Omaha, NE · standard
ZIP Code 68104
Douglas County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 34,664
- 2,031/sq mi
- $60,549
- Median income
- $168,100
- Median home value
- 29.9%
- Bachelor's or higher
The verdict
Omaha pairs a below-median household income with below-median home values, in a suburban-density, mixed-tenure area.
- 30th pct
- household income, US ZIPs
- 33th pct
- home value, US ZIPs
- 2,031
- people per sq mi
- 58%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68104 against every reporting US ZIP.
ZIP code 68104 is classified by USPS as a standard delivery area and covers roughly 17.1 square miles in Omaha, Douglas County, Nebraska. The area is home to 34,664 residents, producing a population density of 2,031 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68104 against Nebraska and the nation.
On the economic side, the median household income for ZIP 68104 sits at $60,549 (21% below the Nebraska average), while per-capita income is $32,998. The poverty rate stands at 17.3% and the unemployment rate at 6.3%. On housing, the median home value is $168,100 (10% below the state average) with median rent at $1,077 per month, and 57.8% of occupied units are owner-occupied, a direct signal of whether 68104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 29.9% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 20 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Douglas County, so you can benchmark 68104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 68104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 68104.
- Health care and social assistance
Health care and social assistance
95 establishments
- Accommodation and food services
Accommodation and food services
49 establishments
- Construction
Construction
47 establishments
- Other services (except public administration)
Other services (except public administration)
45 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
40 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68104, Omaha, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
34,664
Population
17.1
Area (sq mi)
2,031
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68104?
35.9
Median Age
49.6%
Male
50.4%
Female
13.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$60,549
Median Household Income
-21% vs state
$32,998
Per Capita Income
17.3%
Poverty Rate
6.3%
Unemployment Rate
19.7 min
Mean Commute Time
How ZIP 68104 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$60,549 30th percentile higher than 30% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
16,352
Total Housing Units
15,358
Occupied Units
994
Vacant Units
2.36
Avg Household Size
Occupancy Type
$168,100
Median Home Value
-10% vs state
$1,077
Median Rent
1956
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.7%
YoY Change (2024)
257
HPI Index (2000 = 100)
+157%
Total Change Since 2000
Home values in ZIP 68104 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +157% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.0% | 178 |
| 2021 | +11.7% | 199 |
| 2022 | +14.3% | 227 |
| 2023 | +8.1% | 246 |
| 2024 | +4.7% | 257 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 399 business establishments in ZIP 68104, employing approximately 4,122 people with a combined annual payroll of $160,930,000.
399
Businesses
4,122
Employees
$160.9M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 95 | 23.8% |
| Accommodation and food services | 49 | 12.3% |
| Construction | 47 | 11.8% |
| Other services (except public administration) | 45 | 11.3% |
| Professional, scientific, and technical services | 40 | 10.0% |
| Retail trade | 32 | 8.0% |
| Administrative and support and waste management and remediation services | 26 | 6.5% |
| Finance and insurance | 17 | 4.3% |
| Real estate and rental and leasing | 12 | 3.0% |
| Educational services | 10 | 2.5% |
| Arts, entertainment, and recreation | 10 | 2.5% |
| Transportation and warehousing | 8 | 2.0% |
| Information | 5 | 1.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68104 vs 68132 →
ZIP 68104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68104
Omaha (68104)
34,664 residents
- 68134
Omaha (68134)
28,257 residents
- 68111
Omaha (68111)
23,393 residents
- 68106
Omaha (68106)
19,936 residents
- 68114
Omaha (68114)
16,928 residents
- 68132
Omaha (68132)
14,101 residents
- 68131 12,302
Omaha (68131)
12,302 residents
- 68117 8,032
Omaha (68117)
8,032 residents
- 68152 5,837
Omaha (68152)
5,837 residents
What this shows Among its immediate neighbors, ZIP 68104 ranks the most populous — useful context the national average alone can't give.
ZIP 68104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 51510
Carter Lake (51510)
$85,349 median income
- 68152
Omaha (68152)
$84,958 median income
- 68117
Omaha (68117)
$75,237 median income
- 68106
Omaha (68106)
$69,806 median income
- 68114
Omaha (68114)
$69,469 median income
- 68132
Omaha (68132)
$68,221 median income
- 68134
Omaha (68134)
$66,989 median income
- 68104
Omaha (68104)
$60,549 median income
- 68131
Omaha (68131)
$48,925 median income
What this shows By household income, ZIP 68104 ranks #8 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 68132 | Omaha, NE | 14,101 | 2.1 mi |
| 68111 | Omaha, NE | 23,393 | 1.9 mi |
| 68134 | Omaha, NE | 28,257 | 2.6 mi |
| 68106 | Omaha, NE | 19,936 | 3.9 mi |
| 68131 | Omaha, NE | 12,302 | 2.8 mi |
| 68152 | Omaha, NE | 5,837 | 4.9 mi |
| 68114 | Omaha, NE | 16,928 | 3.4 mi |
| 68178 | Omaha, NE | 1,573 | 3.4 mi |
| 68117 | Omaha, NE | 8,032 | 6.0 mi |
| 51510 | Carter Lake, IA | 3,785 | 4.4 mi |
More ZIP Codes in Douglas County
Related Areas
Frequently Asked Questions
What county is ZIP code 68104 in? ▼
What is the population of ZIP code 68104? ▼
What is the median household income in ZIP 68104? ▼
What is the average home value in ZIP 68104? ▼
What is the demographic makeup of ZIP 68104? ▼
How many businesses are in ZIP code 68104? ▼
What are the main industries in ZIP code 68104? ▼
How have home values changed in ZIP code 68104? ▼
What is the education level in ZIP code 68104? ▼
What is the average commute time in ZIP 68104? ▼
What percentage of residents own vs. rent in ZIP 68104? ▼
What is the poverty rate in ZIP code 68104? ▼
ZIP Code Research Guides
Official Data Resources for Omaha, NE
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.