Venice, CA · standard
ZIP Code 90291
Los Angeles County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 28,341
- 4,380/sq mi
- $122,738
- Median income
- $2,000,001
- Median home value
- 70.7%
- Bachelor's or higher
The verdict
Venice pairs a top-decile household income with top-decile home values, in a suburban-density, renter-heavy area.
- Top 9%
- household income, US ZIPs
- Top 1%
- home value, US ZIPs
- 4,380
- people per sq mi
- 33%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 90291 against every reporting US ZIP.
ZIP code 90291 is classified by USPS as a standard delivery area and covers roughly 6.5 square miles in Venice, Los Angeles County, California. The area is home to 28,341 residents, producing a population density of 4,380 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 90291 against California and the nation.
On the economic side, the median household income for ZIP 90291 sits at $122,738 (21% above the California average), while per-capita income is $104,326. The poverty rate stands at 11.5% and the unemployment rate at 7.8%. On housing, the median home value is $2,000,001 (159% above the state average) with median rent at $2,703 per month, and 32.9% of occupied units are owner-occupied, a direct signal of whether 90291 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 70.7% of adults hold a bachelor's degree or higher, the median age is 40, and the average commute is 26 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Los Angeles County, so you can benchmark 90291 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 90291
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 90291.
- Professional, scientific, and technical services
Professional, scientific, and technical services
388 establishments
- Arts, entertainment, and recreation
Arts, entertainment, and recreation
206 establishments
- Information
Information
193 establishments
- Retail trade
Retail trade
180 establishments
- Accommodation and food services
Accommodation and food services
168 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 90291, Venice, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
28,341
Population
6.5
Area (sq mi)
4,380
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 90291?
40.0
Median Age
51.8%
Male
48.2%
Female
21.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$122,738
Median Household Income
+21% vs state
$104,326
Per Capita Income
11.5%
Poverty Rate
7.8%
Unemployment Rate
25.5 min
Mean Commute Time
How ZIP 90291 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$122,738 Top 9% higher than 91% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
17,044
Total Housing Units
14,337
Occupied Units
2,707
Vacant Units
1.81
Avg Household Size
Occupancy Type
$2,000,001
Median Home Value
+159% vs state
$2,703
Median Rent
1959
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-10.2%
YoY Change (2021)
295
HPI Index (2000 = 100)
+195%
Total Change Since 2000
Home values in ZIP 90291 have decreased 10.2% over the past year (2021). Since 2000, this ZIP has seen +195% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2017 | +5.3% | 390 |
| 2018 | -3.4% | 377 |
| 2019 | +0.6% | 379 |
| 2020 | -13.2% | 329 |
| 2021 | -10.2% | 295 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,645 business establishments in ZIP 90291, employing approximately 13,975 people with a combined annual payroll of $1,610,376,000.
1,645
Businesses
13,975
Employees
$1.6B
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 388 | 23.6% |
| Arts, entertainment, and recreation | 206 | 12.5% |
| Information | 193 | 11.7% |
| Retail trade | 180 | 10.9% |
| Accommodation and food services | 168 | 10.2% |
| Health care and social assistance | 112 | 6.8% |
| Other services (except public administration) | 97 | 5.9% |
| Real estate and rental and leasing | 93 | 5.7% |
| Wholesale trade | 48 | 2.9% |
| Administrative and support and waste management and remediation services | 45 | 2.7% |
| Construction | 35 | 2.1% |
| Educational services | 27 | 1.6% |
| Finance and insurance | 24 | 1.5% |
| Manufacturing | 23 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 90291 vs 90405 →
ZIP 90291 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90066
Los Angeles (90066)
55,277 residents
- 90025
Los Angeles (90025)
42,147 residents
- 90291
Venice (90291)
28,341 residents
- 90405
Santa Monica (90405)
27,186 residents
- 90403
Santa Monica (90403)
24,525 residents
- 90292 21,576
Marina Del Rey (90292)
21,576 residents
- 90404 21,360
Santa Monica (90404)
21,360 residents
- 90293 12,132
Playa Del Rey (90293)
12,132 residents
- 90401 6,722
Santa Monica (90401)
6,722 residents
What this shows Among its immediate neighbors, ZIP 90291 ranks #3 by population — useful context the national average alone can't give.
ZIP 90291 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 90292
Marina Del Rey (90292)
$146,167 median income
- 90094
Playa Vista (90094)
$145,744 median income
- 90293
Playa Del Rey (90293)
$134,313 median income
- 90291
Venice (90291)
$122,738 median income
- 90403
Santa Monica (90403)
$121,925 median income
- 90405
Santa Monica (90405)
$121,241 median income
- 90066
Los Angeles (90066)
$114,141 median income
- 90401
Santa Monica (90401)
$110,385 median income
- 90025
Los Angeles (90025)
$103,894 median income
What this shows By household income, ZIP 90291 ranks #4 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 90405 | Santa Monica, CA | 27,186 | 1.2 mi |
| 90292 | Marina Del Rey, CA | 21,576 | 1.4 mi |
| 90066 | Los Angeles, CA | 55,277 | 1.9 mi |
| 90404 | Santa Monica, CA | 21,360 | 2.3 mi |
| 90401 | Santa Monica, CA | 6,722 | 2.2 mi |
| 90403 | Santa Monica, CA | 24,525 | 3.0 mi |
| 90094 | Playa Vista, CA | 5,464 | 3.0 mi |
| 90073 | Los Angeles, CA | 539 | 4.2 mi |
| 90025 | Los Angeles, CA | 42,147 | 3.7 mi |
| 90293 | Playa Del Rey, CA | 12,132 | 3.4 mi |
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Frequently Asked Questions
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What is the population of ZIP code 90291? ▼
What is the median household income in ZIP 90291? ▼
What is the average home value in ZIP 90291? ▼
What is the demographic makeup of ZIP 90291? ▼
How many businesses are in ZIP code 90291? ▼
What are the main industries in ZIP code 90291? ▼
How have home values changed in ZIP code 90291? ▼
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What is the average commute time in ZIP 90291? ▼
What percentage of residents own vs. rent in ZIP 90291? ▼
What is the poverty rate in ZIP code 90291? ▼
ZIP Code Research Guides
Official Data Resources for Venice, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.