PlainZIP

Bloomington, IL · standard

ZIP Code 61704

McLean County, Illinois - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

35,981
753/sq mi
$95,027
Median income
$248,100
Median home value
57.1%
Bachelor's or higher

The verdict

Bloomington pairs an upper-quartile household income with above-median home values, in a low-density, homeowner-dominated area.

Top 23%
household income, US ZIPs
Top 43%
home value, US ZIPs
753
people per sq mi
67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 61704 against every reporting US ZIP.

ZIP code 61704 is a densely settled ZIP (a standard USPS delivery area) in Bloomington, McLean County, Illinois, with 35,981 residents across 47.8 square miles, a density of 753 people per square mile, in the Chicago time zone.

ZIP 61704 lands in the middle-income range, with a median household income of $95,027 (19% above the Illinois average), while per-capita income is $52,675. Local economic indicators show a 6.2% poverty rate alongside 2.4% unemployment. The typical home here is valued at $248,100 (29% above the state average); renters pay a median of $1,147 monthly, and 66.8% of units are owner-occupied.

This is a highly-educated ZIP: 57.1% of adults hold a bachelor's degree or higher, the median age is 37.1, and the average commute is 17 minutes. Beyond these figures, 8 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing McLean County, letting you compare 61704 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 61704

Top 5 sectors by establishment count in Bloomington, IL

Which industries have the most business establishments in ZIP 61704.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 61704, Bloomington, IL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

35,981

Population

47.8

Area (sq mi)

753

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 61704?

37.1

Median Age

49.5%

Male

50.5%

Female

15.1%

Foreign-Born

White 70.0%
African American 7.3%
Asian 14.5%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 5.2%
Hispanic or Latino 5.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$95,027

Median Household Income

+19% vs state

$52,675

Per Capita Income

6.2%

Poverty Rate

2.4%

Unemployment Rate

16.8 min

Mean Commute Time

How ZIP 61704 ranks nationally

Bloomington, IL household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$95,027 Top 23% higher than 77% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 72.7%
Bachelor's Degree or Higher 57.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

16,696

Total Housing Units

15,839

Occupied Units

857

Vacant Units

2.35

Avg Household Size

Occupancy Type

Owner 66.8%
Renter 33.2%

$248,100

Median Home Value

+29% vs state

$1,147

Median Rent

1993

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.1%

YoY Change (2024)

179

HPI Index (2000 = 100)

+79%

Total Change Since 2000

Home values in ZIP 61704 have increased 4.1% over the past year (2024). Since 2000, this ZIP has seen +79% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.1% 120
2021 +10.3% 133
2022 +17.7% 156
2023 +10.2% 172
2024 +4.1% 179

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 949 business establishments in ZIP 61704, employing approximately 14,698 people with a combined annual payroll of $691,714,000.

949

Businesses

14,698

Employees

$691.7M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 128 13.5%
Retail trade 123 13.0%
Other services (except public administration) 96 10.1%
Accommodation and food services 95 10.0%
Finance and insurance 92 9.7%
Professional, scientific, and technical services 91 9.6%
Administrative and support and waste management and remediation services 68 7.2%
Construction 63 6.6%
Wholesale trade 47 5.0%
Real estate and rental and leasing 45 4.7%
Arts, entertainment, and recreation 25 2.6%
Transportation and warehousing 22 2.3%
Manufacturing 17 1.8%
Information 15 1.6%
Educational services 13 1.4%
Management of companies and enterprises 3 0.3%
Industries not classified 3 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 61704 vs 61701 →

ZIP 61704 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 61704 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 61704 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 61704 ranks #6 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
61701 Bloomington, IL 36,105 2.6 mi
61705 Bloomington, IL 12,263 3.2 mi
61761 Normal, IL 52,879 4.2 mi
61736 Downs, IL 1,808 7.3 mi
61776 Towanda, IL 1,409 7.9 mi
61745 Heyworth, IL 4,408 10.4 mi
61748 Hudson, IL 2,782 10.4 mi
61772 Shirley, IL 351 8.9 mi

More ZIP Codes in McLean County

61761 standard
Normal, IL
Pop: 52,879
61701 standard
Bloomington, IL
Pop: 36,105
61705 standard
Bloomington, IL
Pop: 12,263
61745 standard
Heyworth, IL
Pop: 4,408
61752 standard
Le Roy, IL
Pop: 4,339
61753 standard
Lexington, IL
Pop: 3,012

Related Areas

McLean County Bloomington, IL Illinois

Frequently Asked Questions

What county is ZIP code 61704 in? ▼
ZIP code 61704 (Bloomington) is located in McLean County, Illinois. McLean County contains multiple ZIP codes, see the full list at /counties/mclean-il.
What is the population of ZIP code 61704? ▼
ZIP code 61704 in Bloomington, IL has a population of 35,981 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 61704? ▼
The median household income in ZIP 61704 is $95,027, which is 25% above the national average of $76,288.
What is the average home value in ZIP 61704? ▼
The median home value in ZIP 61704 is $248,100, which is 11% below the national average of $278,155.
What is the demographic makeup of ZIP 61704? ▼
The largest racial group in ZIP 61704 is White at 70.0%. Hispanic or Latino residents make up 5.6% of the population.
How many businesses are in ZIP code 61704? ▼
ZIP code 61704 has 949 business establishments employing approximately 14,698 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 61704? ▼
The top industries by establishment count in ZIP 61704 are: Health care and social assistance (128), Retail trade (123), Other services (except public administration) (96). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 61704? ▼
According to the FHFA House Price Index, home values in ZIP 61704 increased by 4.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 79%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 61704? ▼
In ZIP code 61704, 72.7% of residents aged 25+ have a high school diploma or higher, and 57.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 61704? ▼
The mean commute time for workers in ZIP code 61704 is 16.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 61704? ▼
In ZIP code 61704, approximately 66.8% of occupied housing units are owner-occupied and 33.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 61704? ▼
The poverty rate in ZIP code 61704 is 6.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.