Vilas, NC · standard

ZIP Code 28692

Watauga County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,067
41/sq mi
$43,103
Median income
$324,900
Median home value
42.1%
Bachelor's or higher

The verdict

Vilas pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.

8th pct
household income, US ZIPs
Top 30%
home value, US ZIPs
41
people per sq mi
75%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28692 against every reporting US ZIP.

ZIP code 28692 is classified by USPS as a standard delivery area and covers roughly 99.7 square miles in Vilas, Watauga County, North Carolina. The area is home to 4,067 residents, producing a population density of 41 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28692 against North Carolina and the nation.

On the economic side, the median household income for ZIP 28692 sits at $43,103 (38% below the North Carolina average), while per-capita income is $42,023. The poverty rate stands at 13.0% and the unemployment rate at 6.1%. On housing, the median home value is $324,900 (25% above the state average) with median rent at $958 per month, and 74.6% of occupied units are owner-occupied, a direct signal of whether 28692 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 42.1% of adults hold a bachelor's degree or higher, the median age is 44.2, and the average commute is 25 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Watauga County, so you can benchmark 28692 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 28692

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 28692.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28692, Vilas, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,067

Population

99.7

Area (sq mi)

41

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28692?

44.2

Median Age

47.1%

Male

52.9%

Female

0.8%

Foreign-Born

White 98.0%
African American 0.2%
Asian 0.1%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 1.3%
Hispanic or Latino 2.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$43,103

Median Household Income

-38% vs state

$42,023

Per Capita Income

13.0%

Poverty Rate

6.1%

Unemployment Rate

24.6 min

Mean Commute Time

How ZIP 28692 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$43,103 8th percentile higher than 8% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 72.0%
Bachelor's Degree or Higher 42.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,304

Total Housing Units

2,228

Occupied Units

1,076

Vacant Units

1.96

Avg Household Size

Occupancy Type

Owner 74.6%
Renter 25.4%

$324,900

Median Home Value

+25% vs state

$958

Median Rent

1989

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-0.9%

YoY Change (2024)

245

HPI Index (2000 = 100)

+145%

Total Change Since 2000

Home values in ZIP 28692 have decreased 0.9% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.5% 152
2021 +17.1% 178
2022 +20.1% 214
2023 +15.4% 247
2024 -0.9% 245

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 77 business establishments in ZIP 28692, employing approximately 304 people with a combined annual payroll of $11,440,000.

77

Businesses

304

Employees

$11.4M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Construction 26 33.8%
Administrative and support and waste management and remediation services 14 18.2%
Other services (except public administration) 13 16.9%
Retail trade 5 6.5%
Real estate and rental and leasing 5 6.5%
Professional, scientific, and technical services 5 6.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28692 vs 28679 →

ZIP 28692 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28692 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28692 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28692 ranks #6 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28679 Sugar Grove, NC 2,064 3.0 mi
28698 Zionville, NC 2,256 5.1 mi
37691 Trade, TN 894 6.7 mi
28604 Banner Elk, NC 6,249 7.7 mi
28607 Boone, NC 33,059 8.9 mi
28605 Blowing Rock, NC 3,412 11.3 mi

More ZIP Codes in Watauga County

Frequently Asked Questions

What county is ZIP code 28692 in?
ZIP code 28692 (Vilas) is located in Watauga County, North Carolina. Watauga County contains multiple ZIP codes, see the full list at /counties/watauga-nc.
What is the population of ZIP code 28692?
ZIP code 28692 in Vilas, NC has a population of 4,067 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28692?
The median household income in ZIP 28692 is $43,103, which is 43% below the national average of $76,288.
What is the average home value in ZIP 28692?
The median home value in ZIP 28692 is $324,900, which is 17% above the national average of $278,155.
What is the demographic makeup of ZIP 28692?
The largest racial group in ZIP 28692 is White at 98.0%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 28692?
ZIP code 28692 has 77 business establishments employing approximately 304 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28692?
The top industries by establishment count in ZIP 28692 are: Construction (26), Administrative and support and waste management and remediation services (14), Other services (except public administration) (13). There are 6 industry sectors represented in total.
How have home values changed in ZIP code 28692?
According to the FHFA House Price Index, home values in ZIP 28692 decreased by 0.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 145%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28692?
In ZIP code 28692, 72.0% of residents aged 25+ have a high school diploma or higher, and 42.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28692?
The mean commute time for workers in ZIP code 28692 is 24.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28692?
In ZIP code 28692, approximately 74.6% of occupied housing units are owner-occupied and 25.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28692?
The poverty rate in ZIP code 28692 is 13.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Vilas, NC

Verify and explore additional data for this area using these official government sources.