Little River, SC · standard

ZIP Code 29566

Horry County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

15,179
193/sq mi
$64,878
Median income
$308,700
Median home value
25.0%
Bachelor's or higher

The verdict

Little River pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

38th pct
household income, US ZIPs
Top 32%
home value, US ZIPs
193
people per sq mi
81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29566 against every reporting US ZIP.

ZIP code 29566 is classified by USPS as a standard delivery area and covers roughly 78.6 square miles in Little River, Horry County, South Carolina. The area is home to 15,179 residents, producing a population density of 193 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29566 against South Carolina and the nation.

On the economic side, the median household income for ZIP 29566 sits at $64,878 (2% above the South Carolina average), while per-capita income is $39,342. The poverty rate stands at 11.4% and the unemployment rate at 4.1%. On housing, the median home value is $308,700 (37% above the state average) with median rent at $1,520 per month, and 81.0% of occupied units are owner-occupied, a direct signal of whether 29566 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 25.0% of adults hold a bachelor's degree or higher, the median age is 59.4, and the average commute is 23 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Horry County, so you can benchmark 29566 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 29566

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 29566.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29566, Little River, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

15,179

Population

78.6

Area (sq mi)

193

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 29566?

59.4

Median Age

48.5%

Male

51.5%

Female

5.1%

Foreign-Born

White 77.3%
African American 13.7%
Asian 0.6%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.3%
Hispanic or Latino 5.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$64,878

Median Household Income

+2% vs state

$39,342

Per Capita Income

11.4%

Poverty Rate

4.1%

Unemployment Rate

22.5 min

Mean Commute Time

How ZIP 29566 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$64,878 38th percentile higher than 38% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.4%
Bachelor's Degree or Higher 25.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,434

Total Housing Units

10,858

Occupied Units

3,576

Vacant Units

2.18

Avg Household Size

Occupancy Type

Owner 81.0%
Renter 19.0%

$308,700

Median Home Value

+37% vs state

$1,520

Median Rent

2001

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.0%

YoY Change (2024)

247

HPI Index (2000 = 100)

+147%

Total Change Since 2000

Home values in ZIP 29566 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +147% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.1% 151
2021 +11.6% 169
2022 +28.7% 217
2023 +6.6% 231
2024 +7.0% 247

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 509 business establishments in ZIP 29566, employing approximately 4,518 people with a combined annual payroll of $186,198,000.

509

Businesses

4,518

Employees

$186.2M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 80 15.7%
Construction 61 12.0%
Accommodation and food services 51 10.0%
Real estate and rental and leasing 48 9.4%
Health care and social assistance 45 8.8%
Administrative and support and waste management and remediation services 44 8.6%
Other services (except public administration) 43 8.4%
Finance and insurance 33 6.5%
Professional, scientific, and technical services 29 5.7%
Wholesale trade 19 3.7%
Manufacturing 16 3.1%
Arts, entertainment, and recreation 15 3.0%
Transportation and warehousing 14 2.8%
Educational services 5 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 29566 vs 29582 →

ZIP 29566 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 29566 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 29566 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 29566 ranks #5 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
29582 North Myrtle Beach, SC 14,622 2.6 mi
29568 Longs, SC 12,224 5.7 mi
28467 Calabash, NC 8,703 5.6 mi
28468 Sunset Beach, NC 4,375 8.4 mi
29572 Myrtle Beach, SC 7,893 10.2 mi
28452 Longwood, NC 694 10.7 mi

More ZIP Codes in Horry County

Frequently Asked Questions

What county is ZIP code 29566 in?
ZIP code 29566 (Little River) is located in Horry County, South Carolina. Horry County contains multiple ZIP codes, see the full list at /counties/horry-sc.
What is the population of ZIP code 29566?
ZIP code 29566 in Little River, SC has a population of 15,179 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29566?
The median household income in ZIP 29566 is $64,878, which is 15% below the national average of $76,288.
What is the average home value in ZIP 29566?
The median home value in ZIP 29566 is $308,700, which is 11% above the national average of $278,155.
What is the demographic makeup of ZIP 29566?
The largest racial group in ZIP 29566 is White at 77.3%. Hispanic or Latino residents make up 5.8% of the population.
How many businesses are in ZIP code 29566?
ZIP code 29566 has 509 business establishments employing approximately 4,518 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29566?
The top industries by establishment count in ZIP 29566 are: Retail trade (80), Construction (61), Accommodation and food services (51). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 29566?
According to the FHFA House Price Index, home values in ZIP 29566 increased by 7.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 147%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29566?
In ZIP code 29566, 57.4% of residents aged 25+ have a high school diploma or higher, and 25.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29566?
The mean commute time for workers in ZIP code 29566 is 22.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29566?
In ZIP code 29566, approximately 81.0% of occupied housing units are owner-occupied and 19.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29566?
The poverty rate in ZIP code 29566 is 11.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Little River, SC

Verify and explore additional data for this area using these official government sources.