Ashford, WA · standard
ZIP Code 98304
Pierce County, Washington — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 759
- 1/sq mi
- $113,718
- Median income
- $312,900
- Median home value
- 31.2%
- Bachelor's or higher
The verdict
Ashford pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 12%
- household income, US ZIPs
- Top 32%
- home value, US ZIPs
- 1
- people per sq mi
- 92%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98304 against every reporting US ZIP.
ZIP code 98304 is classified by USPS as a standard delivery area and covers roughly 843.3 square miles in Ashford, Pierce County, Washington. The area is home to 759 residents, producing a population density of 1 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 98304 against Washington and the nation.
On the economic side, the median household income for ZIP 98304 sits at $113,718 (25% above the Washington average), while per-capita income is $50,777. The poverty rate stands at 6.6% and the unemployment rate at 4.0%. On housing, the median home value is $312,900 (39% below the state average) with median rent at — per month, and 92.3% of occupied units are owner-occupied, a direct signal of whether 98304 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 31.2% of adults hold a bachelor's degree or higher, the median age is 54.9, and the average commute is —. Use the benchmarks above to see where 98304 sits relative to Washington and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 98304
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 98304.
- Accommodation and food services
Accommodation and food services
16 establishments
- Retail trade 5
Retail trade
5 establishments
- Real estate and rental and leasing 3
Real estate and rental and leasing
3 establishments
- Other services (except public administration) 3
Other services (except public administration)
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 98304, Ashford, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
759
Population
843.3
Area (sq mi)
1
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 98304?
54.9
Median Age
50.9%
Male
49.1%
Female
3.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$113,718
Median Household Income
+25% vs state
$50,777
Per Capita Income
6.6%
Poverty Rate
4.0%
Unemployment Rate
How ZIP 98304 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$113,718 Top 12% higher than 88% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
793
Total Housing Units
402
Occupied Units
391
Vacant Units
1.90
Avg Household Size
Occupancy Type
$312,900
Median Home Value
-39% vs state
1971
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 34 business establishments in ZIP 98304, employing approximately 226 people with a combined annual payroll of $16,180,000.
34
Businesses
226
Employees
$16.2M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 16 | 47.1% |
| Retail trade | 5 | 14.7% |
| Real estate and rental and leasing | 3 | 8.8% |
| Other services (except public administration) | 3 | 8.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Ashford, WA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.