Fayetteville, NC · standard

ZIP Code 28301

Cumberland County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

17,165
540/sq mi
$39,198
Median income
$122,400
Median home value
19.1%
Bachelor's or higher

The verdict

Fayetteville pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, renter-heavy area.

5th pct
household income, US ZIPs
18th pct
home value, US ZIPs
540
people per sq mi
35%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28301 against every reporting US ZIP.

ZIP code 28301 is classified by USPS as a standard delivery area and covers roughly 31.8 square miles in Fayetteville, Cumberland County, North Carolina. The area is home to 17,165 residents, producing a population density of 540 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28301 against North Carolina and the nation.

On the economic side, the median household income for ZIP 28301 sits at $39,198 (43% below the North Carolina average), while per-capita income is $24,529. The poverty rate stands at 28.1% and the unemployment rate at 11.5%. On housing, the median home value is $122,400 (53% below the state average) with median rent at $951 per month, and 35.3% of occupied units are owner-occupied, a direct signal of whether 28301 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 19.1% of adults hold a bachelor's degree or higher, the median age is 34.7, and the average commute is 21 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Cumberland County, so you can benchmark 28301 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 28301

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 28301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28301, Fayetteville, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

17,165

Population

31.8

Area (sq mi)

540

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28301?

34.7

Median Age

46.0%

Male

54.0%

Female

4.2%

Foreign-Born

White 16.6%
African American 71.3%
Asian 0.6%
American Indian or Alaska Native 0.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.9%
Hispanic or Latino 5.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$39,198

Median Household Income

-43% vs state

$24,529

Per Capita Income

28.1%

Poverty Rate

11.5%

Unemployment Rate

20.8 min

Mean Commute Time

How ZIP 28301 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$39,198 5th percentile higher than 5% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). This entry sits in this band. $40,000–$60,000: 7,092 US ZIPs (23%). Above this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 53.3%
Bachelor's Degree or Higher 19.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,532

Total Housing Units

7,243

Occupied Units

1,289

Vacant Units

2.04

Avg Household Size

Occupancy Type

Owner 35.3%
Renter 64.7%

$122,400

Median Home Value

-53% vs state

$951

Median Rent

1972

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.7%

YoY Change (2024)

244

HPI Index (2000 = 100)

+144%

Total Change Since 2000

Home values in ZIP 28301 have increased 2.7% over the past year (2024). Since 2000, this ZIP has seen +144% cumulative appreciation.

Year Annual Change HPI Index
2020 +48.2% 144
2021 +2.5% 147
2022 +15.9% 170
2023 +39.3% 238
2024 +2.7% 244

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 678 business establishments in ZIP 28301, employing approximately 11,306 people with a combined annual payroll of $658,312,000.

678

Businesses

11,306

Employees

$658.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 122 18.0%
Health care and social assistance 90 13.3%
Other services (except public administration) 81 11.9%
Professional, scientific, and technical services 77 11.4%
Accommodation and food services 69 10.2%
Construction 45 6.6%
Real estate and rental and leasing 31 4.6%
Wholesale trade 30 4.4%
Finance and insurance 29 4.3%
Administrative and support and waste management and remediation services 25 3.7%
Transportation and warehousing 19 2.8%
Manufacturing 18 2.6%
Information 18 2.6%
Arts, entertainment, and recreation 13 1.9%
Management of companies and enterprises 5 0.7%
Educational services 5 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28301 vs 28305 →

ZIP 28301 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28301 ranks #8 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28301 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28301 ranks #null of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28305 Fayetteville, NC 6,073 2.0 mi
28303 Fayetteville, NC 30,909 4.5 mi
28311 Fayetteville, NC 34,567 6.7 mi
28306 Fayetteville, NC 39,683 8.0 mi
28304 Fayetteville, NC 37,147 6.9 mi
28314 Fayetteville, NC 54,520 7.9 mi
28307 Fort Bragg, NC 17,631 7.2 mi
28348 Hope Mills, NC 33,307 10.3 mi
28310 Fort Bragg, NC 3,459 9.1 mi
28395 Wade, NC 2,375 9.3 mi

More ZIP Codes in Cumberland County

Frequently Asked Questions

What county is ZIP code 28301 in?
ZIP code 28301 (Fayetteville) is located in Cumberland County, North Carolina. Cumberland County contains multiple ZIP codes, see the full list at /counties/cumberland-nc.
What is the population of ZIP code 28301?
ZIP code 28301 in Fayetteville, NC has a population of 17,165 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28301?
The median household income in ZIP 28301 is $39,198, which is 49% below the national average of $76,288.
What is the average home value in ZIP 28301?
The median home value in ZIP 28301 is $122,400, which is 56% below the national average of $278,155.
What is the demographic makeup of ZIP 28301?
The largest racial group in ZIP 28301 is African American at 71.3%. Hispanic or Latino residents make up 5.1% of the population.
How many businesses are in ZIP code 28301?
ZIP code 28301 has 678 business establishments employing approximately 11,306 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28301?
The top industries by establishment count in ZIP 28301 are: Retail trade (122), Health care and social assistance (90), Other services (except public administration) (81). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 28301?
According to the FHFA House Price Index, home values in ZIP 28301 increased by 2.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 144%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28301?
In ZIP code 28301, 53.3% of residents aged 25+ have a high school diploma or higher, and 19.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28301?
The mean commute time for workers in ZIP code 28301 is 20.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28301?
In ZIP code 28301, approximately 35.3% of occupied housing units are owner-occupied and 64.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28301?
The poverty rate in ZIP code 28301 is 28.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Fayetteville, NC

Verify and explore additional data for this area using these official government sources.