PlainZIP

Naches, WA · standard

ZIP Code 98937

Yakima County, Washington — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,112
2/sq mi
$77,143
Median income
$369,300
Median home value
21.2%
Bachelor's or higher

The verdict

Naches pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 42%
household income, US ZIPs
Top 24%
home value, US ZIPs
2
people per sq mi
74%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98937 against every reporting US ZIP.

ZIP code 98937 is classified by USPS as a standard delivery area and covers roughly 2056.0 square miles in Naches, Yakima County, Washington. The area is home to 4,112 residents, producing a population density of 2 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 98937 against Washington and the nation.

On the economic side, the median household income for ZIP 98937 sits at $77,143 (15% below the Washington average), while per-capita income is $32,798. The poverty rate stands at 9.4% and the unemployment rate at 2.7%. On housing, the median home value is $369,300 (28% below the state average) with median rent at $1,358 per month, and 74.3% of occupied units are owner-occupied, a direct signal of whether 98937 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.2% of adults hold a bachelor's degree or higher, the median age is 35.3, and the average commute is 24 minutes. Use the benchmarks above to see where 98937 sits relative to Washington and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 98937

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 98937.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 98937, Naches, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,112

Population

2056.0

Area (sq mi)

2

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 98937?

35.3

Median Age

55.9%

Male

44.1%

Female

5.9%

Foreign-Born

White 79.6%
African American 0.6%
Asian 0.3%
American Indian or Alaska Native 0.5%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 15.1%
Hispanic or Latino 17.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$77,143

Median Household Income

-15% vs state

$32,798

Per Capita Income

9.4%

Poverty Rate

2.7%

Unemployment Rate

23.5 min

Mean Commute Time

How ZIP 98937 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$77,143 Top 42% higher than 58% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 55.9%
Bachelor's Degree or Higher 21.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,495

Total Housing Units

1,876

Occupied Units

619

Vacant Units

2.49

Avg Household Size

Occupancy Type

Owner 74.3%
Renter 25.7%

$369,300

Median Home Value

-28% vs state

$1,358

Median Rent

1972

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-0.5%

YoY Change (2024)

232

HPI Index (2000 = 100)

+132%

Total Change Since 2000

Home values in ZIP 98937 have decreased 0.5% over the past year (2024). Since 2000, this ZIP has seen +132% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.1% 181
2021 +9.4% 198
2022 +11.0% 220
2023 +6.2% 233
2024 -0.5% 232

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 87 business establishments in ZIP 98937, employing approximately 1,155 people with a combined annual payroll of $45,700,000.

87

Businesses

1,155

Employees

$45.7M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Construction 24 27.6%
Accommodation and food services 20 23.0%
Retail trade 8 9.2%
Arts, entertainment, and recreation 6 6.9%
Other services (except public administration) 6 6.9%
Agriculture, forestry, fishing and hunting 3 3.5%
Manufacturing 3 3.5%
Professional, scientific, and technical services 3 3.5%
Administrative and support and waste management and remediation services 3 3.5%
Health care and social assistance 3 3.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Yakima County

98902 standard
Yakima, WA
Pop: 46,322
98908 standard
Yakima, WA
Pop: 35,240
98901 standard
Yakima, WA
Pop: 30,169
98944 standard
Sunnyside, WA
Pop: 22,014
98942 standard
Selah, WA
Pop: 16,973
98930 standard
Grandview, WA
Pop: 15,252

Related Areas

Yakima County Naches, WA Washington

Frequently Asked Questions

What county is ZIP code 98937 in? ▼
ZIP code 98937 (Naches) is located in Yakima County, Washington. Yakima County contains multiple ZIP codes, see the full list at /counties/yakima-wa.
What is the population of ZIP code 98937? ▼
ZIP code 98937 in Naches, WA has a population of 4,112 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 98937? ▼
The median household income in ZIP 98937 is $77,143, which is 1% above the national average of $76,288.
What is the average home value in ZIP 98937? ▼
The median home value in ZIP 98937 is $369,300, which is 33% above the national average of $278,155.
What is the demographic makeup of ZIP 98937? ▼
The largest racial group in ZIP 98937 is White at 79.6%. Hispanic or Latino residents make up 17.2% of the population.
How many businesses are in ZIP code 98937? ▼
ZIP code 98937 has 87 business establishments employing approximately 1,155 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 98937? ▼
The top industries by establishment count in ZIP 98937 are: Construction (24), Accommodation and food services (20), Retail trade (8). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 98937? ▼
According to the FHFA House Price Index, home values in ZIP 98937 decreased by 0.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 132%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 98937? ▼
In ZIP code 98937, 55.9% of residents aged 25+ have a high school diploma or higher, and 21.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 98937? ▼
The mean commute time for workers in ZIP code 98937 is 23.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 98937? ▼
In ZIP code 98937, approximately 74.3% of occupied housing units are owner-occupied and 25.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 98937? ▼
The poverty rate in ZIP code 98937 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Naches, WA

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.