Madison, NE · standard
ZIP Code 68748
Madison County, Nebraska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,260
- 7/sq mi
- $69,740
- Median income
- $148,800
- Median home value
- 17.5%
- Bachelor's or higher
The verdict
Madison pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 46th pct
- household income, US ZIPs
- 25th pct
- home value, US ZIPs
- 7
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 68748 against every reporting US ZIP.
ZIP code 68748 is classified by USPS as a standard delivery area and covers roughly 440.5 square miles in Madison, Madison County, Nebraska. The area is home to 3,260 residents, producing a population density of 7 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 68748 against Nebraska and the nation.
On the economic side, the median household income for ZIP 68748 sits at $69,740 (9% below the Nebraska average), while per-capita income is $30,147. The poverty rate stands at 12.4% and the unemployment rate at 2.9%. On housing, the median home value is $148,800 (20% below the state average) with median rent at $962 per month, and 77.6% of occupied units are owner-occupied, a direct signal of whether 68748 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 17.5% of adults hold a bachelor's degree or higher, the median age is 37.1, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Madison County, so you can benchmark 68748 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 68748
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 68748.
- Construction
Construction
10 establishments
- Accommodation and food services
Accommodation and food services
10 establishments
- Other services (except public administration)
Other services (except public administration)
10 establishments
- Retail trade
Retail trade
9 establishments
- Health care and social assistance
Health care and social assistance
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 68748, Madison, NE · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
3,260
Population
440.5
Area (sq mi)
7
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 68748?
37.1
Median Age
49.4%
Male
50.6%
Female
28.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,740
Median Household Income
-9% vs state
$30,147
Per Capita Income
12.4%
Poverty Rate
2.9%
Unemployment Rate
How ZIP 68748 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$69,740 46th percentile higher than 46% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,026
Total Housing Units
915
Occupied Units
111
Vacant Units
2.83
Avg Household Size
Occupancy Type
$148,800
Median Home Value
-20% vs state
$962
Median Rent
1946
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 84 business establishments in ZIP 68748, employing approximately 1,767 people with a combined annual payroll of $107,920,000.
84
Businesses
1,767
Employees
$107.9M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 10 | 11.9% |
| Accommodation and food services | 10 | 11.9% |
| Other services (except public administration) | 10 | 11.9% |
| Retail trade | 9 | 10.7% |
| Health care and social assistance | 8 | 9.5% |
| Transportation and warehousing | 7 | 8.3% |
| Wholesale trade | 6 | 7.1% |
| Finance and insurance | 6 | 7.1% |
| Administrative and support and waste management and remediation services | 6 | 7.1% |
| Manufacturing | 4 | 4.8% |
| Professional, scientific, and technical services | 4 | 4.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 68748 vs 68642 →
ZIP 68748 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68748
Madison (68748)
3,260 residents
- 68642
Humphrey (68642)
1,721 residents
- 68715
Battle Creek (68715)
1,446 residents
What this shows Among its immediate neighbors, ZIP 68748 ranks the most populous — useful context the national average alone can't give.
ZIP 68748 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 68715
Battle Creek (68715)
$95,714 median income
- 68642
Humphrey (68642)
$93,798 median income
- 68748
Madison (68748)
$69,740 median income
What this shows By household income, ZIP 68748 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Madison County
Related Areas
Frequently Asked Questions
What county is ZIP code 68748 in? ▼
What is the population of ZIP code 68748? ▼
What is the median household income in ZIP 68748? ▼
What is the average home value in ZIP 68748? ▼
What is the demographic makeup of ZIP 68748? ▼
How many businesses are in ZIP code 68748? ▼
What are the main industries in ZIP code 68748? ▼
What is the education level in ZIP code 68748? ▼
What percentage of residents own vs. rent in ZIP 68748? ▼
What is the poverty rate in ZIP code 68748? ▼
ZIP Code Research Guides
Official Data Resources for Madison, NE
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.