Longs, SC · standard
ZIP Code 29568
Horry County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 12,224
- 51/sq mi
- $62,653
- Median income
- $254,900
- Median home value
- 20.0%
- Bachelor's or higher
The verdict
Longs pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 34th pct
- household income, US ZIPs
- Top 41%
- home value, US ZIPs
- 51
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29568 against every reporting US ZIP.
ZIP code 29568 is classified by USPS as a standard delivery area and covers roughly 238.3 square miles in Longs, Horry County, South Carolina. The area is home to 12,224 residents, producing a population density of 51 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29568 against South Carolina and the nation.
On the economic side, the median household income for ZIP 29568 sits at $62,653 (2% below the South Carolina average), while per-capita income is $34,885. The poverty rate stands at 11.6% and the unemployment rate at 5.9%. On housing, the median home value is $254,900 (13% above the state average) with median rent at $1,823 per month, and 85.4% of occupied units are owner-occupied, a direct signal of whether 29568 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 20.0% of adults hold a bachelor's degree or higher, the median age is 53, and the average commute is 22 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Horry County, so you can benchmark 29568 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 29568
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 29568.
- Construction
Construction
42 establishments
- Retail trade
Retail trade
32 establishments
- Other services (except public administration)
Other services (except public administration)
26 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
22 establishments
- Accommodation and food services
Accommodation and food services
18 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29568, Longs, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
12,224
Population
238.3
Area (sq mi)
51
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29568?
53.0
Median Age
46.7%
Male
53.3%
Female
4.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$62,653
Median Household Income
-2% vs state
$34,885
Per Capita Income
11.6%
Poverty Rate
5.9%
Unemployment Rate
22.3 min
Mean Commute Time
How ZIP 29568 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$62,653 34th percentile higher than 34% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
8,811
Total Housing Units
7,373
Occupied Units
1,438
Vacant Units
2.32
Avg Household Size
Occupancy Type
$254,900
Median Home Value
+13% vs state
$1,823
Median Rent
2005
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-8.2%
YoY Change (2024)
217
HPI Index (2000 = 100)
+117%
Total Change Since 2000
Home values in ZIP 29568 have decreased 8.2% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.6% | 145 |
| 2021 | +11.4% | 161 |
| 2022 | +33.3% | 215 |
| 2023 | +10.3% | 237 |
| 2024 | -8.2% | 217 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 227 business establishments in ZIP 29568, employing approximately 2,072 people with a combined annual payroll of $92,213,000.
227
Businesses
2,072
Employees
$92.2M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 42 | 18.5% |
| Retail trade | 32 | 14.1% |
| Other services (except public administration) | 26 | 11.4% |
| Administrative and support and waste management and remediation services | 22 | 9.7% |
| Accommodation and food services | 18 | 7.9% |
| Professional, scientific, and technical services | 16 | 7.0% |
| Health care and social assistance | 15 | 6.6% |
| Wholesale trade | 12 | 5.3% |
| Transportation and warehousing | 10 | 4.4% |
| Real estate and rental and leasing | 10 | 4.4% |
| Arts, entertainment, and recreation | 9 | 4.0% |
| Finance and insurance | 5 | 2.2% |
| Manufacturing | 4 | 1.8% |
| Educational services | 4 | 1.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29568 vs 29566 →
ZIP 29568 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29566
Little River (29566)
15,179 residents
- 29582
North Myrtle Beach (29582)
14,622 residents
- 29568
Longs (29568)
12,224 residents
- 29572
Myrtle Beach (29572)
7,893 residents
What this shows Among its immediate neighbors, ZIP 29568 ranks #3 by population — useful context the national average alone can't give.
ZIP 29568 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29572
Myrtle Beach (29572)
$85,247 median income
- 29582
North Myrtle Beach (29582)
$71,723 median income
- 29566
Little River (29566)
$64,878 median income
- 29568
Longs (29568)
$62,653 median income
What this shows By household income, ZIP 29568 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Horry County
Related Areas
Frequently Asked Questions
What county is ZIP code 29568 in? ▼
What is the population of ZIP code 29568? ▼
What is the median household income in ZIP 29568? ▼
What is the average home value in ZIP 29568? ▼
What is the demographic makeup of ZIP 29568? ▼
How many businesses are in ZIP code 29568? ▼
What are the main industries in ZIP code 29568? ▼
How have home values changed in ZIP code 29568? ▼
What is the education level in ZIP code 29568? ▼
What is the average commute time in ZIP 29568? ▼
What percentage of residents own vs. rent in ZIP 29568? ▼
What is the poverty rate in ZIP code 29568? ▼
ZIP Code Research Guides
Official Data Resources for Longs, SC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.