Wichita Falls, TX · standard
ZIP Code 76306
Wichita County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,991
- 471/sq mi High-density area
- $46,957
- Median income Below-median income area
- $111,600
- Median home value Below-median home value
- 20.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Wichita Falls pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 11th pct
- household income, US ZIPs
- 13th pct
- home value, US ZIPs
- 471
- people per sq mi
- 59%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 76306 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 76306 (Wichita Falls, TX) rose +2.4% from 2023 to 2024. The all-transactions index moved from 253.4 in 2023 to 259.5 in 2024 (2000 = 100).
ZIP code 76306 is a mid-sized community (a standard USPS delivery area) in Wichita Falls, Wichita County, Texas, home to 15,991 residents across 34.0 square miles, a density of 471 people per square mile, in the Chicago time zone.
ZIP 76306 reports a modest median household income of $46,957 (38% below the average Texas ZIP), while per-capita income is $27,412. The poverty rate is 24.1%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $111,600 (55% below the average Texas ZIP), and median rent is $921; owner occupancy is 58.6%.
Educational attainment sits below the national norm: 20.6% of adults hold a bachelor's degree or higher, the median age is 36.2, and the average commute is -. The page also surfaces 7 ZIP codes within roughly 10 miles and 6 more in Wichita County, so 76306 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 76306
Top 5 sectors by establishment count in Wichita Falls, TX
Which industries have the most business establishments in ZIP 76306.
- Accommodation and food services
Accommodation and food services
41 establishments
- Retail trade
Retail trade
35 establishments
- Other services (except public administration)
Other services (except public administration)
25 establishments
- Manufacturing
Manufacturing
18 establishments
- Construction 16
Construction
16 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 76306, Wichita Falls, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
15,991
Population
34.0
Area (sq mi)
471
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 76306?
36.2
Median Age
49.2%
Male
50.8%
Female
6.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$46,957
Median Household Income
-38% vs state ZIP avg
$27,412
Per Capita Income
24.1%
Poverty Rate
5.9%
Unemployment Rate
How ZIP 76306 ranks among Texas ZIPs
Wichita Falls, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$46,957 11th percentile higher than 11% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
6,426housing units
6,426
Total Housing Units
5,356
Occupied Units
1,070
Vacant Units
2.57
Avg Household Size
Occupancy Type
$111,600
Median Home Value
-55% vs state ZIP avg
$921
Median Rent
1970
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.4%
YoY Change (2024)
259
HPI Index (2000 = 100)
+159%
Total Change Since 2000
Home values in ZIP 76306 have increased 2.4% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.2% | 173 |
| 2021 | +14.3% | 198 |
| 2022 | +18.9% | 235 |
| 2023 | +7.6% | 253 |
| 2024 | +2.4% | 259 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 200 business establishments in ZIP 76306, employing approximately 3,676 people with a combined annual payroll of $134,076,000.
200
Businesses
3,676
Employees
$134.1M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 41 | 20.5% |
| Retail trade | 35 | 17.5% |
| Other services (except public administration) | 25 | 12.5% |
| Manufacturing | 18 | 9.0% |
| Construction | 16 | 8.0% |
| Health care and social assistance | 14 | 7.0% |
| Wholesale trade | 12 | 6.0% |
| Transportation and warehousing | 7 | 3.5% |
| Professional, scientific, and technical services | 7 | 3.5% |
| Real estate and rental and leasing | 6 | 3.0% |
| Administrative and support and waste management and remediation services | 6 | 3.0% |
| Finance and insurance | 4 | 2.0% |
| Information | 3 | 1.5% |
| Arts, entertainment, and recreation | 3 | 1.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 76306 vs 76311 →
ZIP 76306 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 76308
Wichita Falls (76308)
19,677 residents
- 76310
Wichita Falls (76310)
17,989 residents
- 76301
Wichita Falls (76301)
16,540 residents
- 76306
Wichita Falls (76306)
15,991 residents
- 76309
Wichita Falls (76309)
13,862 residents
- 76302
Wichita Falls (76302)
13,206 residents
- 76311 7,535
Sheppard Afb (76311)
7,535 residents
- 76305 4,746
Wichita Falls (76305)
4,746 residents
What this shows Among its immediate neighbors, ZIP 76306 ranks #4 by population - useful context the national average alone can't give.
ZIP 76306 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 76310
Wichita Falls (76310)
$82,183 median income
- 76305
Wichita Falls (76305)
$78,071 median income
- 76311
Sheppard Afb (76311)
$77,404 median income
- 76308
Wichita Falls (76308)
$74,772 median income
- 76302
Wichita Falls (76302)
$59,590 median income
- 76309
Wichita Falls (76309)
$54,159 median income
- 76306
Wichita Falls (76306)
$46,957 median income
- 76301
Wichita Falls (76301)
$41,947 median income
What this shows By household income, ZIP 76306 ranks #7 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 76306, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (15,991 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Wichita County
Related Areas
Frequently Asked Questions
What county is ZIP code 76306 in?
ZIP code 76306 (Wichita Falls) is located in Wichita County, Texas. Wichita County contains multiple ZIP codes, see the full list at /counties/wichita-tx.
What is the population of ZIP code 76306?
ZIP code 76306 in Wichita Falls, TX has a population of 15,991 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 76306?
The median household income in ZIP 76306 is $46,957, which is 38% below the national average of $76,288.
What is the average home value in ZIP 76306?
The median home value in ZIP 76306 is $111,600, which is 60% below the national average of $278,155.
What is the demographic makeup of ZIP 76306?
The largest racial group in ZIP 76306 is White at 65.4%. Hispanic or Latino residents make up 23.0% of the population.
How many businesses are in ZIP code 76306?
ZIP code 76306 has 200 business establishments employing approximately 3,676 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 76306?
The top industries by establishment count in ZIP 76306 are: Accommodation and food services (41), Retail trade (35), Other services (except public administration) (25). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 76306?
According to the FHFA House Price Index, home values in ZIP 76306 increased by 2.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 76306?
In ZIP code 76306, 58.3% of residents aged 25+ have a high school diploma or higher, and 20.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 76306?
In ZIP code 76306, approximately 58.6% of occupied housing units are owner-occupied and 41.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 76306?
The poverty rate in ZIP code 76306 is 24.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 76306's numbers, next.
- See how ZIP 76306 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Wichita Falls, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.