PlainZIP

Wichita Falls, TX · standard

ZIP Code 76301

Wichita County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

16,540
549/sq mi
$41,947
Median income
$74,800
Median home value
13.1%
Bachelor's or higher

The verdict

Wichita Falls pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.

7th pct
household income, US ZIPs
3th pct
home value, US ZIPs
549
people per sq mi
55%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 76301 against every reporting US ZIP.

ZIP code 76301 is a mid-sized community (a standard USPS delivery area) in Wichita Falls, Wichita County, Texas, home to 16,540 residents across 30.1 square miles, a density of 549 people per square mile, in the Chicago time zone.

ZIP 76301 reports a modest median household income of $41,947 (44% below the Texas average), while per-capita income is $23,178. 31.0% of residents live below the poverty line, and the unemployment rate reads 5.8%. The typical home here is valued at $74,800 (70% below the state average); renters pay a median of $843 monthly, and 55.3% of units are owner-occupied.

Formal educational attainment runs low here: just 13.1% of adults hold a bachelor's degree or higher, the median age is 34.8, and the average commute is -. A geography-based comparison follows: 7 ZIP codes within about 10 miles of 76301, plus 6 more within Wichita County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 76301

Top 5 sectors by establishment count in Wichita Falls, TX

Which industries have the most business establishments in ZIP 76301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 76301, Wichita Falls, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

16,540

Population

30.1

Area (sq mi)

549

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 76301?

34.8

Median Age

51.6%

Male

48.4%

Female

11.7%

Foreign-Born

White 55.0%
African American 17.7%
Asian 1.1%
American Indian or Alaska Native 0.5%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 18.0%
Hispanic or Latino 37.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$41,947

Median Household Income

-44% vs state

$23,178

Per Capita Income

31.0%

Poverty Rate

5.8%

Unemployment Rate

How ZIP 76301 ranks nationally

Wichita Falls, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$41,947 7th percentile higher than 7% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.6%
Bachelor's Degree or Higher 13.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,663

Total Housing Units

6,139

Occupied Units

1,524

Vacant Units

2.42

Avg Household Size

Occupancy Type

Owner 55.3%
Renter 44.7%

$74,800

Median Home Value

-70% vs state

$843

Median Rent

1956

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.8%

YoY Change (2024)

205

HPI Index (2000 = 100)

+105%

Total Change Since 2000

Home values in ZIP 76301 have increased 7.8% over the past year (2024). Since 2000, this ZIP has seen +105% cumulative appreciation.

Year Annual Change HPI Index
2020 +9.9% 154
2021 +14.5% 177
2022 +11.6% 197
2023 -3.4% 190
2024 +7.8% 205

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 665 business establishments in ZIP 76301, employing approximately 9,851 people with a combined annual payroll of $550,093,000.

665

Businesses

9,851

Employees

$550.1M

Annual Payroll

18

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 133 20.0%
Professional, scientific, and technical services 77 11.6%
Other services (except public administration) 76 11.4%
Retail trade 63 9.5%
Accommodation and food services 51 7.7%
Construction 43 6.5%
Wholesale trade 43 6.5%
Finance and insurance 34 5.1%
Mining, quarrying, and oil and gas extraction 30 4.5%
Real estate and rental and leasing 28 4.2%
Administrative and support and waste management and remediation services 21 3.2%
Manufacturing 18 2.7%
Transportation and warehousing 16 2.4%
Arts, entertainment, and recreation 10 1.5%
Information 9 1.4%
Educational services 5 0.8%
Management of companies and enterprises 4 0.6%
Utilities 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 76301 vs 76302 →

ZIP 76301 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 76301 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 76301 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 76301 ranks #8 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
76302 Wichita Falls, TX 13,206 2.9 mi
76309 Wichita Falls, TX 13,862 3.7 mi
76306 Wichita Falls, TX 15,991 3.7 mi
76311 Sheppard Afb, TX 7,535 4.7 mi
76308 Wichita Falls, TX 19,677 5.1 mi
76310 Wichita Falls, TX 17,989 7.6 mi
76305 Wichita Falls, TX 4,746 8.1 mi

More ZIP Codes in Wichita County

76308 standard
Wichita Falls, TX
Pop: 19,677
76310 standard
Wichita Falls, TX
Pop: 17,989
76306 standard
Wichita Falls, TX
Pop: 15,991
76309 standard
Wichita Falls, TX
Pop: 13,862
76302 standard
Wichita Falls, TX
Pop: 13,206
76367 standard
Iowa Park, TX
Pop: 13,045

Related Areas

Wichita County Wichita Falls, TX Texas

Frequently Asked Questions

What county is ZIP code 76301 in? ▼
ZIP code 76301 (Wichita Falls) is located in Wichita County, Texas. Wichita County contains multiple ZIP codes, see the full list at /counties/wichita-tx.
What is the population of ZIP code 76301? ▼
ZIP code 76301 in Wichita Falls, TX has a population of 16,540 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 76301? ▼
The median household income in ZIP 76301 is $41,947, which is 45% below the national average of $76,288.
What is the average home value in ZIP 76301? ▼
The median home value in ZIP 76301 is $74,800, which is 73% below the national average of $278,155.
What is the demographic makeup of ZIP 76301? ▼
The largest racial group in ZIP 76301 is White at 55.0%. Hispanic or Latino residents make up 37.4% of the population.
How many businesses are in ZIP code 76301? ▼
ZIP code 76301 has 665 business establishments employing approximately 9,851 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 76301? ▼
The top industries by establishment count in ZIP 76301 are: Health care and social assistance (133), Professional, scientific, and technical services (77), Other services (except public administration) (76). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 76301? ▼
According to the FHFA House Price Index, home values in ZIP 76301 increased by 7.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 105%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 76301? ▼
In ZIP code 76301, 53.6% of residents aged 25+ have a high school diploma or higher, and 13.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 76301? ▼
In ZIP code 76301, approximately 55.3% of occupied housing units are owner-occupied and 44.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 76301? ▼
The poverty rate in ZIP code 76301 is 31.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.