Taft, TX · standard
ZIP Code 78390
San Patricio County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,616
- 13/sq mi Low-density area
- $78,367
- Median income Near-median income area
- $135,700
- Median home value Below-median home value
- 12.0%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Taft pairs an above-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- Top 40%
- household income, US ZIPs
- 21st pct
- home value, US ZIPs
- 13
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78390 against every reporting US ZIP.
ZIP code 78390 is a mid-sized community (a standard USPS delivery area) in Taft, San Patricio County, Texas, home to 5,616 residents across 442.2 square miles, a density of 13 people per square mile, in the Chicago time zone.
ZIP 78390 lands in the middle-income range, with a median household income of $78,367 (4% above the average Texas ZIP), while per-capita income is $27,511. The poverty rate is 13.7%, with unemployment at 7.2%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $135,700 (45% below the average Texas ZIP), and median rent is $1,196; owner occupancy is 75.0%.
Formal educational attainment runs low here: just 12.0% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 28 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in San Patricio County, so 78390 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 78390
Top 5 sectors by establishment count in Taft, TX
Which industries have the most business establishments in ZIP 78390.
- Wholesale trade
Wholesale trade
9 establishments
- Retail trade
Retail trade
9 establishments
- Health care and social assistance
Health care and social assistance
6 establishments
- Accommodation and food services
Accommodation and food services
6 establishments
- Construction
Construction
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78390, Taft, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,616
Population
442.2
Area (sq mi)
13
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 78390?
35.6
Median Age
49.6%
Male
50.4%
Female
4.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$78,367
Median Household Income
+4% vs state ZIP avg
$27,511
Per Capita Income
13.7%
Poverty Rate
7.2%
Unemployment Rate
28.4 min
Mean Commute Time
How ZIP 78390 ranks among Texas ZIPs
Taft, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$78,367 Top 36% higher than 64% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,339housing units
2,339
Total Housing Units
1,871
Occupied Units
468
Vacant Units
3.21
Avg Household Size
Occupancy Type
$135,700
Median Home Value
-45% vs state ZIP avg
$1,196
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 58 business establishments in ZIP 78390, employing approximately 470 people with a combined annual payroll of $20,052,000.
58
Businesses
470
Employees
$20.1M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Wholesale trade | 9 | 15.5% |
| Retail trade | 9 | 15.5% |
| Health care and social assistance | 6 | 10.3% |
| Accommodation and food services | 6 | 10.3% |
| Construction | 5 | 8.6% |
| Professional, scientific, and technical services | 5 | 8.6% |
| Transportation and warehousing | 4 | 6.9% |
| Manufacturing | 3 | 5.2% |
| Other services (except public administration) | 3 | 5.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 78390 vs 78359 →
ZIP 78390 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78374
Portland (78374)
16,620 residents
- 78336
Aransas Pass (78336)
11,949 residents
- 78362
Ingleside (78362)
9,447 residents
- 78390 5,616
Taft (78390)
5,616 residents
- 78359 1,944
Gregory (78359)
1,944 residents
- 78340 379
Bayside (78340)
379 residents
What this shows Among its immediate neighbors, ZIP 78390 ranks #4 by population - useful context the national average alone can't give.
ZIP 78390 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78374
Portland (78374)
$83,504 median income
- 78390
Taft (78390)
$78,367 median income
- 78362
Ingleside (78362)
$71,058 median income
- 78336
Aransas Pass (78336)
$58,420 median income
- 78340
Bayside (78340)
$54,000 median income
- 78359
Gregory (78359)
$45,458 median income
What this shows By household income, ZIP 78390 ranks #2 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 78390, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,616 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in San Patricio County
Related Areas
Frequently Asked Questions
What county is ZIP code 78390 in?
ZIP code 78390 (Taft) is located in San Patricio County, Texas. San Patricio County contains multiple ZIP codes, see the full list at /counties/san-patricio-tx.
What is the population of ZIP code 78390?
ZIP code 78390 in Taft, TX has a population of 5,616 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78390?
The median household income in ZIP 78390 is $78,367, which is 3% above the national average of $76,288.
What is the average home value in ZIP 78390?
The median home value in ZIP 78390 is $135,700, which is 51% below the national average of $278,155.
What is the demographic makeup of ZIP 78390?
The largest racial group in ZIP 78390 is Two or More Ethnicities at 60.5%. Hispanic or Latino residents make up 78.3% of the population.
How many businesses are in ZIP code 78390?
ZIP code 78390 has 58 business establishments employing approximately 470 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78390?
The top industries by establishment count in ZIP 78390 are: Wholesale trade (9), Retail trade (9), Health care and social assistance (6). There are 9 industry sectors represented in total.
What is the education level in ZIP code 78390?
In ZIP code 78390, 49.6% of residents aged 25+ have a high school diploma or higher, and 12.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78390?
The mean commute time for workers in ZIP code 78390 is 28.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78390?
In ZIP code 78390, approximately 75.0% of occupied housing units are owner-occupied and 25.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78390?
The poverty rate in ZIP code 78390 is 13.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 78390's numbers, next.
- See how ZIP 78390 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Taft, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.