Travelers Rest, SC · standard

ZIP Code 29690

Greenville County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 13, 2026

20,914
76/sq mi: $69,956
Median income: $287,000
Median home value: 31.3%
Bachelor's or higher

The verdict

Travelers Rest pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

47th pct
household income, US ZIPs: Top 35%
home value, US ZIPs: 76
people per sq mi: 81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29690 against every reporting US ZIP.

ZIP code 29690 is classified by USPS as a standard delivery area and covers roughly 274.1 square miles in Travelers Rest, Greenville County, South Carolina. The area is home to 20,914 residents, producing a population density of 76 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29690 against South Carolina and the nation.

On the economic side, the median household income for ZIP 29690 sits at $69,956 (10% above the South Carolina average), while per-capita income is $36,478. The poverty rate stands at 11.7% and the unemployment rate at 5.5%. On housing, the median home value is $287,000 (27% above the state average) with median rent at $1,046 per month, and 81.3% of occupied units are owner-occupied, a direct signal of whether 29690 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 31.3% of adults hold a bachelor's degree or higher, the median age is 40.5, and the average commute is 27 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Greenville County, so you can benchmark 29690 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 29690

Construction

103
Other services (except public administration)

69
Retail trade

62
Accommodation and food services

52
Professional, scientific, and technical services

46

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29690, Travelers Rest, SC · 2023 Accessed 2026-06-13 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

20,914

Population

274.1

Area (sq mi)

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 29690?

40.5

Median Age

50.2%

Male

49.8%

Female

3.6%

Foreign-Born

White 79.2%

African American 7.6%

Asian 1.2%

American Indian or Alaska Native 0.4%

Native Hawaiian or Pacific Islander 0.0%

Two or More Ethnicities 8.8%

Hispanic or Latino 6.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$69,956

Median Household Income

+10% vs state

$36,478

Per Capita Income

11.7%

Poverty Rate

5.5%

Unemployment Rate

27.2 min

Mean Commute Time

How ZIP 29690 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$69,956 47th percentile higher than 47% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.2%

Bachelor's Degree or Higher 31.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,574

Total Housing Units

9,630

Occupied Units

944

Vacant Units

2.55

Avg Household Size

Occupancy Type

Owner 81.3%

Renter 18.7%

$287,000

Median Home Value

+27% vs state

$1,046

Median Rent

1992

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.4%

YoY Change (2024)

292

HPI Index (2000 = 100)

+192%

Total Change Since 2000

Home values in ZIP 29690 have increased 3.4% over the past year (2024). Since 2000, this ZIP has seen +192% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+3.1%	185
2021	+9.5%	203
2022	+24.8%	253
2023	+11.9%	283
2024	+3.4%	292

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 525 business establishments in ZIP 29690, employing approximately 5,718 people with a combined annual payroll of $250,231,000.

525

Businesses

5,718

Employees

$250.2M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Construction	103	19.6%
Other services (except public administration)	69	13.1%
Retail trade	62	11.8%
Accommodation and food services	52	9.9%
Professional, scientific, and technical services	46	8.8%
Health care and social assistance	39	7.4%
Administrative and support and waste management and remediation services	35	6.7%
Real estate and rental and leasing	24	4.6%
Manufacturing	23	4.4%
Finance and insurance	23	4.4%
Wholesale trade	20	3.8%
Transportation and warehousing	7	1.3%
Information	7	1.3%
Arts, entertainment, and recreation	6	1.1%
Educational services	4	0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 29690 vs 29683 →

29687

39,561
29609

27,722
29617

25,685
29690

20,914
29661

5,648
28790

3,205
29613

2,334
29683

291

What this shows Among its immediate neighbors, ZIP 29690 ranks #4 by population — useful context the national average alone can't give.

28790

$97,042
29687

$80,051
29690

$69,956
29609

$65,342
29617

$55,403
29661

$55,099
29683

$44,299

What this shows By household income, ZIP 29690 ranks #3 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
29683	Slater, SC	291	4.6 mi
29661	Marietta, SC	5,648	6.4 mi
29613	Greenville, SC	2,334	9.3 mi
29687	Taylors, SC	39,561	7.4 mi
29609	Greenville, SC	27,722	10.3 mi
29617	Greenville, SC	25,685	10.5 mi
28790	Zirconia, NC	3,205	10.5 mi

More ZIP Codes in Greenville County

Greenville County Travelers Rest, SC South Carolina

Frequently Asked Questions

What county is ZIP code 29690 in? ▼

ZIP code 29690 (Travelers Rest) is located in Greenville County, South Carolina. Greenville County contains multiple ZIP codes, see the full list at /counties/greenville-sc.

What is the population of ZIP code 29690? ▼

ZIP code 29690 in Travelers Rest, SC has a population of 20,914 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 29690? ▼

The median household income in ZIP 29690 is $69,956, which is 8% below the national average of $76,288.

What is the average home value in ZIP 29690? ▼

The median home value in ZIP 29690 is $287,000, which is 3% above the national average of $278,155.

What is the demographic makeup of ZIP 29690? ▼

The largest racial group in ZIP 29690 is White at 79.2%. Hispanic or Latino residents make up 6.3% of the population.

How many businesses are in ZIP code 29690? ▼

ZIP code 29690 has 525 business establishments employing approximately 5,718 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 29690? ▼

The top industries by establishment count in ZIP 29690 are: Construction (103), Other services (except public administration) (69), Retail trade (62). There are 15 industry sectors represented in total.

How have home values changed in ZIP code 29690? ▼

According to the FHFA House Price Index, home values in ZIP 29690 increased by 3.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 192%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 29690? ▼

In ZIP code 29690, 59.2% of residents aged 25+ have a high school diploma or higher, and 31.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 29690? ▼

The mean commute time for workers in ZIP code 29690 is 27.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 29690? ▼

In ZIP code 29690, approximately 81.3% of occupied housing units are owner-occupied and 18.7% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 29690? ▼

The poverty rate in ZIP code 29690 is 11.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.