Roland, OK · standard
ZIP Code 74954
Sequoyah County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,590
- 98/sq mi Moderate-density area
- $58,397
- Median income Below-median income area
- $157,500
- Median home value Below-median home value
- 13.1%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Roland pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 26th pct
- household income, US ZIPs
- 28th pct
- home value, US ZIPs
- 98
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74954 against every reporting US ZIP.
ZIP code 74954 covers 47.0 square miles in Roland, Sequoyah County, Oklahoma (a standard USPS delivery area), with a modest 4,590 residents on file, a density of 98 people per square mile, in the Chicago time zone.
ZIP 74954 reports a modest median household income of $58,397 (7% below the average Oklahoma ZIP), while per-capita income is $26,660. The poverty rate is 14.6%, with unemployment at 2.2%; those measures add context to the income figure. Median home value is $157,500 (1% above the average Oklahoma ZIP) and median rent is $857; 63.3% of occupied homes are owner-occupied.
Formal educational attainment runs low here: just 13.1% of adults hold a bachelor's degree or higher, the median age is 34.6, and the average commute is 23 minutes. The page also surfaces 8 ZIP codes within roughly 10 miles and 6 more in Sequoyah County, so 74954 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 74954
Top 5 sectors by establishment count in Roland, OK
Which industries have the most business establishments in ZIP 74954.
- Retail trade
Retail trade
21 establishments
- Finance and insurance
Finance and insurance
20 establishments
- Accommodation and food services
Accommodation and food services
11 establishments
- Construction 8
Construction
8 establishments
- Health care and social assistance 7
Health care and social assistance
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74954, Roland, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,590
Population
47.0
Area (sq mi)
98
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 74954?
34.6
Median Age
50.1%
Male
49.9%
Female
1.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$58,397
Median Household Income
-7% vs state ZIP avg
$26,660
Per Capita Income
14.6%
Poverty Rate
2.2%
Unemployment Rate
22.8 min
Mean Commute Time
How ZIP 74954 ranks among Oklahoma ZIPs
Roland, OK household income vs. every Oklahoma ZIP code
Median household income among 616 reporting Oklahoma ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$58,397 49th percentile higher than 49% of 616 Oklahoma ZIPs
Each bar is a $20K-wide band; taller bars hold more Oklahoma ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,108housing units
2,108
Total Housing Units
1,824
Occupied Units
284
Vacant Units
2.77
Avg Household Size
Occupancy Type
$157,500
Median Home Value
+1% vs state ZIP avg
$857
Median Rent
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 90 business establishments in ZIP 74954, employing approximately 1,378 people with a combined annual payroll of $42,891,000.
90
Businesses
1,378
Employees
$42.9M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 21 | 23.3% |
| Finance and insurance | 20 | 22.2% |
| Accommodation and food services | 11 | 12.2% |
| Construction | 8 | 8.9% |
| Health care and social assistance | 7 | 7.8% |
| Wholesale trade | 5 | 5.6% |
| Transportation and warehousing | 4 | 4.4% |
| Real estate and rental and leasing | 3 | 3.3% |
| Professional, scientific, and technical services | 3 | 3.3% |
| Administrative and support and waste management and remediation services | 3 | 3.3% |
| Other services (except public administration) | 3 | 3.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 74954 vs 74946 →
ZIP 74954 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72956
Van Buren (72956)
34,074 residents
- 72903
Fort Smith (72903)
26,148 residents
- 72904
Fort Smith (72904)
21,893 residents
- 72901
Fort Smith (72901)
21,591 residents
- 72908 13,378
Fort Smith (72908)
13,378 residents
- 74948 12,788
Muldrow (74948)
12,788 residents
- 74954 4,590
Roland (74954)
4,590 residents
- 74901 1,992
Arkoma (74901)
1,992 residents
- 74946 137
Moffett (74946)
137 residents
What this shows Among its immediate neighbors, ZIP 74954 ranks #7 by population - useful context the national average alone can't give.
ZIP 74954 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72908
Fort Smith (72908)
$72,732 median income
- 72956
Van Buren (72956)
$62,988 median income
- 72903
Fort Smith (72903)
$61,434 median income
- 74954
Roland (74954)
$58,397 median income
- 74948
Muldrow (74948)
$48,069 median income
- 74901
Arkoma (74901)
$43,929 median income
- 72901
Fort Smith (72901)
$42,851 median income
- 72904
Fort Smith (72904)
$41,909 median income
What this shows By household income, ZIP 74954 ranks #4 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 74954, both outside OK so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,590 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Sequoyah County
Related Areas
Frequently Asked Questions
What county is ZIP code 74954 in?
ZIP code 74954 (Roland) is located in Sequoyah County, Oklahoma. Sequoyah County contains multiple ZIP codes, see the full list at /counties/sequoyah-ok.
What is the population of ZIP code 74954?
ZIP code 74954 in Roland, OK has a population of 4,590 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74954?
The median household income in ZIP 74954 is $58,397, which is 23% below the national average of $76,288.
What is the average home value in ZIP 74954?
The median home value in ZIP 74954 is $157,500, which is 43% below the national average of $278,155.
What is the demographic makeup of ZIP 74954?
The largest racial group in ZIP 74954 is White at 66.1%. Hispanic or Latino residents make up 2.8% of the population.
How many businesses are in ZIP code 74954?
ZIP code 74954 has 90 business establishments employing approximately 1,378 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74954?
The top industries by establishment count in ZIP 74954 are: Retail trade (21), Finance and insurance (20), Accommodation and food services (11). There are 11 industry sectors represented in total.
What is the education level in ZIP code 74954?
In ZIP code 74954, 52.0% of residents aged 25+ have a high school diploma or higher, and 13.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74954?
The mean commute time for workers in ZIP code 74954 is 22.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74954?
In ZIP code 74954, approximately 63.3% of occupied housing units are owner-occupied and 36.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74954?
The poverty rate in ZIP code 74954 is 14.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 74954's numbers, next.
- See how ZIP 74954 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Roland, OK ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.