Russellville, MO · standard
ZIP Code 65074
Cole County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,061
- 13/sq mi Low-density area
- $74,464
- Median income Near-median income area
- $178,800
- Median home value Near-median home value
- 24.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Russellville pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 46%
- household income, US ZIPs
- 38th pct
- home value, US ZIPs
- 13
- people per sq mi
- 87%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65074 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 65074 (Russellville, MO) rose +35.4% from 2023 to 2024. The all-transactions index moved from 190.0 in 2023 to 257.3 in 2024 (2000 = 100).
ZIP code 65074 covers 237.3 square miles in Russellville, Cole County, Missouri (a standard USPS delivery area), with a modest 3,061 residents on file, a density of 13 people per square mile, in the Chicago time zone.
ZIP 65074 lands in the middle-income range, with a median household income of $74,464 (11% above the average Missouri ZIP), while per-capita income is $33,591. Both reported hardship measures are comparatively low in absolute terms: poverty is 2.0% and unemployment is 0.6%. Median home value is $178,800 (6% below the average Missouri ZIP) and median rent is $731; 87.3% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 24.7% of adults hold a bachelor's degree or higher, the median age is 36.8, and the average commute is 28 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Cole County, so 65074 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 65074
Top 5 sectors by establishment count in Russellville, MO
Which industries have the most business establishments in ZIP 65074.
- Construction
Construction
18 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Retail trade 5
Retail trade
5 establishments
- Administrative and support and waste management and remediation services 5
Administrative and support and waste management and remediation services
5 establishments
- Manufacturing 4
Manufacturing
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65074, Russellville, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,061
Population
237.3
Area (sq mi)
13
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 65074?
36.8
Median Age
51.8%
Male
48.2%
Female
0.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,464
Median Household Income
+11% vs state ZIP avg
$33,591
Per Capita Income
2.0%
Poverty Rate
0.6%
Unemployment Rate
27.8 min
Mean Commute Time
How ZIP 65074 ranks among Missouri ZIPs
Russellville, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,464 Top 29% higher than 71% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,283housing units
1,283
Total Housing Units
1,241
Occupied Units
42
Vacant Units
2.37
Avg Household Size
Occupancy Type
$178,800
Median Home Value
-6% vs state ZIP avg
$731
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+35.4%
YoY Change (2024)
257
HPI Index (2000 = 100)
+157%
Total Change Since 2000
Home values in ZIP 65074 have increased 35.4% over the past year (2024). Since 2000, this ZIP has seen +157% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -3.5% | 147 |
| 2021 | +17.1% | 172 |
| 2022 | +12.7% | 194 |
| 2023 | -2.0% | 190 |
| 2024 | +35.4% | 257 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 53 business establishments in ZIP 65074, employing approximately 170 people with a combined annual payroll of $6,421,000.
53
Businesses
170
Employees
$6.4M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 18 | 34.0% |
| Other services (except public administration) | 8 | 15.1% |
| Retail trade | 5 | 9.4% |
| Administrative and support and waste management and remediation services | 5 | 9.4% |
| Manufacturing | 4 | 7.5% |
| Professional, scientific, and technical services | 4 | 7.5% |
| Health care and social assistance | 3 | 5.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 65074 vs 65064 →
ZIP 65074 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65018
California (65018)
7,714 residents
- 65074 3,061
Russellville (65074)
3,061 residents
- 65032 1,792
Eugene (65032)
1,792 residents
- 65053 1,425
Lohman (65053)
1,425 residents
- 65064 578
Olean (65064)
578 residents
What this shows Among its immediate neighbors, ZIP 65074 ranks #2 by population - useful context the national average alone can't give.
ZIP 65074 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65053
Lohman (65053)
$120,870 median income
- 65074
Russellville (65074)
$74,464 median income
- 65018
California (65018)
$67,800 median income
- 65064
Olean (65064)
$66,667 median income
- 65032
Eugene (65032)
$63,125 median income
What this shows By household income, ZIP 65074 ranks #2 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 65074, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,061 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Cole County
Related Areas
Frequently Asked Questions
What county is ZIP code 65074 in?
ZIP code 65074 (Russellville) is located in Cole County, Missouri. Cole County contains multiple ZIP codes, see the full list at /counties/cole-mo.
What is the population of ZIP code 65074?
ZIP code 65074 in Russellville, MO has a population of 3,061 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65074?
The median household income in ZIP 65074 is $74,464, which is 2% below the national average of $76,288.
What is the average home value in ZIP 65074?
The median home value in ZIP 65074 is $178,800, which is 36% below the national average of $278,155.
What is the demographic makeup of ZIP 65074?
The largest racial group in ZIP 65074 is White at 91.0%. Hispanic or Latino residents make up 0.2% of the population.
How many businesses are in ZIP code 65074?
ZIP code 65074 has 53 business establishments employing approximately 170 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65074?
The top industries by establishment count in ZIP 65074 are: Construction (18), Other services (except public administration) (8), Retail trade (5). There are 7 industry sectors represented in total.
How have home values changed in ZIP code 65074?
According to the FHFA House Price Index, home values in ZIP 65074 increased by 35.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 157%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 65074?
In ZIP code 65074, 67.4% of residents aged 25+ have a high school diploma or higher, and 24.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65074?
The mean commute time for workers in ZIP code 65074 is 27.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65074?
In ZIP code 65074, approximately 87.3% of occupied housing units are owner-occupied and 12.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65074?
The poverty rate in ZIP code 65074 is 2.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 65074's numbers, next.
- See how ZIP 65074 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Russellville, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.