Eatonville, WA · standard
ZIP Code 98328
Pierce County, Washington — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 10,433
- 19/sq mi
- $103,696
- Median income
- $591,800
- Median home value
- 18.2%
- Bachelor's or higher
The verdict
Eatonville pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 17%
- household income, US ZIPs
- Top 9%
- home value, US ZIPs
- 19
- people per sq mi
- 82%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98328 against every reporting US ZIP.
ZIP code 98328 is classified by USPS as a standard delivery area and covers roughly 549.1 square miles in Eatonville, Pierce County, Washington. The area is home to 10,433 residents, producing a population density of 19 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 98328 against Washington and the nation.
On the economic side, the median household income for ZIP 98328 sits at $103,696 (14% above the Washington average), while per-capita income is $44,157. The poverty rate stands at 5.9% and the unemployment rate at 5.3%. On housing, the median home value is $591,800 (16% above the state average) with median rent at $996 per month, and 82.3% of occupied units are owner-occupied, a direct signal of whether 98328 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.2% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 44 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pierce County, so you can benchmark 98328 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 98328
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 98328.
- Construction
Construction
37 establishments
- Accommodation and food services
Accommodation and food services
21 establishments
- Other services (except public administration)
Other services (except public administration)
21 establishments
- Retail trade
Retail trade
20 establishments
- Real estate and rental and leasing 13
Real estate and rental and leasing
13 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 98328, Eatonville, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
10,433
Population
549.1
Area (sq mi)
19
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 98328?
42.3
Median Age
52.2%
Male
47.8%
Female
3.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$103,696
Median Household Income
+14% vs state
$44,157
Per Capita Income
5.9%
Poverty Rate
5.3%
Unemployment Rate
43.7 min
Mean Commute Time
How ZIP 98328 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$103,696 Top 17% higher than 83% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
4,097
Total Housing Units
3,662
Occupied Units
435
Vacant Units
2.70
Avg Household Size
Occupancy Type
$591,800
Median Home Value
+16% vs state
$996
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.9%
YoY Change (2024)
312
HPI Index (2000 = 100)
+212%
Total Change Since 2000
Home values in ZIP 98328 have increased 6.9% over the past year (2024). Since 2000, this ZIP has seen +212% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.8% | 216 |
| 2021 | +15.9% | 251 |
| 2022 | +16.7% | 293 |
| 2023 | -0.3% | 292 |
| 2024 | +6.9% | 312 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 179 business establishments in ZIP 98328, employing approximately 976 people with a combined annual payroll of $50,816,000.
179
Businesses
976
Employees
$50.8M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 37 | 20.7% |
| Accommodation and food services | 21 | 11.7% |
| Other services (except public administration) | 21 | 11.7% |
| Retail trade | 20 | 11.2% |
| Real estate and rental and leasing | 13 | 7.3% |
| Agriculture, forestry, fishing and hunting | 12 | 6.7% |
| Transportation and warehousing | 11 | 6.2% |
| Administrative and support and waste management and remediation services | 10 | 5.6% |
| Professional, scientific, and technical services | 9 | 5.0% |
| Health care and social assistance | 7 | 3.9% |
| Manufacturing | 3 | 1.7% |
| Wholesale trade | 3 | 1.7% |
| Finance and insurance | 3 | 1.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 98328 vs 98330 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 98330 | Elbe, WA | 149 | 6.5 mi |
More ZIP Codes in Pierce County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Eatonville, WA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.