Santa Monica, CA · standard
ZIP Code 90404
Los Angeles County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 21,360
- 4,139/sq mi High-density area
- $95,139
- Median income Above-median income area
- $1,244,400
- Median home value Above-median home value
- 61.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Santa Monica pairs an upper-quartile household income with top-decile home values, in a suburban-density, renter-heavy area.
- Top 22%
- household income, US ZIPs
- Top 1%
- home value, US ZIPs
- 4,139
- people per sq mi
- 21%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 90404 against every reporting US ZIP.
ZIP code 90404 is a densely settled ZIP (a standard USPS delivery area) in Santa Monica, Los Angeles County, California, with 21,360 residents across 5.2 square miles, a density of 4,139 people per square mile, in the Los Angeles time zone.
ZIP 90404 lands in the middle-income range, with a median household income of $95,139 (6% below the average California ZIP), while per-capita income is $64,223. The poverty rate is 14.9%, with unemployment at 6.5%; those measures add context to the income figure. Housing costs run above the statewide ZIP benchmark while renting is common: median home value is $1,244,400 (61% above the average California ZIP), with only 21.4% owner-occupied homes and median rent of $2,239.
This is a highly-educated ZIP: 61.1% of adults hold a bachelor's degree or higher, the median age is 40.5, and the average commute is 21 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Los Angeles County, so 90404 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 90404
Top 5 sectors by establishment count in Santa Monica, CA
Which industries have the most business establishments in ZIP 90404.
- Health care and social assistance
Health care and social assistance
360 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
259 establishments
- Information
Information
183 establishments
- Arts, entertainment, and recreation
Arts, entertainment, and recreation
169 establishments
- Retail trade 109
Retail trade
109 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 90404, Santa Monica, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
21,360
Population
5.2
Area (sq mi)
4,139
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 90404?
40.5
Median Age
46.7%
Male
53.3%
Female
24.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$95,139
Median Household Income
-6% vs state ZIP avg
$64,223
Per Capita Income
14.9%
Poverty Rate
6.5%
Unemployment Rate
20.6 min
Mean Commute Time
How ZIP 90404 ranks among California ZIPs
Santa Monica, CA household income vs. every California ZIP code
Median household income among 1,583 reporting California ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$95,139 Top 48% higher than 52% of 1,583 California ZIPs
Each bar is a $20K-wide band; taller bars hold more California ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
11,801housing units
11,801
Total Housing Units
10,714
Occupied Units
1,087
Vacant Units
2.01
Avg Household Size
Occupancy Type
$1,244,400
Median Home Value
+61% vs state ZIP avg
$2,239
Median Rent
1971
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-2.9%
YoY Change (2021)
305
HPI Index (2000 = 100)
+205%
Total Change Since 2000
Home values in ZIP 90404 have decreased 2.9% over the past year (2021). Since 2000, this ZIP has seen +205% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2017 | -1.0% | 317 |
| 2018 | +17.5% | 372 |
| 2019 | +2.4% | 381 |
| 2020 | -17.8% | 314 |
| 2021 | -2.9% | 305 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,574 business establishments in ZIP 90404, employing approximately 32,963 people with a combined annual payroll of $6,138,109,000.
