Naches, WA · standard
ZIP Code 98937
Yakima County, Washington - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,112
- 2/sq mi Low-density area
- $77,143
- Median income Near-median income area
- $369,300
- Median home value Above-median home value
- 21.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Naches pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 24%
- home value, US ZIPs
- 2
- people per sq mi
- 74%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98937 against every reporting US ZIP.
ZIP code 98937 covers 2056.0 square miles in Naches, Yakima County, Washington (a standard USPS delivery area), with a modest 4,112 residents on file, a density of 2 people per square mile, in the Los Angeles time zone.
ZIP 98937 lands in the middle-income range, with a median household income of $77,143 (15% below the average Washington ZIP), while per-capita income is $32,798. The poverty rate is 9.4%, with unemployment at 2.7%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $369,300 (28% below the average Washington ZIP), and median rent is $1,358; owner occupancy is 74.3%.
Educational attainment sits below the national norm: 21.2% of adults hold a bachelor's degree or higher, the median age is 35.3, and the average commute is 24 minutes. No nearby ZIP peer set is available for this delivery area, so the Washington and national benchmarks above are the appropriate context for 98937.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 98937
Top 5 sectors by establishment count in Naches, WA
Which industries have the most business establishments in ZIP 98937.
- Construction
Construction
24 establishments
- Accommodation and food services
Accommodation and food services
20 establishments
- Retail trade 8
Retail trade
8 establishments
- Arts, entertainment, and recreation 6
Arts, entertainment, and recreation
6 establishments
- Other services (except public administration) 6
Other services (except public administration)
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 98937, Naches, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,112
Population
2056.0
Area (sq mi)
2
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 98937?
35.3
Median Age
55.9%
Male
44.1%
Female
5.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,143
Median Household Income
-15% vs state ZIP avg
$32,798
Per Capita Income
9.4%
Poverty Rate
2.7%
Unemployment Rate
23.5 min
Mean Commute Time
How ZIP 98937 ranks among Washington ZIPs
Naches, WA household income vs. every Washington ZIP code
Median household income among 547 reporting Washington ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$77,143 39th percentile higher than 39% of 547 Washington ZIPs
Each bar is a $20K-wide band; taller bars hold more Washington ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,495housing units
2,495
Total Housing Units
1,876
Occupied Units
619
Vacant Units
2.49
Avg Household Size
Occupancy Type
$369,300
Median Home Value
-28% vs state ZIP avg
$1,358
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-0.5%
YoY Change (2024)
232
HPI Index (2000 = 100)
+132%
Total Change Since 2000
Home values in ZIP 98937 have decreased 0.5% over the past year (2024). Since 2000, this ZIP has seen +132% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.1% | 181 |
| 2021 | +9.4% | 198 |
| 2022 | +11.0% | 220 |
| 2023 | +6.2% | 233 |
| 2024 | -0.5% | 232 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 87 business establishments in ZIP 98937, employing approximately 1,155 people with a combined annual payroll of $45,700,000.
87
Businesses
1,155
Employees
$45.7M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 24 | 27.6% |
| Accommodation and food services | 20 | 23.0% |
| Retail trade | 8 | 9.2% |
| Arts, entertainment, and recreation | 6 | 6.9% |
| Other services (except public administration) | 6 | 6.9% |
| Agriculture, forestry, fishing and hunting | 3 | 3.5% |
| Manufacturing | 3 | 3.5% |
| Professional, scientific, and technical services | 3 | 3.5% |
| Administrative and support and waste management and remediation services | 3 | 3.5% |
| Health care and social assistance | 3 | 3.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 98937, both outside WA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,112 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Yakima County
Related Areas
Frequently Asked Questions
What county is ZIP code 98937 in?
ZIP code 98937 (Naches) is located in Yakima County, Washington. Yakima County contains multiple ZIP codes, see the full list at /counties/yakima-wa.
What is the population of ZIP code 98937?
ZIP code 98937 in Naches, WA has a population of 4,112 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 98937?
The median household income in ZIP 98937 is $77,143, which is 1% above the national average of $76,288.
What is the average home value in ZIP 98937?
The median home value in ZIP 98937 is $369,300, which is 33% above the national average of $278,155.
What is the demographic makeup of ZIP 98937?
The largest racial group in ZIP 98937 is White at 79.6%. Hispanic or Latino residents make up 17.2% of the population.
How many businesses are in ZIP code 98937?
ZIP code 98937 has 87 business establishments employing approximately 1,155 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 98937?
The top industries by establishment count in ZIP 98937 are: Construction (24), Accommodation and food services (20), Retail trade (8). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 98937?
According to the FHFA House Price Index, home values in ZIP 98937 decreased by 0.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 132%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 98937?
In ZIP code 98937, 55.9% of residents aged 25+ have a high school diploma or higher, and 21.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 98937?
The mean commute time for workers in ZIP code 98937 is 23.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 98937?
In ZIP code 98937, approximately 74.3% of occupied housing units are owner-occupied and 25.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 98937?
The poverty rate in ZIP code 98937 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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- See how ZIP 98937 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.