PlainZIP

Salem, OR · standard

ZIP Code 97302

Marion County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

37,131
608/sq mi
$85,833
Median income
$446,400
Median home value
42.7%
Bachelor's or higher

The verdict

Salem pairs an above-median household income with upper-quartile home values, in a low-density, homeowner-dominated area.

Top 31%
household income, US ZIPs
Top 17%
home value, US ZIPs
608
people per sq mi
62%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97302 against every reporting US ZIP.

ZIP code 97302 is a densely settled ZIP (a standard USPS delivery area) in Salem, Marion County, Oregon, with 37,131 residents across 61.0 square miles, a density of 608 people per square mile, in the Los Angeles time zone.

ZIP 97302 lands in the middle-income range, with a median household income of $85,833 (10% above the Oregon average), while per-capita income is $48,921. Local economic indicators show a 9.6% poverty rate alongside 3.9% unemployment. On housing, the median home value is $446,400 (3% above the state average) with median rent at $1,385 per month, and 61.5% of occupied units are owner-occupied.

A solid share of residents have a four-year degree: 42.7% of adults hold a bachelor's degree or higher, the median age is 41.2, and the average commute is 21 minutes. A geography-based comparison follows: 8 ZIP codes within about 10 miles of 97302, plus 6 more within Marion County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 97302

Top 5 sectors by establishment count in Salem, OR

Which industries have the most business establishments in ZIP 97302.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97302, Salem, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

37,131

Population

61.0

Area (sq mi)

608

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97302?

41.2

Median Age

46.8%

Male

53.2%

Female

6.0%

Foreign-Born

White 78.4%
African American 1.8%
Asian 1.6%
American Indian or Alaska Native 1.1%
Native Hawaiian or Pacific Islander 1.2%
Two or More Ethnicities 10.5%
Hispanic or Latino 13.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$85,833

Median Household Income

+10% vs state

$48,921

Per Capita Income

9.6%

Poverty Rate

3.9%

Unemployment Rate

21.1 min

Mean Commute Time

How ZIP 97302 ranks nationally

Salem, OR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$85,833 Top 31% higher than 69% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.9%
Bachelor's Degree or Higher 42.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

18,010

Total Housing Units

17,196

Occupied Units

814

Vacant Units

2.34

Avg Household Size

Occupancy Type

Owner 61.5%
Renter 38.5%

$446,400

Median Home Value

+3% vs state

$1,385

Median Rent

1973

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+1.3%

YoY Change (2024)

293

HPI Index (2000 = 100)

+193%

Total Change Since 2000

Home values in ZIP 97302 have increased 1.3% over the past year (2024). Since 2000, this ZIP has seen +193% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.0% 216
2021 +14.7% 248
2022 +14.1% 283
2023 +2.5% 290
2024 +1.3% 293

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,626 business establishments in ZIP 97302, employing approximately 22,042 people with a combined annual payroll of $1,136,325,000.

1,626

Businesses

22,042

Employees

$1.1B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 290 17.8%
Professional, scientific, and technical services 181 11.1%
Retail trade 173 10.6%
Construction 161 9.9%
Accommodation and food services 130 8.0%
Real estate and rental and leasing 129 7.9%
Other services (except public administration) 129 7.9%
Finance and insurance 111 6.8%
Administrative and support and waste management and remediation services 82 5.0%
Manufacturing 70 4.3%
Wholesale trade 61 3.8%
Educational services 28 1.7%
Transportation and warehousing 26 1.6%
Arts, entertainment, and recreation 25 1.5%
Information 14 0.9%
Management of companies and enterprises 8 0.5%
Agriculture, forestry, fishing and hunting 6 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97302 vs 97306 →

ZIP 97302 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97302 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97302 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97302 ranks #5 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97306 Salem, OR 27,360 4.0 mi
97301 Salem, OR 53,518 4.5 mi
97304 Salem, OR 28,454 7.7 mi
97351 Independence, OR 10,307 6.8 mi
97303 Salem, OR 38,663 9.1 mi
97371 Rickreall, OR 730 9.0 mi
97392 Turner, OR 5,191 9.9 mi
97305 Salem, OR 40,176 10.3 mi

More ZIP Codes in Marion County

97301 standard
Salem, OR
Pop: 53,518
97305 standard
Salem, OR
Pop: 40,176
97303 standard
Salem, OR
Pop: 38,663
97071 standard
Woodburn, OR
Pop: 28,803
97306 standard
Salem, OR
Pop: 27,360
97317 standard
Salem, OR
Pop: 24,355

Related Areas

Marion County Salem, OR Oregon

Frequently Asked Questions

What county is ZIP code 97302 in? ▼
ZIP code 97302 (Salem) is located in Marion County, Oregon. Marion County contains multiple ZIP codes, see the full list at /counties/marion-or.
What is the population of ZIP code 97302? ▼
ZIP code 97302 in Salem, OR has a population of 37,131 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97302? ▼
The median household income in ZIP 97302 is $85,833, which is 13% above the national average of $76,288.
What is the average home value in ZIP 97302? ▼
The median home value in ZIP 97302 is $446,400, which is 60% above the national average of $278,155.
What is the demographic makeup of ZIP 97302? ▼
The largest racial group in ZIP 97302 is White at 78.4%. Hispanic or Latino residents make up 13.1% of the population.
How many businesses are in ZIP code 97302? ▼
ZIP code 97302 has 1,626 business establishments employing approximately 22,042 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97302? ▼
The top industries by establishment count in ZIP 97302 are: Health care and social assistance (290), Professional, scientific, and technical services (181), Retail trade (173). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 97302? ▼
According to the FHFA House Price Index, home values in ZIP 97302 increased by 1.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 193%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97302? ▼
In ZIP code 97302, 64.9% of residents aged 25+ have a high school diploma or higher, and 42.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97302? ▼
The mean commute time for workers in ZIP code 97302 is 21.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97302? ▼
In ZIP code 97302, approximately 61.5% of occupied housing units are owner-occupied and 38.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97302? ▼
The poverty rate in ZIP code 97302 is 9.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.