Winston, OR · standard
ZIP Code 97496
Douglas County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 7,634
- 34/sq mi Moderate-density area
- $56,071
- Median income Below-median income area
- $257,600
- Median home value Near-median home value
- 12.9%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Winston pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 22nd pct
- household income, US ZIPs
- Top 41%
- home value, US ZIPs
- 34
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97496 against every reporting US ZIP.
ZIP code 97496 is a mid-sized community (a standard USPS delivery area) in Winston, Douglas County, Oregon, home to 7,634 residents across 225.9 square miles, a density of 34 people per square mile, in the Los Angeles time zone.
ZIP 97496 reports a modest median household income of $56,071 (28% below the average Oregon ZIP), while per-capita income is $30,555. The poverty rate is 22.1%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $257,600 (40% below the average Oregon ZIP), and median rent is $992; owner occupancy is 76.0%.
Formal educational attainment runs low here: just 12.9% of adults hold a bachelor's degree or higher, the median age is 51.3, and the average commute is -. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Douglas County, so 97496 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97496
Top 5 sectors by establishment count in Winston, OR
Which industries have the most business establishments in ZIP 97496.
- Retail trade
Retail trade
19 establishments
- Construction
Construction
12 establishments
- Accommodation and food services
Accommodation and food services
12 establishments
- Health care and social assistance
Health care and social assistance
11 establishments
- Other services (except public administration)
Other services (except public administration)
9 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97496, Winston, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
7,634
Population
225.9
Area (sq mi)
34
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97496?
51.3
Median Age
52.8%
Male
47.2%
Female
2.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$56,071
Median Household Income
-28% vs state ZIP avg
$30,555
Per Capita Income
22.1%
Poverty Rate
5.2%
Unemployment Rate
How ZIP 97496 ranks among Oregon ZIPs
Winston, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$56,071 17th percentile higher than 17% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,770housing units
3,770
Total Housing Units
3,516
Occupied Units
254
Vacant Units
2.20
Avg Household Size
Occupancy Type
$257,600
Median Home Value
-40% vs state ZIP avg
$992
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-0.3%
YoY Change (2024)
286
HPI Index (2000 = 100)
+186%
Total Change Since 2000
Home values in ZIP 97496 have decreased 0.3% over the past year (2024). Since 2000, this ZIP has seen +186% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 192 |
| 2021 | +15.8% | 223 |
| 2022 | +14.3% | 255 |
| 2023 | +12.6% | 287 |
| 2024 | -0.3% | 286 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 98 business establishments in ZIP 97496, employing approximately 785 people with a combined annual payroll of $26,688,000.
98
Businesses
785
Employees
$26.7M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 19 | 19.4% |
| Construction | 12 | 12.2% |
| Accommodation and food services | 12 | 12.2% |
| Health care and social assistance | 11 | 11.2% |
| Other services (except public administration) | 9 | 9.2% |
| Transportation and warehousing | 7 | 7.1% |
| Agriculture, forestry, fishing and hunting | 5 | 5.1% |
| Administrative and support and waste management and remediation services | 5 | 5.1% |
| Information | 3 | 3.1% |
| Finance and insurance | 3 | 3.1% |
| Professional, scientific, and technical services | 3 | 3.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 97496 vs 97481 →
ZIP 97496 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97496
Winston (97496)
7,634 residents
- 97469 2,596
Riddle (97469)
2,596 residents
- 97481 679
Tenmile (97481)
679 residents
What this shows Among its immediate neighbors, ZIP 97496 ranks the most populous - useful context the national average alone can't give.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97496, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (7,634 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Douglas County
Related Areas
Frequently Asked Questions
What county is ZIP code 97496 in?
ZIP code 97496 (Winston) is located in Douglas County, Oregon. Douglas County contains multiple ZIP codes, see the full list at /counties/douglas-or.
What is the population of ZIP code 97496?
ZIP code 97496 in Winston, OR has a population of 7,634 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97496?
The median household income in ZIP 97496 is $56,071, which is 27% below the national average of $76,288.
What is the average home value in ZIP 97496?
The median home value in ZIP 97496 is $257,600, which is 7% below the national average of $278,155.
What is the demographic makeup of ZIP 97496?
The largest racial group in ZIP 97496 is White at 86.4%. Hispanic or Latino residents make up 7.4% of the population.
How many businesses are in ZIP code 97496?
ZIP code 97496 has 98 business establishments employing approximately 785 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97496?
The top industries by establishment count in ZIP 97496 are: Retail trade (19), Construction (12), Accommodation and food services (12). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 97496?
According to the FHFA House Price Index, home values in ZIP 97496 decreased by 0.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 186%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97496?
In ZIP code 97496, 44.2% of residents aged 25+ have a high school diploma or higher, and 12.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 97496?
In ZIP code 97496, approximately 76.0% of occupied housing units are owner-occupied and 24.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97496?
The poverty rate in ZIP code 97496 is 22.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97496's numbers, next.
- See how ZIP 97496 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Winston, OR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.