PlainZIP

Rutland, MA · standard

ZIP Code 01543

Worcester County, Massachusetts - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

7,973
88/sq mi
$145,707
Median income
$462,800
Median home value
42.0%
Bachelor's or higher

The verdict

Rutland pairs a top-decile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 4%
household income, US ZIPs
Top 15%
home value, US ZIPs
88
people per sq mi
89%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 01543 against every reporting US ZIP.

ZIP code 01543 is a mid-sized community (a standard USPS delivery area) in Rutland, Worcester County, Massachusetts, home to 7,973 residents across 90.9 square miles, a density of 88 people per square mile, in the New York time zone.

ZIP 01543 skews affluent, with a median household income of $145,707 (26% above the Massachusetts average), while per-capita income is $51,386. Poverty here runs at 2.1%, with unemployment measured at 5.4%. Median home value sits at $462,800 (23% below the state average), median rent at $1,078 a month, and owner-occupancy at 89.4%.

A solid share of residents have a four-year degree: 42.0% of adults hold a bachelor's degree or higher, the median age is 41.4, and the average commute is 37 minutes. To put 01543 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Worcester County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 01543

Top 5 sectors by establishment count in Rutland, MA

Which industries have the most business establishments in ZIP 01543.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 01543, Rutland, MA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

7,973

Population

90.9

Area (sq mi)

88

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 01543?

41.4

Median Age

51.4%

Male

48.6%

Female

5.5%

Foreign-Born

White 92.0%
African American 1.4%
Asian 0.6%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 4.9%
Hispanic or Latino 4.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$145,707

Median Household Income

+26% vs state

$51,386

Per Capita Income

2.1%

Poverty Rate

5.4%

Unemployment Rate

37.0 min

Mean Commute Time

How ZIP 01543 ranks nationally

Rutland, MA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$145,707 Top 4% higher than 96% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Below this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Below this entry. $140,000–$160,000: 686 US ZIPs (2%). This entry sits in this band. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 66.5%
Bachelor's Degree or Higher 42.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,392

Total Housing Units

3,185

Occupied Units

207

Vacant Units

2.92

Avg Household Size

Occupancy Type

Owner 89.4%
Renter 10.6%

$462,800

Median Home Value

-23% vs state

$1,078

Median Rent

1990

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.7%

YoY Change (2024)

259

HPI Index (2000 = 100)

+159%

Total Change Since 2000

Home values in ZIP 01543 have increased 7.7% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 168
2021 +15.1% 194
2022 +13.2% 219
2023 +9.5% 240
2024 +7.7% 259

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 140 business establishments in ZIP 01543, employing approximately 1,057 people with a combined annual payroll of $57,578,000.

140

Businesses

1,057

Employees

$57.6M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Construction 32 22.9%
Retail trade 17 12.1%
Administrative and support and waste management and remediation services 17 12.1%
Accommodation and food services 15 10.7%
Health care and social assistance 12 8.6%
Professional, scientific, and technical services 11 7.9%
Other services (except public administration) 10 7.1%
Transportation and warehousing 5 3.6%
Real estate and rental and leasing 5 3.6%
Wholesale trade 4 2.9%
Finance and insurance 4 2.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 01543 vs 01522 →

ZIP 01543 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 01543 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 01543 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 01543 ranks #3 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
01522 Jefferson, MA 3,310 5.0 mi
01612 Paxton, MA 4,845 5.5 mi
01068 Oakham, MA 1,902 4.7 mi
01074 South Barre, MA 319 6.5 mi
01452 Hubbardston, MA 4,382 7.1 mi
01541 Princeton, MA 3,413 6.6 mi
01562 Spencer, MA 11,688 9.6 mi
01520 Holden, MA 13,997 6.8 mi
01005 Barre, MA 5,079 7.5 mi
01524 Leicester, MA 6,696 9.7 mi

More ZIP Codes in Worcester County

01453 standard
Leominster, MA
Pop: 40,883
01420 standard
Fitchburg, MA
Pop: 40,337
01545 standard
Shrewsbury, MA
Pop: 35,299
01604 standard
Worcester, MA
Pop: 34,677
01757 standard
Milford, MA
Pop: 28,061
01605 standard
Worcester, MA
Pop: 26,221

Related Areas

Worcester County Rutland, MA Massachusetts

Frequently Asked Questions

What county is ZIP code 01543 in? ▼
ZIP code 01543 (Rutland) is located in Worcester County, Massachusetts. Worcester County contains multiple ZIP codes, see the full list at /counties/worcester-ma.
What is the population of ZIP code 01543? ▼
ZIP code 01543 in Rutland, MA has a population of 7,973 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 01543? ▼
The median household income in ZIP 01543 is $145,707, which is 91% above the national average of $76,288.
What is the average home value in ZIP 01543? ▼
The median home value in ZIP 01543 is $462,800, which is 66% above the national average of $278,155.
What is the demographic makeup of ZIP 01543? ▼
The largest racial group in ZIP 01543 is White at 92.0%. Hispanic or Latino residents make up 4.8% of the population.
How many businesses are in ZIP code 01543? ▼
ZIP code 01543 has 140 business establishments employing approximately 1,057 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 01543? ▼
The top industries by establishment count in ZIP 01543 are: Construction (32), Retail trade (17), Administrative and support and waste management and remediation services (17). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 01543? ▼
According to the FHFA House Price Index, home values in ZIP 01543 increased by 7.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 01543? ▼
In ZIP code 01543, 66.5% of residents aged 25+ have a high school diploma or higher, and 42.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 01543? ▼
The mean commute time for workers in ZIP code 01543 is 37.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 01543? ▼
In ZIP code 01543, approximately 89.4% of occupied housing units are owner-occupied and 10.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 01543? ▼
The poverty rate in ZIP code 01543 is 2.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.