PlainZIP

Dallas, OR · standard

ZIP Code 97338

Polk County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

20,045
72/sq mi
$78,858
Median income
$424,400
Median home value
25.3%
Bachelor's or higher

The verdict

Dallas pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 39%
household income, US ZIPs
Top 18%
home value, US ZIPs
72
people per sq mi
73%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97338 against every reporting US ZIP.

ZIP code 97338 is a densely settled ZIP (a standard USPS delivery area) in Dallas, Polk County, Oregon, with 20,045 residents across 280.0 square miles, a density of 72 people per square mile, in the Los Angeles time zone.

ZIP 97338 lands in the middle-income range, with a median household income of $78,858 (1% above the Oregon average), while per-capita income is $40,954. Local economic indicators show a 13.3% poverty rate alongside 6.3% unemployment. Housing costs here run $424,400 for a typical home value (2% below the state average), with rent averaging $1,226 a month; 73.2% of homes are owner-occupied.

Educational attainment sits below the national norm: 25.3% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 28 minutes. A geography-based comparison follows: 3 ZIP codes within about 10 miles of 97338, plus 6 more within Polk County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 97338

Top 5 sectors by establishment count in Dallas, OR

Which industries have the most business establishments in ZIP 97338.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97338, Dallas, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

20,045

Population

280.0

Area (sq mi)

72

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97338?

42.1

Median Age

47.7%

Male

52.3%

Female

3.6%

Foreign-Born

White 82.8%
African American 1.1%
Asian 0.3%
American Indian or Alaska Native 1.9%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 9.3%
Hispanic or Latino 10.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$78,858

Median Household Income

+1% vs state

$40,954

Per Capita Income

13.3%

Poverty Rate

6.3%

Unemployment Rate

28.0 min

Mean Commute Time

How ZIP 97338 ranks nationally

Dallas, OR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$78,858 Top 39% higher than 61% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.3%
Bachelor's Degree or Higher 25.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,176

Total Housing Units

8,815

Occupied Units

361

Vacant Units

2.61

Avg Household Size

Occupancy Type

Owner 73.2%
Renter 26.8%

$424,400

Median Home Value

-2% vs state

$1,226

Median Rent

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.4%

YoY Change (2024)

297

HPI Index (2000 = 100)

+197%

Total Change Since 2000

Home values in ZIP 97338 have increased 2.4% over the past year (2024). Since 2000, this ZIP has seen +197% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.8% 211
2021 +16.5% 246
2022 +14.8% 282
2023 +2.7% 290
2024 +2.4% 297

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 464 business establishments in ZIP 97338, employing approximately 5,221 people with a combined annual payroll of $257,916,000.

464

Businesses

5,221

Employees

$257.9M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 79 17.0%
Construction 70 15.1%
Other services (except public administration) 45 9.7%
Retail trade 42 9.1%
Accommodation and food services 41 8.8%
Professional, scientific, and technical services 29 6.3%
Real estate and rental and leasing 27 5.8%
Administrative and support and waste management and remediation services 25 5.4%
Finance and insurance 22 4.7%
Transportation and warehousing 21 4.5%
Manufacturing 18 3.9%
Agriculture, forestry, fishing and hunting 16 3.5%
Wholesale trade 9 1.9%
Information 9 1.9%
Arts, entertainment, and recreation 8 1.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97338 vs 97344 →

ZIP 97338 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97338 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97338 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97338 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97344 Falls City, OR 1,076 7.0 mi
97371 Rickreall, OR 730 8.0 mi
97378 Sheridan, OR 8,882 10.9 mi

More ZIP Codes in Polk County

97304 standard
Salem, OR
Pop: 28,454
97361 standard
Monmouth, OR
Pop: 11,258
97351 standard
Independence, OR
Pop: 10,307
97347 standard
Grand Ronde, OR
Pop: 1,878
97344 standard
Falls City, OR
Pop: 1,076
97371 standard
Rickreall, OR
Pop: 730

Related Areas

Polk County Dallas, OR Oregon

Frequently Asked Questions

What county is ZIP code 97338 in? ▼
ZIP code 97338 (Dallas) is located in Polk County, Oregon. Polk County contains multiple ZIP codes, see the full list at /counties/polk-or.
What is the population of ZIP code 97338? ▼
ZIP code 97338 in Dallas, OR has a population of 20,045 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97338? ▼
The median household income in ZIP 97338 is $78,858, which is 3% above the national average of $76,288.
What is the average home value in ZIP 97338? ▼
The median home value in ZIP 97338 is $424,400, which is 53% above the national average of $278,155.
What is the demographic makeup of ZIP 97338? ▼
The largest racial group in ZIP 97338 is White at 82.8%. Hispanic or Latino residents make up 10.6% of the population.
How many businesses are in ZIP code 97338? ▼
ZIP code 97338 has 464 business establishments employing approximately 5,221 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97338? ▼
The top industries by establishment count in ZIP 97338 are: Health care and social assistance (79), Construction (70), Other services (except public administration) (45). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 97338? ▼
According to the FHFA House Price Index, home values in ZIP 97338 increased by 2.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 197%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97338? ▼
In ZIP code 97338, 53.3% of residents aged 25+ have a high school diploma or higher, and 25.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97338? ▼
The mean commute time for workers in ZIP code 97338 is 28.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97338? ▼
In ZIP code 97338, approximately 73.2% of occupied housing units are owner-occupied and 26.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97338? ▼
The poverty rate in ZIP code 97338 is 13.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.