Omaha, NE · standard
ZIP Code 68104
Douglas County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 34,664
- 2,031/sq mi High-density area
- $60,549
- Median income Below-median income area
- $168,100
- Median home value Near-median home value
- 29.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Omaha pairs a below-median household income with below-median home values, in a suburban-density, mixed-tenure area.
- 30th pct
- household income, US ZIPs
- 33rd pct
- home value, US ZIPs
- 2,031
- people per sq mi
- 58%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68104 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 68104 (Omaha, NE) rose +4.7% from 2023 to 2024. The all-transactions index moved from 245.6 in 2023 to 257.1 in 2024 (2000 = 100).
ZIP code 68104 is a densely settled ZIP (a standard USPS delivery area) in Omaha, Douglas County, Nebraska, with 34,664 residents across 17.1 square miles, a density of 2,031 people per square mile, in the Chicago time zone.
ZIP 68104 reports a modest median household income of $60,549 (21% below the average Nebraska ZIP), while per-capita income is $32,998. The poverty rate is 17.3%, with unemployment at 6.3%; those measures add context to the income figure. Median home value is $168,100 (10% below the average Nebraska ZIP) and median rent is $1,077; 57.8% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 29.9% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 20 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Douglas County, so 68104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68104
Top 5 sectors by establishment count in Omaha, NE
Which industries have the most business establishments in ZIP 68104.
- Health care and social assistance
Health care and social assistance
95 establishments
- Accommodation and food services
Accommodation and food services
49 establishments
- Construction
Construction
47 establishments
- Other services (except public administration)
Other services (except public administration)
45 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
40 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68104, Omaha, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
34,664
Population
17.1
Area (sq mi)
2,031
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68104?
35.9
Median Age
49.6%
Male
50.4%
Female
13.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$60,549
Median Household Income
-21% vs state ZIP avg
$32,998
Per Capita Income
17.3%
Poverty Rate
6.3%
Unemployment Rate
19.7 min
Mean Commute Time
How ZIP 68104 ranks nationally
Omaha, NE household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$60,549 30th percentile higher than 30% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
16,352housing units
16,352
Total Housing Units
15,358
Occupied Units
994
Vacant Units
2.36
Avg Household Size
Occupancy Type
$168,100
Median Home Value
-10% vs state ZIP avg
$1,077
Median Rent
1956
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.7%
YoY Change (2024)
257
HPI Index (2000 = 100)
+157%
Total Change Since 2000
Home values in ZIP 68104 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +157% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.0% | 178 |
| 2021 | +11.7% | 199 |
| 2022 | +14.3% | 227 |
| 2023 | +8.1% | 246 |
| 2024 | +4.7% | 257 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 399 business establishments in ZIP 68104, employing approximately 4,122 people with a combined annual payroll of $160,930,000.
399
Businesses
4,122
Employees
$160.9M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 95 | 23.8% |
| Accommodation and food services | 49 | 12.3% |
| Construction | 47 | 11.8% |
| Other services (except public administration) | 45 | 11.3% |
| Professional, scientific, and technical services | 40 | 10.0% |
| Retail trade | 32 | 8.0% |
| Administrative and support and waste management and remediation services | 26 | 6.5% |
| Finance and insurance | 17 | 4.3% |
| Real estate and rental and leasing | 12 | 3.0% |
| Educational services | 10 | 2.5% |
| Arts, entertainment, and recreation | 10 | 2.5% |
| Transportation and warehousing | 8 | 2.0% |
| Information | 5 | 1.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68104 vs 68132 →
ZIP 68104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68104
Omaha (68104)
34,664 residents
- 68134
Omaha (68134)
28,257 residents
- 68111
Omaha (68111)
23,393 residents
- 68106
Omaha (68106)
19,936 residents
- 68114
Omaha (68114)
16,928 residents
- 68132
Omaha (68132)
14,101 residents
- 68131 12,302
Omaha (68131)
12,302 residents
- 68117 8,032
Omaha (68117)
8,032 residents
- 68152 5,837
Omaha (68152)
5,837 residents
What this shows Among its immediate neighbors, ZIP 68104 ranks the most populous - useful context the national average alone can't give.
ZIP 68104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 51510
Carter Lake (51510)
$85,349 median income
- 68152
Omaha (68152)
$84,958 median income
- 68117
Omaha (68117)
$75,237 median income
- 68106
Omaha (68106)
$69,806 median income
- 68114
Omaha (68114)
$69,469 median income
- 68132
Omaha (68132)
$68,221 median income
- 68134
Omaha (68134)
$66,989 median income
- 68104
Omaha (68104)
$60,549 median income
- 68131
Omaha (68131)
$48,925 median income
What this shows By household income, ZIP 68104 ranks #8 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 68132 | Omaha, NE | 14,101 | 2.1 mi |
| 68111 | Omaha, NE | 23,393 | 1.9 mi |
| 68134 | Omaha, NE | 28,257 | 2.6 mi |
| 68106 | Omaha, NE | 19,936 | 3.9 mi |
| 68131 | Omaha, NE | 12,302 | 2.8 mi |
| 68152 | Omaha, NE | 5,837 | 4.9 mi |
| 68114 | Omaha, NE | 16,928 | 3.4 mi |
| 68178 | Omaha, NE | 1,573 | 3.4 mi |
| 68117 | Omaha, NE | 8,032 | 6.0 mi |
| 51510 | Carter Lake, IA | 3,785 | 4.4 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68104, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (34,664 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Douglas County
Related Areas
Frequently Asked Questions
What county is ZIP code 68104 in?
ZIP code 68104 (Omaha) is located in Douglas County, Nebraska. Douglas County contains multiple ZIP codes, see the full list at /counties/douglas-ne.
What is the population of ZIP code 68104?
ZIP code 68104 in Omaha, NE has a population of 34,664 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68104?
The median household income in ZIP 68104 is $60,549, which is 21% below the national average of $76,288.
What is the average home value in ZIP 68104?
The median home value in ZIP 68104 is $168,100, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 68104?
The largest racial group in ZIP 68104 is White at 49.1%. Hispanic or Latino residents make up 8.0% of the population.
How many businesses are in ZIP code 68104?
ZIP code 68104 has 399 business establishments employing approximately 4,122 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68104?
The top industries by establishment count in ZIP 68104 are: Health care and social assistance (95), Accommodation and food services (49), Construction (47). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 68104?
According to the FHFA House Price Index, home values in ZIP 68104 increased by 4.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 157%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 68104?
In ZIP code 68104, 57.4% of residents aged 25+ have a high school diploma or higher, and 29.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68104?
The mean commute time for workers in ZIP code 68104 is 19.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68104?
In ZIP code 68104, approximately 57.8% of occupied housing units are owner-occupied and 42.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68104?
The poverty rate in ZIP code 68104 is 17.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 68104's numbers, next.
- See how ZIP 68104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.