PlainZIP

Santa Rosa, CA · standard

ZIP Code 95404

Sonoma County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

39,761
192/sq mi
$105,437
Median income
$903,900
Median home value
45.3%
Bachelor's or higher

The verdict

Santa Rosa pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 16%
household income, US ZIPs
Top 3%
home value, US ZIPs
192
people per sq mi
61%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95404 against every reporting US ZIP.

ZIP code 95404 is a densely settled ZIP (a standard USPS delivery area) in Santa Rosa, Sonoma County, California, with 39,761 residents across 207.1 square miles, a density of 192 people per square mile, in the Los Angeles time zone.

ZIP 95404 lands in the middle-income range, with a median household income of $105,437 (4% above the California average), while per-capita income is $66,144. Local economic indicators show a 7.1% poverty rate alongside 4.5% unemployment. Median home value sits at $903,900 (17% above the state average), median rent at $1,949 a month, and owner-occupancy at 60.9%.

A solid share of residents have a four-year degree: 45.3% of adults hold a bachelor's degree or higher, the median age is 43.4, and the average commute is 21 minutes. To put 95404 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Sonoma County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 95404

Top 5 sectors by establishment count in Santa Rosa, CA

Which industries have the most business establishments in ZIP 95404.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 95404, Santa Rosa, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

39,761

Population

207.1

Area (sq mi)

192

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 95404?

43.4

Median Age

49.4%

Male

50.6%

Female

15.9%

Foreign-Born

White 60.8%
African American 1.5%
Asian 7.1%
American Indian or Alaska Native 1.2%
Native Hawaiian or Pacific Islander 0.6%
Two or More Ethnicities 14.6%
Hispanic or Latino 27.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$105,437

Median Household Income

+4% vs state

$66,144

Per Capita Income

7.1%

Poverty Rate

4.5%

Unemployment Rate

20.8 min

Mean Commute Time

How ZIP 95404 ranks nationally

Santa Rosa, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$105,437 Top 16% higher than 84% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.4%
Bachelor's Degree or Higher 45.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

16,861

Total Housing Units

15,478

Occupied Units

1,383

Vacant Units

2.35

Avg Household Size

Occupancy Type

Owner 60.9%
Renter 39.1%

$903,900

Median Home Value

+17% vs state

$1,949

Median Rent

1973

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-0.9%

YoY Change (2024)

247

HPI Index (2000 = 100)

+147%

Total Change Since 2000

Home values in ZIP 95404 have decreased 0.9% over the past year (2024). Since 2000, this ZIP has seen +147% cumulative appreciation.

Year Annual Change HPI Index
2020 -0.9% 205
2021 +9.2% 224
2022 +8.9% 244
2023 +2.3% 249
2024 -0.9% 247

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,212 business establishments in ZIP 95404, employing approximately 8,679 people with a combined annual payroll of $567,493,000.

1,212

Businesses

8,679

Employees

$567.5M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 246 20.3%
Health care and social assistance 184 15.2%
Construction 148 12.2%
Other services (except public administration) 114 9.4%
Retail trade 107 8.8%
Finance and insurance 82 6.8%
Real estate and rental and leasing 75 6.2%
Accommodation and food services 73 6.0%
Administrative and support and waste management and remediation services 60 5.0%
Wholesale trade 28 2.3%
Manufacturing 23 1.9%
Educational services 20 1.6%
Arts, entertainment, and recreation 18 1.5%
Transportation and warehousing 11 0.9%
Information 11 0.9%
Agriculture, forestry, fishing and hunting 6 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 95404 vs 95405 →

ZIP 95404 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 95404 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 95404 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 95404 ranks #5 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
95405 Santa Rosa, CA 21,399 2.1 mi
95409 Santa Rosa, CA 27,187 3.0 mi
95403 Santa Rosa, CA 45,164 6.1 mi
94951 Penngrove, CA 4,124 10.0 mi
95439 Fulton, CA 675 7.1 mi
95401 Santa Rosa, CA 36,981 7.7 mi
95452 Kenwood, CA 1,393 6.9 mi
94928 Rohnert Park, CA 43,170 8.5 mi
95407 Santa Rosa, CA 39,352 7.0 mi
94931 Cotati, CA 8,470 10.3 mi

More ZIP Codes in Sonoma County

95403 standard
Santa Rosa, CA
Pop: 45,164
94928 standard
Rohnert Park, CA
Pop: 43,170
95407 standard
Santa Rosa, CA
Pop: 39,352
94954 standard
Petaluma, CA
Pop: 37,365
95401 standard
Santa Rosa, CA
Pop: 36,981
95476 standard
Sonoma, CA
Pop: 35,394

Related Areas

Sonoma County Santa Rosa, CA California

Frequently Asked Questions

What county is ZIP code 95404 in? ▼
ZIP code 95404 (Santa Rosa) is located in Sonoma County, California. Sonoma County contains multiple ZIP codes, see the full list at /counties/sonoma-ca.
What is the population of ZIP code 95404? ▼
ZIP code 95404 in Santa Rosa, CA has a population of 39,761 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 95404? ▼
The median household income in ZIP 95404 is $105,437, which is 38% above the national average of $76,288.
What is the average home value in ZIP 95404? ▼
The median home value in ZIP 95404 is $903,900, which is 225% above the national average of $278,155.
What is the demographic makeup of ZIP 95404? ▼
The largest racial group in ZIP 95404 is White at 60.8%. Hispanic or Latino residents make up 27.4% of the population.
How many businesses are in ZIP code 95404? ▼
ZIP code 95404 has 1,212 business establishments employing approximately 8,679 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 95404? ▼
The top industries by establishment count in ZIP 95404 are: Professional, scientific, and technical services (246), Health care and social assistance (184), Construction (148). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 95404? ▼
According to the FHFA House Price Index, home values in ZIP 95404 decreased by 0.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 147%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 95404? ▼
In ZIP code 95404, 61.4% of residents aged 25+ have a high school diploma or higher, and 45.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 95404? ▼
The mean commute time for workers in ZIP code 95404 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 95404? ▼
In ZIP code 95404, approximately 60.9% of occupied housing units are owner-occupied and 39.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 95404? ▼
The poverty rate in ZIP code 95404 is 7.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.