Little River, SC · standard
ZIP Code 29566
Horry County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,179
- 193/sq mi
- $64,878
- Median income
- $308,700
- Median home value
- 25.0%
- Bachelor's or higher
The verdict
Little River pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 38th pct
- household income, US ZIPs
- Top 32%
- home value, US ZIPs
- 193
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29566 against every reporting US ZIP.
ZIP code 29566 is classified by USPS as a standard delivery area and covers roughly 78.6 square miles in Little River, Horry County, South Carolina. The area is home to 15,179 residents, producing a population density of 193 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29566 against South Carolina and the nation.
On the economic side, the median household income for ZIP 29566 sits at $64,878 (2% above the South Carolina average), while per-capita income is $39,342. The poverty rate stands at 11.4% and the unemployment rate at 4.1%. On housing, the median home value is $308,700 (37% above the state average) with median rent at $1,520 per month, and 81.0% of occupied units are owner-occupied, a direct signal of whether 29566 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 25.0% of adults hold a bachelor's degree or higher, the median age is 59.4, and the average commute is 23 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Horry County, so you can benchmark 29566 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 29566
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 29566.
- Retail trade
Retail trade
80 establishments
- Construction
Construction
61 establishments
- Accommodation and food services
Accommodation and food services
51 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
48 establishments
- Health care and social assistance
Health care and social assistance
45 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29566, Little River, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
15,179
Population
78.6
Area (sq mi)
193
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29566?
59.4
Median Age
48.5%
Male
51.5%
Female
5.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$64,878
Median Household Income
+2% vs state
$39,342
Per Capita Income
11.4%
Poverty Rate
4.1%
Unemployment Rate
22.5 min
Mean Commute Time
How ZIP 29566 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$64,878 38th percentile higher than 38% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
14,434
Total Housing Units
10,858
Occupied Units
3,576
Vacant Units
2.18
Avg Household Size
Occupancy Type
$308,700
Median Home Value
+37% vs state
$1,520
Median Rent
2001
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.0%
YoY Change (2024)
247
HPI Index (2000 = 100)
+147%
Total Change Since 2000
Home values in ZIP 29566 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +147% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.1% | 151 |
| 2021 | +11.6% | 169 |
| 2022 | +28.7% | 217 |
| 2023 | +6.6% | 231 |
| 2024 | +7.0% | 247 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 509 business establishments in ZIP 29566, employing approximately 4,518 people with a combined annual payroll of $186,198,000.
509
Businesses
4,518
Employees
$186.2M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 80 | 15.7% |
| Construction | 61 | 12.0% |
| Accommodation and food services | 51 | 10.0% |
| Real estate and rental and leasing | 48 | 9.4% |
| Health care and social assistance | 45 | 8.8% |
| Administrative and support and waste management and remediation services | 44 | 8.6% |
| Other services (except public administration) | 43 | 8.4% |
| Finance and insurance | 33 | 6.5% |
| Professional, scientific, and technical services | 29 | 5.7% |
| Wholesale trade | 19 | 3.7% |
| Manufacturing | 16 | 3.1% |
| Arts, entertainment, and recreation | 15 | 3.0% |
| Transportation and warehousing | 14 | 2.8% |
| Educational services | 5 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29566 vs 29582 →
ZIP 29566 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29566
Little River (29566)
15,179 residents
- 29582
North Myrtle Beach (29582)
14,622 residents
- 29568
Longs (29568)
12,224 residents
- 28467
Calabash (28467)
8,703 residents
- 29572
Myrtle Beach (29572)
7,893 residents
- 28468 4,375
Sunset Beach (28468)
4,375 residents
- 28452 694
Longwood (28452)
694 residents
What this shows Among its immediate neighbors, ZIP 29566 ranks the most populous — useful context the national average alone can't give.
ZIP 29566 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29572
Myrtle Beach (29572)
$85,247 median income
- 28468
Sunset Beach (28468)
$83,358 median income
- 28467
Calabash (28467)
$75,341 median income
- 29582
North Myrtle Beach (29582)
$71,723 median income
- 29566
Little River (29566)
$64,878 median income
- 29568
Longs (29568)
$62,653 median income
What this shows By household income, ZIP 29566 ranks #5 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Horry County
Related Areas
Frequently Asked Questions
What county is ZIP code 29566 in? ▼
What is the population of ZIP code 29566? ▼
What is the median household income in ZIP 29566? ▼
What is the average home value in ZIP 29566? ▼
What is the demographic makeup of ZIP 29566? ▼
How many businesses are in ZIP code 29566? ▼
What are the main industries in ZIP code 29566? ▼
How have home values changed in ZIP code 29566? ▼
What is the education level in ZIP code 29566? ▼
What is the average commute time in ZIP 29566? ▼
What percentage of residents own vs. rent in ZIP 29566? ▼
What is the poverty rate in ZIP code 29566? ▼
ZIP Code Research Guides
Official Data Resources for Little River, SC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.