Longs, SC · standard
ZIP Code 29568
Horry County, South Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 12,224
- 51/sq mi Moderate-density area
- $62,653
- Median income Near-median income area
- $254,900
- Median home value Near-median home value
- 20.0%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Longs pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 34th pct
- household income, US ZIPs
- Top 41%
- home value, US ZIPs
- 51
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29568 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 29568 (Longs, SC) fell -8.2% from 2023 to 2024. The all-transactions index moved from 236.7 in 2023 to 217.4 in 2024 (2000 = 100).
ZIP code 29568 is a mid-sized community (a standard USPS delivery area) in Longs, Horry County, South Carolina, home to 12,224 residents across 238.3 square miles, a density of 51 people per square mile, in the New York time zone.
ZIP 29568 reports a modest median household income of $62,653 (2% below the average South Carolina ZIP), while per-capita income is $34,885. The poverty rate is 11.6%, with unemployment at 5.9%; those measures add context to the income figure. Median home value is $254,900 (13% above the average South Carolina ZIP) and median rent is $1,823; 85.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 20.0% of adults hold a bachelor's degree or higher, the median age is 53, and the average commute is 22 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Horry County, so 29568 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 29568
Top 5 sectors by establishment count in Longs, SC
Which industries have the most business establishments in ZIP 29568.
- Construction
Construction
42 establishments
- Retail trade
Retail trade
32 establishments
- Other services (except public administration)
Other services (except public administration)
26 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
22 establishments
- Accommodation and food services
Accommodation and food services
18 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 29568, Longs, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
12,224
Population
238.3
Area (sq mi)
51
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29568?
53.0
Median Age
46.7%
Male
53.3%
Female
4.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$62,653
Median Household Income
-2% vs state ZIP avg
$34,885
Per Capita Income
11.6%
Poverty Rate
5.9%
Unemployment Rate
22.3 min
Mean Commute Time
How ZIP 29568 ranks among South Carolina ZIPs
Longs, SC household income vs. every South Carolina ZIP code
Median household income among 384 reporting South Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$62,653 Top 43% higher than 57% of 384 South Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more South Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
8,811housing units
8,811
Total Housing Units
7,373
Occupied Units
1,438
Vacant Units
2.32
Avg Household Size
Occupancy Type
$254,900
Median Home Value
+13% vs state ZIP avg
$1,823
Median Rent
2005
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-8.2%
YoY Change (2024)
217
HPI Index (2000 = 100)
+117%
Total Change Since 2000
Home values in ZIP 29568 have decreased 8.2% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.6% | 145 |
| 2021 | +11.4% | 161 |
| 2022 | +33.3% | 215 |
| 2023 | +10.3% | 237 |
| 2024 | -8.2% | 217 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 227 business establishments in ZIP 29568, employing approximately 2,072 people with a combined annual payroll of $92,213,000.
227
Businesses
2,072
Employees
$92.2M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 42 | 18.5% |
| Retail trade | 32 | 14.1% |
| Other services (except public administration) | 26 | 11.4% |
| Administrative and support and waste management and remediation services | 22 | 9.7% |
| Accommodation and food services | 18 | 7.9% |
| Professional, scientific, and technical services | 16 | 7.0% |
| Health care and social assistance | 15 | 6.6% |
| Wholesale trade | 12 | 5.3% |
| Transportation and warehousing | 10 | 4.4% |
| Real estate and rental and leasing | 10 | 4.4% |
| Arts, entertainment, and recreation | 9 | 4.0% |
| Finance and insurance | 5 | 2.2% |
| Manufacturing | 4 | 1.8% |
| Educational services | 4 | 1.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29568 vs 29566 →
ZIP 29568 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29566
Little River (29566)
15,179 residents
- 29582
North Myrtle Beach (29582)
14,622 residents
- 29568
Longs (29568)
12,224 residents
- 29572
Myrtle Beach (29572)
7,893 residents
What this shows Among its immediate neighbors, ZIP 29568 ranks #3 by population - useful context the national average alone can't give.
ZIP 29568 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29572
Myrtle Beach (29572)
$85,247 median income
- 29582
North Myrtle Beach (29582)
$71,723 median income
- 29566
Little River (29566)
$64,878 median income
- 29568
Longs (29568)
$62,653 median income
What this shows By household income, ZIP 29568 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 29568, both outside SC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (12,224 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Horry County
Related Areas
Frequently Asked Questions
What county is ZIP code 29568 in?
ZIP code 29568 (Longs) is located in Horry County, South Carolina. Horry County contains multiple ZIP codes, see the full list at /counties/horry-sc.
What is the population of ZIP code 29568?
ZIP code 29568 in Longs, SC has a population of 12,224 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29568?
The median household income in ZIP 29568 is $62,653, which is 18% below the national average of $76,288.
What is the average home value in ZIP 29568?
The median home value in ZIP 29568 is $254,900, which is 8% below the national average of $278,155.
What is the demographic makeup of ZIP 29568?
The largest racial group in ZIP 29568 is White at 70.9%. Hispanic or Latino residents make up 4.0% of the population.
How many businesses are in ZIP code 29568?
ZIP code 29568 has 227 business establishments employing approximately 2,072 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29568?
The top industries by establishment count in ZIP 29568 are: Construction (42), Retail trade (32), Other services (except public administration) (26). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 29568?
According to the FHFA House Price Index, home values in ZIP 29568 decreased by 8.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 117%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29568?
In ZIP code 29568, 56.7% of residents aged 25+ have a high school diploma or higher, and 20.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29568?
The mean commute time for workers in ZIP code 29568 is 22.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29568?
In ZIP code 29568, approximately 85.4% of occupied housing units are owner-occupied and 14.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29568?
The poverty rate in ZIP code 29568 is 11.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 29568's numbers, next.
- See how ZIP 29568 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Longs, SC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.