Watauga, TN · standard
ZIP Code 37694
Sullivan County, Tennessee - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,955
- 58/sq mi Moderate-density area
- $81,250
- Median income Near-median income area
- $203,300
- Median home value Near-median home value
- 24.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Watauga pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 36%
- household income, US ZIPs
- 44th pct
- home value, US ZIPs
- 58
- people per sq mi
- 94%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 37694 against every reporting US ZIP.
ZIP code 37694 covers 33.7 square miles in Watauga, Sullivan County, Tennessee (a standard USPS delivery area), with a modest 1,955 residents on file, a density of 58 people per square mile, in the New York time zone.
ZIP 37694 lands in the middle-income range, with a median household income of $81,250 (22% above the average Tennessee ZIP), while per-capita income is $51,918. The poverty rate is 9.1%, with unemployment at 6.8%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $203,300 (18% below the average Tennessee ZIP), and median rent is $755; owner occupancy is 93.5%.
Educational attainment sits below the national norm: 24.9% of adults hold a bachelor's degree or higher, the median age is 50.5, and the average commute is -. The page also surfaces 9 ZIP codes within roughly 10 miles and 6 more in Sullivan County, so 37694 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 37694
Top 5 sectors by establishment count in Watauga, TN
Which industries have the most business establishments in ZIP 37694.
- Construction
Construction
5 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
4 establishments
- Retail trade
Retail trade
3 establishments
- Other services (except public administration)
Other services (except public administration)
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 37694, Watauga, TN · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,955
Population
33.7
Area (sq mi)
58
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 37694?
50.5
Median Age
51.2%
Male
48.8%
Female
2.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,250
Median Household Income
+22% vs state ZIP avg
$51,918
Per Capita Income
9.1%
Poverty Rate
6.8%
Unemployment Rate
How ZIP 37694 ranks among Tennessee ZIPs
Watauga, TN household income vs. every Tennessee ZIP code
Median household income among 593 reporting Tennessee ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$81,250 Top 20% higher than 80% of 593 Tennessee ZIPs
Each bar is a $20K-wide band; taller bars hold more Tennessee ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
813housing units
813
Total Housing Units
752
Occupied Units
61
Vacant Units
2.30
Avg Household Size
Occupancy Type
$203,300
Median Home Value
-18% vs state ZIP avg
$755
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 19 business establishments in ZIP 37694, employing approximately 66 people with a combined annual payroll of $3,316,000.
19
Businesses
66
Employees
$3.3M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 5 | 26.3% |
| Administrative and support and waste management and remediation services | 4 | 21.1% |
| Retail trade | 3 | 15.8% |
| Other services (except public administration) | 3 | 15.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 37694 vs 37682 →
ZIP 37694 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 37601
Johnson City (37601)
36,182 residents
- 37604
Johnson City (37604)
34,245 residents
- 37643
Elizabethton (37643)
33,689 residents
- 37617 14,251
Blountville (37617)
14,251 residents
- 37618 12,747
Bluff City (37618)
12,747 residents
- 37686 7,072
Piney Flats (37686)
7,072 residents
- 37658 4,386
Hampton (37658)
4,386 residents
- 37614 2,107
Johnson City (37614)
2,107 residents
- 37694 1,955
Watauga (37694)
1,955 residents
What this shows Among its immediate neighbors, ZIP 37694 ranks #9 by population - useful context the national average alone can't give.
ZIP 37694 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 37686
Piney Flats (37686)
$84,264 median income
- 37694
Watauga (37694)
$81,250 median income
- 37617
Blountville (37617)
$64,764 median income
- 37618
Bluff City (37618)
$63,851 median income
- 37604
Johnson City (37604)
$52,345 median income
- 37643
Elizabethton (37643)
$51,831 median income
- 37601
Johnson City (37601)
$50,686 median income
- 37658
Hampton (37658)
$37,995 median income
What this shows By household income, ZIP 37694 ranks #2 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 37682 | Milligan College, TN | 667 | 5.9 mi |
| 37601 | Johnson City, TN | 36,182 | 4.6 mi |
| 37686 | Piney Flats, TN | 7,072 | 5.4 mi |
| 37618 | Bluff City, TN | 12,747 | 6.7 mi |
| 37643 | Elizabethton, TN | 33,689 | 7.8 mi |
| 37614 | Johnson City, TN | 2,107 | 7.9 mi |
| 37604 | Johnson City, TN | 34,245 | 8.5 mi |
| 37617 | Blountville, TN | 14,251 | 11.3 mi |
| 37658 | Hampton, TN | 4,386 | 11.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 37694, both outside TN so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,955 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Sullivan County
Related Areas
Frequently Asked Questions
What county is ZIP code 37694 in?
ZIP code 37694 (Watauga) is located in Sullivan County, Tennessee. Sullivan County contains multiple ZIP codes, see the full list at /counties/sullivan-tn.
What is the population of ZIP code 37694?
ZIP code 37694 in Watauga, TN has a population of 1,955 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 37694?
The median household income in ZIP 37694 is $81,250, which is 7% above the national average of $76,288.
What is the average home value in ZIP 37694?
The median home value in ZIP 37694 is $203,300, which is 27% below the national average of $278,155.
What is the demographic makeup of ZIP 37694?
The largest racial group in ZIP 37694 is White at 93.8%. Hispanic or Latino residents make up 3.6% of the population.
How many businesses are in ZIP code 37694?
ZIP code 37694 has 19 business establishments employing approximately 66 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 37694?
The top industries by establishment count in ZIP 37694 are: Construction (5), Administrative and support and waste management and remediation services (4), Retail trade (3). There are 4 industry sectors represented in total.
What is the education level in ZIP code 37694?
In ZIP code 37694, 57.4% of residents aged 25+ have a high school diploma or higher, and 24.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 37694?
In ZIP code 37694, approximately 93.5% of occupied housing units are owner-occupied and 6.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 37694?
The poverty rate in ZIP code 37694 is 9.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 37694's numbers, next.
- See how ZIP 37694 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Watauga, TN ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.