Willamina, OR · standard

ZIP Code 97396

Yamhill County, Oregon — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,154
24/sq mi
$57,614
Median income
$351,000
Median home value
11.9%
Bachelor's or higher

The verdict

Willamina pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

25th pct
household income, US ZIPs
Top 26%
home value, US ZIPs
24
people per sq mi
75%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97396 against every reporting US ZIP.

ZIP code 97396 is classified by USPS as a standard delivery area and covers roughly 134.2 square miles in Willamina, Yamhill County, Oregon. The area is home to 3,154 residents, producing a population density of 24 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 97396 against Oregon and the nation.

On the economic side, the median household income for ZIP 97396 sits at $57,614 (26% below the Oregon average), while per-capita income is $33,806. The poverty rate stands at 5.4% and the unemployment rate at 5.0%. On housing, the median home value is $351,000 (19% below the state average) with median rent at $1,149 per month, and 75.0% of occupied units are owner-occupied, a direct signal of whether 97396 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 11.9% of adults hold a bachelor's degree or higher, the median age is 42.7, and the average commute is 32 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Yamhill County, so you can benchmark 97396 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 97396

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 97396.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 97396, Willamina, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

3,154

Population

134.2

Area (sq mi)

24

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97396?

42.7

Median Age

46.2%

Male

53.8%

Female

2.3%

Foreign-Born

White 81.1%
African American 0.0%
Asian 0.3%
American Indian or Alaska Native 6.8%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 9.8%
Hispanic or Latino 10.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$57,614

Median Household Income

-26% vs state

$33,806

Per Capita Income

5.4%

Poverty Rate

5.0%

Unemployment Rate

32.1 min

Mean Commute Time

How ZIP 97396 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$57,614 25th percentile higher than 25% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 52.3%
Bachelor's Degree or Higher 11.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,507

Total Housing Units

1,390

Occupied Units

117

Vacant Units

2.48

Avg Household Size

Occupancy Type

Owner 75.0%
Renter 25.0%

$351,000

Median Home Value

-19% vs state

$1,149

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-9.6%

YoY Change (2024)

275

HPI Index (2000 = 100)

+175%

Total Change Since 2000

Home values in ZIP 97396 have decreased 9.6% over the past year (2024). Since 2000, this ZIP has seen +175% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.8% 214
2021 +14.8% 246
2022 +18.2% 291
2023 +4.6% 304
2024 -9.6% 275

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 59 business establishments in ZIP 97396, employing approximately 602 people with a combined annual payroll of $32,632,000.

59

Businesses

602

Employees

$32.6M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Construction 11 18.6%
Accommodation and food services 8 13.6%
Retail trade 7 11.9%
Other services (except public administration) 7 11.9%
Manufacturing 5 8.5%
Transportation and warehousing 4 6.8%
Administrative and support and waste management and remediation services 4 6.8%
Health care and social assistance 4 6.8%
Agriculture, forestry, fishing and hunting 3 5.1%
Professional, scientific, and technical services 3 5.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97396 vs 97378 →

ZIP 97396 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97396 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97396 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97396 ranks #2 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97378 Sheridan, OR 8,882 5.5 mi
97347 Grand Ronde, OR 1,878 7.2 mi

More ZIP Codes in Yamhill County

Frequently Asked Questions

What county is ZIP code 97396 in?
ZIP code 97396 (Willamina) is located in Yamhill County, Oregon. Yamhill County contains multiple ZIP codes, see the full list at /counties/yamhill-or.
What is the population of ZIP code 97396?
ZIP code 97396 in Willamina, OR has a population of 3,154 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97396?
The median household income in ZIP 97396 is $57,614, which is 24% below the national average of $76,288.
What is the average home value in ZIP 97396?
The median home value in ZIP 97396 is $351,000, which is 26% above the national average of $278,155.
What is the demographic makeup of ZIP 97396?
The largest racial group in ZIP 97396 is White at 81.1%. Hispanic or Latino residents make up 10.7% of the population.
How many businesses are in ZIP code 97396?
ZIP code 97396 has 59 business establishments employing approximately 602 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97396?
The top industries by establishment count in ZIP 97396 are: Construction (11), Accommodation and food services (8), Retail trade (7). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 97396?
According to the FHFA House Price Index, home values in ZIP 97396 decreased by 9.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 175%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97396?
In ZIP code 97396, 52.3% of residents aged 25+ have a high school diploma or higher, and 11.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97396?
The mean commute time for workers in ZIP code 97396 is 32.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97396?
In ZIP code 97396, approximately 75.0% of occupied housing units are owner-occupied and 25.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97396?
The poverty rate in ZIP code 97396 is 5.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Willamina, OR

Verify and explore additional data for this area using these official government sources.