PlainZIP

Shawnee, OK · standard

ZIP Code 74804

Pottawatomie County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,631
81/sq mi
$67,631
Median income
$212,900
Median home value
27.1%
Bachelor's or higher

The verdict

Shawnee pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

43th pct
household income, US ZIPs
47th pct
home value, US ZIPs
81
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74804 against every reporting US ZIP.

ZIP code 74804 is a mid-sized community (a standard USPS delivery area) in Shawnee, Pottawatomie County, Oklahoma, home to 19,631 residents across 242.4 square miles, a density of 81 people per square mile, in the Chicago time zone.

ZIP 74804 reports a modest median household income of $67,631 (8% above the Oklahoma average), while per-capita income is $31,448. Local economic indicators show a 13.2% poverty rate alongside 5.9% unemployment. On housing, the median home value is $212,900 (36% above the state average) with median rent at $1,013 per month, and 68.3% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 27.1% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 21 minutes. Beyond these figures, 2 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Pottawatomie County, letting you compare 74804 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 74804

Top 5 sectors by establishment count in Shawnee, OK

Which industries have the most business establishments in ZIP 74804.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74804, Shawnee, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

19,631

Population

242.4

Area (sq mi)

81

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 74804?

35.6

Median Age

46.5%

Male

53.5%

Female

3.0%

Foreign-Born

White 70.1%
African American 3.9%
Asian 1.9%
American Indian or Alaska Native 10.5%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 12.5%
Hispanic or Latino 6.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,631

Median Household Income

+8% vs state

$31,448

Per Capita Income

13.2%

Poverty Rate

5.9%

Unemployment Rate

20.9 min

Mean Commute Time

How ZIP 74804 ranks nationally

Shawnee, OK household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$67,631 43rd percentile higher than 43% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.4%
Bachelor's Degree or Higher 27.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,070

Total Housing Units

8,237

Occupied Units

833

Vacant Units

2.58

Avg Household Size

Occupancy Type

Owner 68.3%
Renter 31.7%

$212,900

Median Home Value

+36% vs state

$1,013

Median Rent

1984

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.5%

YoY Change (2024)

224

HPI Index (2000 = 100)

+124%

Total Change Since 2000

Home values in ZIP 74804 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +124% cumulative appreciation.

Year Annual Change HPI Index
2020 +0.7% 161
2021 +9.4% 177
2022 +11.1% 196
2023 +6.2% 208
2024 +7.5% 224

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 560 business establishments in ZIP 74804, employing approximately 9,310 people with a combined annual payroll of $424,265,000.

560

Businesses

9,310

Employees

$424.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 95 17.0%
Health care and social assistance 88 15.7%
Accommodation and food services 78 13.9%
Other services (except public administration) 60 10.7%
Finance and insurance 58 10.4%
Construction 30 5.4%
Real estate and rental and leasing 30 5.4%
Administrative and support and waste management and remediation services 23 4.1%
Professional, scientific, and technical services 22 3.9%
Manufacturing 19 3.4%
Wholesale trade 14 2.5%
Information 14 2.5%
Arts, entertainment, and recreation 12 2.1%
Mining, quarrying, and oil and gas extraction 5 0.9%
Transportation and warehousing 5 0.9%
Management of companies and enterprises 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 74804 vs 74801 →

ZIP 74804 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 74804 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 74804 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 74804 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
74801 Shawnee, OK 21,657 6.0 mi
74855 Meeker, OK 4,639 8.6 mi

More ZIP Codes in Pottawatomie County

74801 standard
Shawnee, OK
Pop: 21,657
74873 standard
Tecumseh, OK
Pop: 11,821
74851 standard
Mcloud, OK
Pop: 9,805
74840 standard
Earlsboro, OK
Pop: 1,924
74854 standard
Maud, OK
Pop: 1,897
74878 standard
Wanette, OK
Pop: 1,565

Related Areas

Pottawatomie County Shawnee, OK Oklahoma

Frequently Asked Questions

What county is ZIP code 74804 in? ▼
ZIP code 74804 (Shawnee) is located in Pottawatomie County, Oklahoma. Pottawatomie County contains multiple ZIP codes, see the full list at /counties/pottawatomie-ok.
What is the population of ZIP code 74804? ▼
ZIP code 74804 in Shawnee, OK has a population of 19,631 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74804? ▼
The median household income in ZIP 74804 is $67,631, which is 11% below the national average of $76,288.
What is the average home value in ZIP 74804? ▼
The median home value in ZIP 74804 is $212,900, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 74804? ▼
The largest racial group in ZIP 74804 is White at 70.1%. Hispanic or Latino residents make up 6.3% of the population.
How many businesses are in ZIP code 74804? ▼
ZIP code 74804 has 560 business establishments employing approximately 9,310 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74804? ▼
The top industries by establishment count in ZIP 74804 are: Retail trade (95), Health care and social assistance (88), Accommodation and food services (78). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 74804? ▼
According to the FHFA House Price Index, home values in ZIP 74804 increased by 7.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 124%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 74804? ▼
In ZIP code 74804, 58.4% of residents aged 25+ have a high school diploma or higher, and 27.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74804? ▼
The mean commute time for workers in ZIP code 74804 is 20.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74804? ▼
In ZIP code 74804, approximately 68.3% of occupied housing units are owner-occupied and 31.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74804? ▼
The poverty rate in ZIP code 74804 is 13.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.