1,574
Businesses
32,963
Employees
$6.1B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 360 | 22.9% |
| Professional, scientific, and technical services | 259 | 16.4% |
| Information | 183 | 11.6% |
| Arts, entertainment, and recreation | 169 | 10.7% |
| Retail trade | 109 | 6.9% |
| Other services (except public administration) | 108 | 6.9% |
| Real estate and rental and leasing | 76 | 4.8% |
| Accommodation and food services | 54 | 3.4% |
| Construction | 51 | 3.2% |
| Wholesale trade | 49 | 3.1% |
| Administrative and support and waste management and remediation services | 39 | 2.5% |
| Educational services | 38 | 2.4% |
| Finance and insurance | 32 | 2.0% |
| Manufacturing | 24 | 1.5% |
| Management of companies and enterprises | 12 | 0.8% |
| Transportation and warehousing | 7 | 0.4% |
| Industries not classified | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 90404 vs 90405 →
ZIP 90404 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90066
Los Angeles (90066)
55,277 residents
- 90025
Los Angeles (90025)
42,147 residents
- 90291
Venice (90291)
28,341 residents
- 90405
Santa Monica (90405)
27,186 residents
- 90064
Los Angeles (90064)
25,403 residents
- 90403
Santa Monica (90403)
24,525 residents
- 90292 21,576
Marina Del Rey (90292)
21,576 residents
- 90404 21,360
Santa Monica (90404)
21,360 residents
- 90402 12,250
Santa Monica (90402)
12,250 residents
What this shows Among its immediate neighbors, ZIP 90404 ranks #8 by population - useful context the national average alone can't give.
ZIP 90404 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90402
Santa Monica (90402)
$159,100 median income
- 90292
Marina Del Rey (90292)
$146,167 median income
- 90064
Los Angeles (90064)
$135,383 median income
- 90291
Venice (90291)
$122,738 median income
- 90403
Santa Monica (90403)
$121,925 median income
- 90405
Santa Monica (90405)
$121,241 median income
- 90066
Los Angeles (90066)
$114,141 median income
- 90401
Santa Monica (90401)
$110,385 median income
- 90025
Los Angeles (90025)
$103,894 median income
What this shows By household income, ZIP 90404 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 90405 | Santa Monica, CA | 27,186 | 1.1 mi |
| 90403 | Santa Monica, CA | 24,525 | 1.0 mi |
| 90401 | Santa Monica, CA | 6,722 | 1.3 mi |
| 90402 | Santa Monica, CA | 12,250 | 1.8 mi |
| 90291 | Venice, CA | 28,341 | 2.3 mi |
| 90073 | Los Angeles, CA | 539 | 2.2 mi |
| 90025 | Los Angeles, CA | 42,147 | 2.1 mi |
| 90064 | Los Angeles, CA | 25,403 | 2.9 mi |
| 90066 | Los Angeles, CA | 55,277 | 3.0 mi |
| 90292 | Marina Del Rey, CA | 21,576 | 3.7 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 90404, both outside CA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (21,360 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Los Angeles County
Related Areas
Frequently Asked Questions
What county is ZIP code 90404 in?
ZIP code 90404 (Santa Monica) is located in Los Angeles County, California. Los Angeles County contains multiple ZIP codes, see the full list at /counties/los-angeles-ca.
What is the population of ZIP code 90404?
ZIP code 90404 in Santa Monica, CA has a population of 21,360 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 90404?
The median household income in ZIP 90404 is $95,139, which is 25% above the national average of $76,288.
What is the average home value in ZIP 90404?
The median home value in ZIP 90404 is $1,244,400, which is 347% above the national average of $278,155.
What is the demographic makeup of ZIP 90404?
The largest racial group in ZIP 90404 is White at 50.4%. Hispanic or Latino residents make up 24.1% of the population.
How many businesses are in ZIP code 90404?
ZIP code 90404 has 1,574 business establishments employing approximately 32,963 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 90404?
The top industries by establishment count in ZIP 90404 are: Health care and social assistance (360), Professional, scientific, and technical services (259), Information (183). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 90404?
According to the FHFA House Price Index, home values in ZIP 90404 decreased by 2.9% in 2021. Since 2000, home values in this ZIP have appreciated by approximately 205%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 90404?
In ZIP code 90404, 73.6% of residents aged 25+ have a high school diploma or higher, and 61.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 90404?
The mean commute time for workers in ZIP code 90404 is 20.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 90404?
In ZIP code 90404, approximately 21.4% of occupied housing units are owner-occupied and 78.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 90404?
The poverty rate in ZIP code 90404 is 14.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 90404's numbers, next.
- See how ZIP 90404 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Santa Monica, CA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.