Little River, SC · standard
ZIP Code 29566
Horry County, South Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,179
- 193/sq mi High-density area
- $64,878
- Median income Near-median income area
- $308,700
- Median home value Above-median home value
- 25.0%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Little River pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 38th pct
- household income, US ZIPs
- Top 32%
- home value, US ZIPs
- 193
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29566 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 29566 (Little River, SC) rose +7.0% from 2023 to 2024. The all-transactions index moved from 231.1 in 2023 to 247.3 in 2024 (2000 = 100).
ZIP code 29566 is a mid-sized community (a standard USPS delivery area) in Little River, Horry County, South Carolina, home to 15,179 residents across 78.6 square miles, a density of 193 people per square mile, in the New York time zone.
ZIP 29566 reports a modest median household income of $64,878 (2% above the average South Carolina ZIP), while per-capita income is $39,342. The poverty rate is 11.4%, with unemployment at 4.1%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $308,700 (37% above the average South Carolina ZIP), while 81.0% of occupied homes are owner-occupied and median rent is $1,520.
Educational attainment sits below the national norm: 25.0% of adults hold a bachelor's degree or higher, the median age is 59.4, and the average commute is 23 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Horry County, so 29566 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 29566
Top 5 sectors by establishment count in Little River, SC
Which industries have the most business establishments in ZIP 29566.
- Retail trade
Retail trade
80 establishments
- Construction
Construction
61 establishments
- Accommodation and food services
Accommodation and food services
51 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
48 establishments
- Health care and social assistance
Health care and social assistance
45 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 29566, Little River, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
15,179
Population
78.6
Area (sq mi)
193
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29566?
59.4
Median Age
48.5%
Male
51.5%
Female
5.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$64,878
Median Household Income
+2% vs state ZIP avg
$39,342
Per Capita Income
11.4%
Poverty Rate
4.1%
Unemployment Rate
22.5 min
Mean Commute Time
How ZIP 29566 ranks among South Carolina ZIPs
Little River, SC household income vs. every South Carolina ZIP code
Median household income among 384 reporting South Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$64,878 Top 39% higher than 61% of 384 South Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more South Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
14,434housing units
14,434
Total Housing Units
10,858
Occupied Units
3,576
Vacant Units
2.18
Avg Household Size
Occupancy Type
$308,700
Median Home Value
+37% vs state ZIP avg
$1,520
Median Rent
2001
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.0%
YoY Change (2024)
247
HPI Index (2000 = 100)
+147%
Total Change Since 2000
Home values in ZIP 29566 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +147% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.1% | 151 |
| 2021 | +11.6% | 169 |
| 2022 | +28.7% | 217 |
| 2023 | +6.6% | 231 |
| 2024 | +7.0% | 247 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 509 business establishments in ZIP 29566, employing approximately 4,518 people with a combined annual payroll of $186,198,000.
509
Businesses
4,518
Employees
$186.2M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 80 | 15.7% |
| Construction | 61 | 12.0% |
| Accommodation and food services | 51 | 10.0% |
| Real estate and rental and leasing | 48 | 9.4% |
| Health care and social assistance | 45 | 8.8% |
| Administrative and support and waste management and remediation services | 44 | 8.6% |
| Other services (except public administration) | 43 | 8.4% |
| Finance and insurance | 33 | 6.5% |
| Professional, scientific, and technical services | 29 | 5.7% |
| Wholesale trade | 19 | 3.7% |
| Manufacturing | 16 | 3.1% |
| Arts, entertainment, and recreation | 15 | 3.0% |
| Transportation and warehousing | 14 | 2.8% |
| Educational services | 5 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29566 vs 29582 →
ZIP 29566 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29566
Little River (29566)
15,179 residents
- 29582
North Myrtle Beach (29582)
14,622 residents
- 29568
Longs (29568)
12,224 residents
- 28467
Calabash (28467)
8,703 residents
- 29572
Myrtle Beach (29572)
7,893 residents
- 28468 4,375
Sunset Beach (28468)
4,375 residents
- 28452 694
Longwood (28452)
694 residents
What this shows Among its immediate neighbors, ZIP 29566 ranks the most populous - useful context the national average alone can't give.
ZIP 29566 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29572
Myrtle Beach (29572)
$85,247 median income
- 28468
Sunset Beach (28468)
$83,358 median income
- 28467
Calabash (28467)
$75,341 median income
- 29582
North Myrtle Beach (29582)
$71,723 median income
- 29566
Little River (29566)
$64,878 median income
- 29568
Longs (29568)
$62,653 median income
What this shows By household income, ZIP 29566 ranks #5 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 29566, both outside SC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (15,179 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Horry County
Related Areas
Frequently Asked Questions
What county is ZIP code 29566 in?
ZIP code 29566 (Little River) is located in Horry County, South Carolina. Horry County contains multiple ZIP codes, see the full list at /counties/horry-sc.
What is the population of ZIP code 29566?
ZIP code 29566 in Little River, SC has a population of 15,179 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29566?
The median household income in ZIP 29566 is $64,878, which is 15% below the national average of $76,288.
What is the average home value in ZIP 29566?
The median home value in ZIP 29566 is $308,700, which is 11% above the national average of $278,155.
What is the demographic makeup of ZIP 29566?
The largest racial group in ZIP 29566 is White at 77.3%. Hispanic or Latino residents make up 5.8% of the population.
How many businesses are in ZIP code 29566?
ZIP code 29566 has 509 business establishments employing approximately 4,518 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29566?
The top industries by establishment count in ZIP 29566 are: Retail trade (80), Construction (61), Accommodation and food services (51). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 29566?
According to the FHFA House Price Index, home values in ZIP 29566 increased by 7.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 147%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29566?
In ZIP code 29566, 57.4% of residents aged 25+ have a high school diploma or higher, and 25.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29566?
The mean commute time for workers in ZIP code 29566 is 22.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29566?
In ZIP code 29566, approximately 81.0% of occupied housing units are owner-occupied and 19.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29566?
The poverty rate in ZIP code 29566 is 11.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 29566's numbers, next.
- See how ZIP 29566 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Little River, SC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.