PlainZIP

Norfolk, NE · standard

ZIP Code 68701

Madison County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

30,670
63/sq mi
$62,633
Median income
$214,500
Median home value
24.7%
Bachelor's or higher

The verdict

Norfolk pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

34th pct
household income, US ZIPs
48th pct
home value, US ZIPs
63
people per sq mi
65%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68701 against every reporting US ZIP.

ZIP code 68701 is classified by USPS as a standard delivery area and covers roughly 490.7 square miles in Norfolk, Madison County, Nebraska. The area is home to 30,670 residents, producing a population density of 63 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68701 against Nebraska and the nation.

On the economic side, the median household income for ZIP 68701 sits at $62,633 (18% below the Nebraska average), while per-capita income is $36,979. The poverty rate stands at 13.1% and the unemployment rate at 2.6%. On housing, the median home value is $214,500 (15% above the state average) with median rent at $886 per month, and 64.5% of occupied units are owner-occupied, a direct signal of whether 68701 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 24.7% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 14 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Madison County, so you can benchmark 68701 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 68701

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 68701.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68701, Norfolk, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

30,670

Population

490.7

Area (sq mi)

63

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68701?

37.6

Median Age

49.6%

Male

50.4%

Female

6.6%

Foreign-Born

White 81.4%
African American 0.9%
Asian 0.8%
American Indian or Alaska Native 1.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 11.1%
Hispanic or Latino 14.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$62,633

Median Household Income

-18% vs state

$36,979

Per Capita Income

13.1%

Poverty Rate

2.6%

Unemployment Rate

13.8 min

Mean Commute Time

How ZIP 68701 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$62,633 34th percentile higher than 34% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.3%
Bachelor's Degree or Higher 24.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

13,926

Total Housing Units

13,112

Occupied Units

814

Vacant Units

2.34

Avg Household Size

Occupancy Type

Owner 64.5%
Renter 35.5%

$214,500

Median Home Value

+15% vs state

$886

Median Rent

1976

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.7%

YoY Change (2024)

257

HPI Index (2000 = 100)

+157%

Total Change Since 2000

Home values in ZIP 68701 have increased 6.7% over the past year (2024). Since 2000, this ZIP has seen +157% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.2% 182
2021 +10.0% 200
2022 +10.0% 219
2023 +9.6% 241
2024 +6.7% 257

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,055 business establishments in ZIP 68701, employing approximately 16,908 people with a combined annual payroll of $841,169,000.

1,055

Businesses

16,908

Employees

$841.2M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 171 16.2%
Health care and social assistance 155 14.7%
Construction 107 10.1%
Other services (except public administration) 97 9.2%
Finance and insurance 88 8.3%
Accommodation and food services 80 7.6%
Professional, scientific, and technical services 66 6.3%
Real estate and rental and leasing 57 5.4%
Transportation and warehousing 53 5.0%
Administrative and support and waste management and remediation services 53 5.0%
Wholesale trade 47 4.5%
Manufacturing 40 3.8%
Information 14 1.3%
Arts, entertainment, and recreation 12 1.1%
Educational services 5 0.5%
Agriculture, forestry, fishing and hunting 3 0.3%
Management of companies and enterprises 3 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68701 vs 68740 →

ZIP Code City Population Distance
68740 Hoskins, NE 892 11.6 mi

More ZIP Codes in Madison County

68748 standard
Madison, NE
Pop: 3,260
68715 standard
Battle Creek, NE
Pop: 1,446
68781 standard
Tilden, NE
Pop: 1,407
68758 standard
Newman Grove, NE
Pop: 1,164
68752 standard
Meadow Grove, NE
Pop: 789

Related Areas

Madison County Norfolk, NE Nebraska

Frequently Asked Questions

What county is ZIP code 68701 in? ▼
ZIP code 68701 (Norfolk) is located in Madison County, Nebraska. Madison County contains multiple ZIP codes, see the full list at /counties/madison-ne.
What is the population of ZIP code 68701? ▼
ZIP code 68701 in Norfolk, NE has a population of 30,670 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68701? ▼
The median household income in ZIP 68701 is $62,633, which is 18% below the national average of $76,288.
What is the average home value in ZIP 68701? ▼
The median home value in ZIP 68701 is $214,500, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 68701? ▼
The largest racial group in ZIP 68701 is White at 81.4%. Hispanic or Latino residents make up 14.3% of the population.
How many businesses are in ZIP code 68701? ▼
ZIP code 68701 has 1,055 business establishments employing approximately 16,908 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68701? ▼
The top industries by establishment count in ZIP 68701 are: Retail trade (171), Health care and social assistance (155), Construction (107). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 68701? ▼
According to the FHFA House Price Index, home values in ZIP 68701 increased by 6.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 157%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 68701? ▼
In ZIP code 68701, 54.3% of residents aged 25+ have a high school diploma or higher, and 24.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 68701? ▼
The mean commute time for workers in ZIP code 68701 is 13.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 68701? ▼
In ZIP code 68701, approximately 64.5% of occupied housing units are owner-occupied and 35.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68701? ▼
The poverty rate in ZIP code 68701 is 13.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Norfolk, NE

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.