PlainZIP

Russellville, MO · standard

ZIP Code 65074

Cole County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,061
13/sq mi
$74,464
Median income
$178,800
Median home value
24.7%
Bachelor's or higher

The verdict

Russellville pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 46%
household income, US ZIPs
38th pct
home value, US ZIPs
13
people per sq mi
87%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65074 against every reporting US ZIP.

ZIP code 65074 covers 237.3 square miles in Russellville, Cole County, Missouri (a standard USPS delivery area), with a modest 3,061 residents on file, a density of 13 people per square mile, in the Chicago time zone.

ZIP 65074 lands in the middle-income range, with a median household income of $74,464 (11% above the Missouri average), while per-capita income is $33,591. Local economic indicators show a 2.0% poverty rate alongside 0.6% unemployment. The typical home here is valued at $178,800 (6% below the state average); renters pay a median of $731 monthly, and 87.3% of units are owner-occupied.

Educational attainment sits below the national norm: 24.7% of adults hold a bachelor's degree or higher, the median age is 36.8, and the average commute is 28 minutes. A geography-based comparison follows: 4 ZIP codes within about 10 miles of 65074, plus 6 more within Cole County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 65074

Top 5 sectors by establishment count in Russellville, MO

Which industries have the most business establishments in ZIP 65074.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65074, Russellville, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,061

Population

237.3

Area (sq mi)

13

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 65074?

36.8

Median Age

51.8%

Male

48.2%

Female

0.2%

Foreign-Born

White 91.0%
African American 0.5%
Asian 0.2%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 7.7%
Hispanic or Latino 0.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,464

Median Household Income

+11% vs state

$33,591

Per Capita Income

2.0%

Poverty Rate

0.6%

Unemployment Rate

27.8 min

Mean Commute Time

How ZIP 65074 ranks nationally

Russellville, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$74,464 Top 46% higher than 54% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 67.4%
Bachelor's Degree or Higher 24.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,283

Total Housing Units

1,241

Occupied Units

42

Vacant Units

2.37

Avg Household Size

Occupancy Type

Owner 87.3%
Renter 12.7%

$178,800

Median Home Value

-6% vs state

$731

Median Rent

1982

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+35.4%

YoY Change (2024)

257

HPI Index (2000 = 100)

+157%

Total Change Since 2000

Home values in ZIP 65074 have increased 35.4% over the past year (2024). Since 2000, this ZIP has seen +157% cumulative appreciation.

Year Annual Change HPI Index
2020 -3.5% 147
2021 +17.1% 172
2022 +12.7% 194
2023 -2.0% 190
2024 +35.4% 257

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 53 business establishments in ZIP 65074, employing approximately 170 people with a combined annual payroll of $6,421,000.

53

Businesses

170

Employees

$6.4M

Annual Payroll

7

Industry Sectors

Industry Establishments % of Total
Construction 18 34.0%
Other services (except public administration) 8 15.1%
Retail trade 5 9.4%
Administrative and support and waste management and remediation services 5 9.4%
Manufacturing 4 7.5%
Professional, scientific, and technical services 4 7.5%
Health care and social assistance 3 5.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 65074 vs 65064 →

ZIP 65074 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 65074 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 65074 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 65074 ranks #2 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
65064 Olean, MO 578 4.9 mi
65053 Lohman, MO 1,425 7.1 mi
65018 California, MO 7,714 10.9 mi
65032 Eugene, MO 1,792 10.7 mi

More ZIP Codes in Cole County

65109 standard
Jefferson City, MO
Pop: 38,090
65101 standard
Jefferson City, MO
Pop: 30,587
65023 standard
Centertown, MO
Pop: 1,730
65053 standard
Lohman, MO
Pop: 1,425
65040 standard
Henley, MO
Pop: 1,208
65076 standard
Saint Thomas, MO
Pop: 829

Related Areas

Cole County Russellville, MO Missouri

Frequently Asked Questions

What county is ZIP code 65074 in? ▼
ZIP code 65074 (Russellville) is located in Cole County, Missouri. Cole County contains multiple ZIP codes, see the full list at /counties/cole-mo.
What is the population of ZIP code 65074? ▼
ZIP code 65074 in Russellville, MO has a population of 3,061 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65074? ▼
The median household income in ZIP 65074 is $74,464, which is 2% below the national average of $76,288.
What is the average home value in ZIP 65074? ▼
The median home value in ZIP 65074 is $178,800, which is 36% below the national average of $278,155.
What is the demographic makeup of ZIP 65074? ▼
The largest racial group in ZIP 65074 is White at 91.0%. Hispanic or Latino residents make up 0.2% of the population.
How many businesses are in ZIP code 65074? ▼
ZIP code 65074 has 53 business establishments employing approximately 170 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65074? ▼
The top industries by establishment count in ZIP 65074 are: Construction (18), Other services (except public administration) (8), Retail trade (5). There are 7 industry sectors represented in total.
How have home values changed in ZIP code 65074? ▼
According to the FHFA House Price Index, home values in ZIP 65074 increased by 35.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 157%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 65074? ▼
In ZIP code 65074, 67.4% of residents aged 25+ have a high school diploma or higher, and 24.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65074? ▼
The mean commute time for workers in ZIP code 65074 is 27.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65074? ▼
In ZIP code 65074, approximately 87.3% of occupied housing units are owner-occupied and 12.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65074? ▼
The poverty rate in ZIP code 65074 is 2.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.