Vilas, NC · standard
ZIP Code 28692
Watauga County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,067
- 41/sq mi
- $43,103
- Median income
- $324,900
- Median home value
- 42.1%
- Bachelor's or higher
The verdict
Vilas pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 8th pct
- household income, US ZIPs
- Top 30%
- home value, US ZIPs
- 41
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28692 against every reporting US ZIP.
ZIP code 28692 is classified by USPS as a standard delivery area and covers roughly 99.7 square miles in Vilas, Watauga County, North Carolina. The area is home to 4,067 residents, producing a population density of 41 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28692 against North Carolina and the nation.
On the economic side, the median household income for ZIP 28692 sits at $43,103 (38% below the North Carolina average), while per-capita income is $42,023. The poverty rate stands at 13.0% and the unemployment rate at 6.1%. On housing, the median home value is $324,900 (25% above the state average) with median rent at $958 per month, and 74.6% of occupied units are owner-occupied, a direct signal of whether 28692 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 42.1% of adults hold a bachelor's degree or higher, the median age is 44.2, and the average commute is 25 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Watauga County, so you can benchmark 28692 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 28692
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 28692.
- Construction
Construction
26 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
14 establishments
- Other services (except public administration)
Other services (except public administration)
13 establishments
- Retail trade 5
Retail trade
5 establishments
- Real estate and rental and leasing 5
Real estate and rental and leasing
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28692, Vilas, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
4,067
Population
99.7
Area (sq mi)
41
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28692?
44.2
Median Age
47.1%
Male
52.9%
Female
0.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$43,103
Median Household Income
-38% vs state
$42,023
Per Capita Income
13.0%
Poverty Rate
6.1%
Unemployment Rate
24.6 min
Mean Commute Time
How ZIP 28692 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$43,103 8th percentile higher than 8% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,304
Total Housing Units
2,228
Occupied Units
1,076
Vacant Units
1.96
Avg Household Size
Occupancy Type
$324,900
Median Home Value
+25% vs state
$958
Median Rent
1989
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-0.9%
YoY Change (2024)
245
HPI Index (2000 = 100)
+145%
Total Change Since 2000
Home values in ZIP 28692 have decreased 0.9% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.5% | 152 |
| 2021 | +17.1% | 178 |
| 2022 | +20.1% | 214 |
| 2023 | +15.4% | 247 |
| 2024 | -0.9% | 245 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 77 business establishments in ZIP 28692, employing approximately 304 people with a combined annual payroll of $11,440,000.
77
Businesses
304
Employees
$11.4M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 26 | 33.8% |
| Administrative and support and waste management and remediation services | 14 | 18.2% |
| Other services (except public administration) | 13 | 16.9% |
| Retail trade | 5 | 6.5% |
| Real estate and rental and leasing | 5 | 6.5% |
| Professional, scientific, and technical services | 5 | 6.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28692 vs 28679 →
ZIP 28692 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28607
Boone (28607)
33,059 residents
- 28604 6,249
Banner Elk (28604)
6,249 residents
- 28692 4,067
Vilas (28692)
4,067 residents
- 28605 3,412
Blowing Rock (28605)
3,412 residents
- 28698 2,256
Zionville (28698)
2,256 residents
- 28679 2,064
Sugar Grove (28679)
2,064 residents
- 37691 894
Trade (37691)
894 residents
What this shows Among its immediate neighbors, ZIP 28692 ranks #3 by population — useful context the national average alone can't give.
ZIP 28692 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28605
Blowing Rock (28605)
$76,477 median income
- 28604
Banner Elk (28604)
$76,319 median income
- 28679
Sugar Grove (28679)
$65,246 median income
- 28698
Zionville (28698)
$54,402 median income
- 28607
Boone (28607)
$46,639 median income
- 28692
Vilas (28692)
$43,103 median income
- 37691 $13,976
Trade (37691)
$13,976 median income
What this shows By household income, ZIP 28692 ranks #6 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Watauga County
Related Areas
Frequently Asked Questions
What county is ZIP code 28692 in? ▼
What is the population of ZIP code 28692? ▼
What is the median household income in ZIP 28692? ▼
What is the average home value in ZIP 28692? ▼
What is the demographic makeup of ZIP 28692? ▼
How many businesses are in ZIP code 28692? ▼
What are the main industries in ZIP code 28692? ▼
How have home values changed in ZIP code 28692? ▼
What is the education level in ZIP code 28692? ▼
What is the average commute time in ZIP 28692? ▼
What percentage of residents own vs. rent in ZIP 28692? ▼
What is the poverty rate in ZIP code 28692? ▼
ZIP Code Research Guides
Official Data Resources for Vilas, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.