Prineville, OR · standard
ZIP Code 97754
Crook County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 18,574
- 6/sq mi
- $77,199
- Median income
- $444,200
- Median home value
- 18.9%
- Bachelor's or higher
The verdict
Prineville pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 17%
- home value, US ZIPs
- 6
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97754 against every reporting US ZIP.
ZIP code 97754 is classified by USPS as a standard delivery area and covers roughly 3148.1 square miles in Prineville, Crook County, Oregon. The area is home to 18,574 residents, producing a population density of 6 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 97754 against Oregon and the nation.
On the economic side, the median household income for ZIP 97754 sits at $77,199 (1% below the Oregon average), while per-capita income is $37,794. The poverty rate stands at 12.2% and the unemployment rate at 6.6%. On housing, the median home value is $444,200 (3% above the state average) with median rent at $1,268 per month, and 72.9% of occupied units are owner-occupied, a direct signal of whether 97754 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.9% of adults hold a bachelor's degree or higher, the median age is 44.1, and the average commute is 26 minutes. Use the benchmarks above to see where 97754 sits relative to Oregon and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 97754
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 97754.
- Construction
Construction
83 establishments
- Retail trade
Retail trade
69 establishments
- Other services (except public administration)
Other services (except public administration)
60 establishments
- Health care and social assistance
Health care and social assistance
49 establishments
- Accommodation and food services
Accommodation and food services
49 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 97754, Prineville, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
18,574
Population
3148.1
Area (sq mi)
6
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97754?
44.1
Median Age
48.9%
Male
51.1%
Female
3.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,199
Median Household Income
-1% vs state
$37,794
Per Capita Income
12.2%
Poverty Rate
6.6%
Unemployment Rate
26.1 min
Mean Commute Time
How ZIP 97754 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$77,199 Top 42% higher than 58% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
10,183
Total Housing Units
9,317
Occupied Units
866
Vacant Units
2.44
Avg Household Size
Occupancy Type
$444,200
Median Home Value
+3% vs state
$1,268
Median Rent
1993
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.8%
YoY Change (2024)
380
HPI Index (2000 = 100)
+280%
Total Change Since 2000
Home values in ZIP 97754 have increased 3.8% over the past year (2024). Since 2000, this ZIP has seen +280% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +9.2% | 257 |
| 2021 | +21.7% | 313 |
| 2022 | +14.1% | 357 |
| 2023 | +2.3% | 366 |
| 2024 | +3.8% | 380 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 555 business establishments in ZIP 97754, employing approximately 6,089 people with a combined annual payroll of $360,098,000.
555
Businesses
6,089
Employees
$360.1M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 83 | 14.9% |
| Retail trade | 69 | 12.4% |
| Other services (except public administration) | 60 | 10.8% |
| Health care and social assistance | 49 | 8.8% |
| Accommodation and food services | 49 | 8.8% |
| Professional, scientific, and technical services | 39 | 7.0% |
| Manufacturing | 37 | 6.7% |
| Transportation and warehousing | 31 | 5.6% |
| Finance and insurance | 28 | 5.0% |
| Real estate and rental and leasing | 24 | 4.3% |
| Administrative and support and waste management and remediation services | 22 | 4.0% |
| Wholesale trade | 16 | 2.9% |
| Agriculture, forestry, fishing and hunting | 13 | 2.3% |
| Information | 12 | 2.2% |
| Educational services | 8 | 1.4% |
| Arts, entertainment, and recreation | 5 | 0.9% |
| Mining, quarrying, and oil and gas extraction | 4 | 0.7% |
| Utilities | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in Crook County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Prineville, OR
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.