PlainZIP

Hubbard, OR · standard

ZIP Code 97032

Marion County, Oregon — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,043
106/sq mi
$101,250
Median income
$456,600
Median home value
24.0%
Bachelor's or higher

The verdict

Hubbard pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 18%
household income, US ZIPs
Top 16%
home value, US ZIPs
106
people per sq mi
74%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97032 against every reporting US ZIP.

ZIP code 97032 is classified by USPS as a standard delivery area and covers roughly 47.4 square miles in Hubbard, Marion County, Oregon. The area is home to 5,043 residents, producing a population density of 106 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 97032 against Oregon and the nation.

On the economic side, the median household income for ZIP 97032 sits at $101,250 (30% above the Oregon average), while per-capita income is $40,280. The poverty rate stands at 2.7% and the unemployment rate at 1.1%. On housing, the median home value is $456,600 (6% above the state average) with median rent at $1,392 per month, and 73.8% of occupied units are owner-occupied, a direct signal of whether 97032 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 24.0% of adults hold a bachelor's degree or higher, the median age is 38.4, and the average commute is 27 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marion County, so you can benchmark 97032 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 97032

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 97032.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 97032, Hubbard, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

5,043

Population

47.4

Area (sq mi)

106

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97032?

38.4

Median Age

52.1%

Male

47.9%

Female

5.7%

Foreign-Born

White 78.6%
African American 0.3%
Asian 0.2%
American Indian or Alaska Native 2.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.3%
Hispanic or Latino 21.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$101,250

Median Household Income

+30% vs state

$40,280

Per Capita Income

2.7%

Poverty Rate

1.1%

Unemployment Rate

26.5 min

Mean Commute Time

How ZIP 97032 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$101,250 Top 18% higher than 82% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.4%
Bachelor's Degree or Higher 24.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,835

Total Housing Units

1,770

Occupied Units

65

Vacant Units

2.85

Avg Household Size

Occupancy Type

Owner 73.8%
Renter 26.2%

$456,600

Median Home Value

+6% vs state

$1,392

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.5%

YoY Change (2023)

286

HPI Index (2000 = 100)

+186%

Total Change Since 2000

Home values in ZIP 97032 have increased 3.5% over the past year (2023). Since 2000, this ZIP has seen +186% cumulative appreciation.

Year Annual Change HPI Index
2019 +6.2% 211
2020 +3.2% 217
2021 +13.8% 248
2022 +11.4% 276
2023 +3.5% 286

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2023. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 168 business establishments in ZIP 97032, employing approximately 2,075 people with a combined annual payroll of $109,822,000.

168

Businesses

2,075

Employees

$109.8M

Annual Payroll

12

Industry Sectors

Industry Establishments % of Total
Construction 51 30.4%
Manufacturing 36 21.4%
Retail trade 13 7.7%
Administrative and support and waste management and remediation services 12 7.1%
Wholesale trade 9 5.4%
Real estate and rental and leasing 8 4.8%
Transportation and warehousing 7 4.2%
Accommodation and food services 7 4.2%
Other services (except public administration) 7 4.2%
Professional, scientific, and technical services 5 3.0%
Agriculture, forestry, fishing and hunting 4 2.4%
Health care and social assistance 3 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97032 vs 97002 →

ZIP 97032 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97032 ranks #5 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97032 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97032 ranks #2 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97002 Aurora, OR 5,623 4.0 mi
97071 Woodburn, OR 28,803 3.6 mi
97020 Donald, OR 791 3.9 mi
97362 Mount Angel, OR 4,338 7.6 mi
97373 Saint Benedict, OR 178 8.5 mi
97070 Wilsonville, OR 20,957 8.9 mi
97013 Canby, OR 22,688 6.1 mi

More ZIP Codes in Marion County

97301 standard
Salem, OR
Pop: 53,518
97305 standard
Salem, OR
Pop: 40,176
97303 standard
Salem, OR
Pop: 38,663
97302 standard
Salem, OR
Pop: 37,131
97071 standard
Woodburn, OR
Pop: 28,803
97306 standard
Salem, OR
Pop: 27,360

Related Areas

Marion County Hubbard, OR Oregon

Frequently Asked Questions

What county is ZIP code 97032 in? ▼
ZIP code 97032 (Hubbard) is located in Marion County, Oregon. Marion County contains multiple ZIP codes, see the full list at /counties/marion-or.
What is the population of ZIP code 97032? ▼
ZIP code 97032 in Hubbard, OR has a population of 5,043 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97032? ▼
The median household income in ZIP 97032 is $101,250, which is 33% above the national average of $76,288.
What is the average home value in ZIP 97032? ▼
The median home value in ZIP 97032 is $456,600, which is 64% above the national average of $278,155.
What is the demographic makeup of ZIP 97032? ▼
The largest racial group in ZIP 97032 is White at 78.6%. Hispanic or Latino residents make up 21.7% of the population.
How many businesses are in ZIP code 97032? ▼
ZIP code 97032 has 168 business establishments employing approximately 2,075 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97032? ▼
The top industries by establishment count in ZIP 97032 are: Construction (51), Manufacturing (36), Retail trade (13). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 97032? ▼
According to the FHFA House Price Index, home values in ZIP 97032 increased by 3.5% in 2023. Since 2000, home values in this ZIP have appreciated by approximately 186%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97032? ▼
In ZIP code 97032, 53.4% of residents aged 25+ have a high school diploma or higher, and 24.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97032? ▼
The mean commute time for workers in ZIP code 97032 is 26.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97032? ▼
In ZIP code 97032, approximately 73.8% of occupied housing units are owner-occupied and 26.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97032? ▼
The poverty rate in ZIP code 97032 is 2.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Hubbard, OR

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.