Prineville, OR · standard
ZIP Code 97754
Crook County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 18,574
- 6/sq mi Low-density area
- $77,199
- Median income Near-median income area
- $444,200
- Median home value Above-median home value
- 18.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Prineville pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 17%
- home value, US ZIPs
- 6
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97754 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 97754 (Prineville, OR) rose +3.8% from 2023 to 2024. The all-transactions index moved from 365.7 in 2023 to 379.6 in 2024 (2000 = 100).
ZIP code 97754 is a mid-sized community (a standard USPS delivery area) in Prineville, Crook County, Oregon, home to 18,574 residents across 3148.1 square miles, a density of 6 people per square mile, in the Los Angeles time zone.
ZIP 97754 lands in the middle-income range, with a median household income of $77,199 (1% below the average Oregon ZIP), while per-capita income is $37,794. The poverty rate is 12.2%, with unemployment at 6.6%; those measures add context to the income figure. Median home value is $444,200 (3% above the average Oregon ZIP) and median rent is $1,268; 72.9% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 18.9% of adults hold a bachelor's degree or higher, the median age is 44.1, and the average commute is 26 minutes. No nearby ZIP peer set is available for this delivery area, so the Oregon and national benchmarks above are the appropriate context for 97754.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97754
Top 5 sectors by establishment count in Prineville, OR
Which industries have the most business establishments in ZIP 97754.
- Construction
Construction
83 establishments
- Retail trade
Retail trade
69 establishments
- Other services (except public administration)
Other services (except public administration)
60 establishments
- Health care and social assistance
Health care and social assistance
49 establishments
- Accommodation and food services
Accommodation and food services
49 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97754, Prineville, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
18,574
Population
3148.1
Area (sq mi)
6
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97754?
44.1
Median Age
48.9%
Male
51.1%
Female
3.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,199
Median Household Income
-1% vs state ZIP avg
$37,794
Per Capita Income
12.2%
Poverty Rate
6.6%
Unemployment Rate
26.1 min
Mean Commute Time
How ZIP 97754 ranks among Oregon ZIPs
Prineville, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$77,199 Top 45% higher than 55% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,183housing units
10,183
Total Housing Units
9,317
Occupied Units
866
Vacant Units
2.44
Avg Household Size
Occupancy Type
$444,200
Median Home Value
+3% vs state ZIP avg
$1,268
Median Rent
1993
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.8%
YoY Change (2024)
380
HPI Index (2000 = 100)
+280%
Total Change Since 2000
Home values in ZIP 97754 have increased 3.8% over the past year (2024). Since 2000, this ZIP has seen +280% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +9.2% | 257 |
| 2021 | +21.7% | 313 |
| 2022 | +14.1% | 357 |
| 2023 | +2.3% | 366 |
| 2024 | +3.8% | 380 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 555 business establishments in ZIP 97754, employing approximately 6,089 people with a combined annual payroll of $360,098,000.
555
Businesses
6,089
Employees
$360.1M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 83 | 14.9% |
| Retail trade | 69 | 12.4% |
| Other services (except public administration) | 60 | 10.8% |
| Health care and social assistance | 49 | 8.8% |
| Accommodation and food services | 49 | 8.8% |
| Professional, scientific, and technical services | 39 | 7.0% |
| Manufacturing | 37 | 6.7% |
| Transportation and warehousing | 31 | 5.6% |
| Finance and insurance | 28 | 5.0% |
| Real estate and rental and leasing | 24 | 4.3% |
| Administrative and support and waste management and remediation services | 22 | 4.0% |
| Wholesale trade | 16 | 2.9% |
| Agriculture, forestry, fishing and hunting | 13 | 2.3% |
| Information | 12 | 2.2% |
| Educational services | 8 | 1.4% |
| Arts, entertainment, and recreation | 5 | 0.9% |
| Mining, quarrying, and oil and gas extraction | 4 | 0.7% |
| Utilities | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97754, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (18,574 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Crook County
Related Areas
Frequently Asked Questions
What county is ZIP code 97754 in?
ZIP code 97754 (Prineville) is located in Crook County, Oregon. Crook County contains multiple ZIP codes, see the full list at /counties/crook-or.
What is the population of ZIP code 97754?
ZIP code 97754 in Prineville, OR has a population of 18,574 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97754?
The median household income in ZIP 97754 is $77,199, which is 1% above the national average of $76,288.
What is the average home value in ZIP 97754?
The median home value in ZIP 97754 is $444,200, which is 60% above the national average of $278,155.
What is the demographic makeup of ZIP 97754?
The largest racial group in ZIP 97754 is White at 86.4%. Hispanic or Latino residents make up 8.9% of the population.
How many businesses are in ZIP code 97754?
ZIP code 97754 has 555 business establishments employing approximately 6,089 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97754?
The top industries by establishment count in ZIP 97754 are: Construction (83), Retail trade (69), Other services (except public administration) (60). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 97754?
According to the FHFA House Price Index, home values in ZIP 97754 increased by 3.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 280%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97754?
In ZIP code 97754, 51.9% of residents aged 25+ have a high school diploma or higher, and 18.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97754?
The mean commute time for workers in ZIP code 97754 is 26.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97754?
In ZIP code 97754, approximately 72.9% of occupied housing units are owner-occupied and 27.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97754?
The poverty rate in ZIP code 97754 is 12.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 97754's numbers, next.
- See how ZIP 97754 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.