Diana, TX · standard
ZIP Code 75640
Upshur County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,652
- 21/sq mi Moderate-density area
- $80,967
- Median income Near-median income area
- $272,600
- Median home value Near-median home value
- 24.4%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Diana pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 37%
- household income, US ZIPs
- Top 38%
- home value, US ZIPs
- 21
- people per sq mi
- 90%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 75640 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 75640 (Diana, TX) rose +4.9% from 2023 to 2024.
ZIP code 75640 covers 219.4 square miles in Diana, Upshur County, Texas (a standard USPS delivery area), with a modest 4,652 residents on file, a density of 21 people per square mile, in the Chicago time zone.
ZIP 75640 lands in the middle-income range, with a median household income of $80,967 (7% above the average Texas ZIP), while per-capita income is $35,995. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.2% and unemployment is 3.9%. Median home value is $272,600 (10% above the average Texas ZIP) and median rent is $1,564; 90.3% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 24.4% of adults hold a bachelor's degree or higher, the median age is 38.3, and the average commute is -. The page also surfaces 3 ZIP codes within roughly 10 miles and 4 more in Upshur County, so 75640 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 75640
Top 5 sectors by establishment count in Diana, TX
Which industries have the most business establishments in ZIP 75640.
- Retail trade
Retail trade
12 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Finance and insurance
Finance and insurance
6 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
6 establishments
- Administrative and support and waste management and remediation services 4
Administrative and support and waste management and remediation services
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 75640, Diana, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,652
Population
219.4
Area (sq mi)
21
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 75640?
38.3
Median Age
46.5%
Male
53.5%
Female
1.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$80,967
Median Household Income
+7% vs state ZIP avg
$35,995
Per Capita Income
6.2%
Poverty Rate
3.9%
Unemployment Rate
How ZIP 75640 ranks among Texas ZIPs
Diana, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$80,967 Top 33% higher than 67% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,240housing units
2,240
Total Housing Units
2,184
Occupied Units
56
Vacant Units
2.81
Avg Household Size
Occupancy Type
$272,600
Median Home Value
+10% vs state ZIP avg
$1,564
Median Rent
2001
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 54 business establishments in ZIP 75640, employing approximately 342 people with a combined annual payroll of $12,820,000.
54
Businesses
342
Employees
$12.8M
Annual Payroll
8
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 12 | 22.2% |
| Other services (except public administration) | 8 | 14.8% |
| Finance and insurance | 6 | 11.1% |
| Professional, scientific, and technical services | 6 | 11.1% |
| Administrative and support and waste management and remediation services | 4 | 7.4% |
| Accommodation and food services | 4 | 7.4% |
| Construction | 3 | 5.6% |
| Health care and social assistance | 3 | 5.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 75640 vs 75683 →
ZIP 75640 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 75605
Longview (75605)
27,823 residents
- 75640 4,652
Diana (75640)
4,652 residents
- 75683 3,914
Ore City (75683)
3,914 residents
- 75651 2,189
Harleton (75651)
2,189 residents
What this shows Among its immediate neighbors, ZIP 75640 ranks #2 by population - useful context the national average alone can't give.
ZIP 75640 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 75640
Diana (75640)
$80,967 median income
- 75605
Longview (75605)
$73,190 median income
- 75683
Ore City (75683)
$65,240 median income
- 75651
Harleton (75651)
$43,514 median income
What this shows By household income, ZIP 75640 ranks the highest of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 75640, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,652 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Upshur County
Related Areas
Frequently Asked Questions
What county is ZIP code 75640 in?
ZIP code 75640 (Diana) is located in Upshur County, Texas. Upshur County contains multiple ZIP codes, see the full list at /counties/upshur-tx.
What is the population of ZIP code 75640?
ZIP code 75640 in Diana, TX has a population of 4,652 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 75640?
The median household income in ZIP 75640 is $80,967, which is 6% above the national average of $76,288.
What is the average home value in ZIP 75640?
The median home value in ZIP 75640 is $272,600, which is 2% below the national average of $278,155.
What is the demographic makeup of ZIP 75640?
The largest racial group in ZIP 75640 is White at 81.6%. Hispanic or Latino residents make up 10.3% of the population.
How many businesses are in ZIP code 75640?
ZIP code 75640 has 54 business establishments employing approximately 342 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 75640?
The top industries by establishment count in ZIP 75640 are: Retail trade (12), Other services (except public administration) (8), Finance and insurance (6). There are 8 industry sectors represented in total.
What is the education level in ZIP code 75640?
In ZIP code 75640, 56.4% of residents aged 25+ have a high school diploma or higher, and 24.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 75640?
In ZIP code 75640, approximately 90.3% of occupied housing units are owner-occupied and 9.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 75640?
The poverty rate in ZIP code 75640 is 6.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 75640's numbers, next.
- See how ZIP 75640 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Diana, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.