Bloomington, IL · standard
ZIP Code 61704
McLean County, Illinois - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 35,981
- 753/sq mi High-density area
- $95,027
- Median income Above-median income area
- $248,100
- Median home value Near-median home value
- 57.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Bloomington pairs an upper-quartile household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 23%
- household income, US ZIPs
- Top 43%
- home value, US ZIPs
- 753
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 61704 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 61704 (Bloomington, IL) rose +4.1% from 2023 to 2024. The all-transactions index moved from 171.9 in 2023 to 178.9 in 2024 (2000 = 100).
ZIP code 61704 is a densely settled ZIP (a standard USPS delivery area) in Bloomington, McLean County, Illinois, with 35,981 residents across 47.8 square miles, a density of 753 people per square mile, in the Chicago time zone.
ZIP 61704 lands in the middle-income range, with a median household income of $95,027 (19% above the average Illinois ZIP), while per-capita income is $52,675. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.2% and unemployment is 2.4%. Housing is both higher-cost and owner-heavy: median home value is $248,100 (29% above the average Illinois ZIP), while 66.8% of occupied homes are owner-occupied and median rent is $1,147.
This is a highly-educated ZIP: 57.1% of adults hold a bachelor's degree or higher, the median age is 37.1, and the average commute is 17 minutes. The page also surfaces 8 ZIP codes within roughly 10 miles and 6 more in McLean County, so 61704 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 61704
Top 5 sectors by establishment count in Bloomington, IL
Which industries have the most business establishments in ZIP 61704.
- Health care and social assistance
Health care and social assistance
128 establishments
- Retail trade
Retail trade
123 establishments
- Other services (except public administration)
Other services (except public administration)
96 establishments
- Accommodation and food services
Accommodation and food services
95 establishments
- Finance and insurance
Finance and insurance
92 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 61704, Bloomington, IL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
35,981
Population
47.8
Area (sq mi)
753
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 61704?
37.1
Median Age
49.5%
Male
50.5%
Female
15.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$95,027
Median Household Income
+19% vs state ZIP avg
$52,675
Per Capita Income
6.2%
Poverty Rate
2.4%
Unemployment Rate
16.8 min
Mean Commute Time
How ZIP 61704 ranks nationally
Bloomington, IL household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$95,027 Top 23% higher than 77% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
16,696housing units
16,696
Total Housing Units
15,839
Occupied Units
857
Vacant Units
2.35
Avg Household Size
Occupancy Type
$248,100
Median Home Value
+29% vs state ZIP avg
$1,147
Median Rent
1993
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.1%
YoY Change (2024)
179
HPI Index (2000 = 100)
+79%
Total Change Since 2000
Home values in ZIP 61704 have increased 4.1% over the past year (2024). Since 2000, this ZIP has seen +79% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.1% | 120 |
| 2021 | +10.3% | 133 |
| 2022 | +17.7% | 156 |
| 2023 | +10.2% | 172 |
| 2024 | +4.1% | 179 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 949 business establishments in ZIP 61704, employing approximately 14,698 people with a combined annual payroll of $691,714,000.
949
Businesses
14,698
Employees
$691.7M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 128 | 13.5% |
| Retail trade | 123 | 13.0% |
| Other services (except public administration) | 96 | 10.1% |
| Accommodation and food services | 95 | 10.0% |
| Finance and insurance | 92 | 9.7% |
| Professional, scientific, and technical services | 91 | 9.6% |
| Administrative and support and waste management and remediation services | 68 | 7.2% |
| Construction | 63 | 6.6% |
| Wholesale trade | 47 | 5.0% |
| Real estate and rental and leasing | 45 | 4.7% |
| Arts, entertainment, and recreation | 25 | 2.6% |
| Transportation and warehousing | 22 | 2.3% |
| Manufacturing | 17 | 1.8% |
| Information | 15 | 1.6% |
| Educational services | 13 | 1.4% |
| Management of companies and enterprises | 3 | 0.3% |
| Industries not classified | 3 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 61704 vs 61701 →
ZIP 61704 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 61761
Normal (61761)
52,879 residents
- 61701
Bloomington (61701)
36,105 residents
- 61704
Bloomington (61704)
35,981 residents
- 61705 12,263
Bloomington (61705)
12,263 residents
- 61745 4,408
Heyworth (61745)
4,408 residents
- 61748 2,782
Hudson (61748)
2,782 residents
- 61736 1,808
Downs (61736)
1,808 residents
- 61776 1,409
Towanda (61776)
1,409 residents
- 61772 351
Shirley (61772)
351 residents
What this shows Among its immediate neighbors, ZIP 61704 ranks #3 by population - useful context the national average alone can't give.
ZIP 61704 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 61748
Hudson (61748)
$128,036 median income
- 61705
Bloomington (61705)
$120,547 median income
- 61776
Towanda (61776)
$119,625 median income
- 61736
Downs (61736)
$110,444 median income
- 61745
Heyworth (61745)
$107,835 median income
- 61704
Bloomington (61704)
$95,027 median income
- 61761
Normal (61761)
$65,275 median income
- 61701
Bloomington (61701)
$57,130 median income
What this shows By household income, ZIP 61704 ranks #6 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 61704, both outside IL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (35,981 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in McLean County
Related Areas
Frequently Asked Questions
What county is ZIP code 61704 in?
ZIP code 61704 (Bloomington) is located in McLean County, Illinois. McLean County contains multiple ZIP codes, see the full list at /counties/mclean-il.
What is the population of ZIP code 61704?
ZIP code 61704 in Bloomington, IL has a population of 35,981 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 61704?
The median household income in ZIP 61704 is $95,027, which is 25% above the national average of $76,288.
What is the average home value in ZIP 61704?
The median home value in ZIP 61704 is $248,100, which is 11% below the national average of $278,155.
What is the demographic makeup of ZIP 61704?
The largest racial group in ZIP 61704 is White at 70.0%. Hispanic or Latino residents make up 5.6% of the population.
How many businesses are in ZIP code 61704?
ZIP code 61704 has 949 business establishments employing approximately 14,698 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 61704?
The top industries by establishment count in ZIP 61704 are: Health care and social assistance (128), Retail trade (123), Other services (except public administration) (96). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 61704?
According to the FHFA House Price Index, home values in ZIP 61704 increased by 4.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 79%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 61704?
In ZIP code 61704, 72.7% of residents aged 25+ have a high school diploma or higher, and 57.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 61704?
The mean commute time for workers in ZIP code 61704 is 16.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 61704?
In ZIP code 61704, approximately 66.8% of occupied housing units are owner-occupied and 33.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 61704?
The poverty rate in ZIP code 61704 is 6.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 61704's numbers, next.
- See how ZIP 61704 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Bloomington, IL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.