Madison, NE · standard
ZIP Code 68748
Madison County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,260
- 7/sq mi Low-density area
- $69,740
- Median income Near-median income area
- $148,800
- Median home value Below-median home value
- 17.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Madison pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 46th pct
- household income, US ZIPs
- 25th pct
- home value, US ZIPs
- 7
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68748 against every reporting US ZIP.
ZIP code 68748 covers 440.5 square miles in Madison, Madison County, Nebraska (a standard USPS delivery area), with a modest 3,260 residents on file, a density of 7 people per square mile, in the Chicago time zone.
ZIP 68748 reports a modest median household income of $69,740 (9% below the average Nebraska ZIP), while per-capita income is $30,147. The poverty rate is 12.4%, with unemployment at 2.9%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $148,800 (20% below the average Nebraska ZIP), and median rent is $962; owner occupancy is 77.6%.
Educational attainment sits below the national norm: 17.5% of adults hold a bachelor's degree or higher, the median age is 37.1, and the average commute is -. The page also surfaces 2 ZIP codes within roughly 10 miles and 5 more in Madison County, so 68748 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 68748
Top 5 sectors by establishment count in Madison, NE
Which industries have the most business establishments in ZIP 68748.
- Construction
Construction
10 establishments
- Accommodation and food services
Accommodation and food services
10 establishments
- Other services (except public administration)
Other services (except public administration)
10 establishments
- Retail trade
Retail trade
9 establishments
- Health care and social assistance
Health care and social assistance
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68748, Madison, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,260
Population
440.5
Area (sq mi)
7
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68748?
37.1
Median Age
49.4%
Male
50.6%
Female
28.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,740
Median Household Income
-9% vs state ZIP avg
$30,147
Per Capita Income
12.4%
Poverty Rate
2.9%
Unemployment Rate
How ZIP 68748 ranks among Nebraska ZIPs
Madison, NE household income vs. every Nebraska ZIP code
Median household income among 556 reporting Nebraska ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$69,740 42nd percentile higher than 42% of 556 Nebraska ZIPs
Each bar is a $20K-wide band; taller bars hold more Nebraska ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,026housing units
1,026
Total Housing Units
915
Occupied Units
111
Vacant Units
2.83
Avg Household Size
Occupancy Type
$148,800
Median Home Value
-20% vs state ZIP avg
$962
Median Rent
1946
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 84 business establishments in ZIP 68748, employing approximately 1,767 people with a combined annual payroll of $107,920,000.
84
Businesses
1,767
Employees
$107.9M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 10 | 11.9% |
| Accommodation and food services | 10 | 11.9% |
| Other services (except public administration) | 10 | 11.9% |
| Retail trade | 9 | 10.7% |
| Health care and social assistance | 8 | 9.5% |
| Transportation and warehousing | 7 | 8.3% |
| Wholesale trade | 6 | 7.1% |
| Finance and insurance | 6 | 7.1% |
| Administrative and support and waste management and remediation services | 6 | 7.1% |
| Manufacturing | 4 | 4.8% |
| Professional, scientific, and technical services | 4 | 4.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68748 vs 68642 →
ZIP 68748 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68748
Madison (68748)
3,260 residents
- 68642
Humphrey (68642)
1,721 residents
- 68715
Battle Creek (68715)
1,446 residents
What this shows Among its immediate neighbors, ZIP 68748 ranks the most populous - useful context the national average alone can't give.
ZIP 68748 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68715
Battle Creek (68715)
$95,714 median income
- 68642
Humphrey (68642)
$93,798 median income
- 68748
Madison (68748)
$69,740 median income
What this shows By household income, ZIP 68748 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 68748, both outside NE so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,260 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Madison County
Related Areas
Frequently Asked Questions
What county is ZIP code 68748 in?
ZIP code 68748 (Madison) is located in Madison County, Nebraska. Madison County contains multiple ZIP codes, see the full list at /counties/madison-ne.
What is the population of ZIP code 68748?
ZIP code 68748 in Madison, NE has a population of 3,260 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68748?
The median household income in ZIP 68748 is $69,740, which is 9% below the national average of $76,288.
What is the average home value in ZIP 68748?
The median home value in ZIP 68748 is $148,800, which is 47% below the national average of $278,155.
What is the demographic makeup of ZIP 68748?
The largest racial group in ZIP 68748 is White at 51.7%. Hispanic or Latino residents make up 43.7% of the population.
How many businesses are in ZIP code 68748?
ZIP code 68748 has 84 business establishments employing approximately 1,767 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68748?
The top industries by establishment count in ZIP 68748 are: Construction (10), Accommodation and food services (10), Other services (except public administration) (10). There are 11 industry sectors represented in total.
What is the education level in ZIP code 68748?
In ZIP code 68748, 46.2% of residents aged 25+ have a high school diploma or higher, and 17.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 68748?
In ZIP code 68748, approximately 77.6% of occupied housing units are owner-occupied and 22.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68748?
The poverty rate in ZIP code 68748 is 12.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 68748's numbers, next.
- See how ZIP 68748 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Madison, NE ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.