PlainZIP

Santa Monica, CA · standard

ZIP Code 90404

Los Angeles County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

21,360
4,139/sq mi
$95,139
Median income
$1,244,400
Median home value
61.1%
Bachelor's or higher

The verdict

Santa Monica pairs an upper-quartile household income with top-decile home values, in a suburban-density, renter-heavy area.

Top 22%
household income, US ZIPs
Top 1%
home value, US ZIPs
4,139
people per sq mi
21%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 90404 against every reporting US ZIP.

ZIP code 90404 is a densely settled ZIP (a standard USPS delivery area) in Santa Monica, Los Angeles County, California, with 21,360 residents across 5.2 square miles, a density of 4,139 people per square mile, in the Los Angeles time zone.

ZIP 90404 lands in the middle-income range, with a median household income of $95,139 (6% below the California average), while per-capita income is $64,223. Local economic indicators show a 14.9% poverty rate alongside 6.5% unemployment. The typical home here is valued at $1,244,400 (61% above the state average); renters pay a median of $2,239 monthly, and 21.4% of units are owner-occupied.

This is a highly-educated ZIP: 61.1% of adults hold a bachelor's degree or higher, the median age is 40.5, and the average commute is 21 minutes. Beyond these figures, 10 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Los Angeles County, letting you compare 90404 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 90404

Top 5 sectors by establishment count in Santa Monica, CA

Which industries have the most business establishments in ZIP 90404.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 90404, Santa Monica, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

21,360

Population

5.2

Area (sq mi)

4,139

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 90404?

40.5

Median Age

46.7%

Male

53.3%

Female

24.5%

Foreign-Born

White 50.4%
African American 10.0%
Asian 11.5%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 17.5%
Hispanic or Latino 24.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$95,139

Median Household Income

-6% vs state

$64,223

Per Capita Income

14.9%

Poverty Rate

6.5%

Unemployment Rate

20.6 min

Mean Commute Time

How ZIP 90404 ranks nationally

Santa Monica, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$95,139 Top 22% higher than 78% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 73.6%
Bachelor's Degree or Higher 61.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

11,801

Total Housing Units

10,714

Occupied Units

1,087

Vacant Units

2.01

Avg Household Size

Occupancy Type

Owner 21.4%
Renter 78.6%

$1,244,400

Median Home Value

+61% vs state

$2,239

Median Rent

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-2.9%

YoY Change (2021)

305

HPI Index (2000 = 100)

+205%

Total Change Since 2000

Home values in ZIP 90404 have decreased 2.9% over the past year (2021). Since 2000, this ZIP has seen +205% cumulative appreciation.

Year Annual Change HPI Index
2017 -1.0% 317
2018 +17.5% 372
2019 +2.4% 381
2020 -17.8% 314
2021 -2.9% 305

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,574 business establishments in ZIP 90404, employing approximately 32,963 people with a combined annual payroll of $6,138,109,000.

1,574

Businesses

32,963

Employees

$6.1B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 360 22.9%
Professional, scientific, and technical services 259 16.4%
Information 183 11.6%
Arts, entertainment, and recreation 169 10.7%
Retail trade 109 6.9%
Other services (except public administration) 108 6.9%
Real estate and rental and leasing 76 4.8%
Accommodation and food services 54 3.4%
Construction 51 3.2%
Wholesale trade 49 3.1%
Administrative and support and waste management and remediation services 39 2.5%
Educational services 38 2.4%
Finance and insurance 32 2.0%
Manufacturing 24 1.5%
Management of companies and enterprises 12 0.8%
Transportation and warehousing 7 0.4%
Industries not classified 3 0.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 90404 vs 90405 →

ZIP 90404 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 90404 ranks #8 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 90404 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 90404 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
90405 Santa Monica, CA 27,186 1.1 mi
90403 Santa Monica, CA 24,525 1.0 mi
90401 Santa Monica, CA 6,722 1.3 mi
90402 Santa Monica, CA 12,250 1.8 mi
90291 Venice, CA 28,341 2.3 mi
90073 Los Angeles, CA 539 2.2 mi
90025 Los Angeles, CA 42,147 2.1 mi
90064 Los Angeles, CA 25,403 2.9 mi
90066 Los Angeles, CA 55,277 3.0 mi
90292 Marina Del Rey, CA 21,576 3.7 mi

More ZIP Codes in Los Angeles County

90650 standard
Norwalk, CA
Pop: 105,549
90011 standard
Los Angeles, CA
Pop: 103,892
91331 standard
Pacoima, CA
Pop: 103,689
90201 standard
Bell Gardens, CA
Pop: 101,279
90280 standard
South Gate, CA
Pop: 94,396
90805 standard
Long Beach, CA
Pop: 93,524

Related Areas

Los Angeles County Santa Monica, CA California

Frequently Asked Questions

What county is ZIP code 90404 in? ▼
ZIP code 90404 (Santa Monica) is located in Los Angeles County, California. Los Angeles County contains multiple ZIP codes, see the full list at /counties/los-angeles-ca.
What is the population of ZIP code 90404? ▼
ZIP code 90404 in Santa Monica, CA has a population of 21,360 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 90404? ▼
The median household income in ZIP 90404 is $95,139, which is 25% above the national average of $76,288.
What is the average home value in ZIP 90404? ▼
The median home value in ZIP 90404 is $1,244,400, which is 347% above the national average of $278,155.
What is the demographic makeup of ZIP 90404? ▼
The largest racial group in ZIP 90404 is White at 50.4%. Hispanic or Latino residents make up 24.1% of the population.
How many businesses are in ZIP code 90404? ▼
ZIP code 90404 has 1,574 business establishments employing approximately 32,963 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 90404? ▼
The top industries by establishment count in ZIP 90404 are: Health care and social assistance (360), Professional, scientific, and technical services (259), Information (183). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 90404? ▼
According to the FHFA House Price Index, home values in ZIP 90404 decreased by 2.9% in 2021. Since 2000, home values in this ZIP have appreciated by approximately 205%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 90404? ▼
In ZIP code 90404, 73.6% of residents aged 25+ have a high school diploma or higher, and 61.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 90404? ▼
The mean commute time for workers in ZIP code 90404 is 20.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 90404? ▼
In ZIP code 90404, approximately 21.4% of occupied housing units are owner-occupied and 78.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 90404? ▼
The poverty rate in ZIP code 90404 is 14.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.