Durant, OK · standard
ZIP Code 74701
Bryan County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,365
- 49/sq mi Moderate-density area
- $58,036
- Median income Below-median income area
- $206,600
- Median home value Near-median home value
- 30.6%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Durant pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.
- 26th pct
- household income, US ZIPs
- 45th pct
- home value, US ZIPs
- 49
- people per sq mi
- 57%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74701 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 74701 (Durant, OK) rose +6.0% from 2023 to 2024. The all-transactions index moved from 236.4 in 2023 to 250.5 in 2024 (2000 = 100).
ZIP code 74701 is a densely settled ZIP (a standard USPS delivery area) in Durant, Bryan County, Oklahoma, with 22,365 residents across 456.4 square miles, a density of 49 people per square mile, in the Chicago time zone.
ZIP 74701 reports a modest median household income of $58,036 (7% below the average Oklahoma ZIP), while per-capita income is $28,836. The poverty rate is 16.1%, with unemployment at 4.7%; those measures add context to the income figure. Median home value is $206,600 (32% above the average Oklahoma ZIP) and median rent is $962; 56.7% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 30.6% of adults hold a bachelor's degree or higher, the median age is 34.3, and the average commute is 19 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Bryan County, so 74701 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 74701
Top 5 sectors by establishment count in Durant, OK
Which industries have the most business establishments in ZIP 74701.
- Retail trade
Retail trade
109 establishments
- Health care and social assistance
Health care and social assistance
107 establishments
- Accommodation and food services
Accommodation and food services
72 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
60 establishments
- Finance and insurance
Finance and insurance
59 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74701, Durant, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
22,365
Population
456.4
Area (sq mi)
49
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 74701?
34.3
Median Age
48.1%
Male
51.9%
Female
3.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$58,036
Median Household Income
-7% vs state ZIP avg
$28,836
Per Capita Income
16.1%
Poverty Rate
4.7%
Unemployment Rate
18.6 min
Mean Commute Time
How ZIP 74701 ranks among Oklahoma ZIPs
Durant, OK household income vs. every Oklahoma ZIP code
Median household income among 616 reporting Oklahoma ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$58,036 47th percentile higher than 47% of 616 Oklahoma ZIPs
Each bar is a $20K-wide band; taller bars hold more Oklahoma ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
11,396housing units
11,396
Total Housing Units
10,359
Occupied Units
1,037
Vacant Units
2.58
Avg Household Size
Occupancy Type
$206,600
Median Home Value
+32% vs state ZIP avg
$962
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.0%
YoY Change (2024)
250
HPI Index (2000 = 100)
+150%
Total Change Since 2000
Home values in ZIP 74701 have increased 6.0% over the past year (2024). Since 2000, this ZIP has seen +150% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.7% | 170 |
| 2021 | +13.5% | 193 |
| 2022 | +16.6% | 225 |
| 2023 | +4.9% | 236 |
| 2024 | +6.0% | 250 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 690 business establishments in ZIP 74701, employing approximately 11,363 people with a combined annual payroll of $527,466,000.
690
Businesses
11,363
Employees
$527.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 109 | 15.8% |
| Health care and social assistance | 107 | 15.5% |
| Accommodation and food services | 72 | 10.4% |
| Professional, scientific, and technical services | 60 | 8.7% |
| Finance and insurance | 59 | 8.6% |
| Other services (except public administration) | 59 | 8.6% |
| Construction | 54 | 7.8% |
| Real estate and rental and leasing | 36 | 5.2% |
| Manufacturing | 33 | 4.8% |
| Administrative and support and waste management and remediation services | 26 | 3.8% |
| Wholesale trade | 25 | 3.6% |
| Information | 15 | 2.2% |
| Transportation and warehousing | 14 | 2.0% |
| Arts, entertainment, and recreation | 8 | 1.2% |
| Educational services | 6 | 0.9% |
| Utilities | 4 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 74701 vs 74730 →
ZIP 74701 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 74701
Durant (74701)
22,365 residents
- 74730 4,259
Calera (74730)
4,259 residents
- 74729 2,741
Caddo (74729)
2,741 residents
What this shows Among its immediate neighbors, ZIP 74701 ranks the most populous - useful context the national average alone can't give.
ZIP 74701 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 74730
Calera (74730)
$68,177 median income
- 74701
Durant (74701)
$58,036 median income
- 74729
Caddo (74729)
$56,696 median income
What this shows By household income, ZIP 74701 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 74701, both outside OK so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (22,365 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Bryan County
Related Areas
Frequently Asked Questions
What county is ZIP code 74701 in?
ZIP code 74701 (Durant) is located in Bryan County, Oklahoma. Bryan County contains multiple ZIP codes, see the full list at /counties/bryan-ok.
What is the population of ZIP code 74701?
ZIP code 74701 in Durant, OK has a population of 22,365 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74701?
The median household income in ZIP 74701 is $58,036, which is 24% below the national average of $76,288.
What is the average home value in ZIP 74701?
The median home value in ZIP 74701 is $206,600, which is 26% below the national average of $278,155.
What is the demographic makeup of ZIP 74701?
The largest racial group in ZIP 74701 is White at 66.3%. Hispanic or Latino residents make up 9.6% of the population.
How many businesses are in ZIP code 74701?
ZIP code 74701 has 690 business establishments employing approximately 11,363 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74701?
The top industries by establishment count in ZIP 74701 are: Retail trade (109), Health care and social assistance (107), Accommodation and food services (72). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 74701?
According to the FHFA House Price Index, home values in ZIP 74701 increased by 6.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 150%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 74701?
In ZIP code 74701, 61.2% of residents aged 25+ have a high school diploma or higher, and 30.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74701?
The mean commute time for workers in ZIP code 74701 is 18.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74701?
In ZIP code 74701, approximately 56.7% of occupied housing units are owner-occupied and 43.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74701?
The poverty rate in ZIP code 74701 is 16.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 74701's numbers, next.
- See how ZIP 74701 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Durant, OK ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.