PlainZIP

Ashford, WA · standard

ZIP Code 98304

Pierce County, Washington - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

759
1/sq mi
$113,718
Median income
$312,900
Median home value
31.2%
Bachelor's or higher

The verdict

Ashford pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 12%
household income, US ZIPs
Top 32%
home value, US ZIPs
1
people per sq mi
92%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98304 against every reporting US ZIP.

ZIP code 98304 is a sparsely populated ZIP (a standard USPS delivery area) in Ashford, Pierce County, Washington, home to just 759 residents across 843.3 square miles, a density of 1 people per square mile, in the Los Angeles time zone.

ZIP 98304 skews affluent, with a median household income of $113,718 (25% above the Washington average), while per-capita income is $50,777. The poverty rate stands at 6.6% and the unemployment rate at 4.0%. The typical home here is valued at $312,900 (39% below the state average); renters pay a median of - monthly, and 92.3% of units are owner-occupied.

A solid share of residents have a four-year degree: 31.2% of adults hold a bachelor's degree or higher, the median age is 54.9, and the average commute is -. The state and national benchmarks above give 98304's numbers context; they should not be read in isolation.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 98304

Top 5 sectors by establishment count in Ashford, WA

Which industries have the most business establishments in ZIP 98304.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 98304, Ashford, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

759

Population

843.3

Area (sq mi)

1

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 98304?

54.9

Median Age

50.9%

Male

49.1%

Female

3.8%

Foreign-Born

White 81.9%
African American 0.3%
Asian 1.7%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 13.5%
Hispanic or Latino 10.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$113,718

Median Household Income

+25% vs state

$50,777

Per Capita Income

6.6%

Poverty Rate

4.0%

Unemployment Rate

How ZIP 98304 ranks nationally

Ashford, WA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$113,718 Top 12% higher than 88% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.9%
Bachelor's Degree or Higher 31.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

793

Total Housing Units

402

Occupied Units

391

Vacant Units

1.90

Avg Household Size

Occupancy Type

Owner 92.3%
Renter 7.7%

$312,900

Median Home Value

-39% vs state

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 34 business establishments in ZIP 98304, employing approximately 226 people with a combined annual payroll of $16,180,000.

34

Businesses

226

Employees

$16.2M

Annual Payroll

4

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 16 47.1%
Retail trade 5 14.7%
Real estate and rental and leasing 3 8.8%
Other services (except public administration) 3 8.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Pierce County

98391 standard
Bonney Lake, WA
Pop: 44,309
98387 standard
Spanaway, WA
Pop: 43,173
98374 standard
Puyallup, WA
Pop: 37,360
98444 standard
Tacoma, WA
Pop: 33,956
98404 standard
Tacoma, WA
Pop: 32,086
98499 standard
Lakewood, WA
Pop: 29,750

Related Areas

Pierce County Ashford, WA Washington

Frequently Asked Questions

What county is ZIP code 98304 in? ▼
ZIP code 98304 (Ashford) is located in Pierce County, Washington. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wa.
What is the population of ZIP code 98304? ▼
ZIP code 98304 in Ashford, WA has a population of 759 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 98304? ▼
The median household income in ZIP 98304 is $113,718, which is 49% above the national average of $76,288.
What is the average home value in ZIP 98304? ▼
The median home value in ZIP 98304 is $312,900, which is 12% above the national average of $278,155.
What is the demographic makeup of ZIP 98304? ▼
The largest racial group in ZIP 98304 is White at 81.9%. Hispanic or Latino residents make up 10.9% of the population.
How many businesses are in ZIP code 98304? ▼
ZIP code 98304 has 34 business establishments employing approximately 226 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 98304? ▼
The top industries by establishment count in ZIP 98304 are: Accommodation and food services (16), Retail trade (5), Real estate and rental and leasing (3). There are 4 industry sectors represented in total.
What is the education level in ZIP code 98304? ▼
In ZIP code 98304, 64.9% of residents aged 25+ have a high school diploma or higher, and 31.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 98304? ▼
In ZIP code 98304, approximately 92.3% of occupied housing units are owner-occupied and 7.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 98304? ▼
The poverty rate in ZIP code 98304 is 6.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.