Madras, OR · standard

ZIP Code 97741

Jefferson County, Oregon — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 15, 2026

11,912
13/sq mi: $70,983
Median income: $334,800
Median home value: 21.7%
Bachelor's or higher

The verdict

Madras pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

48th pct
household income, US ZIPs: Top 29%
home value, US ZIPs: 13
people per sq mi: 66%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97741 against every reporting US ZIP.

ZIP code 97741 is classified by USPS as a standard delivery area and covers roughly 909.3 square miles in Madras, Jefferson County, Oregon. The area is home to 11,912 residents, producing a population density of 13 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 97741 against Oregon and the nation.

On the economic side, the median household income for ZIP 97741 sits at $70,983 (9% below the Oregon average), while per-capita income is $30,242. The poverty rate stands at 14.3% and the unemployment rate at 7.7%. On housing, the median home value is $334,800 (23% below the state average) with median rent at $982 per month, and 65.7% of occupied units are owner-occupied, a direct signal of whether 97741 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.7% of adults hold a bachelor's degree or higher, the median age is 38.7, and the average commute is 22 minutes. Use the benchmarks above to see where 97741 sits relative to Oregon and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 97741

Retail trade

51
Construction

39
Accommodation and food services

38
Health care and social assistance

36
Other services (except public administration)

31

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 97741, Madras, OR · 2023 Accessed 2026-06-15 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

11,912

Population

909.3

Area (sq mi)

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 97741?

38.7

Median Age

52.6%

Male

47.4%

Female

9.0%

Foreign-Born

White 58.3%

African American 0.5%

Asian 0.5%

American Indian or Alaska Native 8.6%

Native Hawaiian or Pacific Islander 0.1%

Two or More Ethnicities 20.3%

Hispanic or Latino 27.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$70,983

Median Household Income

-9% vs state

$30,242

Per Capita Income

14.3%

Poverty Rate

7.7%

Unemployment Rate

22.4 min

Mean Commute Time

How ZIP 97741 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$70,983 48th percentile higher than 48% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.4%

Bachelor's Degree or Higher 21.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,768

Total Housing Units

4,534

Occupied Units

234

Vacant Units

2.78

Avg Household Size

Occupancy Type

Owner 65.7%

Renter 34.3%

$334,800

Median Home Value

-23% vs state

$982

Median Rent

1982

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.8%

YoY Change (2024)

303

HPI Index (2000 = 100)

+203%

Total Change Since 2000

Home values in ZIP 97741 have increased 4.8% over the past year (2024). Since 2000, this ZIP has seen +203% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+4.3%	209
2021	+15.1%	241
2022	+19.0%	287
2023	+0.8%	289
2024	+4.8%	303

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 325 business establishments in ZIP 97741, employing approximately 3,176 people with a combined annual payroll of $149,453,000.

325

Businesses

3,176

Employees

$149.5M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Retail trade	51	15.7%
Construction	39	12.0%
Accommodation and food services	38	11.7%
Health care and social assistance	36	11.1%
Other services (except public administration)	31	9.5%
Real estate and rental and leasing	17	5.2%
Finance and insurance	16	4.9%
Manufacturing	15	4.6%
Wholesale trade	15	4.6%
Administrative and support and waste management and remediation services	15	4.6%
Professional, scientific, and technical services	13	4.0%
Transportation and warehousing	12	3.7%
Information	9	2.8%
Arts, entertainment, and recreation	5	1.5%
Agriculture, forestry, fishing and hunting	4	1.2%
Mining, quarrying, and oil and gas extraction	3	0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Jefferson County

Jefferson County Madras, OR Oregon

Frequently Asked Questions

What county is ZIP code 97741 in? ▼

ZIP code 97741 (Madras) is located in Jefferson County, Oregon. Jefferson County contains multiple ZIP codes, see the full list at /counties/jefferson-or.

What is the population of ZIP code 97741? ▼

ZIP code 97741 in Madras, OR has a population of 11,912 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 97741? ▼

The median household income in ZIP 97741 is $70,983, which is 7% below the national average of $76,288.

What is the average home value in ZIP 97741? ▼

The median home value in ZIP 97741 is $334,800, which is 20% above the national average of $278,155.

What is the demographic makeup of ZIP 97741? ▼

The largest racial group in ZIP 97741 is White at 58.3%. Hispanic or Latino residents make up 27.0% of the population.

How many businesses are in ZIP code 97741? ▼

ZIP code 97741 has 325 business establishments employing approximately 3,176 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 97741? ▼

The top industries by establishment count in ZIP 97741 are: Retail trade (51), Construction (39), Accommodation and food services (38). There are 16 industry sectors represented in total.

How have home values changed in ZIP code 97741? ▼

According to the FHFA House Price Index, home values in ZIP 97741 increased by 4.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 203%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 97741? ▼

In ZIP code 97741, 54.4% of residents aged 25+ have a high school diploma or higher, and 21.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 97741? ▼

The mean commute time for workers in ZIP code 97741 is 22.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 97741? ▼

In ZIP code 97741, approximately 65.7% of occupied housing units are owner-occupied and 34.3% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 97741? ▼

The poverty rate in ZIP code 97741 is 14.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.