Fayetteville, NC · standard
ZIP Code 28301
Cumberland County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 17,165
- 540/sq mi High-density area
- $39,198
- Median income Below-median income area
- $122,400
- Median home value Below-median home value
- 19.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Fayetteville pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, renter-heavy area.
- 5th pct
- household income, US ZIPs
- 18th pct
- home value, US ZIPs
- 540
- people per sq mi
- 35%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28301 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28301 (Fayetteville, NC) rose +2.7% from 2023 to 2024. The all-transactions index moved from 237.5 in 2023 to 244.0 in 2024 (2000 = 100).
ZIP code 28301 is a mid-sized community (a standard USPS delivery area) in Fayetteville, Cumberland County, North Carolina, home to 17,165 residents across 31.8 square miles, a density of 540 people per square mile, in the New York time zone.
ZIP 28301 sits on the lower end of the income spectrum: median household income is $39,198 (43% below the average North Carolina ZIP), while per-capita income is $24,529. Economic pressure is pronounced: 28.1% of residents are below the poverty line and unemployment is 11.5%. Home values sit below the statewide ZIP benchmark: the median is $122,400 (53% below the average North Carolina ZIP), and median rent is $951; owner occupancy is 35.3%.
Educational attainment sits below the national norm: 19.1% of adults hold a bachelor's degree or higher, the median age is 34.7, and the average commute is 21 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Cumberland County, so 28301 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28301
Top 5 sectors by establishment count in Fayetteville, NC
Which industries have the most business establishments in ZIP 28301.
- Retail trade
Retail trade
122 establishments
- Health care and social assistance
Health care and social assistance
90 establishments
- Other services (except public administration)
Other services (except public administration)
81 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
77 establishments
- Accommodation and food services
Accommodation and food services
69 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28301, Fayetteville, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
17,165
Population
31.8
Area (sq mi)
540
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28301?
34.7
Median Age
46.0%
Male
54.0%
Female
4.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$39,198
Median Household Income
-43% vs state ZIP avg
$24,529
Per Capita Income
28.1%
Poverty Rate
11.5%
Unemployment Rate
20.8 min
Mean Commute Time
How ZIP 28301 ranks among North Carolina ZIPs
Fayetteville, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$39,198 6th percentile higher than 6% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
8,532housing units
8,532
Total Housing Units
7,243
Occupied Units
1,289
Vacant Units
2.04
Avg Household Size
Occupancy Type
$122,400
Median Home Value
-53% vs state ZIP avg
$951
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.7%
YoY Change (2024)
244
HPI Index (2000 = 100)
+144%
Total Change Since 2000
Home values in ZIP 28301 have increased 2.7% over the past year (2024). Since 2000, this ZIP has seen +144% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +48.2% | 144 |
| 2021 | +2.5% | 147 |
| 2022 | +15.9% | 170 |
| 2023 | +39.3% | 238 |
| 2024 | +2.7% | 244 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 678 business establishments in ZIP 28301, employing approximately 11,306 people with a combined annual payroll of $658,312,000.
678
Businesses
11,306
Employees
$658.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 122 | 18.0% |
| Health care and social assistance | 90 | 13.3% |
| Other services (except public administration) | 81 | 11.9% |
| Professional, scientific, and technical services | 77 | 11.4% |
| Accommodation and food services | 69 | 10.2% |
| Construction | 45 | 6.6% |
| Real estate and rental and leasing | 31 | 4.6% |
| Wholesale trade | 30 | 4.4% |
| Finance and insurance | 29 | 4.3% |
| Administrative and support and waste management and remediation services | 25 | 3.7% |
| Transportation and warehousing | 19 | 2.8% |
| Manufacturing | 18 | 2.6% |
| Information | 18 | 2.6% |
| Arts, entertainment, and recreation | 13 | 1.9% |
| Management of companies and enterprises | 5 | 0.7% |
| Educational services | 5 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28301 vs 28305 →
ZIP 28301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28314
Fayetteville (28314)
54,520 residents
- 28306
Fayetteville (28306)
39,683 residents
- 28304
Fayetteville (28304)
37,147 residents
- 28311
Fayetteville (28311)
34,567 residents
- 28348
Hope Mills (28348)
33,307 residents
- 28303
Fayetteville (28303)
30,909 residents
- 28307 17,631
Fort Bragg (28307)
17,631 residents
- 28301 17,165
Fayetteville (28301)
17,165 residents
- 28305 6,073
Fayetteville (28305)
6,073 residents
What this shows Among its immediate neighbors, ZIP 28301 ranks #8 by population - useful context the national average alone can't give.
ZIP 28301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28395
Wade (28395)
$84,375 median income
- 28305
Fayetteville (28305)
$78,148 median income
- 28306
Fayetteville (28306)
$67,544 median income
- 28348
Hope Mills (28348)
$66,129 median income
- 28314
Fayetteville (28314)
$62,249 median income
- 28311
Fayetteville (28311)
$62,170 median income
- 28304
Fayetteville (28304)
$58,563 median income
- 28303
Fayetteville (28303)
$58,223 median income
- 28307
Fort Bragg (28307)
$51,420 median income
What this shows By household income, ZIP 28301 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 28305 | Fayetteville, NC | 6,073 | 2.0 mi |
| 28303 | Fayetteville, NC | 30,909 | 4.5 mi |
| 28311 | Fayetteville, NC | 34,567 | 6.7 mi |
| 28306 | Fayetteville, NC | 39,683 | 8.0 mi |
| 28304 | Fayetteville, NC | 37,147 | 6.9 mi |
| 28314 | Fayetteville, NC | 54,520 | 7.9 mi |
| 28307 | Fort Bragg, NC | 17,631 | 7.2 mi |
| 28348 | Hope Mills, NC | 33,307 | 10.3 mi |
| 28310 | Fort Bragg, NC | 3,459 | 9.1 mi |
| 28395 | Wade, NC | 2,375 | 9.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28301, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (17,165 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Cumberland County
Related Areas
Frequently Asked Questions
What county is ZIP code 28301 in?
ZIP code 28301 (Fayetteville) is located in Cumberland County, North Carolina. Cumberland County contains multiple ZIP codes, see the full list at /counties/cumberland-nc.
What is the population of ZIP code 28301?
ZIP code 28301 in Fayetteville, NC has a population of 17,165 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28301?
The median household income in ZIP 28301 is $39,198, which is 49% below the national average of $76,288.
What is the average home value in ZIP 28301?
The median home value in ZIP 28301 is $122,400, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 28301?
The largest racial group in ZIP 28301 is African American at 71.3%. Hispanic or Latino residents make up 5.1% of the population.
How many businesses are in ZIP code 28301?
ZIP code 28301 has 678 business establishments employing approximately 11,306 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28301?
The top industries by establishment count in ZIP 28301 are: Retail trade (122), Health care and social assistance (90), Other services (except public administration) (81). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 28301?
According to the FHFA House Price Index, home values in ZIP 28301 increased by 2.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 144%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28301?
In ZIP code 28301, 53.3% of residents aged 25+ have a high school diploma or higher, and 19.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28301?
The mean commute time for workers in ZIP code 28301 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28301?
In ZIP code 28301, approximately 35.3% of occupied housing units are owner-occupied and 64.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28301?
The poverty rate in ZIP code 28301 is 28.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28301's numbers, next.
- See how ZIP 28301 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Fayetteville, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.