Willamina, OR · standard
ZIP Code 97396
Yamhill County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,154
- 24/sq mi Moderate-density area
- $57,614
- Median income Below-median income area
- $351,000
- Median home value Above-median home value
- 11.9%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Willamina pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 25th pct
- household income, US ZIPs
- Top 26%
- home value, US ZIPs
- 24
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97396 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 97396 (Willamina, OR) fell -9.6% from 2023 to 2024. The all-transactions index moved from 303.9 in 2023 to 274.7 in 2024 (2000 = 100).
ZIP code 97396 covers 134.2 square miles in Willamina, Yamhill County, Oregon (a standard USPS delivery area), with a modest 3,154 residents on file, a density of 24 people per square mile, in the Los Angeles time zone.
ZIP 97396 reports a modest median household income of $57,614 (26% below the average Oregon ZIP), while per-capita income is $33,806. The poverty rate is 5.4%, with unemployment at 5.0%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $351,000 (19% below the average Oregon ZIP), and median rent is $1,149; owner occupancy is 75.0%.
Formal educational attainment runs low here: just 11.9% of adults hold a bachelor's degree or higher, the median age is 42.7, and the average commute is 32 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Yamhill County, so 97396 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97396
Top 5 sectors by establishment count in Willamina, OR
Which industries have the most business establishments in ZIP 97396.
- Construction
Construction
11 establishments
- Accommodation and food services
Accommodation and food services
8 establishments
- Retail trade
Retail trade
7 establishments
- Other services (except public administration)
Other services (except public administration)
7 establishments
- Manufacturing
Manufacturing
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97396, Willamina, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,154
Population
134.2
Area (sq mi)
24
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97396?
42.7
Median Age
46.2%
Male
53.8%
Female
2.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$57,614
Median Household Income
-26% vs state ZIP avg
$33,806
Per Capita Income
5.4%
Poverty Rate
5.0%
Unemployment Rate
32.1 min
Mean Commute Time
How ZIP 97396 ranks among Oregon ZIPs
Willamina, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$57,614 20th percentile higher than 20% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,507housing units
1,507
Total Housing Units
1,390
Occupied Units
117
Vacant Units
2.48
Avg Household Size
Occupancy Type
$351,000
Median Home Value
-19% vs state ZIP avg
$1,149
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-9.6%
YoY Change (2024)
275
HPI Index (2000 = 100)
+175%
Total Change Since 2000
Home values in ZIP 97396 have decreased 9.6% over the past year (2024). Since 2000, this ZIP has seen +175% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.8% | 214 |
| 2021 | +14.8% | 246 |
| 2022 | +18.2% | 291 |
| 2023 | +4.6% | 304 |
| 2024 | -9.6% | 275 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 59 business establishments in ZIP 97396, employing approximately 602 people with a combined annual payroll of $32,632,000.
59
Businesses
602
Employees
$32.6M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 11 | 18.6% |
| Accommodation and food services | 8 | 13.6% |
| Retail trade | 7 | 11.9% |
| Other services (except public administration) | 7 | 11.9% |
| Manufacturing | 5 | 8.5% |
| Transportation and warehousing | 4 | 6.8% |
| Administrative and support and waste management and remediation services | 4 | 6.8% |
| Health care and social assistance | 4 | 6.8% |
| Agriculture, forestry, fishing and hunting | 3 | 5.1% |
| Professional, scientific, and technical services | 3 | 5.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 97396 vs 97378 →
ZIP 97396 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97378
Sheridan (97378)
8,882 residents
- 97396 3,154
Willamina (97396)
3,154 residents
- 97347 1,878
Grand Ronde (97347)
1,878 residents
What this shows Among its immediate neighbors, ZIP 97396 ranks #2 by population - useful context the national average alone can't give.
ZIP 97396 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97378
Sheridan (97378)
$79,746 median income
- 97396
Willamina (97396)
$57,614 median income
- 97347
Grand Ronde (97347)
$52,500 median income
What this shows By household income, ZIP 97396 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97396, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,154 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Yamhill County
Related Areas
Frequently Asked Questions
What county is ZIP code 97396 in?
ZIP code 97396 (Willamina) is located in Yamhill County, Oregon. Yamhill County contains multiple ZIP codes, see the full list at /counties/yamhill-or.
What is the population of ZIP code 97396?
ZIP code 97396 in Willamina, OR has a population of 3,154 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97396?
The median household income in ZIP 97396 is $57,614, which is 24% below the national average of $76,288.
What is the average home value in ZIP 97396?
The median home value in ZIP 97396 is $351,000, which is 26% above the national average of $278,155.
What is the demographic makeup of ZIP 97396?
The largest racial group in ZIP 97396 is White at 81.1%. Hispanic or Latino residents make up 10.7% of the population.
How many businesses are in ZIP code 97396?
ZIP code 97396 has 59 business establishments employing approximately 602 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97396?
The top industries by establishment count in ZIP 97396 are: Construction (11), Accommodation and food services (8), Retail trade (7). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 97396?
According to the FHFA House Price Index, home values in ZIP 97396 decreased by 9.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 175%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97396?
In ZIP code 97396, 52.3% of residents aged 25+ have a high school diploma or higher, and 11.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97396?
The mean commute time for workers in ZIP code 97396 is 32.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97396?
In ZIP code 97396, approximately 75.0% of occupied housing units are owner-occupied and 25.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97396?
The poverty rate in ZIP code 97396 is 5.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97396's numbers, next.
- See how ZIP 97396 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Willamina, OR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.