Marietta, OK · standard
ZIP Code 73448
Love County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,784
- 10/sq mi Low-density area
- $61,071
- Median income Below-median income area
- $165,200
- Median home value Below-median home value
- 16.8%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Marietta pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 31st pct
- household income, US ZIPs
- 32nd pct
- home value, US ZIPs
- 10
- people per sq mi
- 70%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 73448 against every reporting US ZIP.
ZIP code 73448 is a mid-sized community (a standard USPS delivery area) in Marietta, Love County, Oklahoma, home to 5,784 residents across 556.2 square miles, a density of 10 people per square mile, in the Chicago time zone.
ZIP 73448 reports a modest median household income of $61,071 (2% below the average Oklahoma ZIP), while per-capita income is $30,970. The poverty rate is 14.6%, with unemployment at 3.6%; those measures add context to the income figure. Median home value is $165,200 (6% above the average Oklahoma ZIP) and median rent is $860; 70.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 16.8% of adults hold a bachelor's degree or higher, the median age is 37.2, and the average commute is 23 minutes. No nearby ZIP peer set is available for this delivery area, so the Oklahoma and national benchmarks above are the appropriate context for 73448.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 73448
Top 5 sectors by establishment count in Marietta, OK
Which industries have the most business establishments in ZIP 73448.
- Retail trade
Retail trade
19 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
10 establishments
- Construction
Construction
9 establishments
- Health care and social assistance 7
Health care and social assistance
7 establishments
- Accommodation and food services 7
Accommodation and food services
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 73448, Marietta, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,784
Population
556.2
Area (sq mi)
10
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 73448?
37.2
Median Age
48.6%
Male
51.4%
Female
9.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$61,071
Median Household Income
-2% vs state ZIP avg
$30,970
Per Capita Income
14.6%
Poverty Rate
3.6%
Unemployment Rate
23.2 min
Mean Commute Time
How ZIP 73448 ranks among Oklahoma ZIPs
Marietta, OK household income vs. every Oklahoma ZIP code
Median household income among 616 reporting Oklahoma ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$61,071 Top 43% higher than 57% of 616 Oklahoma ZIPs
Each bar is a $20K-wide band; taller bars hold more Oklahoma ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,599housing units
2,599
Total Housing Units
2,164
Occupied Units
435
Vacant Units
2.69
Avg Household Size
Occupancy Type
$165,200
Median Home Value
+6% vs state ZIP avg
$860
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 94 business establishments in ZIP 73448, employing approximately 1,184 people with a combined annual payroll of $49,663,000.
94
Businesses
1,184
Employees
$49.7M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 19 | 20.2% |
| Professional, scientific, and technical services | 10 | 10.6% |
| Construction | 9 | 9.6% |
| Health care and social assistance | 7 | 7.5% |
| Accommodation and food services | 7 | 7.5% |
| Other services (except public administration) | 7 | 7.5% |
| Real estate and rental and leasing | 6 | 6.4% |
| Transportation and warehousing | 5 | 5.3% |
| Finance and insurance | 5 | 5.3% |
| Mining, quarrying, and oil and gas extraction | 3 | 3.2% |
| Manufacturing | 3 | 3.2% |
| Wholesale trade | 3 | 3.2% |
| Information | 3 | 3.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 73448, both outside OK so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,784 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Love County
Related Areas
Frequently Asked Questions
What county is ZIP code 73448 in?
ZIP code 73448 (Marietta) is located in Love County, Oklahoma. Love County contains multiple ZIP codes, see the full list at /counties/love-ok.
What is the population of ZIP code 73448?
ZIP code 73448 in Marietta, OK has a population of 5,784 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 73448?
The median household income in ZIP 73448 is $61,071, which is 20% below the national average of $76,288.
What is the average home value in ZIP 73448?
The median home value in ZIP 73448 is $165,200, which is 41% below the national average of $278,155.
What is the demographic makeup of ZIP 73448?
The largest racial group in ZIP 73448 is White at 63.2%. Hispanic or Latino residents make up 27.0% of the population.
How many businesses are in ZIP code 73448?
ZIP code 73448 has 94 business establishments employing approximately 1,184 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 73448?
The top industries by establishment count in ZIP 73448 are: Retail trade (19), Professional, scientific, and technical services (10), Construction (9). There are 13 industry sectors represented in total.
What is the education level in ZIP code 73448?
In ZIP code 73448, 53.2% of residents aged 25+ have a high school diploma or higher, and 16.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 73448?
The mean commute time for workers in ZIP code 73448 is 23.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 73448?
In ZIP code 73448, approximately 70.4% of occupied housing units are owner-occupied and 29.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 73448?
The poverty rate in ZIP code 73448 is 14.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 73448's numbers, next.
- See how ZIP 73448 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marietta, OK ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.