PlainZIP

Pensacola, FL · standard

ZIP Code 32504

Escambia County, Florida — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

21,441
774/sq mi
$72,672
Median income
$275,800
Median home value
40.6%
Bachelor's or higher

The verdict

Pensacola pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.

Top 49%
household income, US ZIPs
Top 37%
home value, US ZIPs
774
people per sq mi
63%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32504 against every reporting US ZIP.

ZIP code 32504 is classified by USPS as a standard delivery area and covers roughly 27.7 square miles in Pensacola, Escambia County, Florida. The area is home to 21,441 residents, producing a population density of 774 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 32504 against Florida and the nation.

On the economic side, the median household income for ZIP 32504 sits at $72,672 (6% below the Florida average), while per-capita income is $42,999. The poverty rate stands at 6.6% and the unemployment rate at 4.8%. On housing, the median home value is $275,800 (26% below the state average) with median rent at $1,367 per month, and 62.6% of occupied units are owner-occupied, a direct signal of whether 32504 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 40.6% of adults hold a bachelor's degree or higher, the median age is 41.5, and the average commute is 23 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Escambia County, so you can benchmark 32504 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 32504

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 32504.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 32504, Pensacola, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

21,441

Population

27.7

Area (sq mi)

774

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 32504?

41.5

Median Age

49.8%

Male

50.2%

Female

7.1%

Foreign-Born

White 70.3%
African American 12.5%
Asian 4.2%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 11.4%
Hispanic or Latino 5.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$72,672

Median Household Income

-6% vs state

$42,999

Per Capita Income

6.6%

Poverty Rate

4.8%

Unemployment Rate

23.0 min

Mean Commute Time

How ZIP 32504 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$72,672 Top 49% higher than 51% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.0%
Bachelor's Degree or Higher 40.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,591

Total Housing Units

9,826

Occupied Units

765

Vacant Units

2.23

Avg Household Size

Occupancy Type

Owner 62.6%
Renter 37.4%

$275,800

Median Home Value

-26% vs state

$1,367

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.9%

YoY Change (2024)

280

HPI Index (2000 = 100)

+180%

Total Change Since 2000

Home values in ZIP 32504 have increased 4.9% over the past year (2024). Since 2000, this ZIP has seen +180% cumulative appreciation.

Year Annual Change HPI Index
2020 +7.3% 182
2021 +18.5% 216
2022 +17.8% 254
2023 +5.1% 267
2024 +4.9% 280

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,051 business establishments in ZIP 32504, employing approximately 19,034 people with a combined annual payroll of $983,531,000.

1,051

Businesses

19,034

Employees

$983.5M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 211 20.1%
Health care and social assistance 211 20.1%
Accommodation and food services 126 12.0%
Professional, scientific, and technical services 88 8.4%
Other services (except public administration) 75 7.1%
Finance and insurance 69 6.6%
Real estate and rental and leasing 67 6.4%
Construction 53 5.0%
Administrative and support and waste management and remediation services 49 4.7%
Transportation and warehousing 27 2.6%
Educational services 20 1.9%
Arts, entertainment, and recreation 16 1.5%
Wholesale trade 13 1.2%
Information 11 1.1%
Manufacturing 8 0.8%
Management of companies and enterprises 4 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 32504 vs 32503 →

ZIP 32504 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 32504 ranks #5 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 32504 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 32504 ranks #3 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
32503 Pensacola, FL 32,011 2.2 mi
32514 Pensacola, FL 37,399 3.7 mi
32501 Pensacola, FL 11,730 4.3 mi
32505 Pensacola, FL 28,213 4.6 mi
32502 Pensacola, FL 3,298 5.5 mi
32534 Pensacola, FL 14,029 6.4 mi
32511 Pensacola, FL 1,145 8.1 mi
32561 Gulf Breeze, FL 7,899 10.4 mi
32508 Pensacola, FL 5,852 11.2 mi
32533 Cantonment, FL 26,493 11.9 mi

More ZIP Codes in Escambia County

32514 standard
Pensacola, FL
Pop: 37,399
32526 standard
Pensacola, FL
Pop: 36,297
32506 standard
Pensacola, FL
Pop: 33,846
32503 standard
Pensacola, FL
Pop: 32,011
32507 standard
Pensacola, FL
Pop: 28,996
32505 standard
Pensacola, FL
Pop: 28,213

Related Areas

Escambia County Pensacola, FL Florida

Frequently Asked Questions

What county is ZIP code 32504 in? ▼
ZIP code 32504 (Pensacola) is located in Escambia County, Florida. Escambia County contains multiple ZIP codes, see the full list at /counties/escambia-fl.
What is the population of ZIP code 32504? ▼
ZIP code 32504 in Pensacola, FL has a population of 21,441 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32504? ▼
The median household income in ZIP 32504 is $72,672, which is 5% below the national average of $76,288.
What is the average home value in ZIP 32504? ▼
The median home value in ZIP 32504 is $275,800, which is 1% below the national average of $278,155.
What is the demographic makeup of ZIP 32504? ▼
The largest racial group in ZIP 32504 is White at 70.3%. Hispanic or Latino residents make up 5.9% of the population.
How many businesses are in ZIP code 32504? ▼
ZIP code 32504 has 1,051 business establishments employing approximately 19,034 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32504? ▼
The top industries by establishment count in ZIP 32504 are: Retail trade (211), Health care and social assistance (211), Accommodation and food services (126). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32504? ▼
According to the FHFA House Price Index, home values in ZIP 32504 increased by 4.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 180%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32504? ▼
In ZIP code 32504, 59.0% of residents aged 25+ have a high school diploma or higher, and 40.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32504? ▼
The mean commute time for workers in ZIP code 32504 is 23.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32504? ▼
In ZIP code 32504, approximately 62.6% of occupied housing units are owner-occupied and 37.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32504? ▼
The poverty rate in ZIP code 32504 is 6.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Pensacola, FL

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.