Residential delivery area · Oregon
ZIP Code 97304: Salem, OR
ZIP code 97304 uses the postal name Salem, Oregon and lies mostly in Polk County (87% of its land) with the rest in Yamhill County (Census 2020 ZIP-county file). About 35,000 people live there (Census Bureau, ACS 2020-2024), the 5th most populous of Salem's 8 residential ZIP codes. Median household income is $98,031 (Census Bureau, ACS 2020-2024). By Census place, its land lies in Salem (12%) and Eola (under 1%); 88% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Salem · 8 residential ZIPs
- County
- Polk County (87%); Yamhill County (13%)
- Census places
- Salem (12%); Eola (under 1%) census-designated place
- Metro area
- Salem, OR
- House district
- OR-6 119th Congress
- State
- Oregon
- Time zone
- Pacific
- Land area
- 56.8 sq mi · 614 people per sq mi
Where is ZIP code 97304?
97304 centers on 45.007°, -123.112° and covers 56.8 square miles of land plus 1.0 of water. It borders 8 ZIP codes: 97371, 97303, 97301, 97302, 97101, 97026, 97114, 97351.
The map draws ZIP code areas only. For the streets inside 97304, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 97304 compare with the rest of Salem?
| Measure | 97304 | In Salem | In Polk County | In OR |
|---|---|---|---|---|
| People (ACS 2020-2024) | 34,879 | 5th of 8 | 1st of 11 | 39th of 428 |
| Median household income | $98k | 2nd of 7 | 2nd of 8 | 52nd of 226 |
| Median home value | $499k | 1st of 7 | 2nd of 9 | 82nd of 257 |
Its median household income is higher than in 80% of U.S. residential ZIP codes, and it is denser than 74% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 97304?
The 2020 Census counted 34,102 people in 97304; the ACS, which samples households over 2020-2024, estimates 34,879. Between the 2010 and 2020 censuses its population grew 19.8% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 34,879
- 2020 Census count
- 34,102+19.8% since 2010 (28,454)
- Households
- 13,781
- Median age
- 39.0
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 97304?
Of the 34,879 people the ACS estimates in 97304, 24.4% are under 18 and 19.7% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (76.2%), then Hispanic or Latino (11.9%).
- Under 1824.4%
- 18 to 6455.9%
- 65 and older19.7%
- White, not Hispanic76.2%
- Hispanic or Latino11.9%
- Other or two or more7.8%
- Asian, not Hispanic3.7%
- Black, not Hispanic0.4%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 97304 earn?
Median household income is $98,031 (ACS 2020-2024), the 2nd highest of the 8 ranked ZIP codes in Polk County. It rose from $85,822 in 2015-2019 (in 2024 dollars), a change larger than the surveys' margins of error.
- Median household income
- $98,031
- Income per person
- $48,486
- Below the poverty line
- 10.8%
- Unemployed (of the labor force)
- 5.5%
- Adults 25+ with a bachelor's degree
- 39.1%
- Adjusted gross income per tax return, 2022
- $90,38215,820 returns; wages 63% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 97304?
FHFA's house price index for 97304, built from repeat sales and appraisals of the same homes, rose 106% from 2015 to 2025 and rose 42% from 2020 to 2025, and moved +2.8% in 2025.
- Median home value (owners' estimate)
- $499,300
- Median gross rent
- $1,485
- Homes owned by their occupants
- 64.3%
- Housing units
- 14,570
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 97304?
584 business establishments had a location in this ZIP code in 2023, 31 more than in 2018; the most are in construction (ZIP Code Business Patterns).
- Construction114
- Health care and social assistance69
- Professional, scientific, and technical services59
- Other services (except public administration)59
- Accommodation and food services46
- Retail trade44
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 97304?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 97371 | Rickreall | 694 | – | 4.0 mi |
| 97303 | Salem | 40,659 | $85k | 4.6 mi |
| 97301 | Salem | 57,574 | $60k | 6.4 mi |
| 97302 | Salem | 40,799 | $86k | 7.5 mi |
| 97101 | Amity | 3,914 | $100k | 8.1 mi |
| 97026 | Gervais | 3,959 | $91k | 10.9 mi |
| 97114 | Dayton | 5,013 | $84k | 12.6 mi |
| 97351 | Independence | 11,454 | $89k | 13.2 mi |
| 97305 | Salem | 45,083 | $66k | 8.9 mi (near) |
| 97310 | Salem | 1,379 | – | 11.2 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.