PlainZIP

Wichita Falls, TX · standard

ZIP Code 76306

Wichita County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

15,991
471/sq mi
$46,957
Median income
$111,600
Median home value
20.6%
Bachelor's or higher

The verdict

Wichita Falls pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.

11th pct
household income, US ZIPs
13th pct
home value, US ZIPs
471
people per sq mi
59%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 76306 against every reporting US ZIP.

ZIP code 76306 is a mid-sized community (a standard USPS delivery area) in Wichita Falls, Wichita County, Texas, home to 15,991 residents across 34.0 square miles, a density of 471 people per square mile, in the Chicago time zone.

ZIP 76306 reports a modest median household income of $46,957 (38% below the Texas average), while per-capita income is $27,412. Local economic indicators show a 24.1% poverty rate alongside 5.9% unemployment. On housing, the median home value is $111,600 (55% below the state average) with median rent at $921 per month, and 58.6% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 20.6% of adults hold a bachelor's degree or higher, the median age is 36.2, and the average commute is -. A geography-based comparison follows: 7 ZIP codes within about 10 miles of 76306, plus 6 more within Wichita County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 76306

Top 5 sectors by establishment count in Wichita Falls, TX

Which industries have the most business establishments in ZIP 76306.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 76306, Wichita Falls, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

15,991

Population

34.0

Area (sq mi)

471

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 76306?

36.2

Median Age

49.2%

Male

50.8%

Female

6.5%

Foreign-Born

White 65.4%
African American 17.8%
Asian 1.7%
American Indian or Alaska Native 0.7%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 10.0%
Hispanic or Latino 23.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$46,957

Median Household Income

-38% vs state

$27,412

Per Capita Income

24.1%

Poverty Rate

5.9%

Unemployment Rate

How ZIP 76306 ranks nationally

Wichita Falls, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$46,957 11th percentile higher than 11% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.3%
Bachelor's Degree or Higher 20.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

6,426

Total Housing Units

5,356

Occupied Units

1,070

Vacant Units

2.57

Avg Household Size

Occupancy Type

Owner 58.6%
Renter 41.4%

$111,600

Median Home Value

-55% vs state

$921

Median Rent

1970

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.4%

YoY Change (2024)

259

HPI Index (2000 = 100)

+159%

Total Change Since 2000

Home values in ZIP 76306 have increased 2.4% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.2% 173
2021 +14.3% 198
2022 +18.9% 235
2023 +7.6% 253
2024 +2.4% 259

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 200 business establishments in ZIP 76306, employing approximately 3,676 people with a combined annual payroll of $134,076,000.

200

Businesses

3,676

Employees

$134.1M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 41 20.5%
Retail trade 35 17.5%
Other services (except public administration) 25 12.5%
Manufacturing 18 9.0%
Construction 16 8.0%
Health care and social assistance 14 7.0%
Wholesale trade 12 6.0%
Transportation and warehousing 7 3.5%
Professional, scientific, and technical services 7 3.5%
Real estate and rental and leasing 6 3.0%
Administrative and support and waste management and remediation services 6 3.0%
Finance and insurance 4 2.0%
Information 3 1.5%
Arts, entertainment, and recreation 3 1.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 76306 vs 76311 →

ZIP 76306 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 76306 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 76306 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 76306 ranks #7 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
76311 Sheppard Afb, TX 7,535 1.9 mi
76309 Wichita Falls, TX 13,862 3.6 mi
76301 Wichita Falls, TX 16,540 3.7 mi
76308 Wichita Falls, TX 19,677 6.5 mi
76302 Wichita Falls, TX 13,206 5.9 mi
76310 Wichita Falls, TX 17,989 10.1 mi
76305 Wichita Falls, TX 4,746 8.3 mi

More ZIP Codes in Wichita County

76308 standard
Wichita Falls, TX
Pop: 19,677
76310 standard
Wichita Falls, TX
Pop: 17,989
76301 standard
Wichita Falls, TX
Pop: 16,540
76309 standard
Wichita Falls, TX
Pop: 13,862
76302 standard
Wichita Falls, TX
Pop: 13,206
76367 standard
Iowa Park, TX
Pop: 13,045

Related Areas

Wichita County Wichita Falls, TX Texas

Frequently Asked Questions

What county is ZIP code 76306 in? ▼
ZIP code 76306 (Wichita Falls) is located in Wichita County, Texas. Wichita County contains multiple ZIP codes, see the full list at /counties/wichita-tx.
What is the population of ZIP code 76306? ▼
ZIP code 76306 in Wichita Falls, TX has a population of 15,991 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 76306? ▼
The median household income in ZIP 76306 is $46,957, which is 38% below the national average of $76,288.
What is the average home value in ZIP 76306? ▼
The median home value in ZIP 76306 is $111,600, which is 60% below the national average of $278,155.
What is the demographic makeup of ZIP 76306? ▼
The largest racial group in ZIP 76306 is White at 65.4%. Hispanic or Latino residents make up 23.0% of the population.
How many businesses are in ZIP code 76306? ▼
ZIP code 76306 has 200 business establishments employing approximately 3,676 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 76306? ▼
The top industries by establishment count in ZIP 76306 are: Accommodation and food services (41), Retail trade (35), Other services (except public administration) (25). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 76306? ▼
According to the FHFA House Price Index, home values in ZIP 76306 increased by 2.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 76306? ▼
In ZIP code 76306, 58.3% of residents aged 25+ have a high school diploma or higher, and 20.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 76306? ▼
In ZIP code 76306, approximately 58.6% of occupied housing units are owner-occupied and 41.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 76306? ▼
The poverty rate in ZIP code 76306 is 24.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.