Omaha, NE · standard

ZIP Code 68104

Douglas County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

34,664
2,031/sq mi
$60,549
Median income
$168,100
Median home value
29.9%
Bachelor's or higher

The verdict

Omaha pairs a below-median household income with below-median home values, in a suburban-density, mixed-tenure area.

30th pct
household income, US ZIPs
33th pct
home value, US ZIPs
2,031
people per sq mi
58%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68104 against every reporting US ZIP.

ZIP code 68104 is classified by USPS as a standard delivery area and covers roughly 17.1 square miles in Omaha, Douglas County, Nebraska. The area is home to 34,664 residents, producing a population density of 2,031 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68104 against Nebraska and the nation.

On the economic side, the median household income for ZIP 68104 sits at $60,549 (21% below the Nebraska average), while per-capita income is $32,998. The poverty rate stands at 17.3% and the unemployment rate at 6.3%. On housing, the median home value is $168,100 (10% below the state average) with median rent at $1,077 per month, and 57.8% of occupied units are owner-occupied, a direct signal of whether 68104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 29.9% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 20 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Douglas County, so you can benchmark 68104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 68104

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 68104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68104, Omaha, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

34,664

Population

17.1

Area (sq mi)

2,031

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68104?

35.9

Median Age

49.6%

Male

50.4%

Female

13.4%

Foreign-Born

White 49.1%
African American 25.4%
Asian 11.6%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 10.6%
Hispanic or Latino 8.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$60,549

Median Household Income

-21% vs state

$32,998

Per Capita Income

17.3%

Poverty Rate

6.3%

Unemployment Rate

19.7 min

Mean Commute Time

How ZIP 68104 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$60,549 30th percentile higher than 30% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.4%
Bachelor's Degree or Higher 29.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

16,352

Total Housing Units

15,358

Occupied Units

994

Vacant Units

2.36

Avg Household Size

Occupancy Type

Owner 57.8%
Renter 42.2%

$168,100

Median Home Value

-10% vs state

$1,077

Median Rent

1956

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.7%

YoY Change (2024)

257

HPI Index (2000 = 100)

+157%

Total Change Since 2000

Home values in ZIP 68104 have increased 4.7% over the past year (2024). Since 2000, this ZIP has seen +157% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.0% 178
2021 +11.7% 199
2022 +14.3% 227
2023 +8.1% 246
2024 +4.7% 257

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 399 business establishments in ZIP 68104, employing approximately 4,122 people with a combined annual payroll of $160,930,000.

399

Businesses

4,122

Employees

$160.9M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 95 23.8%
Accommodation and food services 49 12.3%
Construction 47 11.8%
Other services (except public administration) 45 11.3%
Professional, scientific, and technical services 40 10.0%
Retail trade 32 8.0%
Administrative and support and waste management and remediation services 26 6.5%
Finance and insurance 17 4.3%
Real estate and rental and leasing 12 3.0%
Educational services 10 2.5%
Arts, entertainment, and recreation 10 2.5%
Transportation and warehousing 8 2.0%
Information 5 1.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68104 vs 68132 →

ZIP 68104 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 68104 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 68104 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 68104 ranks #8 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
68132 Omaha, NE 14,101 2.1 mi
68111 Omaha, NE 23,393 1.9 mi
68134 Omaha, NE 28,257 2.6 mi
68106 Omaha, NE 19,936 3.9 mi
68131 Omaha, NE 12,302 2.8 mi
68152 Omaha, NE 5,837 4.9 mi
68114 Omaha, NE 16,928 3.4 mi
68178 Omaha, NE 1,573 3.4 mi
68117 Omaha, NE 8,032 6.0 mi
51510 Carter Lake, IA 3,785 4.4 mi

More ZIP Codes in Douglas County

Frequently Asked Questions

What county is ZIP code 68104 in?
ZIP code 68104 (Omaha) is located in Douglas County, Nebraska. Douglas County contains multiple ZIP codes, see the full list at /counties/douglas-ne.
What is the population of ZIP code 68104?
ZIP code 68104 in Omaha, NE has a population of 34,664 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68104?
The median household income in ZIP 68104 is $60,549, which is 21% below the national average of $76,288.
What is the average home value in ZIP 68104?
The median home value in ZIP 68104 is $168,100, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 68104?
The largest racial group in ZIP 68104 is White at 49.1%. Hispanic or Latino residents make up 8.0% of the population.
How many businesses are in ZIP code 68104?
ZIP code 68104 has 399 business establishments employing approximately 4,122 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68104?
The top industries by establishment count in ZIP 68104 are: Health care and social assistance (95), Accommodation and food services (49), Construction (47). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 68104?
According to the FHFA House Price Index, home values in ZIP 68104 increased by 4.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 157%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 68104?
In ZIP code 68104, 57.4% of residents aged 25+ have a high school diploma or higher, and 29.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68104?
The mean commute time for workers in ZIP code 68104 is 19.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68104?
In ZIP code 68104, approximately 57.8% of occupied housing units are owner-occupied and 42.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68104?
The poverty rate in ZIP code 68104 is 17.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Omaha, NE

Verify and explore additional data for this area using these official government sources.