PlainZIP

Salem, OR · standard

ZIP Code 97305

Marion County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

40,176
325/sq mi
$66,326
Median income
$372,200
Median home value
17.1%
Bachelor's or higher

The verdict

Salem pairs a below-median household income with upper-quartile home values, in a low-density, mixed-tenure area.

41th pct
household income, US ZIPs
Top 24%
home value, US ZIPs
325
people per sq mi
53%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97305 against every reporting US ZIP.

ZIP code 97305 is a densely settled ZIP (a standard USPS delivery area) in Salem, Marion County, Oregon, with 40,176 residents across 123.5 square miles, a density of 325 people per square mile, in the Los Angeles time zone.

ZIP 97305 reports a modest median household income of $66,326 (15% below the Oregon average), while per-capita income is $27,458. 19.4% of residents live below the poverty line, and the unemployment rate reads 6.8%. Housing costs here run $372,200 for a typical home value (14% below the state average), with rent averaging $1,453 a month; 52.8% of homes are owner-occupied.

Educational attainment sits below the national norm: 17.1% of adults hold a bachelor's degree or higher, the median age is 31.9, and the average commute is 25 minutes. A geography-based comparison follows: 6 ZIP codes within about 10 miles of 97305, plus 6 more within Marion County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 97305

Top 5 sectors by establishment count in Salem, OR

Which industries have the most business establishments in ZIP 97305.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97305, Salem, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

40,176

Population

123.5

Area (sq mi)

325

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97305?

31.9

Median Age

51.5%

Male

48.5%

Female

22.6%

Foreign-Born

White 52.2%
African American 1.3%
Asian 3.0%
American Indian or Alaska Native 2.2%
Native Hawaiian or Pacific Islander 3.5%
Two or More Ethnicities 20.2%
Hispanic or Latino 46.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$66,326

Median Household Income

-15% vs state

$27,458

Per Capita Income

19.4%

Poverty Rate

6.8%

Unemployment Rate

25.2 min

Mean Commute Time

How ZIP 97305 ranks nationally

Salem, OR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$66,326 41st percentile higher than 41% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 44.6%
Bachelor's Degree or Higher 17.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

15,560

Total Housing Units

15,039

Occupied Units

521

Vacant Units

2.98

Avg Household Size

Occupancy Type

Owner 52.8%
Renter 47.2%

$372,200

Median Home Value

-14% vs state

$1,453

Median Rent

1986

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-0.3%

YoY Change (2024)

301

HPI Index (2000 = 100)

+201%

Total Change Since 2000

Home values in ZIP 97305 have decreased 0.3% over the past year (2024). Since 2000, this ZIP has seen +201% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.6% 219
2021 +17.4% 258
2022 +11.5% 287
2023 +5.3% 302
2024 -0.3% 301

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 839 business establishments in ZIP 97305, employing approximately 8,521 people with a combined annual payroll of $407,297,000.

839

Businesses

8,521

Employees

$407.3M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Construction 187 22.3%
Health care and social assistance 126 15.0%
Retail trade 104 12.4%
Accommodation and food services 73 8.7%
Other services (except public administration) 63 7.5%
Administrative and support and waste management and remediation services 57 6.8%
Transportation and warehousing 39 4.7%
Professional, scientific, and technical services 38 4.5%
Real estate and rental and leasing 34 4.0%
Wholesale trade 27 3.2%
Manufacturing 25 3.0%
Finance and insurance 21 2.5%
Agriculture, forestry, fishing and hunting 17 2.0%
Information 11 1.3%
Educational services 7 0.8%
Arts, entertainment, and recreation 6 0.7%
Management of companies and enterprises 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97305 vs 97303 →

ZIP 97305 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97305 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97305 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97305 ranks #6 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97303 Salem, OR 38,663 4.8 mi
97026 Gervais, OR 3,815 6.5 mi
97317 Salem, OR 24,355 7.8 mi
97301 Salem, OR 53,518 5.8 mi
97071 Woodburn, OR 28,803 9.8 mi
97302 Salem, OR 37,131 10.3 mi

More ZIP Codes in Marion County

97301 standard
Salem, OR
Pop: 53,518
97303 standard
Salem, OR
Pop: 38,663
97302 standard
Salem, OR
Pop: 37,131
97071 standard
Woodburn, OR
Pop: 28,803
97306 standard
Salem, OR
Pop: 27,360
97317 standard
Salem, OR
Pop: 24,355

Related Areas

Marion County Salem, OR Oregon

Frequently Asked Questions

What county is ZIP code 97305 in? ▼
ZIP code 97305 (Salem) is located in Marion County, Oregon. Marion County contains multiple ZIP codes, see the full list at /counties/marion-or.
What is the population of ZIP code 97305? ▼
ZIP code 97305 in Salem, OR has a population of 40,176 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97305? ▼
The median household income in ZIP 97305 is $66,326, which is 13% below the national average of $76,288.
What is the average home value in ZIP 97305? ▼
The median home value in ZIP 97305 is $372,200, which is 34% above the national average of $278,155.
What is the demographic makeup of ZIP 97305? ▼
The largest racial group in ZIP 97305 is White at 52.2%. Hispanic or Latino residents make up 46.1% of the population.
How many businesses are in ZIP code 97305? ▼
ZIP code 97305 has 839 business establishments employing approximately 8,521 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97305? ▼
The top industries by establishment count in ZIP 97305 are: Construction (187), Health care and social assistance (126), Retail trade (104). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 97305? ▼
According to the FHFA House Price Index, home values in ZIP 97305 decreased by 0.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 201%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97305? ▼
In ZIP code 97305, 44.6% of residents aged 25+ have a high school diploma or higher, and 17.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97305? ▼
The mean commute time for workers in ZIP code 97305 is 25.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97305? ▼
In ZIP code 97305, approximately 52.8% of occupied housing units are owner-occupied and 47.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97305? ▼
The poverty rate in ZIP code 97305 is 19.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.