Salem, OR · standard
ZIP Code 97301
Marion County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 53,518
- 1,784/sq mi High-density area
- $60,422
- Median income Below-median income area
- $341,000
- Median home value Above-median home value
- 16.4%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Salem pairs a below-median household income with above-median home values, in a low-density, mixed-tenure and unusually populous area.
- 30th pct
- household income, US ZIPs
- Top 28%
- home value, US ZIPs
- 1,784
- people per sq mi
- 43%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97301 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 97301 (Salem, OR) rose +1.4% from 2023 to 2024. The all-transactions index moved from 322.0 in 2023 to 326.4 in 2024 (2000 = 100).
ZIP code 97301 is a densely settled ZIP (a standard USPS delivery area) in Salem, Marion County, Oregon, with 53,518 residents across 30.0 square miles, a density of 1,784 people per square mile, in the Los Angeles time zone.
ZIP 97301 reports a modest median household income of $60,422 (22% below the average Oregon ZIP), while per-capita income is $26,930. The poverty rate is 20.2%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $341,000 (21% below the average Oregon ZIP), and median rent is $1,278; owner occupancy is 42.8%.
Educational attainment sits below the national norm: 16.4% of adults hold a bachelor's degree or higher, the median age is 33.6, and the average commute is 21 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Marion County, so 97301 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97301
Top 5 sectors by establishment count in Salem, OR
Which industries have the most business establishments in ZIP 97301.
- Health care and social assistance
Health care and social assistance
343 establishments
- Retail trade
Retail trade
298 establishments
- Accommodation and food services
Accommodation and food services
248 establishments
- Construction
Construction
247 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
243 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97301, Salem, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
53,518
Population
30.0
Area (sq mi)
1,784
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97301?
33.6
Median Age
52.8%
Male
47.2%
Female
17.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$60,422
Median Household Income
-22% vs state ZIP avg
$26,930
Per Capita Income
20.2%
Poverty Rate
7.3%
Unemployment Rate
21.4 min
Mean Commute Time
How ZIP 97301 ranks nationally
Salem, OR household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$60,422 30th percentile higher than 30% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
21,699housing units
21,699
Total Housing Units
20,426
Occupied Units
1,273
Vacant Units
2.59
Avg Household Size
Occupancy Type
$341,000
Median Home Value
-21% vs state ZIP avg
$1,278
Median Rent
1970
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.4%
YoY Change (2024)
326
HPI Index (2000 = 100)
+226%
Total Change Since 2000
Home values in ZIP 97301 have increased 1.4% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.5% | 235 |
| 2021 | +17.2% | 275 |
| 2022 | +12.7% | 310 |
| 2023 | +3.7% | 322 |
| 2024 | +1.4% | 326 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 2,224 business establishments in ZIP 97301, employing approximately 33,463 people with a combined annual payroll of $1,872,704,000.
2,224
Businesses
33,463
Employees
$1.9B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 343 | 15.4% |
| Retail trade | 298 | 13.4% |
| Accommodation and food services | 248 | 11.2% |
| Construction | 247 | 11.1% |
| Professional, scientific, and technical services | 243 | 10.9% |
| Other services (except public administration) | 197 | 8.9% |
| Finance and insurance | 144 | 6.5% |
| Administrative and support and waste management and remediation services | 134 | 6.0% |
| Real estate and rental and leasing | 105 | 4.7% |
| Wholesale trade | 64 | 2.9% |
| Manufacturing | 52 | 2.3% |
| Information | 39 | 1.8% |
| Educational services | 29 | 1.3% |
| Transportation and warehousing | 28 | 1.3% |
| Arts, entertainment, and recreation | 28 | 1.3% |
| Management of companies and enterprises | 13 | 0.6% |
| Agriculture, forestry, fishing and hunting | 9 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 97301 vs 97303 →
ZIP 97301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97301
Salem (97301)
53,518 residents
- 97305
Salem (97305)
40,176 residents
- 97303
Salem (97303)
38,663 residents
- 97302
Salem (97302)
37,131 residents
- 97304
Salem (97304)
28,454 residents
- 97306
Salem (97306)
27,360 residents
- 97317
Salem (97317)
24,355 residents
What this shows Among its immediate neighbors, ZIP 97301 ranks the most populous - useful context the national average alone can't give.
ZIP 97301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97306
Salem (97306)
$101,753 median income
- 97304
Salem (97304)
$98,031 median income
- 97302
Salem (97302)
$85,833 median income
- 97303
Salem (97303)
$84,871 median income
- 97317
Salem (97317)
$84,393 median income
- 97305
Salem (97305)
$66,326 median income
- 97301
Salem (97301)
$60,422 median income
What this shows By household income, ZIP 97301 ranks #7 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97301, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (53,518 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Marion County
Related Areas
Frequently Asked Questions
What county is ZIP code 97301 in?
ZIP code 97301 (Salem) is located in Marion County, Oregon. Marion County contains multiple ZIP codes, see the full list at /counties/marion-or.
What is the population of ZIP code 97301?
ZIP code 97301 in Salem, OR has a population of 53,518 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97301?
The median household income in ZIP 97301 is $60,422, which is 21% below the national average of $76,288.
What is the average home value in ZIP 97301?
The median home value in ZIP 97301 is $341,000, which is 23% above the national average of $278,155.
What is the demographic makeup of ZIP 97301?
The largest racial group in ZIP 97301 is White at 59.0%. Hispanic or Latino residents make up 38.8% of the population.
How many businesses are in ZIP code 97301?
ZIP code 97301 has 2,224 business establishments employing approximately 33,463 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97301?
The top industries by establishment count in ZIP 97301 are: Health care and social assistance (343), Retail trade (298), Accommodation and food services (248). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 97301?
According to the FHFA House Price Index, home values in ZIP 97301 increased by 1.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 226%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97301?
In ZIP code 97301, 44.2% of residents aged 25+ have a high school diploma or higher, and 16.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97301?
The mean commute time for workers in ZIP code 97301 is 21.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97301?
In ZIP code 97301, approximately 42.8% of occupied housing units are owner-occupied and 57.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97301?
The poverty rate in ZIP code 97301 is 20.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97301's numbers, next.
- See how ZIP 97301 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Salem, OR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.