PlainZIP

Rio Medina, TX · standard

ZIP Code 78066

Medina County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

591
9/sq mi
$87,604
Median income
$326,900
Median home value
60.6%
Bachelor's or higher

The verdict

Rio Medina pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 29%
household income, US ZIPs
Top 30%
home value, US ZIPs
9
people per sq mi
100%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78066 against every reporting US ZIP.

ZIP code 78066 is a sparsely populated ZIP (a standard USPS delivery area) in Rio Medina, Medina County, Texas, home to just 591 residents across 66.4 square miles, a density of 9 people per square mile, in the Chicago time zone.

ZIP 78066 lands in the middle-income range, with a median household income of $87,604 (16% above the Texas average), while per-capita income is $47,030. Local economic indicators show a 10.8% poverty rate alongside 0.0% unemployment. On housing, the median home value is $326,900 (32% above the state average) with median rent at - per month, and 100.0% of occupied units are owner-occupied.

This is a highly-educated ZIP: 60.6% of adults hold a bachelor's degree or higher, the median age is 64.8, and the average commute is -. A geography-based comparison follows: 3 ZIP codes within about 10 miles of 78066, plus 6 more within Medina County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78066, Rio Medina, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

591

Population

66.4

Area (sq mi)

9

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78066?

64.8

Median Age

46.3%

Male

53.7%

Female

24.7%

Foreign-Born

White 85.7%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 14.3%
Hispanic or Latino 49.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$87,604

Median Household Income

+16% vs state

$47,030

Per Capita Income

10.8%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 78066 ranks nationally

Rio Medina, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$87,604 Top 29% higher than 71% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 78.0%
Bachelor's Degree or Higher 60.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

139

Total Housing Units

139

Occupied Units

0

Vacant Units

1.86

Avg Household Size

Occupancy Type

Owner 100.0%
Renter 0.0%

$326,900

Median Home Value

+32% vs state

1993

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 12 business establishments in ZIP 78066, employing approximately 41 people with a combined annual payroll of $1,623,000.

12

Businesses

41

Employees

$1.6M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Construction 3 25.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78066 vs 78056 →

ZIP 78066 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78066 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78066 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78066 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78056 Mico, TX 1,917 4.7 mi
78253 San Antonio, TX 29,007 6.4 mi
78009 Castroville, TX 7,255 8.5 mi

More ZIP Codes in Medina County

78861 standard
Hondo, TX
Pop: 13,701
78016 standard
Devine, TX
Pop: 9,630
78009 standard
Castroville, TX
Pop: 7,255
78059 standard
Natalia, TX
Pop: 5,387
78056 standard
Mico, TX
Pop: 1,917
78039 standard
La Coste, TX
Pop: 1,657

Related Areas

Medina County Rio Medina, TX Texas

Frequently Asked Questions

What county is ZIP code 78066 in? ▼
ZIP code 78066 (Rio Medina) is located in Medina County, Texas. Medina County contains multiple ZIP codes, see the full list at /counties/medina-tx.
What is the population of ZIP code 78066? ▼
ZIP code 78066 in Rio Medina, TX has a population of 591 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78066? ▼
The median household income in ZIP 78066 is $87,604, which is 15% above the national average of $76,288.
What is the average home value in ZIP 78066? ▼
The median home value in ZIP 78066 is $326,900, which is 18% above the national average of $278,155.
What is the demographic makeup of ZIP 78066? ▼
The largest racial group in ZIP 78066 is White at 85.7%. Hispanic or Latino residents make up 49.8% of the population.
How many businesses are in ZIP code 78066? ▼
ZIP code 78066 has 12 business establishments employing approximately 41 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 78066? ▼
In ZIP code 78066, 78.0% of residents aged 25+ have a high school diploma or higher, and 60.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the poverty rate in ZIP code 78066? ▼
The poverty rate in ZIP code 78066 is 10.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.