Eatonville, WA · standard
ZIP Code 98328
Pierce County, Washington - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 10,433
- 19/sq mi Moderate-density area
- $103,696
- Median income Above-median income area
- $591,800
- Median home value Above-median home value
- 18.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Eatonville pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 17%
- household income, US ZIPs
- Top 9%
- home value, US ZIPs
- 19
- people per sq mi
- 82%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98328 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 98328 (Eatonville, WA) rose +6.9% from 2023 to 2024. The all-transactions index moved from 291.8 in 2023 to 311.9 in 2024 (2000 = 100).
ZIP code 98328 is a mid-sized community (a standard USPS delivery area) in Eatonville, Pierce County, Washington, home to 10,433 residents across 549.1 square miles, a density of 19 people per square mile, in the Los Angeles time zone.
ZIP 98328 lands in the middle-income range, with a median household income of $103,696 (14% above the average Washington ZIP), while per-capita income is $44,157. The poverty rate is 5.9%, with unemployment at 5.3%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $591,800 (16% above the average Washington ZIP), while 82.3% of occupied homes are owner-occupied and median rent is $996.
Educational attainment sits below the national norm: 18.2% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 44 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Pierce County, so 98328 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 98328
Top 5 sectors by establishment count in Eatonville, WA
Which industries have the most business establishments in ZIP 98328.
- Construction
Construction
37 establishments
- Accommodation and food services
Accommodation and food services
21 establishments
- Other services (except public administration)
Other services (except public administration)
21 establishments
- Retail trade
Retail trade
20 establishments
- Real estate and rental and leasing 13
Real estate and rental and leasing
13 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 98328, Eatonville, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
10,433
Population
549.1
Area (sq mi)
19
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 98328?
42.3
Median Age
52.2%
Male
47.8%
Female
3.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$103,696
Median Household Income
+14% vs state ZIP avg
$44,157
Per Capita Income
5.9%
Poverty Rate
5.3%
Unemployment Rate
43.7 min
Mean Commute Time
How ZIP 98328 ranks among Washington ZIPs
Eatonville, WA household income vs. every Washington ZIP code
Median household income among 547 reporting Washington ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$103,696 Top 27% higher than 73% of 547 Washington ZIPs
Each bar is a $20K-wide band; taller bars hold more Washington ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,097housing units
4,097
Total Housing Units
3,662
Occupied Units
435
Vacant Units
2.70
Avg Household Size
Occupancy Type
$591,800
Median Home Value
+16% vs state ZIP avg
$996
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.9%
YoY Change (2024)
312
HPI Index (2000 = 100)
+212%
Total Change Since 2000
Home values in ZIP 98328 have increased 6.9% over the past year (2024). Since 2000, this ZIP has seen +212% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.8% | 216 |
| 2021 | +15.9% | 251 |
| 2022 | +16.7% | 293 |
| 2023 | -0.3% | 292 |
| 2024 | +6.9% | 312 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 179 business establishments in ZIP 98328, employing approximately 976 people with a combined annual payroll of $50,816,000.
179
Businesses
976
Employees
$50.8M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 37 | 20.7% |
| Accommodation and food services | 21 | 11.7% |
| Other services (except public administration) | 21 | 11.7% |
| Retail trade | 20 | 11.2% |
| Real estate and rental and leasing | 13 | 7.3% |
| Agriculture, forestry, fishing and hunting | 12 | 6.7% |
| Transportation and warehousing | 11 | 6.2% |
| Administrative and support and waste management and remediation services | 10 | 5.6% |
| Professional, scientific, and technical services | 9 | 5.0% |
| Health care and social assistance | 7 | 3.9% |
| Manufacturing | 3 | 1.7% |
| Wholesale trade | 3 | 1.7% |
| Finance and insurance | 3 | 1.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 98328 vs 98330 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 98330 | Elbe, WA | 149 | 6.5 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 98328, both outside WA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (10,433 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pierce County
Related Areas
Frequently Asked Questions
What county is ZIP code 98328 in?
ZIP code 98328 (Eatonville) is located in Pierce County, Washington. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wa.
What is the population of ZIP code 98328?
ZIP code 98328 in Eatonville, WA has a population of 10,433 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 98328?
The median household income in ZIP 98328 is $103,696, which is 36% above the national average of $76,288.
What is the average home value in ZIP 98328?
The median home value in ZIP 98328 is $591,800, which is 113% above the national average of $278,155.
What is the demographic makeup of ZIP 98328?
The largest racial group in ZIP 98328 is White at 83.2%. Hispanic or Latino residents make up 6.2% of the population.
How many businesses are in ZIP code 98328?
ZIP code 98328 has 179 business establishments employing approximately 976 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 98328?
The top industries by establishment count in ZIP 98328 are: Construction (37), Accommodation and food services (21), Other services (except public administration) (21). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 98328?
According to the FHFA House Price Index, home values in ZIP 98328 increased by 6.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 212%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 98328?
In ZIP code 98328, 53.7% of residents aged 25+ have a high school diploma or higher, and 18.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 98328?
The mean commute time for workers in ZIP code 98328 is 43.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 98328?
In ZIP code 98328, approximately 82.3% of occupied housing units are owner-occupied and 17.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 98328?
The poverty rate in ZIP code 98328 is 5.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 98328's numbers, next.
- See how ZIP 98328 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Eatonville, WA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.