PlainZIP

Roland, OK · standard

ZIP Code 74954

Sequoyah County, Oklahoma - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,590
98/sq mi
$58,397
Median income
$157,500
Median home value
13.1%
Bachelor's or higher

The verdict

Roland pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

26th pct
household income, US ZIPs
28th pct
home value, US ZIPs
98
people per sq mi
63%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 74954 against every reporting US ZIP.

ZIP code 74954 covers 47.0 square miles in Roland, Sequoyah County, Oklahoma (a standard USPS delivery area), with a modest 4,590 residents on file, a density of 98 people per square mile, in the Chicago time zone.

ZIP 74954 reports a modest median household income of $58,397 (7% below the Oklahoma average), while per-capita income is $26,660. 14.6% of residents live below the poverty line, and the unemployment rate reads 2.2%. The typical home here is valued at $157,500 (1% above the state average); renters pay a median of $857 monthly, and 63.3% of units are owner-occupied.

Formal educational attainment runs low here: just 13.1% of adults hold a bachelor's degree or higher, the median age is 34.6, and the average commute is 23 minutes. To put 74954 in local context, 8 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Sequoyah County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 74954

Top 5 sectors by establishment count in Roland, OK

Which industries have the most business establishments in ZIP 74954.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 74954, Roland, OK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

4,590

Population

47.0

Area (sq mi)

98

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 74954?

34.6

Median Age

50.1%

Male

49.9%

Female

1.8%

Foreign-Born

White 66.1%
African American 6.0%
Asian 1.0%
American Indian or Alaska Native 12.8%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 13.8%
Hispanic or Latino 2.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$58,397

Median Household Income

-7% vs state

$26,660

Per Capita Income

14.6%

Poverty Rate

2.2%

Unemployment Rate

22.8 min

Mean Commute Time

How ZIP 74954 ranks nationally

Roland, OK household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$58,397 26th percentile higher than 26% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 52.0%
Bachelor's Degree or Higher 13.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,108

Total Housing Units

1,824

Occupied Units

284

Vacant Units

2.77

Avg Household Size

Occupancy Type

Owner 63.3%
Renter 36.7%

$157,500

Median Home Value

+1% vs state

$857

Median Rent

1988

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 90 business establishments in ZIP 74954, employing approximately 1,378 people with a combined annual payroll of $42,891,000.

90

Businesses

1,378

Employees

$42.9M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Retail trade 21 23.3%
Finance and insurance 20 22.2%
Accommodation and food services 11 12.2%
Construction 8 8.9%
Health care and social assistance 7 7.8%
Wholesale trade 5 5.6%
Transportation and warehousing 4 4.4%
Real estate and rental and leasing 3 3.3%
Professional, scientific, and technical services 3 3.3%
Administrative and support and waste management and remediation services 3 3.3%
Other services (except public administration) 3 3.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 74954 vs 74946 →

ZIP 74954 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 74954 ranks #7 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 74954 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 74954 ranks #4 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
74946 Moffett, OK 137 3.5 mi
74948 Muldrow, OK 12,788 4.5 mi
74901 Arkoma, OK 1,992 5.8 mi
72904 Fort Smith, AR 21,893 6.5 mi
72901 Fort Smith, AR 21,591 6.2 mi
72956 Van Buren, AR 34,074 8.8 mi
72908 Fort Smith, AR 13,378 9.7 mi
72903 Fort Smith, AR 26,148 9.3 mi

More ZIP Codes in Sequoyah County

74955 standard
Sallisaw, OK
Pop: 15,344
74948 standard
Muldrow, OK
Pop: 12,788
74962 standard
Vian, OK
Pop: 5,092
74435 standard
Gore, OK
Pop: 3,185
74936 standard
Gans, OK
Pop: 1,153
74945 standard
Marble City, OK
Pop: 497

Related Areas

Sequoyah County Roland, OK Oklahoma

Frequently Asked Questions

What county is ZIP code 74954 in? ▼
ZIP code 74954 (Roland) is located in Sequoyah County, Oklahoma. Sequoyah County contains multiple ZIP codes, see the full list at /counties/sequoyah-ok.
What is the population of ZIP code 74954? ▼
ZIP code 74954 in Roland, OK has a population of 4,590 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 74954? ▼
The median household income in ZIP 74954 is $58,397, which is 23% below the national average of $76,288.
What is the average home value in ZIP 74954? ▼
The median home value in ZIP 74954 is $157,500, which is 43% below the national average of $278,155.
What is the demographic makeup of ZIP 74954? ▼
The largest racial group in ZIP 74954 is White at 66.1%. Hispanic or Latino residents make up 2.8% of the population.
How many businesses are in ZIP code 74954? ▼
ZIP code 74954 has 90 business establishments employing approximately 1,378 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 74954? ▼
The top industries by establishment count in ZIP 74954 are: Retail trade (21), Finance and insurance (20), Accommodation and food services (11). There are 11 industry sectors represented in total.
What is the education level in ZIP code 74954? ▼
In ZIP code 74954, 52.0% of residents aged 25+ have a high school diploma or higher, and 13.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 74954? ▼
The mean commute time for workers in ZIP code 74954 is 22.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 74954? ▼
In ZIP code 74954, approximately 63.3% of occupied housing units are owner-occupied and 36.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 74954? ▼
The poverty rate in ZIP code 74954 is 14.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.