PlainZIP

Eatonville, WA · standard

ZIP Code 98328

Pierce County, Washington - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

10,433
19/sq mi
$103,696
Median income
$591,800
Median home value
18.2%
Bachelor's or higher

The verdict

Eatonville pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 17%
household income, US ZIPs
Top 9%
home value, US ZIPs
19
people per sq mi
82%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98328 against every reporting US ZIP.

ZIP code 98328 is a mid-sized community (a standard USPS delivery area) in Eatonville, Pierce County, Washington, home to 10,433 residents across 549.1 square miles, a density of 19 people per square mile, in the Los Angeles time zone.

ZIP 98328 lands in the middle-income range, with a median household income of $103,696 (14% above the Washington average), while per-capita income is $44,157. Local economic indicators show a 5.9% poverty rate alongside 5.3% unemployment. The typical home here is valued at $591,800 (16% above the state average); renters pay a median of $996 monthly, and 82.3% of units are owner-occupied.

Educational attainment sits below the national norm: 18.2% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 44 minutes. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Pierce County, letting you compare 98328 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 98328

Top 5 sectors by establishment count in Eatonville, WA

Which industries have the most business establishments in ZIP 98328.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 98328, Eatonville, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

10,433

Population

549.1

Area (sq mi)

19

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 98328?

42.3

Median Age

52.2%

Male

47.8%

Female

3.9%

Foreign-Born

White 83.2%
African American 1.3%
Asian 0.9%
American Indian or Alaska Native 0.9%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 10.2%
Hispanic or Latino 6.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$103,696

Median Household Income

+14% vs state

$44,157

Per Capita Income

5.9%

Poverty Rate

5.3%

Unemployment Rate

43.7 min

Mean Commute Time

How ZIP 98328 ranks nationally

Eatonville, WA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$103,696 Top 17% higher than 83% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.7%
Bachelor's Degree or Higher 18.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,097

Total Housing Units

3,662

Occupied Units

435

Vacant Units

2.70

Avg Household Size

Occupancy Type

Owner 82.3%
Renter 17.7%

$591,800

Median Home Value

+16% vs state

$996

Median Rent

1992

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.9%

YoY Change (2024)

312

HPI Index (2000 = 100)

+212%

Total Change Since 2000

Home values in ZIP 98328 have increased 6.9% over the past year (2024). Since 2000, this ZIP has seen +212% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.8% 216
2021 +15.9% 251
2022 +16.7% 293
2023 -0.3% 292
2024 +6.9% 312

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 179 business establishments in ZIP 98328, employing approximately 976 people with a combined annual payroll of $50,816,000.

179

Businesses

976

Employees

$50.8M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Construction 37 20.7%
Accommodation and food services 21 11.7%
Other services (except public administration) 21 11.7%
Retail trade 20 11.2%
Real estate and rental and leasing 13 7.3%
Agriculture, forestry, fishing and hunting 12 6.7%
Transportation and warehousing 11 6.2%
Administrative and support and waste management and remediation services 10 5.6%
Professional, scientific, and technical services 9 5.0%
Health care and social assistance 7 3.9%
Manufacturing 3 1.7%
Wholesale trade 3 1.7%
Finance and insurance 3 1.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 98328 vs 98330 →

ZIP Code City Population Distance
98330 Elbe, WA 149 6.5 mi

More ZIP Codes in Pierce County

98391 standard
Bonney Lake, WA
Pop: 44,309
98387 standard
Spanaway, WA
Pop: 43,173
98374 standard
Puyallup, WA
Pop: 37,360
98444 standard
Tacoma, WA
Pop: 33,956
98404 standard
Tacoma, WA
Pop: 32,086
98499 standard
Lakewood, WA
Pop: 29,750

Related Areas

Pierce County Eatonville, WA Washington

Frequently Asked Questions

What county is ZIP code 98328 in? ▼
ZIP code 98328 (Eatonville) is located in Pierce County, Washington. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wa.
What is the population of ZIP code 98328? ▼
ZIP code 98328 in Eatonville, WA has a population of 10,433 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 98328? ▼
The median household income in ZIP 98328 is $103,696, which is 36% above the national average of $76,288.
What is the average home value in ZIP 98328? ▼
The median home value in ZIP 98328 is $591,800, which is 113% above the national average of $278,155.
What is the demographic makeup of ZIP 98328? ▼
The largest racial group in ZIP 98328 is White at 83.2%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 98328? ▼
ZIP code 98328 has 179 business establishments employing approximately 976 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 98328? ▼
The top industries by establishment count in ZIP 98328 are: Construction (37), Accommodation and food services (21), Other services (except public administration) (21). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 98328? ▼
According to the FHFA House Price Index, home values in ZIP 98328 increased by 6.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 212%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 98328? ▼
In ZIP code 98328, 53.7% of residents aged 25+ have a high school diploma or higher, and 18.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 98328? ▼
The mean commute time for workers in ZIP code 98328 is 43.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 98328? ▼
In ZIP code 98328, approximately 82.3% of occupied housing units are owner-occupied and 17.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 98328? ▼
The poverty rate in ZIP code 98328 is 5.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.