Fayetteville, NC · standard
ZIP Code 28301
Cumberland County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 17,165
- 540/sq mi
- $39,198
- Median income
- $122,400
- Median home value
- 19.1%
- Bachelor's or higher
The verdict
Fayetteville pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, renter-heavy area.
- 5th pct
- household income, US ZIPs
- 18th pct
- home value, US ZIPs
- 540
- people per sq mi
- 35%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28301 against every reporting US ZIP.
ZIP code 28301 is classified by USPS as a standard delivery area and covers roughly 31.8 square miles in Fayetteville, Cumberland County, North Carolina. The area is home to 17,165 residents, producing a population density of 540 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28301 against North Carolina and the nation.
On the economic side, the median household income for ZIP 28301 sits at $39,198 (43% below the North Carolina average), while per-capita income is $24,529. The poverty rate stands at 28.1% and the unemployment rate at 11.5%. On housing, the median home value is $122,400 (53% below the state average) with median rent at $951 per month, and 35.3% of occupied units are owner-occupied, a direct signal of whether 28301 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 19.1% of adults hold a bachelor's degree or higher, the median age is 34.7, and the average commute is 21 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Cumberland County, so you can benchmark 28301 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 28301
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 28301.
- Retail trade
Retail trade
122 establishments
- Health care and social assistance
Health care and social assistance
90 establishments
- Other services (except public administration)
Other services (except public administration)
81 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
77 establishments
- Accommodation and food services
Accommodation and food services
69 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28301, Fayetteville, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
17,165
Population
31.8
Area (sq mi)
540
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28301?
34.7
Median Age
46.0%
Male
54.0%
Female
4.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$39,198
Median Household Income
-43% vs state
$24,529
Per Capita Income
28.1%
Poverty Rate
11.5%
Unemployment Rate
20.8 min
Mean Commute Time
How ZIP 28301 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$39,198 5th percentile higher than 5% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
8,532
Total Housing Units
7,243
Occupied Units
1,289
Vacant Units
2.04
Avg Household Size
Occupancy Type
$122,400
Median Home Value
-53% vs state
$951
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.7%
YoY Change (2024)
244
HPI Index (2000 = 100)
+144%
Total Change Since 2000
Home values in ZIP 28301 have increased 2.7% over the past year (2024). Since 2000, this ZIP has seen +144% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +48.2% | 144 |
| 2021 | +2.5% | 147 |
| 2022 | +15.9% | 170 |
| 2023 | +39.3% | 238 |
| 2024 | +2.7% | 244 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 678 business establishments in ZIP 28301, employing approximately 11,306 people with a combined annual payroll of $658,312,000.
678
Businesses
11,306
Employees
$658.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 122 | 18.0% |
| Health care and social assistance | 90 | 13.3% |
| Other services (except public administration) | 81 | 11.9% |
| Professional, scientific, and technical services | 77 | 11.4% |
| Accommodation and food services | 69 | 10.2% |
| Construction | 45 | 6.6% |
| Real estate and rental and leasing | 31 | 4.6% |
| Wholesale trade | 30 | 4.4% |
| Finance and insurance | 29 | 4.3% |
| Administrative and support and waste management and remediation services | 25 | 3.7% |
| Transportation and warehousing | 19 | 2.8% |
| Manufacturing | 18 | 2.6% |
| Information | 18 | 2.6% |
| Arts, entertainment, and recreation | 13 | 1.9% |
| Management of companies and enterprises | 5 | 0.7% |
| Educational services | 5 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28301 vs 28305 →
ZIP 28301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28314
Fayetteville (28314)
54,520 residents
- 28306
Fayetteville (28306)
39,683 residents
- 28304
Fayetteville (28304)
37,147 residents
- 28311
Fayetteville (28311)
34,567 residents
- 28348
Hope Mills (28348)
33,307 residents
- 28303
Fayetteville (28303)
30,909 residents
- 28307 17,631
Fort Bragg (28307)
17,631 residents
- 28301 17,165
Fayetteville (28301)
17,165 residents
- 28305 6,073
Fayetteville (28305)
6,073 residents
What this shows Among its immediate neighbors, ZIP 28301 ranks #8 by population — useful context the national average alone can't give.
ZIP 28301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28395
Wade (28395)
$84,375 median income
- 28305
Fayetteville (28305)
$78,148 median income
- 28306
Fayetteville (28306)
$67,544 median income
- 28348
Hope Mills (28348)
$66,129 median income
- 28314
Fayetteville (28314)
$62,249 median income
- 28311
Fayetteville (28311)
$62,170 median income
- 28304
Fayetteville (28304)
$58,563 median income
- 28303
Fayetteville (28303)
$58,223 median income
- 28307
Fort Bragg (28307)
$51,420 median income
What this shows By household income, ZIP 28301 ranks #null of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 28305 | Fayetteville, NC | 6,073 | 2.0 mi |
| 28303 | Fayetteville, NC | 30,909 | 4.5 mi |
| 28311 | Fayetteville, NC | 34,567 | 6.7 mi |
| 28306 | Fayetteville, NC | 39,683 | 8.0 mi |
| 28304 | Fayetteville, NC | 37,147 | 6.9 mi |
| 28314 | Fayetteville, NC | 54,520 | 7.9 mi |
| 28307 | Fort Bragg, NC | 17,631 | 7.2 mi |
| 28348 | Hope Mills, NC | 33,307 | 10.3 mi |
| 28310 | Fort Bragg, NC | 3,459 | 9.1 mi |
| 28395 | Wade, NC | 2,375 | 9.3 mi |
More ZIP Codes in Cumberland County
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Frequently Asked Questions
What county is ZIP code 28301 in? ▼
What is the population of ZIP code 28301? ▼
What is the median household income in ZIP 28301? ▼
What is the average home value in ZIP 28301? ▼
What is the demographic makeup of ZIP 28301? ▼
How many businesses are in ZIP code 28301? ▼
What are the main industries in ZIP code 28301? ▼
How have home values changed in ZIP code 28301? ▼
What is the education level in ZIP code 28301? ▼
What is the average commute time in ZIP 28301? ▼
What percentage of residents own vs. rent in ZIP 28301? ▼
What is the poverty rate in ZIP code 28301? ▼
ZIP Code Research Guides
Official Data Resources for Fayetteville, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.