PlainZIP

Fayetteville, NC · standard

ZIP Code 28312

Cumberland County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

18,538
43/sq mi
$67,754
Median income
$218,000
Median home value
27.3%
Bachelor's or higher

The verdict

Fayetteville pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

43th pct
household income, US ZIPs
49th pct
home value, US ZIPs
43
people per sq mi
77%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28312 against every reporting US ZIP.

ZIP code 28312 is a mid-sized community (a standard USPS delivery area) in Fayetteville, Cumberland County, North Carolina, home to 18,538 residents across 435.2 square miles, a density of 43 people per square mile, in the New York time zone.

ZIP 28312 reports a modest median household income of $67,754 (2% below the North Carolina average), while per-capita income is $35,721. The poverty rate stands at 16.4% and the unemployment rate at 7.1%. The typical home here is valued at $218,000 (16% below the state average); renters pay a median of $948 monthly, and 76.8% of units are owner-occupied.

Educational attainment sits below the national norm: 27.3% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is 29 minutes. To put 28312 in local context, 3 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Cumberland County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 28312

Top 5 sectors by establishment count in Fayetteville, NC

Which industries have the most business establishments in ZIP 28312.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28312, Fayetteville, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

18,538

Population

435.2

Area (sq mi)

43

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28312?

43.7

Median Age

49.1%

Male

50.9%

Female

3.1%

Foreign-Born

White 55.8%
African American 30.6%
Asian 0.3%
American Indian or Alaska Native 1.8%
Native Hawaiian or Pacific Islander 0.3%
Two or More Ethnicities 7.9%
Hispanic or Latino 7.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,754

Median Household Income

-2% vs state

$35,721

Per Capita Income

16.4%

Poverty Rate

7.1%

Unemployment Rate

28.5 min

Mean Commute Time

How ZIP 28312 ranks nationally

Fayetteville, NC household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$67,754 43rd percentile higher than 43% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.0%
Bachelor's Degree or Higher 27.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,686

Total Housing Units

7,951

Occupied Units

735

Vacant Units

2.47

Avg Household Size

Occupancy Type

Owner 76.8%
Renter 23.2%

$218,000

Median Home Value

-16% vs state

$948

Median Rent

1992

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+8.1%

YoY Change (2024)

202

HPI Index (2000 = 100)

+102%

Total Change Since 2000

Home values in ZIP 28312 have increased 8.1% over the past year (2024). Since 2000, this ZIP has seen +102% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.8% 141
2021 +10.2% 156
2022 +19.5% 186
2023 +0.5% 187
2024 +8.1% 202

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 294 business establishments in ZIP 28312, employing approximately 4,525 people with a combined annual payroll of $252,708,000.

294

Businesses

4,525

Employees

$252.7M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Construction 56 19.1%
Other services (except public administration) 38 12.9%
Retail trade 37 12.6%
Health care and social assistance 29 9.9%
Accommodation and food services 29 9.9%
Administrative and support and waste management and remediation services 24 8.2%
Wholesale trade 17 5.8%
Real estate and rental and leasing 15 5.1%
Transportation and warehousing 13 4.4%
Professional, scientific, and technical services 13 4.4%
Manufacturing 8 2.7%
Finance and insurance 5 1.7%
Educational services 3 1.0%
Arts, entertainment, and recreation 3 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28312 vs 28391 →

ZIP 28312 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28312 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28312 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28312 ranks #2 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28391 Stedman, NC 5,302 5.1 mi
28318 Autryville, NC 4,627 8.4 mi
28301 Fayetteville, NC 17,165 11.5 mi

More ZIP Codes in Cumberland County

28314 standard
Fayetteville, NC
Pop: 54,520
28306 standard
Fayetteville, NC
Pop: 39,683
28304 standard
Fayetteville, NC
Pop: 37,147
28311 standard
Fayetteville, NC
Pop: 34,567
28348 standard
Hope Mills, NC
Pop: 33,307
28303 standard
Fayetteville, NC
Pop: 30,909

Related Areas

Cumberland County Fayetteville, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28312 in? ▼
ZIP code 28312 (Fayetteville) is located in Cumberland County, North Carolina. Cumberland County contains multiple ZIP codes, see the full list at /counties/cumberland-nc.
What is the population of ZIP code 28312? ▼
ZIP code 28312 in Fayetteville, NC has a population of 18,538 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28312? ▼
The median household income in ZIP 28312 is $67,754, which is 11% below the national average of $76,288.
What is the average home value in ZIP 28312? ▼
The median home value in ZIP 28312 is $218,000, which is 22% below the national average of $278,155.
What is the demographic makeup of ZIP 28312? ▼
The largest racial group in ZIP 28312 is White at 55.8%. Hispanic or Latino residents make up 7.1% of the population.
How many businesses are in ZIP code 28312? ▼
ZIP code 28312 has 294 business establishments employing approximately 4,525 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28312? ▼
The top industries by establishment count in ZIP 28312 are: Construction (56), Other services (except public administration) (38), Retail trade (37). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 28312? ▼
According to the FHFA House Price Index, home values in ZIP 28312 increased by 8.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 102%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28312? ▼
In ZIP code 28312, 58.0% of residents aged 25+ have a high school diploma or higher, and 27.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28312? ▼
The mean commute time for workers in ZIP code 28312 is 28.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28312? ▼
In ZIP code 28312, approximately 76.8% of occupied housing units are owner-occupied and 23.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28312? ▼
The poverty rate in ZIP code 28312 is 16.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.