Salem, OR · standard

ZIP Code 97301

Marion County, Oregon — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 15, 2026

53,518
1,784/sq mi: $60,422
Median income: $341,000
Median home value: 16.4%
Bachelor's or higher

The verdict

Salem pairs a below-median household income with above-median home values, in a low-density, mixed-tenure and unusually populous area.

30th pct
household income, US ZIPs: Top 28%
home value, US ZIPs: 1,784
people per sq mi: 43%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97301 against every reporting US ZIP.

ZIP code 97301 is classified by USPS as a standard delivery area and covers roughly 30.0 square miles in Salem, Marion County, Oregon. The area is home to 53,518 residents, producing a population density of 1,784 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 97301 against Oregon and the nation.

On the economic side, the median household income for ZIP 97301 sits at $60,422 (22% below the Oregon average), while per-capita income is $26,930. The poverty rate stands at 20.2% and the unemployment rate at 7.3%. On housing, the median home value is $341,000 (21% below the state average) with median rent at $1,278 per month, and 42.8% of occupied units are owner-occupied, a direct signal of whether 97301 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 16.4% of adults hold a bachelor's degree or higher, the median age is 33.6, and the average commute is 21 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marion County, so you can benchmark 97301 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 97301

Health care and social assistance

343
Retail trade

298
Accommodation and food services

248
Construction

247
Professional, scientific, and technical services

243

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 97301, Salem, OR · 2023 Accessed 2026-06-15 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

53,518

Population

30.0

Area (sq mi)

1,784

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 97301?

33.6

Median Age

52.8%

Male

47.2%

Female

17.5%

Foreign-Born

White 59.0%

African American 1.9%

Asian 1.9%

American Indian or Alaska Native 1.2%

Native Hawaiian or Pacific Islander 0.8%

Two or More Ethnicities 22.0%

Hispanic or Latino 38.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$60,422

Median Household Income

-22% vs state

$26,930

Per Capita Income

20.2%

Poverty Rate

7.3%

Unemployment Rate

21.4 min

Mean Commute Time

How ZIP 97301 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$60,422 30th percentile higher than 30% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 44.2%

Bachelor's Degree or Higher 16.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

21,699

Total Housing Units

20,426

Occupied Units

1,273

Vacant Units

2.59

Avg Household Size

Occupancy Type

Owner 42.8%

Renter 57.2%

$341,000

Median Home Value

-21% vs state

$1,278

Median Rent

1970

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+1.4%

YoY Change (2024)

326

HPI Index (2000 = 100)

+226%

Total Change Since 2000

Home values in ZIP 97301 have increased 1.4% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+5.5%	235
2021	+17.2%	275
2022	+12.7%	310
2023	+3.7%	322
2024	+1.4%	326

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 2,224 business establishments in ZIP 97301, employing approximately 33,463 people with a combined annual payroll of $1,872,704,000.

2,224

Businesses

33,463

Employees

$1.9B

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Health care and social assistance	343	15.4%
Retail trade	298	13.4%
Accommodation and food services	248	11.2%
Construction	247	11.1%
Professional, scientific, and technical services	243	10.9%
Other services (except public administration)	197	8.9%
Finance and insurance	144	6.5%
Administrative and support and waste management and remediation services	134	6.0%
Real estate and rental and leasing	105	4.7%
Wholesale trade	64	2.9%
Manufacturing	52	2.3%
Information	39	1.8%
Educational services	29	1.3%
Transportation and warehousing	28	1.3%
Arts, entertainment, and recreation	28	1.3%
Management of companies and enterprises	13	0.6%
Agriculture, forestry, fishing and hunting	9	0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97301 vs 97303 →

97301

53,518
97305

40,176
97303

38,663
97302

37,131
97304

28,454
97306

27,360
97317

24,355

What this shows Among its immediate neighbors, ZIP 97301 ranks the most populous — useful context the national average alone can't give.

97306

$101,753
97304

$98,031
97302

$85,833
97303

$84,871
97317

$84,393
97305

$66,326
97301

$60,422

What this shows By household income, ZIP 97301 ranks #7 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
97303	Salem, OR	38,663	5.7 mi
97302	Salem, OR	37,131	4.5 mi
97305	Salem, OR	40,176	5.8 mi
97317	Salem, OR	24,355	5.7 mi
97304	Salem, OR	28,454	6.6 mi
97306	Salem, OR	27,360	8.1 mi

More ZIP Codes in Marion County

Marion County Salem, OR Oregon

Frequently Asked Questions

What county is ZIP code 97301 in? ▼

ZIP code 97301 (Salem) is located in Marion County, Oregon. Marion County contains multiple ZIP codes, see the full list at /counties/marion-or.

What is the population of ZIP code 97301? ▼

ZIP code 97301 in Salem, OR has a population of 53,518 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 97301? ▼

The median household income in ZIP 97301 is $60,422, which is 21% below the national average of $76,288.

What is the average home value in ZIP 97301? ▼

The median home value in ZIP 97301 is $341,000, which is 23% above the national average of $278,155.

What is the demographic makeup of ZIP 97301? ▼

The largest racial group in ZIP 97301 is White at 59.0%. Hispanic or Latino residents make up 38.8% of the population.

How many businesses are in ZIP code 97301? ▼

ZIP code 97301 has 2,224 business establishments employing approximately 33,463 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 97301? ▼

The top industries by establishment count in ZIP 97301 are: Health care and social assistance (343), Retail trade (298), Accommodation and food services (248). There are 17 industry sectors represented in total.

How have home values changed in ZIP code 97301? ▼

According to the FHFA House Price Index, home values in ZIP 97301 increased by 1.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 226%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 97301? ▼

In ZIP code 97301, 44.2% of residents aged 25+ have a high school diploma or higher, and 16.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 97301? ▼

The mean commute time for workers in ZIP code 97301 is 21.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 97301? ▼

In ZIP code 97301, approximately 42.8% of occupied housing units are owner-occupied and 57.2% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 97301? ▼

The poverty rate in ZIP code 97301 is 20.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.