Watauga, TN · standard
ZIP Code 37694
Sullivan County, Tennessee — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,955
- 58/sq mi
- $81,250
- Median income
- $203,300
- Median home value
- 24.9%
- Bachelor's or higher
The verdict
Watauga pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 36%
- household income, US ZIPs
- 44th pct
- home value, US ZIPs
- 58
- people per sq mi
- 94%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 37694 against every reporting US ZIP.
ZIP code 37694 is classified by USPS as a standard delivery area and covers roughly 33.7 square miles in Watauga, Sullivan County, Tennessee. The area is home to 1,955 residents, producing a population density of 58 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 37694 against Tennessee and the nation.
On the economic side, the median household income for ZIP 37694 sits at $81,250 (22% above the Tennessee average), while per-capita income is $51,918. The poverty rate stands at 9.1% and the unemployment rate at 6.8%. On housing, the median home value is $203,300 (18% below the state average) with median rent at $755 per month, and 93.5% of occupied units are owner-occupied, a direct signal of whether 37694 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 24.9% of adults hold a bachelor's degree or higher, the median age is 50.5, and the average commute is —. We also surface 9 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Sullivan County, so you can benchmark 37694 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 37694
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 37694.
- Construction
Construction
5 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
4 establishments
- Retail trade
Retail trade
3 establishments
- Other services (except public administration)
Other services (except public administration)
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 37694, Watauga, TN · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,955
Population
33.7
Area (sq mi)
58
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 37694?
50.5
Median Age
51.2%
Male
48.8%
Female
2.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,250
Median Household Income
+22% vs state
$51,918
Per Capita Income
9.1%
Poverty Rate
6.8%
Unemployment Rate
How ZIP 37694 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$81,250 Top 36% higher than 64% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
813
Total Housing Units
752
Occupied Units
61
Vacant Units
2.30
Avg Household Size
Occupancy Type
$203,300
Median Home Value
-18% vs state
$755
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 19 business establishments in ZIP 37694, employing approximately 66 people with a combined annual payroll of $3,316,000.
19
Businesses
66
Employees
$3.3M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 5 | 26.3% |
| Administrative and support and waste management and remediation services | 4 | 21.1% |
| Retail trade | 3 | 15.8% |
| Other services (except public administration) | 3 | 15.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 37694 vs 37682 →
ZIP 37694 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 37601
Johnson City (37601)
36,182 residents
- 37604
Johnson City (37604)
34,245 residents
- 37643
Elizabethton (37643)
33,689 residents
- 37617 14,251
Blountville (37617)
14,251 residents
- 37618 12,747
Bluff City (37618)
12,747 residents
- 37686 7,072
Piney Flats (37686)
7,072 residents
- 37658 4,386
Hampton (37658)
4,386 residents
- 37614 2,107
Johnson City (37614)
2,107 residents
- 37694 1,955
Watauga (37694)
1,955 residents
What this shows Among its immediate neighbors, ZIP 37694 ranks #9 by population — useful context the national average alone can't give.
ZIP 37694 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 37686
Piney Flats (37686)
$84,264 median income
- 37694
Watauga (37694)
$81,250 median income
- 37617
Blountville (37617)
$64,764 median income
- 37618
Bluff City (37618)
$63,851 median income
- 37604
Johnson City (37604)
$52,345 median income
- 37643
Elizabethton (37643)
$51,831 median income
- 37601
Johnson City (37601)
$50,686 median income
- 37658
Hampton (37658)
$37,995 median income
What this shows By household income, ZIP 37694 ranks #2 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 37682 | Milligan College, TN | 667 | 5.9 mi |
| 37601 | Johnson City, TN | 36,182 | 4.6 mi |
| 37686 | Piney Flats, TN | 7,072 | 5.4 mi |
| 37618 | Bluff City, TN | 12,747 | 6.7 mi |
| 37643 | Elizabethton, TN | 33,689 | 7.8 mi |
| 37614 | Johnson City, TN | 2,107 | 7.9 mi |
| 37604 | Johnson City, TN | 34,245 | 8.5 mi |
| 37617 | Blountville, TN | 14,251 | 11.3 mi |
| 37658 | Hampton, TN | 4,386 | 11.6 mi |
More ZIP Codes in Sullivan County
Related Areas
Frequently Asked Questions
What county is ZIP code 37694 in? ▼
What is the population of ZIP code 37694? ▼
What is the median household income in ZIP 37694? ▼
What is the average home value in ZIP 37694? ▼
What is the demographic makeup of ZIP 37694? ▼
How many businesses are in ZIP code 37694? ▼
What are the main industries in ZIP code 37694? ▼
What is the education level in ZIP code 37694? ▼
What percentage of residents own vs. rent in ZIP 37694? ▼
What is the poverty rate in ZIP code 37694? ▼
ZIP Code Research Guides
Official Data Resources for Watauga, TN
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.