0% 200
2021 +15.2% 230
2022 +19.9% 276
2023 +5.5% 291
2024 +4.9% 305

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 401 business establishments in ZIP 57703, employing approximately 5,274 people with a combined annual payroll of $254,101,000.

401

Businesses

5,274

Employees

$254.1M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Construction 96 23.9%
Other services (except public administration) 50 12.5%
Retail trade 40 10.0%
Wholesale trade 30 7.5%
Transportation and warehousing 27 6.7%
Administrative and support and waste management and remediation services 22 5.5%
Health care and social assistance 22 5.5%
Professional, scientific, and technical services 20 5.0%
Manufacturing 19 4.7%
Finance and insurance 19 4.7%
Accommodation and food services 19 4.7%
Real estate and rental and leasing 17 4.2%
Arts, entertainment, and recreation 8 2.0%
Information 4 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Pennington County

57701 standard
Rapid City, SD
Pop: 43,462
57702 standard
Rapid City, SD
Pop: 32,980
57719 standard
Box Elder, SD
Pop: 6,217
57745 standard
Hill City, SD
Pop: 2,109
57761 standard
New Underwood, SD
Pop: 1,210
57790 standard
Wall, SD
Pop: 1,111

Related Areas

Pennington County Rapid City, SD South Dakota

Frequently Asked Questions

What county is ZIP code 57703 in? ▼
ZIP code 57703 (Rapid City) is located in Pennington County, South Dakota. Pennington County contains multiple ZIP codes, see the full list at /counties/pennington-sd.
What is the population of ZIP code 57703? ▼
ZIP code 57703 in Rapid City, SD has a population of 14,205 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57703? ▼
The median household income in ZIP 57703 is $83,739, which is 10% above the national average of $76,288.
What is the average home value in ZIP 57703? ▼
The median home value in ZIP 57703 is $277,100, which is 0% below the national average of $278,155.
What is the demographic makeup of ZIP 57703? ▼
The largest racial group in ZIP 57703 is White at 76.7%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 57703? ▼
ZIP code 57703 has 401 business establishments employing approximately 5,274 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57703? ▼
The top industries by establishment count in ZIP 57703 are: Construction (96), Other services (except public administration) (50), Retail trade (40). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 57703? ▼
According to the FHFA House Price Index, home values in ZIP 57703 increased by 4.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 205%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 57703? ▼
In ZIP code 57703, 52.8% of residents aged 25+ have a high school diploma or higher, and 22.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 57703? ▼
The mean commute time for workers in ZIP code 57703 is 19.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 57703? ▼
In ZIP code 57703, approximately 82.6% of occupied housing units are owner-occupied and 17.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57703? ▼
The poverty rate in ZIP code 57703 is 7.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.