ZIP Code 74701
standardSource:
Durant · Bryan County · Oklahoma
- Population
- 22,365
- Median income
- $58,036
- Median home value
- $206,600
- Bachelor's or higher
- 30.6%
- Land area
- 456.4 sq mi
49/sq mi
▼ 24% vs US
higher than 26% of US ZIPs
▼ 26% vs US
higher than 45% of US ZIPs
Median age 34.3
Chicago
ZIP code 74701 in Durant, Oklahoma has a population of 22,365. The median household income is $58,036, which is 24% below the national average. Median home value is $206,600, 26% below the US average. 30.6% of residents hold a bachelor's degree or higher.
ZIP code 74701 is classified by USPS as a standard delivery area and covers roughly 456.4 square miles in Durant, Bryan County, Oklahoma. The area is home to 22,365 residents, producing a population density of 49 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 74701 against Oklahoma and the nation.
On the economic side, the median household income for ZIP 74701 sits at $58,036 (7% below the Oklahoma average), while per-capita income is $28,836. The poverty rate stands at 16.1% and the unemployment rate at 4.7%. On housing, the median home value is $206,600 (32% above the state average) with median rent at $962 per month, and 56.7% of occupied units are owner-occupied, a direct signal of whether 74701 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 30.6% of adults hold a bachelor's degree or higher, the median age is 34.3, and the average commute is 19 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Bryan County, so you can benchmark 74701 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 74701
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 74701.
- Retail trade
Retail trade
109 establishments
- Health care and social assistance
Health care and social assistance
107 establishments
- Accommodation and food services
Accommodation and food services
72 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
60 establishments
- Finance and insurance
Finance and insurance
59 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 74701, Durant, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
22,365
Population
456.4
Area (sq mi)
49
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 74701?
34.3
Median Age
48.1%
Male
51.9%
Female
3.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$58,036
Median Household Income
-7% vs state
$28,836
Per Capita Income
16.1%
Poverty Rate
4.7%
Unemployment Rate
18.6 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
11,396
Total Housing Units
10,359
Occupied Units
1,037
Vacant Units
2.58
Avg Household Size
Occupancy Type
$206,600
Median Home Value
+32% vs state
$962
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.0%
YoY Change (2024)
250
HPI Index (2000 = 100)
+150%
Total Change Since 2000
Home values in ZIP 74701 have increased 6.0% over the past year (2024). Since 2000, this ZIP has seen +150% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.7% | 170 |
| 2021 | +13.5% | 193 |
| 2022 | +16.6% | 225 |
| 2023 | +4.9% | 236 |
| 2024 | +6.0% | 250 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 690 business establishments in ZIP 74701, employing approximately 11,363 people with a combined annual payroll of $527,466,000.
690
Businesses
11,363
Employees
$527.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 109 | 15.8% |
| Health care and social assistance | 107 | 15.5% |
| Accommodation and food services | 72 | 10.4% |
| Professional, scientific, and technical services | 60 | 8.7% |
| Finance and insurance | 59 | 8.6% |
| Other services (except public administration) | 59 | 8.6% |
| Construction | 54 | 7.8% |
| Real estate and rental and leasing | 36 | 5.2% |
| Manufacturing | 33 | 4.8% |
| Administrative and support and waste management and remediation services | 26 | 3.8% |
| Wholesale trade | 25 | 3.6% |
| Information | 15 | 2.2% |
| Transportation and warehousing | 14 | 2.0% |
| Arts, entertainment, and recreation | 8 | 1.2% |
| Educational services | 6 | 0.9% |
| Utilities | 4 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 74701 vs 74730 →
More ZIP Codes in Bryan County
Related Areas
Frequently Asked Questions
What county is ZIP code 74701 in? ▼
What is the population of ZIP code 74701? ▼
What is the median household income in ZIP 74701? ▼
What is the average home value in ZIP 74701? ▼
What is the demographic makeup of ZIP 74701? ▼
How many businesses are in ZIP code 74701? ▼
What are the main industries in ZIP code 74701? ▼
How have home values changed in ZIP code 74701? ▼
What is the education level in ZIP code 74701? ▼
What is the average commute time in ZIP 74701? ▼
What percentage of residents own vs. rent in ZIP 74701? ▼
What is the poverty rate in ZIP code 74701? ▼
ZIP Code Research Guides
Official Data Resources for Durant, OK
Verify and explore additional data for this area using these official government sources.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology , how this data is sourced, computed, and verified.