PlainZIP

Trade, TN · standard

ZIP Code 37691

Johnson County, Tennessee - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

894
22/sq mi
$13,976
Median income
$310,300
Median home value
26.6%
Bachelor's or higher

The verdict

Trade pairs one of the lowest household incomes in the country with above-median home values, in a rural, mixed-tenure area.

0th pct
household income, US ZIPs
Top 32%
home value, US ZIPs
22
people per sq mi
52%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 37691 against every reporting US ZIP.

ZIP code 37691 is a sparsely populated ZIP (a standard USPS delivery area) in Trade, Johnson County, Tennessee, home to just 894 residents across 40.5 square miles, a density of 22 people per square mile, in the New York time zone.

ZIP 37691 sits on the lower end of the income spectrum: median household income is $13,976 (79% below the Tennessee average), while per-capita income is $40,797. Local economic indicators show a 49.3% poverty rate alongside 0.0% unemployment. Median home value sits at $310,300 (25% above the state average), median rent at - a month, and owner-occupancy at 51.9%.

Educational attainment sits below the national norm: 26.6% of adults hold a bachelor's degree or higher, the median age is 52.7, and the average commute is -. A geography-based comparison follows: 6 ZIP codes within about 10 miles of 37691, plus 4 more within Johnson County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 37691, Trade, TN · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

894

Population

40.5

Area (sq mi)

22

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 37691?

52.7

Median Age

41.9%

Male

58.1%

Female

0.0%

Foreign-Born

White 100.0%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 0.0%
Hispanic or Latino 0.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$13,976

Median Household Income

-79% vs state

$40,797

Per Capita Income

49.3%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 37691 ranks nationally

Trade, TN household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$13,976 0th percentile higher than 0% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). This entry sits in this band. $20,000–$40,000: 1,573 US ZIPs (5%). Above this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Above this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 40.8%
Bachelor's Degree or Higher 26.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

434

Total Housing Units

270

Occupied Units

164

Vacant Units

1.76

Avg Household Size

Occupancy Type

Owner 51.9%
Renter 48.1%

$310,300

Median Home Value

+25% vs state

1959

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 12 business establishments in ZIP 37691, employing approximately 52 people with a combined annual payroll of $1,931,000.

12

Businesses

52

Employees

$1.9M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 3 25.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 37691 vs 28698 →

ZIP 37691 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 37691 ranks #7 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 37691 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 37691 ranks #7 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28698 Zionville, NC 2,256 2.4 mi
28692 Vilas, NC 4,067 6.7 mi
37683 Mountain City, TN 13,021 6.8 mi
28684 Todd, NC 2,141 8.2 mi
28615 Creston, NC 1,876 8.3 mi
28679 Sugar Grove, NC 2,064 9.1 mi

More ZIP Codes in Johnson County

37683 standard
Mountain City, TN
Pop: 13,021
37640 standard
Butler, TN
Pop: 3,743
37688 standard
Shady Valley, TN
Pop: 1,018
37680 standard
Laurel Bloomery, TN
Pop: 766

Related Areas

Johnson County Trade, TN Tennessee

Frequently Asked Questions

What county is ZIP code 37691 in? ▼
ZIP code 37691 (Trade) is located in Johnson County, Tennessee. Johnson County contains multiple ZIP codes, see the full list at /counties/johnson-tn.
What is the population of ZIP code 37691? ▼
ZIP code 37691 in Trade, TN has a population of 894 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 37691? ▼
The median household income in ZIP 37691 is $13,976, which is 82% below the national average of $76,288.
What is the average home value in ZIP 37691? ▼
The median home value in ZIP 37691 is $310,300, which is 12% above the national average of $278,155.
What is the demographic makeup of ZIP 37691? ▼
The largest racial group in ZIP 37691 is White at 100.0%.
How many businesses are in ZIP code 37691? ▼
ZIP code 37691 has 12 business establishments employing approximately 52 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 37691? ▼
In ZIP code 37691, 40.8% of residents aged 25+ have a high school diploma or higher, and 26.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 37691? ▼
In ZIP code 37691, approximately 51.9% of occupied housing units are owner-occupied and 48.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 37691? ▼
The poverty rate in ZIP code 37691 is 49.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.