Zionville, NC · standard
ZIP Code 28698
Watauga County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,256
- 35/sq mi
- $54,402
- Median income
- $219,400
- Median home value
- 14.7%
- Bachelor's or higher
The verdict
Zionville pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 20th pct
- household income, US ZIPs
- 49th pct
- home value, US ZIPs
- 35
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28698 against every reporting US ZIP.
ZIP code 28698 is classified by USPS as a standard delivery area and covers roughly 65.0 square miles in Zionville, Watauga County, North Carolina. The area is home to 2,256 residents, producing a population density of 35 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28698 against North Carolina and the nation.
On the economic side, the median household income for ZIP 28698 sits at $54,402 (21% below the North Carolina average), while per-capita income is $33,263. The poverty rate stands at 11.5% and the unemployment rate at 0.0%. On housing, the median home value is $219,400 (15% below the state average) with median rent at $713 per month, and 88.2% of occupied units are owner-occupied, a direct signal of whether 28698 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 14.7% of adults hold a bachelor's degree or higher, the median age is 51.7, and the average commute is 30 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Watauga County, so you can benchmark 28698 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 28698
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 28698.
- Construction
Construction
13 establishments
- Other services (except public administration)
Other services (except public administration)
7 establishments
- Retail trade 4
Retail trade
4 establishments
- Health care and social assistance 3
Health care and social assistance
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28698, Zionville, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,256
Population
65.0
Area (sq mi)
35
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28698?
51.7
Median Age
62.2%
Male
37.8%
Female
0.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,402
Median Household Income
-21% vs state
$33,263
Per Capita Income
11.5%
Poverty Rate
0.0%
Unemployment Rate
29.5 min
Mean Commute Time
How ZIP 28698 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$54,402 20th percentile higher than 20% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,222
Total Housing Units
966
Occupied Units
256
Vacant Units
2.39
Avg Household Size
Occupancy Type
$219,400
Median Home Value
-15% vs state
$713
Median Rent
1990
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 34 business establishments in ZIP 28698, employing approximately 138 people with a combined annual payroll of $7,549,000.
34
Businesses
138
Employees
$7.5M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 13 | 38.2% |
| Other services (except public administration) | 7 | 20.6% |
| Retail trade | 4 | 11.8% |
| Health care and social assistance | 3 | 8.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28698 vs 37691 →
ZIP 28698 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28607
Boone (28607)
33,059 residents
- 37683 13,021
Mountain City (37683)
13,021 residents
- 28692 4,067
Vilas (28692)
4,067 residents
- 28698 2,256
Zionville (28698)
2,256 residents
- 28684 2,141
Todd (28684)
2,141 residents
- 28679 2,064
Sugar Grove (28679)
2,064 residents
- 28615 1,876
Creston (28615)
1,876 residents
- 37691 894
Trade (37691)
894 residents
What this shows Among its immediate neighbors, ZIP 28698 ranks #4 by population — useful context the national average alone can't give.
ZIP 28698 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28684
Todd (28684)
$69,307 median income
- 28679
Sugar Grove (28679)
$65,246 median income
- 37683
Mountain City (37683)
$55,979 median income
- 28698
Zionville (28698)
$54,402 median income
- 28615
Creston (28615)
$51,653 median income
- 28607
Boone (28607)
$46,639 median income
- 28692
Vilas (28692)
$43,103 median income
- 37691 $13,976
Trade (37691)
$13,976 median income
What this shows By household income, ZIP 28698 ranks #4 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Watauga County
Related Areas
Frequently Asked Questions
What county is ZIP code 28698 in? ▼
What is the population of ZIP code 28698? ▼
What is the median household income in ZIP 28698? ▼
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What is the demographic makeup of ZIP 28698? ▼
How many businesses are in ZIP code 28698? ▼
What are the main industries in ZIP code 28698? ▼
What is the education level in ZIP code 28698? ▼
What is the average commute time in ZIP 28698? ▼
What percentage of residents own vs. rent in ZIP 28698? ▼
What is the poverty rate in ZIP code 28698? ▼
ZIP Code Research Guides
Official Data Resources for Zionville, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.