Salem, OR · standard
ZIP Code 97304
Polk County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 28,454
- 197/sq mi High-density area
- $98,031
- Median income Above-median income area
- $499,300
- Median home value Above-median home value
- 39.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Salem pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 20%
- household income, US ZIPs
- Top 13%
- home value, US ZIPs
- 197
- people per sq mi
- 64%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97304 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 97304 (Salem, OR) rose +2.6% from 2023 to 2024. The all-transactions index moved from 273.4 in 2023 to 280.4 in 2024 (2000 = 100).
ZIP code 97304 is a densely settled ZIP (a standard USPS delivery area) in Salem, Polk County, Oregon, with 28,454 residents across 144.5 square miles, a density of 197 people per square mile, in the Los Angeles time zone.
ZIP 97304 lands in the middle-income range, with a median household income of $98,031 (26% above the average Oregon ZIP), while per-capita income is $48,486. The poverty rate is 10.8%, with unemployment at 5.5%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $499,300 (15% above the average Oregon ZIP), while 64.3% of occupied homes are owner-occupied and median rent is $1,485.
A solid share of residents have a four-year degree: 39.1% of adults hold a bachelor's degree or higher, the median age is 39, and the average commute is 23 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Polk County, so 97304 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97304
Top 5 sectors by establishment count in Salem, OR
Which industries have the most business establishments in ZIP 97304.
- Construction
Construction
114 establishments
- Health care and social assistance
Health care and social assistance
69 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
59 establishments
- Other services (except public administration)
Other services (except public administration)
59 establishments
- Accommodation and food services
Accommodation and food services
46 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97304, Salem, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
28,454
Population
144.5
Area (sq mi)
197
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97304?
39.0
Median Age
50.4%
Male
49.6%
Female
7.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$98,031
Median Household Income
+26% vs state ZIP avg
$48,486
Per Capita Income
10.8%
Poverty Rate
5.5%
Unemployment Rate
23.4 min
Mean Commute Time
How ZIP 97304 ranks among Oregon ZIPs
Salem, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$98,031 Top 19% higher than 81% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
14,570housing units
14,570
Total Housing Units
13,781
Occupied Units
789
Vacant Units
2.52
Avg Household Size
Occupancy Type
$499,300
Median Home Value
+15% vs state ZIP avg
$1,485
Median Rent
1989
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.6%
YoY Change (2024)
280
HPI Index (2000 = 100)
+180%
Total Change Since 2000
Home values in ZIP 97304 have increased 2.6% over the past year (2024). Since 2000, this ZIP has seen +180% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.4% | 204 |
| 2021 | +16.1% | 237 |
| 2022 | +13.7% | 270 |
| 2023 | +1.3% | 273 |
| 2024 | +2.6% | 280 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 584 business establishments in ZIP 97304, employing approximately 5,378 people with a combined annual payroll of $247,768,000.
584
Businesses
5,378
Employees
$247.8M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 114 | 19.5% |
| Health care and social assistance | 69 | 11.8% |
| Professional, scientific, and technical services | 59 | 10.1% |
| Other services (except public administration) | 59 | 10.1% |
| Accommodation and food services | 46 | 7.9% |
| Retail trade | 44 | 7.5% |
| Real estate and rental and leasing | 42 | 7.2% |
| Administrative and support and waste management and remediation services | 34 | 5.8% |
| Finance and insurance | 32 | 5.5% |
| Manufacturing | 25 | 4.3% |
| Arts, entertainment, and recreation | 12 | 2.0% |
| Wholesale trade | 10 | 1.7% |
| Information | 10 | 1.7% |
| Agriculture, forestry, fishing and hunting | 9 | 1.5% |
| Transportation and warehousing | 7 | 1.2% |
| Educational services | 5 | 0.9% |
| Management of companies and enterprises | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 97304 vs 97303 →
ZIP 97304 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97301
Salem (97301)
53,518 residents
- 97303
Salem (97303)
38,663 residents
- 97302
Salem (97302)
37,131 residents
- 97304
Salem (97304)
28,454 residents
- 97101 3,794
Amity (97101)
3,794 residents
- 97371 730
Rickreall (97371)
730 residents
What this shows Among its immediate neighbors, ZIP 97304 ranks #4 by population - useful context the national average alone can't give.
ZIP 97304 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97101
Amity (97101)
$99,837 median income
- 97304
Salem (97304)
$98,031 median income
- 97302
Salem (97302)
$85,833 median income
- 97303
Salem (97303)
$84,871 median income
- 97301
Salem (97301)
$60,422 median income
What this shows By household income, ZIP 97304 ranks #2 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97304, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (28,454 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Polk County
Related Areas
Frequently Asked Questions
What county is ZIP code 97304 in?
ZIP code 97304 (Salem) is located in Polk County, Oregon. Polk County contains multiple ZIP codes, see the full list at /counties/polk-or.
What is the population of ZIP code 97304?
ZIP code 97304 in Salem, OR has a population of 28,454 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97304?
The median household income in ZIP 97304 is $98,031, which is 29% above the national average of $76,288.
What is the average home value in ZIP 97304?
The median home value in ZIP 97304 is $499,300, which is 80% above the national average of $278,155.
What is the demographic makeup of ZIP 97304?
The largest racial group in ZIP 97304 is White at 79.0%. Hispanic or Latino residents make up 11.9% of the population.
How many businesses are in ZIP code 97304?
ZIP code 97304 has 584 business establishments employing approximately 5,378 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97304?
The top industries by establishment count in ZIP 97304 are: Construction (114), Health care and social assistance (69), Professional, scientific, and technical services (59). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 97304?
According to the FHFA House Price Index, home values in ZIP 97304 increased by 2.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 180%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97304?
In ZIP code 97304, 58.6% of residents aged 25+ have a high school diploma or higher, and 39.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97304?
The mean commute time for workers in ZIP code 97304 is 23.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97304?
In ZIP code 97304, approximately 64.3% of occupied housing units are owner-occupied and 35.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97304?
The poverty rate in ZIP code 97304 is 10.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97304's numbers, next.
- See how ZIP 97304 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Salem, OR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.