Verona, MO · standard
ZIP Code 65769
Lawrence County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,091
- 14/sq mi Moderate-density area
- $67,829
- Median income Near-median income area
- $171,500
- Median home value Near-median home value
- 13.8%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Verona pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 43rd pct
- household income, US ZIPs
- 35th pct
- home value, US ZIPs
- 14
- people per sq mi
- 89%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65769 against every reporting US ZIP.
ZIP code 65769 covers 220.8 square miles in Verona, Lawrence County, Missouri (a standard USPS delivery area), with a modest 3,091 residents on file, a density of 14 people per square mile, in the Chicago time zone.
ZIP 65769 reports a modest median household income of $67,829 (1% above the average Missouri ZIP), while per-capita income is $27,558. The poverty rate is 19.3%, with unemployment at 3.7%; those measures add context to the income figure. Median home value is $171,500 (10% below the average Missouri ZIP) and median rent is $825; 89.2% of occupied homes are owner-occupied.
Formal educational attainment runs low here: just 13.8% of adults hold a bachelor's degree or higher, the median age is 46.6, and the average commute is 27 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Lawrence County, so 65769 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 65769
Top 5 sectors by establishment count in Verona, MO
Which industries have the most business establishments in ZIP 65769.
- Construction
Construction
6 establishments
- Manufacturing
Manufacturing
4 establishments
- Retail trade
Retail trade
4 establishments
- Other services (except public administration)
Other services (except public administration)
4 establishments
- Transportation and warehousing
Transportation and warehousing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65769, Verona, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,091
Population
220.8
Area (sq mi)
14
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 65769?
46.6
Median Age
45.0%
Male
55.0%
Female
5.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$67,829
Median Household Income
+1% vs state ZIP avg
$27,558
Per Capita Income
19.3%
Poverty Rate
3.7%
Unemployment Rate
26.9 min
Mean Commute Time
How ZIP 65769 ranks among Missouri ZIPs
Verona, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$67,829 Top 39% higher than 61% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,071housing units
1,071
Total Housing Units
965
Occupied Units
106
Vacant Units
2.49
Avg Household Size
Occupancy Type
$171,500
Median Home Value
-10% vs state ZIP avg
$825
Median Rent
1986
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 31 business establishments in ZIP 65769, employing approximately 338 people with a combined annual payroll of $27,511,000.
31
Businesses
338
Employees
$27.5M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 6 | 19.4% |
| Manufacturing | 4 | 12.9% |
| Retail trade | 4 | 12.9% |
| Other services (except public administration) | 4 | 12.9% |
| Transportation and warehousing | 3 | 9.7% |
| Professional, scientific, and technical services | 3 | 9.7% |
| Administrative and support and waste management and remediation services | 3 | 9.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 65769 vs 65708 →
ZIP 65769 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65708
Monett (65708)
12,624 residents
- 65605
Aurora (65605)
12,136 residents
- 65769 3,091
Verona (65769)
3,091 residents
- 65654 159
Freistatt (65654)
159 residents
What this shows Among its immediate neighbors, ZIP 65769 ranks #3 by population - useful context the national average alone can't give.
ZIP 65769 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65769
Verona (65769)
$67,829 median income
- 65708
Monett (65708)
$57,827 median income
- 65605
Aurora (65605)
$53,294 median income
- 65654
Freistatt (65654)
$47,500 median income
What this shows By household income, ZIP 65769 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 65769, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,091 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Lawrence County
Related Areas
Frequently Asked Questions
What county is ZIP code 65769 in?
ZIP code 65769 (Verona) is located in Lawrence County, Missouri. Lawrence County contains multiple ZIP codes, see the full list at /counties/lawrence-mo.
What is the population of ZIP code 65769?
ZIP code 65769 in Verona, MO has a population of 3,091 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65769?
The median household income in ZIP 65769 is $67,829, which is 11% below the national average of $76,288.
What is the average home value in ZIP 65769?
The median home value in ZIP 65769 is $171,500, which is 38% below the national average of $278,155.
What is the demographic makeup of ZIP 65769?
The largest racial group in ZIP 65769 is White at 89.0%. Hispanic or Latino residents make up 11.6% of the population.
How many businesses are in ZIP code 65769?
ZIP code 65769 has 31 business establishments employing approximately 338 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65769?
The top industries by establishment count in ZIP 65769 are: Construction (6), Manufacturing (4), Retail trade (4). There are 7 industry sectors represented in total.
What is the education level in ZIP code 65769?
In ZIP code 65769, 59.2% of residents aged 25+ have a high school diploma or higher, and 13.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65769?
The mean commute time for workers in ZIP code 65769 is 26.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65769?
In ZIP code 65769, approximately 89.2% of occupied housing units are owner-occupied and 10.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65769?
The poverty rate in ZIP code 65769 is 19.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 65769's numbers, next.
- See how ZIP 65769 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Verona, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.