PlainZIP

Cushing, OK · standard

ZIP Code 74023

Payne County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

11,741
26/sq mi
$49,097
Median income
$145,400
Median home value
16.6%
Bachelor's or higher

The verdict

Cushing pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.

13th pct
household income, US ZIPs
24th pct
home value, US ZIPs
26
people per sq mi
63%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74023 against every reporting US ZIP.

ZIP code 74023 is a mid-sized community (a standard USPS delivery area) in Cushing, Payne County, Oklahoma, home to 11,741 residents across 455.1 square miles, a density of 26 people per square mile, in the Chicago time zone.

ZIP 74023 reports a modest median household income of $49,097 (22% below the Oklahoma average), while per-capita income is $30,410. Local economic indicators show a 20.7% poverty rate alongside 4.8% unemployment. Housing costs here run $145,400 for a typical home value (7% below the state average), with rent averaging $787 a month; 62.7% of homes are owner-occupied.

Educational attainment sits below the national norm: 16.6% of adults hold a bachelor's degree or higher, the median age is 39, and the average commute is 20 minutes. Beyond these figures, 2 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Payne County, letting you compare 74023 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 74023

Top 5 sectors by establishment count in Cushing, OK

Which industries have the most business establishments in ZIP 74023.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74023, Cushing, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

11,741

Population

455.1

Area (sq mi)

26

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 74023?

39.0

Median Age

53.5%

Male

46.5%

Female

2.4%

Foreign-Born

White 75.4%
African American 2.5%
Asian 0.1%
American Indian or Alaska Native 6.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.6%
Hispanic or Latino 8.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$49,097

Median Household Income

-22% vs state

$30,410

Per Capita Income

20.7%

Poverty Rate

4.8%

Unemployment Rate

19.8 min

Mean Commute Time

How ZIP 74023 ranks nationally

Cushing, OK household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$49,097 13th percentile higher than 13% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 65.5%
Bachelor's Degree or Higher 16.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

5,382

Total Housing Units

4,618

Occupied Units

764

Vacant Units

2.39

Avg Household Size

Occupancy Type

Owner 62.7%
Renter 37.3%

$145,400

Median Home Value

-7% vs state

$787

Median Rent

1966

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+10.7%

YoY Change (2024)

247

HPI Index (2000 = 100)

+147%

Total Change Since 2000

Home values in ZIP 74023 have increased 10.7% over the past year (2024). Since 2000, this ZIP has seen +147% cumulative appreciation.

Year Annual Change HPI Index
2020 -2.2% 165
2021 +9.0% 180
2022 +10.6% 199
2023 +12.0% 223
2024 +10.7% 247

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 285 business establishments in ZIP 74023, employing approximately 3,038 people with a combined annual payroll of $174,803,000.

285

Businesses

3,038

Employees

$174.8M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 43 15.1%
Other services (except public administration) 32 11.2%
Accommodation and food services 31 10.9%
Construction 27 9.5%
Health care and social assistance 27 9.5%
Transportation and warehousing 20 7.0%
Finance and insurance 20 7.0%
Mining, quarrying, and oil and gas extraction 17 6.0%
Wholesale trade 14 4.9%
Administrative and support and waste management and remediation services 13 4.6%
Real estate and rental and leasing 11 3.9%
Manufacturing 10 3.5%
Professional, scientific, and technical services 8 2.8%
Information 5 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 74023 vs 74824 →

ZIP 74023 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 74023 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 74023 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 74023 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
74824 Agra, OK 1,253 8.5 mi
74062 Ripley, OK 1,123 9.8 mi

More ZIP Codes in Payne County

74074 standard
Stillwater, OK
Pop: 29,184
74075 standard
Stillwater, OK
Pop: 23,866
74059 standard
Perkins, OK
Pop: 5,476
74085 standard
Yale, OK
Pop: 2,588
74078 standard
Stillwater, OK
Pop: 2,295
74032 standard
Glencoe, OK
Pop: 2,219

Related Areas

Payne County Cushing, OK Oklahoma

Frequently Asked Questions

What county is ZIP code 74023 in? ▼
ZIP code 74023 (Cushing) is located in Payne County, Oklahoma. Payne County contains multiple ZIP codes, see the full list at /counties/payne-ok.
What is the population of ZIP code 74023? ▼
ZIP code 74023 in Cushing, OK has a population of 11,741 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74023? ▼
The median household income in ZIP 74023 is $49,097, which is 36% below the national average of $76,288.
What is the average home value in ZIP 74023? ▼
The median home value in ZIP 74023 is $145,400, which is 48% below the national average of $278,155.
What is the demographic makeup of ZIP 74023? ▼
The largest racial group in ZIP 74023 is White at 75.4%. Hispanic or Latino residents make up 8.7% of the population.
How many businesses are in ZIP code 74023? ▼
ZIP code 74023 has 285 business establishments employing approximately 3,038 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74023? ▼
The top industries by establishment count in ZIP 74023 are: Retail trade (43), Other services (except public administration) (32), Accommodation and food services (31). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 74023? ▼
According to the FHFA House Price Index, home values in ZIP 74023 increased by 10.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 147%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 74023? ▼
In ZIP code 74023, 65.5% of residents aged 25+ have a high school diploma or higher, and 16.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74023? ▼
The mean commute time for workers in ZIP code 74023 is 19.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74023? ▼
In ZIP code 74023, approximately 62.7% of occupied housing units are owner-occupied and 37.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74023? ▼
The poverty rate in ZIP code 74023 is 20.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.