PlainZIP

Madison, NE · standard

ZIP Code 68748

Madison County, Nebraska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,260
7/sq mi
$69,740
Median income
$148,800
Median home value
17.5%
Bachelor's or higher

The verdict

Madison pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

46th pct
household income, US ZIPs
25th pct
home value, US ZIPs
7
people per sq mi
78%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68748 against every reporting US ZIP.

ZIP code 68748 covers 440.5 square miles in Madison, Madison County, Nebraska (a standard USPS delivery area), with a modest 3,260 residents on file, a density of 7 people per square mile, in the Chicago time zone.

ZIP 68748 reports a modest median household income of $69,740 (9% below the Nebraska average), while per-capita income is $30,147. The poverty rate stands at 12.4% and the unemployment rate at 2.9%. Median home value sits at $148,800 (20% below the state average), median rent at $962 a month, and owner-occupancy at 77.6%.

Educational attainment sits below the national norm: 17.5% of adults hold a bachelor's degree or higher, the median age is 37.1, and the average commute is -. Beyond these figures, 2 nearby ZIP codes within about 10 miles are surfaced below, along with 5 more sharing Madison County, letting you compare 68748 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 68748

Top 5 sectors by establishment count in Madison, NE

Which industries have the most business establishments in ZIP 68748.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 68748, Madison, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,260

Population

440.5

Area (sq mi)

7

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 68748?

37.1

Median Age

49.4%

Male

50.6%

Female

28.0%

Foreign-Born

White 51.7%
African American 0.3%
Asian 6.4%
American Indian or Alaska Native 4.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 18.2%
Hispanic or Latino 43.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$69,740

Median Household Income

-9% vs state

$30,147

Per Capita Income

12.4%

Poverty Rate

2.9%

Unemployment Rate

How ZIP 68748 ranks nationally

Madison, NE household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$69,740 46th percentile higher than 46% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 46.2%
Bachelor's Degree or Higher 17.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,026

Total Housing Units

915

Occupied Units

111

Vacant Units

2.83

Avg Household Size

Occupancy Type

Owner 77.6%
Renter 22.4%

$148,800

Median Home Value

-20% vs state

$962

Median Rent

1946

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 84 business establishments in ZIP 68748, employing approximately 1,767 people with a combined annual payroll of $107,920,000.

84

Businesses

1,767

Employees

$107.9M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Construction 10 11.9%
Accommodation and food services 10 11.9%
Other services (except public administration) 10 11.9%
Retail trade 9 10.7%
Health care and social assistance 8 9.5%
Transportation and warehousing 7 8.3%
Wholesale trade 6 7.1%
Finance and insurance 6 7.1%
Administrative and support and waste management and remediation services 6 7.1%
Manufacturing 4 4.8%
Professional, scientific, and technical services 4 4.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 68748 vs 68642 →

ZIP 68748 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 68748 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 68748 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 68748 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
68642 Humphrey, NE 1,721 10.7 mi
68715 Battle Creek, NE 1,446 11.3 mi

More ZIP Codes in Madison County

68701 standard
Norfolk, NE
Pop: 30,670
68715 standard
Battle Creek, NE
Pop: 1,446
68781 standard
Tilden, NE
Pop: 1,407
68758 standard
Newman Grove, NE
Pop: 1,164
68752 standard
Meadow Grove, NE
Pop: 789

Related Areas

Madison County Madison, NE Nebraska

Frequently Asked Questions

What county is ZIP code 68748 in? ▼
ZIP code 68748 (Madison) is located in Madison County, Nebraska. Madison County contains multiple ZIP codes, see the full list at /counties/madison-ne.
What is the population of ZIP code 68748? ▼
ZIP code 68748 in Madison, NE has a population of 3,260 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 68748? ▼
The median household income in ZIP 68748 is $69,740, which is 9% below the national average of $76,288.
What is the average home value in ZIP 68748? ▼
The median home value in ZIP 68748 is $148,800, which is 47% below the national average of $278,155.
What is the demographic makeup of ZIP 68748? ▼
The largest racial group in ZIP 68748 is White at 51.7%. Hispanic or Latino residents make up 43.7% of the population.
How many businesses are in ZIP code 68748? ▼
ZIP code 68748 has 84 business establishments employing approximately 1,767 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 68748? ▼
The top industries by establishment count in ZIP 68748 are: Construction (10), Accommodation and food services (10), Other services (except public administration) (10). There are 11 industry sectors represented in total.
What is the education level in ZIP code 68748? ▼
In ZIP code 68748, 46.2% of residents aged 25+ have a high school diploma or higher, and 17.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 68748? ▼
In ZIP code 68748, approximately 77.6% of occupied housing units are owner-occupied and 22.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 68748? ▼
The poverty rate in ZIP code 68748 is 12.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.