Madras, OR · standard
ZIP Code 97741
Jefferson County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,912
- 13/sq mi Moderate-density area
- $70,983
- Median income Near-median income area
- $334,800
- Median home value Above-median home value
- 21.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Madras pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 48th pct
- household income, US ZIPs
- Top 29%
- home value, US ZIPs
- 13
- people per sq mi
- 66%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97741 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 97741 (Madras, OR) rose +4.8% from 2023 to 2024. The all-transactions index moved from 288.9 in 2023 to 302.8 in 2024 (2000 = 100).
ZIP code 97741 is a mid-sized community (a standard USPS delivery area) in Madras, Jefferson County, Oregon, home to 11,912 residents across 909.3 square miles, a density of 13 people per square mile, in the Los Angeles time zone.
ZIP 97741 lands in the middle-income range, with a median household income of $70,983 (9% below the average Oregon ZIP), while per-capita income is $30,242. The poverty rate is 14.3%, with unemployment at 7.7%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $334,800 (23% below the average Oregon ZIP), and median rent is $982; owner occupancy is 65.7%.
Educational attainment sits below the national norm: 21.7% of adults hold a bachelor's degree or higher, the median age is 38.7, and the average commute is 22 minutes. No nearby ZIP peer set is available for this delivery area, so the Oregon and national benchmarks above are the appropriate context for 97741.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97741
Top 5 sectors by establishment count in Madras, OR
Which industries have the most business establishments in ZIP 97741.
- Retail trade
Retail trade
51 establishments
- Construction
Construction
39 establishments
- Accommodation and food services
Accommodation and food services
38 establishments
- Health care and social assistance
Health care and social assistance
36 establishments
- Other services (except public administration)
Other services (except public administration)
31 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97741, Madras, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,912
Population
909.3
Area (sq mi)
13
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97741?
38.7
Median Age
52.6%
Male
47.4%
Female
9.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,983
Median Household Income
-9% vs state ZIP avg
$30,242
Per Capita Income
14.3%
Poverty Rate
7.7%
Unemployment Rate
22.4 min
Mean Commute Time
How ZIP 97741 ranks among Oregon ZIPs
Madras, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$70,983 48th percentile higher than 48% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,768housing units
4,768
Total Housing Units
4,534
Occupied Units
234
Vacant Units
2.78
Avg Household Size
Occupancy Type
$334,800
Median Home Value
-23% vs state ZIP avg
$982
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.8%
YoY Change (2024)
303
HPI Index (2000 = 100)
+203%
Total Change Since 2000
Home values in ZIP 97741 have increased 4.8% over the past year (2024). Since 2000, this ZIP has seen +203% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.3% | 209 |
| 2021 | +15.1% | 241 |
| 2022 | +19.0% | 287 |
| 2023 | +0.8% | 289 |
| 2024 | +4.8% | 303 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 325 business establishments in ZIP 97741, employing approximately 3,176 people with a combined annual payroll of $149,453,000.
325
Businesses
3,176
Employees
$149.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 51 | 15.7% |
| Construction | 39 | 12.0% |
| Accommodation and food services | 38 | 11.7% |
| Health care and social assistance | 36 | 11.1% |
| Other services (except public administration) | 31 | 9.5% |
| Real estate and rental and leasing | 17 | 5.2% |
| Finance and insurance | 16 | 4.9% |
| Manufacturing | 15 | 4.6% |
| Wholesale trade | 15 | 4.6% |
| Administrative and support and waste management and remediation services | 15 | 4.6% |
| Professional, scientific, and technical services | 13 | 4.0% |
| Transportation and warehousing | 12 | 3.7% |
| Information | 9 | 2.8% |
| Arts, entertainment, and recreation | 5 | 1.5% |
| Agriculture, forestry, fishing and hunting | 4 | 1.2% |
| Mining, quarrying, and oil and gas extraction | 3 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97741, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (11,912 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Jefferson County
Related Areas
Frequently Asked Questions
What county is ZIP code 97741 in?
ZIP code 97741 (Madras) is located in Jefferson County, Oregon. Jefferson County contains multiple ZIP codes, see the full list at /counties/jefferson-or.
What is the population of ZIP code 97741?
ZIP code 97741 in Madras, OR has a population of 11,912 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97741?
The median household income in ZIP 97741 is $70,983, which is 7% below the national average of $76,288.
What is the average home value in ZIP 97741?
The median home value in ZIP 97741 is $334,800, which is 20% above the national average of $278,155.
What is the demographic makeup of ZIP 97741?
The largest racial group in ZIP 97741 is White at 58.3%. Hispanic or Latino residents make up 27.0% of the population.
How many businesses are in ZIP code 97741?
ZIP code 97741 has 325 business establishments employing approximately 3,176 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97741?
The top industries by establishment count in ZIP 97741 are: Retail trade (51), Construction (39), Accommodation and food services (38). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 97741?
According to the FHFA House Price Index, home values in ZIP 97741 increased by 4.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 203%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97741?
In ZIP code 97741, 54.4% of residents aged 25+ have a high school diploma or higher, and 21.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97741?
The mean commute time for workers in ZIP code 97741 is 22.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97741?
In ZIP code 97741, approximately 65.7% of occupied housing units are owner-occupied and 34.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97741?
The poverty rate in ZIP code 97741 is 14.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97741's numbers, next.
- See how ZIP 97741 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.