Longs, SC · standard

ZIP Code 29568

Horry County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

12,224
51/sq mi
$62,653
Median income
$254,900
Median home value
20.0%
Bachelor's or higher

The verdict

Longs pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

34th pct
household income, US ZIPs
Top 41%
home value, US ZIPs
51
people per sq mi
85%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29568 against every reporting US ZIP.

ZIP code 29568 is classified by USPS as a standard delivery area and covers roughly 238.3 square miles in Longs, Horry County, South Carolina. The area is home to 12,224 residents, producing a population density of 51 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29568 against South Carolina and the nation.

On the economic side, the median household income for ZIP 29568 sits at $62,653 (2% below the South Carolina average), while per-capita income is $34,885. The poverty rate stands at 11.6% and the unemployment rate at 5.9%. On housing, the median home value is $254,900 (13% above the state average) with median rent at $1,823 per month, and 85.4% of occupied units are owner-occupied, a direct signal of whether 29568 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 20.0% of adults hold a bachelor's degree or higher, the median age is 53, and the average commute is 22 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Horry County, so you can benchmark 29568 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 29568

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 29568.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29568, Longs, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

12,224

Population

238.3

Area (sq mi)

51

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 29568?

53.0

Median Age

46.7%

Male

53.3%

Female

4.3%

Foreign-Born

White 70.9%
African American 22.0%
Asian 0.0%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.9%
Hispanic or Latino 4.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$62,653

Median Household Income

-2% vs state

$34,885

Per Capita Income

11.6%

Poverty Rate

5.9%

Unemployment Rate

22.3 min

Mean Commute Time

How ZIP 29568 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$62,653 34th percentile higher than 34% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.7%
Bachelor's Degree or Higher 20.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,811

Total Housing Units

7,373

Occupied Units

1,438

Vacant Units

2.32

Avg Household Size

Occupancy Type

Owner 85.4%
Renter 14.6%

$254,900

Median Home Value

+13% vs state

$1,823

Median Rent

2005

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-8.2%

YoY Change (2024)

217

HPI Index (2000 = 100)

+117%

Total Change Since 2000

Home values in ZIP 29568 have decreased 8.2% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.

Year Annual Change HPI Index
2020 +0.6% 145
2021 +11.4% 161
2022 +33.3% 215
2023 +10.3% 237
2024 -8.2% 217

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 227 business establishments in ZIP 29568, employing approximately 2,072 people with a combined annual payroll of $92,213,000.

227

Businesses

2,072

Employees

$92.2M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Construction 42 18.5%
Retail trade 32 14.1%
Other services (except public administration) 26 11.4%
Administrative and support and waste management and remediation services 22 9.7%
Accommodation and food services 18 7.9%
Professional, scientific, and technical services 16 7.0%
Health care and social assistance 15 6.6%
Wholesale trade 12 5.3%
Transportation and warehousing 10 4.4%
Real estate and rental and leasing 10 4.4%
Arts, entertainment, and recreation 9 4.0%
Finance and insurance 5 2.2%
Manufacturing 4 1.8%
Educational services 4 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 29568 vs 29566 →

ZIP 29568 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 29568 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 29568 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 29568 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
29566 Little River, SC 15,179 5.7 mi
29582 North Myrtle Beach, SC 14,622 7.3 mi
29572 Myrtle Beach, SC 7,893 9.8 mi

More ZIP Codes in Horry County

Frequently Asked Questions

What county is ZIP code 29568 in?
ZIP code 29568 (Longs) is located in Horry County, South Carolina. Horry County contains multiple ZIP codes, see the full list at /counties/horry-sc.
What is the population of ZIP code 29568?
ZIP code 29568 in Longs, SC has a population of 12,224 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29568?
The median household income in ZIP 29568 is $62,653, which is 18% below the national average of $76,288.
What is the average home value in ZIP 29568?
The median home value in ZIP 29568 is $254,900, which is 8% below the national average of $278,155.
What is the demographic makeup of ZIP 29568?
The largest racial group in ZIP 29568 is White at 70.9%. Hispanic or Latino residents make up 4.0% of the population.
How many businesses are in ZIP code 29568?
ZIP code 29568 has 227 business establishments employing approximately 2,072 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29568?
The top industries by establishment count in ZIP 29568 are: Construction (42), Retail trade (32), Other services (except public administration) (26). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 29568?
According to the FHFA House Price Index, home values in ZIP 29568 decreased by 8.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 117%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29568?
In ZIP code 29568, 56.7% of residents aged 25+ have a high school diploma or higher, and 20.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29568?
The mean commute time for workers in ZIP code 29568 is 22.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29568?
In ZIP code 29568, approximately 85.4% of occupied housing units are owner-occupied and 14.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29568?
The poverty rate in ZIP code 29568 is 11.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Longs, SC

Verify and explore additional data for this area using these official government sources.