Santa Monica, CA · standard
ZIP Code 90404
Los Angeles County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 21,360
- 4,139/sq mi
- $95,139
- Median income
- $1,244,400
- Median home value
- 61.1%
- Bachelor's or higher
The verdict
Santa Monica pairs an upper-quartile household income with top-decile home values, in a suburban-density, renter-heavy area.
- Top 22%
- household income, US ZIPs
- Top 1%
- home value, US ZIPs
- 4,139
- people per sq mi
- 21%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 90404 against every reporting US ZIP.
ZIP code 90404 is classified by USPS as a standard delivery area and covers roughly 5.2 square miles in Santa Monica, Los Angeles County, California. The area is home to 21,360 residents, producing a population density of 4,139 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 90404 against California and the nation.
On the economic side, the median household income for ZIP 90404 sits at $95,139 (6% below the California average), while per-capita income is $64,223. The poverty rate stands at 14.9% and the unemployment rate at 6.5%. On housing, the median home value is $1,244,400 (61% above the state average) with median rent at $2,239 per month, and 21.4% of occupied units are owner-occupied, a direct signal of whether 90404 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 61.1% of adults hold a bachelor's degree or higher, the median age is 40.5, and the average commute is 21 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Los Angeles County, so you can benchmark 90404 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 90404
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 90404.
- Health care and social assistance
Health care and social assistance
360 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
259 establishments
- Information
Information
183 establishments
- Arts, entertainment, and recreation
Arts, entertainment, and recreation
169 establishments
- Retail trade 109
Retail trade
109 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 90404, Santa Monica, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
21,360
Population
5.2
Area (sq mi)
4,139
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 90404?
40.5
Median Age
46.7%
Male
53.3%
Female
24.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$95,139
Median Household Income
-6% vs state
$64,223
Per Capita Income
14.9%
Poverty Rate
6.5%
Unemployment Rate
20.6 min
Mean Commute Time
How ZIP 90404 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$95,139 Top 22% higher than 78% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
11,801
Total Housing Units
10,714
Occupied Units
1,087
Vacant Units
2.01
Avg Household Size
Occupancy Type
$1,244,400
Median Home Value
+61% vs state
$2,239
Median Rent
1971
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-2.9%
YoY Change (2021)
305
HPI Index (2000 = 100)
+205%
Total Change Since 2000
Home values in ZIP 90404 have decreased 2.9% over the past year (2021). Since 2000, this ZIP has seen +205% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2017 | -1.0% | 317 |
| 2018 | +17.5% | 372 |
| 2019 | +2.4% | 381 |
| 2020 | -17.8% | 314 |
| 2021 | -2.9% | 305 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,574 business establishments in ZIP 90404, employing approximately 32,963 people with a combined annual payroll of $6,138,109,000.
1,574
Businesses
32,963
Employees
$6.1B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 360 | 22.9% |
| Professional, scientific, and technical services | 259 | 16.4% |
| Information | 183 | 11.6% |
| Arts, entertainment, and recreation | 169 | 10.7% |
| Retail trade | 109 | 6.9% |
| Other services (except public administration) | 108 | 6.9% |
| Real estate and rental and leasing | 76 | 4.8% |
| Accommodation and food services | 54 | 3.4% |
| Construction | 51 | 3.2% |
| Wholesale trade | 49 | 3.1% |
| Administrative and support and waste management and remediation services | 39 | 2.5% |
| Educational services | 38 | 2.4% |
| Finance and insurance | 32 | 2.0% |
| Manufacturing | 24 | 1.5% |
| Management of companies and enterprises | 12 | 0.8% |
| Transportation and warehousing | 7 | 0.4% |
| Industries not classified | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 90404 vs 90405 →
ZIP 90404 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90066
Los Angeles (90066)
55,277 residents
- 90025
Los Angeles (90025)
42,147 residents
- 90291
Venice (90291)
28,341 residents
- 90405
Santa Monica (90405)
27,186 residents
- 90064
Los Angeles (90064)
25,403 residents
- 90403
Santa Monica (90403)
24,525 residents
- 90292 21,576
Marina Del Rey (90292)
21,576 residents
- 90404 21,360
Santa Monica (90404)
21,360 residents
- 90402 12,250
Santa Monica (90402)
12,250 residents
What this shows Among its immediate neighbors, ZIP 90404 ranks #8 by population — useful context the national average alone can't give.
ZIP 90404 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90402
Santa Monica (90402)
$159,100 median income
- 90292
Marina Del Rey (90292)
$146,167 median income
- 90064
Los Angeles (90064)
$135,383 median income
- 90291
Venice (90291)
$122,738 median income
- 90403
Santa Monica (90403)
$121,925 median income
- 90405
Santa Monica (90405)
$121,241 median income
- 90066
Los Angeles (90066)
$114,141 median income
- 90401
Santa Monica (90401)
$110,385 median income
- 90025
Los Angeles (90025)
$103,894 median income
What this shows By household income, ZIP 90404 ranks #null of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 90405 | Santa Monica, CA | 27,186 | 1.1 mi |
| 90403 | Santa Monica, CA | 24,525 | 1.0 mi |
| 90401 | Santa Monica, CA | 6,722 | 1.3 mi |
| 90402 | Santa Monica, CA | 12,250 | 1.8 mi |
| 90291 | Venice, CA | 28,341 | 2.3 mi |
| 90073 | Los Angeles, CA | 539 | 2.2 mi |
| 90025 | Los Angeles, CA | 42,147 | 2.1 mi |
| 90064 | Los Angeles, CA | 25,403 | 2.9 mi |
| 90066 | Los Angeles, CA | 55,277 | 3.0 mi |
| 90292 | Marina Del Rey, CA | 21,576 | 3.7 mi |
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Frequently Asked Questions
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What is the population of ZIP code 90404? ▼
What is the median household income in ZIP 90404? ▼
What is the average home value in ZIP 90404? ▼
What is the demographic makeup of ZIP 90404? ▼
How many businesses are in ZIP code 90404? ▼
What are the main industries in ZIP code 90404? ▼
How have home values changed in ZIP code 90404? ▼
What is the education level in ZIP code 90404? ▼
What is the average commute time in ZIP 90404? ▼
What percentage of residents own vs. rent in ZIP 90404? ▼
What is the poverty rate in ZIP code 90404? ▼
ZIP Code Research Guides
Official Data Resources for Santa Monica, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.