Wichita Falls, TX · standard
ZIP Code 76301
Wichita County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 16,540
- 549/sq mi High-density area
- $41,947
- Median income Below-median income area
- $74,800
- Median home value Below-median home value
- 13.1%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Wichita Falls pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 7th pct
- household income, US ZIPs
- 3rd pct
- home value, US ZIPs
- 549
- people per sq mi
- 55%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 76301 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 76301 (Wichita Falls, TX) rose +7.8% from 2023 to 2024. The all-transactions index moved from 190.4 in 2023 to 205.3 in 2024 (2000 = 100).
ZIP code 76301 is a mid-sized community (a standard USPS delivery area) in Wichita Falls, Wichita County, Texas, home to 16,540 residents across 30.1 square miles, a density of 549 people per square mile, in the Chicago time zone.
ZIP 76301 reports a modest median household income of $41,947 (44% below the average Texas ZIP), while per-capita income is $23,178. The poverty rate is 31.0%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $74,800 (70% below the average Texas ZIP), and median rent is $843; owner occupancy is 55.3%.
Formal educational attainment runs low here: just 13.1% of adults hold a bachelor's degree or higher, the median age is 34.8, and the average commute is -. The page also surfaces 7 ZIP codes within roughly 10 miles and 6 more in Wichita County, so 76301 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 76301
Top 5 sectors by establishment count in Wichita Falls, TX
Which industries have the most business establishments in ZIP 76301.
- Health care and social assistance
Health care and social assistance
133 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
77 establishments
- Other services (except public administration)
Other services (except public administration)
76 establishments
- Retail trade
Retail trade
63 establishments
- Accommodation and food services 51
Accommodation and food services
51 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 76301, Wichita Falls, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
16,540
Population
30.1
Area (sq mi)
549
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 76301?
34.8
Median Age
51.6%
Male
48.4%
Female
11.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$41,947
Median Household Income
-44% vs state ZIP avg
$23,178
Per Capita Income
31.0%
Poverty Rate
5.8%
Unemployment Rate
How ZIP 76301 ranks among Texas ZIPs
Wichita Falls, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$41,947 7th percentile higher than 7% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
7,663housing units
7,663
Total Housing Units
6,139
Occupied Units
1,524
Vacant Units
2.42
Avg Household Size
Occupancy Type
$74,800
Median Home Value
-70% vs state ZIP avg
$843
Median Rent
1956
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.8%
YoY Change (2024)
205
HPI Index (2000 = 100)
+105%
Total Change Since 2000
Home values in ZIP 76301 have increased 7.8% over the past year (2024). Since 2000, this ZIP has seen +105% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +9.9% | 154 |
| 2021 | +14.5% | 177 |
| 2022 | +11.6% | 197 |
| 2023 | -3.4% | 190 |
| 2024 | +7.8% | 205 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 665 business establishments in ZIP 76301, employing approximately 9,851 people with a combined annual payroll of $550,093,000.
665
Businesses
9,851
Employees
$550.1M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 133 | 20.0% |
| Professional, scientific, and technical services | 77 | 11.6% |
| Other services (except public administration) | 76 | 11.4% |
| Retail trade | 63 | 9.5% |
| Accommodation and food services | 51 | 7.7% |
| Construction | 43 | 6.5% |
| Wholesale trade | 43 | 6.5% |
| Finance and insurance | 34 | 5.1% |
| Mining, quarrying, and oil and gas extraction | 30 | 4.5% |
| Real estate and rental and leasing | 28 | 4.2% |
| Administrative and support and waste management and remediation services | 21 | 3.2% |
| Manufacturing | 18 | 2.7% |
| Transportation and warehousing | 16 | 2.4% |
| Arts, entertainment, and recreation | 10 | 1.5% |
| Information | 9 | 1.4% |
| Educational services | 5 | 0.8% |
| Management of companies and enterprises | 4 | 0.6% |
| Utilities | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 76301 vs 76302 →
ZIP 76301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 76308
Wichita Falls (76308)
19,677 residents
- 76310
Wichita Falls (76310)
17,989 residents
- 76301
Wichita Falls (76301)
16,540 residents
- 76306
Wichita Falls (76306)
15,991 residents
- 76309
Wichita Falls (76309)
13,862 residents
- 76302
Wichita Falls (76302)
13,206 residents
- 76311 7,535
Sheppard Afb (76311)
7,535 residents
- 76305 4,746
Wichita Falls (76305)
4,746 residents
What this shows Among its immediate neighbors, ZIP 76301 ranks #3 by population - useful context the national average alone can't give.
ZIP 76301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 76310
Wichita Falls (76310)
$82,183 median income
- 76305
Wichita Falls (76305)
$78,071 median income
- 76311
Sheppard Afb (76311)
$77,404 median income
- 76308
Wichita Falls (76308)
$74,772 median income
- 76302
Wichita Falls (76302)
$59,590 median income
- 76309
Wichita Falls (76309)
$54,159 median income
- 76306
Wichita Falls (76306)
$46,957 median income
- 76301
Wichita Falls (76301)
$41,947 median income
What this shows By household income, ZIP 76301 ranks #8 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 76301, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (16,540 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Wichita County
Related Areas
Frequently Asked Questions
What county is ZIP code 76301 in?
ZIP code 76301 (Wichita Falls) is located in Wichita County, Texas. Wichita County contains multiple ZIP codes, see the full list at /counties/wichita-tx.
What is the population of ZIP code 76301?
ZIP code 76301 in Wichita Falls, TX has a population of 16,540 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 76301?
The median household income in ZIP 76301 is $41,947, which is 45% below the national average of $76,288.
What is the average home value in ZIP 76301?
The median home value in ZIP 76301 is $74,800, which is 73% below the national average of $278,155.
What is the demographic makeup of ZIP 76301?
The largest racial group in ZIP 76301 is White at 55.0%. Hispanic or Latino residents make up 37.4% of the population.
How many businesses are in ZIP code 76301?
ZIP code 76301 has 665 business establishments employing approximately 9,851 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 76301?
The top industries by establishment count in ZIP 76301 are: Health care and social assistance (133), Professional, scientific, and technical services (77), Other services (except public administration) (76). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 76301?
According to the FHFA House Price Index, home values in ZIP 76301 increased by 7.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 105%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 76301?
In ZIP code 76301, 53.6% of residents aged 25+ have a high school diploma or higher, and 13.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 76301?
In ZIP code 76301, approximately 55.3% of occupied housing units are owner-occupied and 44.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 76301?
The poverty rate in ZIP code 76301 is 31.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 76301's numbers, next.
- See how ZIP 76301 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Wichita Falls, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.