PlainZIP

Durant, OK · standard

ZIP Code 74701

Bryan County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

22,365
49/sq mi
$58,036
Median income
$206,600
Median home value
30.6%
Bachelor's or higher

The verdict

Durant pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.

26th pct
household income, US ZIPs
45th pct
home value, US ZIPs
49
people per sq mi
57%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74701 against every reporting US ZIP.

ZIP code 74701 is a densely settled ZIP (a standard USPS delivery area) in Durant, Bryan County, Oklahoma, with 22,365 residents across 456.4 square miles, a density of 49 people per square mile, in the Chicago time zone.

ZIP 74701 reports a modest median household income of $58,036 (7% below the Oklahoma average), while per-capita income is $28,836. 16.1% of residents live below the poverty line, and the unemployment rate reads 4.7%. Median home value sits at $206,600 (32% above the state average), median rent at $962 a month, and owner-occupancy at 56.7%.

A solid share of residents have a four-year degree: 30.6% of adults hold a bachelor's degree or higher, the median age is 34.3, and the average commute is 19 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 74701, plus 6 more within Bryan County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 74701

Top 5 sectors by establishment count in Durant, OK

Which industries have the most business establishments in ZIP 74701.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74701, Durant, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

22,365

Population

456.4

Area (sq mi)

49

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 74701?

34.3

Median Age

48.1%

Male

51.9%

Female

3.4%

Foreign-Born

White 66.3%
African American 2.5%
Asian 1.1%
American Indian or Alaska Native 13.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 14.1%
Hispanic or Latino 9.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$58,036

Median Household Income

-7% vs state

$28,836

Per Capita Income

16.1%

Poverty Rate

4.7%

Unemployment Rate

18.6 min

Mean Commute Time

How ZIP 74701 ranks nationally

Durant, OK household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$58,036 26th percentile higher than 26% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.2%
Bachelor's Degree or Higher 30.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

11,396

Total Housing Units

10,359

Occupied Units

1,037

Vacant Units

2.58

Avg Household Size

Occupancy Type

Owner 56.7%
Renter 43.3%

$206,600

Median Home Value

+32% vs state

$962

Median Rent

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.0%

YoY Change (2024)

250

HPI Index (2000 = 100)

+150%

Total Change Since 2000

Home values in ZIP 74701 have increased 6.0% over the past year (2024). Since 2000, this ZIP has seen +150% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.7% 170
2021 +13.5% 193
2022 +16.6% 225
2023 +4.9% 236
2024 +6.0% 250

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 690 business establishments in ZIP 74701, employing approximately 11,363 people with a combined annual payroll of $527,466,000.

690

Businesses

11,363

Employees

$527.5M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 109 15.8%
Health care and social assistance 107 15.5%
Accommodation and food services 72 10.4%
Professional, scientific, and technical services 60 8.7%
Finance and insurance 59 8.6%
Other services (except public administration) 59 8.6%
Construction 54 7.8%
Real estate and rental and leasing 36 5.2%
Manufacturing 33 4.8%
Administrative and support and waste management and remediation services 26 3.8%
Wholesale trade 25 3.6%
Information 15 2.2%
Transportation and warehousing 14 2.0%
Arts, entertainment, and recreation 8 1.2%
Educational services 6 0.9%
Utilities 4 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 74701 vs 74730 →

ZIP 74701 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 74701 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 74701 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 74701 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
74730 Calera, OK 4,259 7.8 mi
74729 Caddo, OK 2,741 12.0 mi

More ZIP Codes in Bryan County

74730 standard
Calera, OK
Pop: 4,259
73449 standard
Mead, OK
Pop: 2,987
74733 standard
Colbert, OK
Pop: 2,853
74729 standard
Caddo, OK
Pop: 2,741
74726 standard
Bokchito, OK
Pop: 2,398
74731 standard
Cartwright, OK
Pop: 1,747

Related Areas

Bryan County Durant, OK Oklahoma

Frequently Asked Questions

What county is ZIP code 74701 in? ▼
ZIP code 74701 (Durant) is located in Bryan County, Oklahoma. Bryan County contains multiple ZIP codes, see the full list at /counties/bryan-ok.
What is the population of ZIP code 74701? ▼
ZIP code 74701 in Durant, OK has a population of 22,365 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74701? ▼
The median household income in ZIP 74701 is $58,036, which is 24% below the national average of $76,288.
What is the average home value in ZIP 74701? ▼
The median home value in ZIP 74701 is $206,600, which is 26% below the national average of $278,155.
What is the demographic makeup of ZIP 74701? ▼
The largest racial group in ZIP 74701 is White at 66.3%. Hispanic or Latino residents make up 9.6% of the population.
How many businesses are in ZIP code 74701? ▼
ZIP code 74701 has 690 business establishments employing approximately 11,363 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74701? ▼
The top industries by establishment count in ZIP 74701 are: Retail trade (109), Health care and social assistance (107), Accommodation and food services (72). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 74701? ▼
According to the FHFA House Price Index, home values in ZIP 74701 increased by 6.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 150%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 74701? ▼
In ZIP code 74701, 61.2% of residents aged 25+ have a high school diploma or higher, and 30.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74701? ▼
The mean commute time for workers in ZIP code 74701 is 18.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74701? ▼
In ZIP code 74701, approximately 56.7% of occupied housing units are owner-occupied and 43.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74701? ▼
The poverty rate in ZIP code 74701 is 16.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.