PlainZIP

Watauga, TN · standard

ZIP Code 37694

Sullivan County, Tennessee - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,955
58/sq mi
$81,250
Median income
$203,300
Median home value
24.9%
Bachelor's or higher

The verdict

Watauga pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 36%
household income, US ZIPs
44th pct
home value, US ZIPs
58
people per sq mi
94%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 37694 against every reporting US ZIP.

ZIP code 37694 covers 33.7 square miles in Watauga, Sullivan County, Tennessee (a standard USPS delivery area), with a modest 1,955 residents on file, a density of 58 people per square mile, in the New York time zone.

ZIP 37694 lands in the middle-income range, with a median household income of $81,250 (22% above the Tennessee average), while per-capita income is $51,918. Poverty here runs at 9.1%, with unemployment measured at 6.8%. The typical home here is valued at $203,300 (18% below the state average); renters pay a median of $755 monthly, and 93.5% of units are owner-occupied.

Educational attainment sits below the national norm: 24.9% of adults hold a bachelor's degree or higher, the median age is 50.5, and the average commute is -. To put 37694 in local context, 9 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Sullivan County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 37694

Top 5 sectors by establishment count in Watauga, TN

Which industries have the most business establishments in ZIP 37694.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 37694, Watauga, TN · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,955

Population

33.7

Area (sq mi)

58

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 37694?

50.5

Median Age

51.2%

Male

48.8%

Female

2.4%

Foreign-Born

White 93.8%
African American 2.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.9%
Hispanic or Latino 3.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$81,250

Median Household Income

+22% vs state

$51,918

Per Capita Income

9.1%

Poverty Rate

6.8%

Unemployment Rate

How ZIP 37694 ranks nationally

Watauga, TN household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$81,250 Top 36% higher than 64% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.4%
Bachelor's Degree or Higher 24.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

813

Total Housing Units

752

Occupied Units

61

Vacant Units

2.30

Avg Household Size

Occupancy Type

Owner 93.5%
Renter 6.5%

$203,300

Median Home Value

-18% vs state

$755

Median Rent

1991

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 19 business establishments in ZIP 37694, employing approximately 66 people with a combined annual payroll of $3,316,000.

19

Businesses

66

Employees

$3.3M

Annual Payroll

4

Industry Sectors

Industry Establishments % of Total
Construction 5 26.3%
Administrative and support and waste management and remediation services 4 21.1%
Retail trade 3 15.8%
Other services (except public administration) 3 15.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 37694 vs 37682 →

ZIP 37694 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 37694 ranks #9 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 37694 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 37694 ranks #2 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
37682 Milligan College, TN 667 5.9 mi
37601 Johnson City, TN 36,182 4.6 mi
37686 Piney Flats, TN 7,072 5.4 mi
37618 Bluff City, TN 12,747 6.7 mi
37643 Elizabethton, TN 33,689 7.8 mi
37614 Johnson City, TN 2,107 7.9 mi
37604 Johnson City, TN 34,245 8.5 mi
37617 Blountville, TN 14,251 11.3 mi
37658 Hampton, TN 4,386 11.6 mi

More ZIP Codes in Sullivan County

37660 standard
Kingsport, TN
Pop: 40,038
37620 standard
Bristol, TN
Pop: 39,102
37664 standard
Kingsport, TN
Pop: 26,880
37663 standard
Kingsport, TN
Pop: 14,617
37617 standard
Blountville, TN
Pop: 14,251
37618 standard
Bluff City, TN
Pop: 12,747

Related Areas

Sullivan County Watauga, TN Tennessee

Frequently Asked Questions

What county is ZIP code 37694 in? ▼
ZIP code 37694 (Watauga) is located in Sullivan County, Tennessee. Sullivan County contains multiple ZIP codes, see the full list at /counties/sullivan-tn.
What is the population of ZIP code 37694? ▼
ZIP code 37694 in Watauga, TN has a population of 1,955 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 37694? ▼
The median household income in ZIP 37694 is $81,250, which is 7% above the national average of $76,288.
What is the average home value in ZIP 37694? ▼
The median home value in ZIP 37694 is $203,300, which is 27% below the national average of $278,155.
What is the demographic makeup of ZIP 37694? ▼
The largest racial group in ZIP 37694 is White at 93.8%. Hispanic or Latino residents make up 3.6% of the population.
How many businesses are in ZIP code 37694? ▼
ZIP code 37694 has 19 business establishments employing approximately 66 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 37694? ▼
The top industries by establishment count in ZIP 37694 are: Construction (5), Administrative and support and waste management and remediation services (4), Retail trade (3). There are 4 industry sectors represented in total.
What is the education level in ZIP code 37694? ▼
In ZIP code 37694, 57.4% of residents aged 25+ have a high school diploma or higher, and 24.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 37694? ▼
In ZIP code 37694, approximately 93.5% of occupied housing units are owner-occupied and 6.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 37694? ▼
The poverty rate in ZIP code 37694 is 9.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.