Pensacola, FL · standard
ZIP Code 32504
Escambia County, Florida - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 21,441
- 774/sq mi High-density area
- $72,672
- Median income Near-median income area
- $275,800
- Median home value Near-median home value
- 40.6%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Pensacola pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 49%
- household income, US ZIPs
- Top 37%
- home value, US ZIPs
- 774
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 32504 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 32504 (Pensacola, FL) rose +4.9% from 2023 to 2024. The all-transactions index moved from 267.0 in 2023 to 280.2 in 2024 (2000 = 100).
ZIP code 32504 is a densely settled ZIP (a standard USPS delivery area) in Pensacola, Escambia County, Florida, with 21,441 residents across 27.7 square miles, a density of 774 people per square mile, in the Chicago time zone.
ZIP 32504 lands in the middle-income range, with a median household income of $72,672 (6% below the average Florida ZIP), while per-capita income is $42,999. The poverty rate is 6.6%, with unemployment at 4.8%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $275,800 (26% below the average Florida ZIP), and median rent is $1,367; owner occupancy is 62.6%.
A solid share of residents have a four-year degree: 40.6% of adults hold a bachelor's degree or higher, the median age is 41.5, and the average commute is 23 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Escambia County, so 32504 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 32504
Top 5 sectors by establishment count in Pensacola, FL
Which industries have the most business establishments in ZIP 32504.
- Retail trade
Retail trade
211 establishments
- Health care and social assistance
Health care and social assistance
211 establishments
- Accommodation and food services
Accommodation and food services
126 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
88 establishments
- Other services (except public administration) 75
Other services (except public administration)
75 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 32504, Pensacola, FL · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
21,441
Population
27.7
Area (sq mi)
774
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 32504?
41.5
Median Age
49.8%
Male
50.2%
Female
7.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$72,672
Median Household Income
-6% vs state ZIP avg
$42,999
Per Capita Income
6.6%
Poverty Rate
4.8%
Unemployment Rate
23.0 min
Mean Commute Time
How ZIP 32504 ranks among Florida ZIPs
Pensacola, FL household income vs. every Florida ZIP code
Median household income among 946 reporting Florida ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$72,672 Top 50% higher than 50% of 946 Florida ZIPs
Each bar is a $20K-wide band; taller bars hold more Florida ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,591housing units
10,591
Total Housing Units
9,826
Occupied Units
765
Vacant Units
2.23
Avg Household Size
Occupancy Type
$275,800
Median Home Value
-26% vs state ZIP avg
$1,367
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.9%
YoY Change (2024)
280
HPI Index (2000 = 100)
+180%
Total Change Since 2000
Home values in ZIP 32504 have increased 4.9% over the past year (2024). Since 2000, this ZIP has seen +180% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +7.3% | 182 |
| 2021 | +18.5% | 216 |
| 2022 | +17.8% | 254 |
| 2023 | +5.1% | 267 |
| 2024 | +4.9% | 280 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,051 business establishments in ZIP 32504, employing approximately 19,034 people with a combined annual payroll of $983,531,000.
1,051
Businesses
19,034
Employees
$983.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 211 | 20.1% |
| Health care and social assistance | 211 | 20.1% |
| Accommodation and food services | 126 | 12.0% |
| Professional, scientific, and technical services | 88 | 8.4% |
| Other services (except public administration) | 75 | 7.1% |
| Finance and insurance | 69 | 6.6% |
| Real estate and rental and leasing | 67 | 6.4% |
| Construction | 53 | 5.0% |
| Administrative and support and waste management and remediation services | 49 | 4.7% |
| Transportation and warehousing | 27 | 2.6% |
| Educational services | 20 | 1.9% |
| Arts, entertainment, and recreation | 16 | 1.5% |
| Wholesale trade | 13 | 1.2% |
| Information | 11 | 1.1% |
| Manufacturing | 8 | 0.8% |
| Management of companies and enterprises | 4 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 32504 vs 32503 →
ZIP 32504 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32514
Pensacola (32514)
37,399 residents
- 32503
Pensacola (32503)
32,011 residents
- 32505
Pensacola (32505)
28,213 residents
- 32533
Cantonment (32533)
26,493 residents
- 32504
Pensacola (32504)
21,441 residents
- 32534 14,029
Pensacola (32534)
14,029 residents
- 32501 11,730
Pensacola (32501)
11,730 residents
- 32561 7,899
Gulf Breeze (32561)
7,899 residents
- 32508 5,852
Pensacola (32508)
5,852 residents
What this shows Among its immediate neighbors, ZIP 32504 ranks #5 by population - useful context the national average alone can't give.
ZIP 32504 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 32561
Gulf Breeze (32561)
$115,799 median income
- 32533
Cantonment (32533)
$86,087 median income
- 32504
Pensacola (32504)
$72,672 median income
- 32508
Pensacola (32508)
$71,607 median income
- 32503
Pensacola (32503)
$71,411 median income
- 32502
Pensacola (32502)
$67,207 median income
- 32514
Pensacola (32514)
$66,644 median income
- 32534
Pensacola (32534)
$58,992 median income
- 32505 $44,783
Pensacola (32505)
$44,783 median income
What this shows By household income, ZIP 32504 ranks #3 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 32503 | Pensacola, FL | 32,011 | 2.2 mi |
| 32514 | Pensacola, FL | 37,399 | 3.7 mi |
| 32501 | Pensacola, FL | 11,730 | 4.3 mi |
| 32505 | Pensacola, FL | 28,213 | 4.6 mi |
| 32502 | Pensacola, FL | 3,298 | 5.5 mi |
| 32534 | Pensacola, FL | 14,029 | 6.4 mi |
| 32511 | Pensacola, FL | 1,145 | 8.1 mi |
| 32561 | Gulf Breeze, FL | 7,899 | 10.4 mi |
| 32508 | Pensacola, FL | 5,852 | 11.2 mi |
| 32533 | Cantonment, FL | 26,493 | 11.9 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 32504, both outside FL so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (21,441 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Escambia County
Related Areas
Frequently Asked Questions
What county is ZIP code 32504 in?
ZIP code 32504 (Pensacola) is located in Escambia County, Florida. Escambia County contains multiple ZIP codes, see the full list at /counties/escambia-fl.
What is the population of ZIP code 32504?
ZIP code 32504 in Pensacola, FL has a population of 21,441 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 32504?
The median household income in ZIP 32504 is $72,672, which is 5% below the national average of $76,288.
What is the average home value in ZIP 32504?
The median home value in ZIP 32504 is $275,800, which is 1% below the national average of $278,155.
What is the demographic makeup of ZIP 32504?
The largest racial group in ZIP 32504 is White at 70.3%. Hispanic or Latino residents make up 5.9% of the population.
How many businesses are in ZIP code 32504?
ZIP code 32504 has 1,051 business establishments employing approximately 19,034 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 32504?
The top industries by establishment count in ZIP 32504 are: Retail trade (211), Health care and social assistance (211), Accommodation and food services (126). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 32504?
According to the FHFA House Price Index, home values in ZIP 32504 increased by 4.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 180%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 32504?
In ZIP code 32504, 59.0% of residents aged 25+ have a high school diploma or higher, and 40.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 32504?
The mean commute time for workers in ZIP code 32504 is 23.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 32504?
In ZIP code 32504, approximately 62.6% of occupied housing units are owner-occupied and 37.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 32504?
The poverty rate in ZIP code 32504 is 6.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 32504's numbers, next.
- See how ZIP 32504 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pensacola, FL ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.