Santa Rosa, CA · standard
ZIP Code 95404
Sonoma County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 39,761
- 192/sq mi High-density area
- $105,437
- Median income Above-median income area
- $903,900
- Median home value Above-median home value
- 45.3%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Santa Rosa pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 16%
- household income, US ZIPs
- Top 3%
- home value, US ZIPs
- 192
- people per sq mi
- 61%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95404 against every reporting US ZIP.
ZIP code 95404 is a densely settled ZIP (a standard USPS delivery area) in Santa Rosa, Sonoma County, California, with 39,761 residents across 207.1 square miles, a density of 192 people per square mile, in the Los Angeles time zone.
ZIP 95404 lands in the middle-income range, with a median household income of $105,437 (4% above the average California ZIP), while per-capita income is $66,144. The poverty rate is 7.1%, with unemployment at 4.5%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $903,900 (17% above the average California ZIP), while 60.9% of occupied homes are owner-occupied and median rent is $1,949.
A solid share of residents have a four-year degree: 45.3% of adults hold a bachelor's degree or higher, the median age is 43.4, and the average commute is 21 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Sonoma County, so 95404 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 95404
Top 5 sectors by establishment count in Santa Rosa, CA
Which industries have the most business establishments in ZIP 95404.
- Professional, scientific, and technical services
Professional, scientific, and technical services
246 establishments
- Health care and social assistance
Health care and social assistance
184 establishments
- Construction
Construction
148 establishments
- Other services (except public administration)
Other services (except public administration)
114 establishments
- Retail trade
Retail trade
107 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 95404, Santa Rosa, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
39,761
Population
207.1
Area (sq mi)
192
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 95404?
43.4
Median Age
49.4%
Male
50.6%
Female
15.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$105,437
Median Household Income
+4% vs state ZIP avg
$66,144
Per Capita Income
7.1%
Poverty Rate
4.5%
Unemployment Rate
20.8 min
Mean Commute Time
How ZIP 95404 ranks nationally
Santa Rosa, CA household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$105,437 Top 16% higher than 84% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
16,861housing units
16,861
Total Housing Units
15,478
Occupied Units
1,383
Vacant Units
2.35
Avg Household Size
Occupancy Type
$903,900
Median Home Value
+17% vs state ZIP avg
$1,949
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-0.9%
YoY Change (2024)
247
HPI Index (2000 = 100)
+147%
Total Change Since 2000
Home values in ZIP 95404 have decreased 0.9% over the past year (2024). Since 2000, this ZIP has seen +147% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -0.9% | 205 |
| 2021 | +9.2% | 224 |
| 2022 | +8.9% | 244 |
| 2023 | +2.3% | 249 |
| 2024 | -0.9% | 247 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,212 business establishments in ZIP 95404, employing approximately 8,679 people with a combined annual payroll of $567,493,000.
1,212
Businesses
8,679
Employees
$567.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 246 | 20.3% |
| Health care and social assistance | 184 | 15.2% |
| Construction | 148 | 12.2% |
| Other services (except public administration) | 114 | 9.4% |
| Retail trade | 107 | 8.8% |
| Finance and insurance | 82 | 6.8% |
| Real estate and rental and leasing | 75 | 6.2% |
| Accommodation and food services | 73 | 6.0% |
| Administrative and support and waste management and remediation services | 60 | 5.0% |
| Wholesale trade | 28 | 2.3% |
| Manufacturing | 23 | 1.9% |
| Educational services | 20 | 1.6% |
| Arts, entertainment, and recreation | 18 | 1.5% |
| Transportation and warehousing | 11 | 0.9% |
| Information | 11 | 0.9% |
| Agriculture, forestry, fishing and hunting | 6 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 95404 vs 95405 →
ZIP 95404 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 95403
Santa Rosa (95403)
45,164 residents
- 94928
Rohnert Park (94928)
43,170 residents
- 95404
Santa Rosa (95404)
39,761 residents
- 95407
Santa Rosa (95407)
39,352 residents
- 95401
Santa Rosa (95401)
36,981 residents
- 95409
Santa Rosa (95409)
27,187 residents
- 95405
Santa Rosa (95405)
21,399 residents
- 94931 8,470
Cotati (94931)
8,470 residents
- 94951 4,124
Penngrove (94951)
4,124 residents
What this shows Among its immediate neighbors, ZIP 95404 ranks #3 by population - useful context the national average alone can't give.
ZIP 95404 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 95452
Kenwood (95452)
$118,986 median income
- 95405
Santa Rosa (95405)
$118,299 median income
- 95409
Santa Rosa (95409)
$107,867 median income
- 94951
Penngrove (94951)
$106,332 median income
- 95404
Santa Rosa (95404)
$105,437 median income
- 94931
Cotati (94931)
$101,994 median income
- 94928
Rohnert Park (94928)
$99,280 median income
- 95403
Santa Rosa (95403)
$98,191 median income
- 95401
Santa Rosa (95401)
$93,615 median income
What this shows By household income, ZIP 95404 ranks #5 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 95405 | Santa Rosa, CA | 21,399 | 2.1 mi |
| 95409 | Santa Rosa, CA | 27,187 | 3.0 mi |
| 95403 | Santa Rosa, CA | 45,164 | 6.1 mi |
| 94951 | Penngrove, CA | 4,124 | 10.0 mi |
| 95439 | Fulton, CA | 675 | 7.1 mi |
| 95401 | Santa Rosa, CA | 36,981 | 7.7 mi |
| 95452 | Kenwood, CA | 1,393 | 6.9 mi |
| 94928 | Rohnert Park, CA | 43,170 | 8.5 mi |
| 95407 | Santa Rosa, CA | 39,352 | 7.0 mi |
| 94931 | Cotati, CA | 8,470 | 10.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 95404, both outside CA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (39,761 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Sonoma County
Related Areas
Frequently Asked Questions
What county is ZIP code 95404 in?
ZIP code 95404 (Santa Rosa) is located in Sonoma County, California. Sonoma County contains multiple ZIP codes, see the full list at /counties/sonoma-ca.
What is the population of ZIP code 95404?
ZIP code 95404 in Santa Rosa, CA has a population of 39,761 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 95404?
The median household income in ZIP 95404 is $105,437, which is 38% above the national average of $76,288.
What is the average home value in ZIP 95404?
The median home value in ZIP 95404 is $903,900, which is 225% above the national average of $278,155.
What is the demographic makeup of ZIP 95404?
The largest racial group in ZIP 95404 is White at 60.8%. Hispanic or Latino residents make up 27.4% of the population.
How many businesses are in ZIP code 95404?
ZIP code 95404 has 1,212 business establishments employing approximately 8,679 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 95404?
The top industries by establishment count in ZIP 95404 are: Professional, scientific, and technical services (246), Health care and social assistance (184), Construction (148). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 95404?
According to the FHFA House Price Index, home values in ZIP 95404 decreased by 0.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 147%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 95404?
In ZIP code 95404, 61.4% of residents aged 25+ have a high school diploma or higher, and 45.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 95404?
The mean commute time for workers in ZIP code 95404 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 95404?
In ZIP code 95404, approximately 60.9% of occupied housing units are owner-occupied and 39.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 95404?
The poverty rate in ZIP code 95404 is 7.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 95404's numbers, next.
- See how ZIP 95404 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Santa Rosa, CA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.