PlainZIP

Olive Branch, MS · standard

ZIP Code 38654

DeSoto County, Mississippi - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

45,956
187/sq mi
$103,092
Median income
$309,400
Median home value
32.5%
Bachelor's or higher

The verdict

Olive Branch pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 17%
household income, US ZIPs
Top 32%
home value, US ZIPs
187
people per sq mi
85%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 38654 against every reporting US ZIP.

ZIP code 38654 is a densely settled ZIP (a standard USPS delivery area) in Olive Branch, DeSoto County, Mississippi, with 45,956 residents across 245.9 square miles, a density of 187 people per square mile, in the Chicago time zone.

ZIP 38654 lands in the middle-income range, with a median household income of $103,092 (96% above the Mississippi average), while per-capita income is $43,486. The poverty rate stands at 4.8% and the unemployment rate at 2.5%. The typical home here is valued at $309,400 (130% above the state average); renters pay a median of $1,829 monthly, and 85.1% of units are owner-occupied.

A solid share of residents have a four-year degree: 32.5% of adults hold a bachelor's degree or higher, the median age is 38.5, and the average commute is 25 minutes. A geography-based comparison follows: 7 ZIP codes within about 10 miles of 38654, plus 6 more within DeSoto County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 38654

Top 5 sectors by establishment count in Olive Branch, MS

Which industries have the most business establishments in ZIP 38654.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 38654, Olive Branch, MS · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

45,956

Population

245.9

Area (sq mi)

187

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 38654?

38.5

Median Age

48.6%

Male

51.4%

Female

5.0%

Foreign-Born

White 56.7%
African American 32.8%
Asian 2.2%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.5%
Hispanic or Latino 5.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$103,092

Median Household Income

+96% vs state

$43,486

Per Capita Income

4.8%

Poverty Rate

2.5%

Unemployment Rate

24.9 min

Mean Commute Time

How ZIP 38654 ranks nationally

Olive Branch, MS household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$103,092 Top 17% higher than 83% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.8%
Bachelor's Degree or Higher 32.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

21,652

Total Housing Units

20,919

Occupied Units

733

Vacant Units

2.77

Avg Household Size

Occupancy Type

Owner 85.1%
Renter 14.9%

$309,400

Median Home Value

+130% vs state

$1,829

Median Rent

2001

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+0.3%

YoY Change (2024)

190

HPI Index (2000 = 100)

+90%

Total Change Since 2000

Home values in ZIP 38654 have increased 0.3% over the past year (2024). Since 2000, this ZIP has seen +90% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.3% 132
2021 +12.9% 149
2022 +17.0% 174
2023 +8.9% 189
2024 +0.3% 190

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,136 business establishments in ZIP 38654, employing approximately 26,113 people with a combined annual payroll of $1,158,061,000.

1,136

Businesses

26,113

Employees

$1.2B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 178 15.7%
Transportation and warehousing 132 11.6%
Accommodation and food services 120 10.6%
Other services (except public administration) 119 10.5%
Health care and social assistance 96 8.4%
Construction 82 7.2%
Wholesale trade 72 6.3%
Administrative and support and waste management and remediation services 68 6.0%
Finance and insurance 65 5.7%
Professional, scientific, and technical services 57 5.0%
Manufacturing 45 4.0%
Real estate and rental and leasing 45 4.0%
Educational services 17 1.5%
Information 16 1.4%
Arts, entertainment, and recreation 16 1.4%
Management of companies and enterprises 4 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 38654 vs 38141 →

ZIP 38654 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 38654 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 38654 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 38654 ranks #3 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
38141 Memphis, TN 22,462 5.9 mi
38125 Memphis, TN 36,150 6.6 mi
38672 Southaven, MS 11,249 7.1 mi
38115 Memphis, TN 39,129 8.6 mi
38119 Memphis, TN 22,330 10.1 mi
38138 Germantown, TN 24,045 10.4 mi
38118 Memphis, TN 41,465 9.3 mi

More ZIP Codes in DeSoto County

38671 standard
Southaven, MS
Pop: 35,712
38637 standard
Horn Lake, MS
Pop: 26,066
38632 standard
Hernando, MS
Pop: 24,377
38672 standard
Southaven, MS
Pop: 11,249
38651 standard
Nesbit, MS
Pop: 7,103
38680 standard
Walls, MS
Pop: 6,194

Related Areas

DeSoto County Olive Branch, MS Mississippi

Frequently Asked Questions

What county is ZIP code 38654 in? ▼
ZIP code 38654 (Olive Branch) is located in DeSoto County, Mississippi. DeSoto County contains multiple ZIP codes, see the full list at /counties/desoto-ms.
What is the population of ZIP code 38654? ▼
ZIP code 38654 in Olive Branch, MS has a population of 45,956 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 38654? ▼
The median household income in ZIP 38654 is $103,092, which is 35% above the national average of $76,288.
What is the average home value in ZIP 38654? ▼
The median home value in ZIP 38654 is $309,400, which is 11% above the national average of $278,155.
What is the demographic makeup of ZIP 38654? ▼
The largest racial group in ZIP 38654 is White at 56.7%. Hispanic or Latino residents make up 5.6% of the population.
How many businesses are in ZIP code 38654? ▼
ZIP code 38654 has 1,136 business establishments employing approximately 26,113 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 38654? ▼
The top industries by establishment count in ZIP 38654 are: Retail trade (178), Transportation and warehousing (132), Accommodation and food services (120). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 38654? ▼
According to the FHFA House Price Index, home values in ZIP 38654 increased by 0.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 90%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 38654? ▼
In ZIP code 38654, 59.8% of residents aged 25+ have a high school diploma or higher, and 32.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 38654? ▼
The mean commute time for workers in ZIP code 38654 is 24.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 38654? ▼
In ZIP code 38654, approximately 85.1% of occupied housing units are owner-occupied and 14.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 38654? ▼
The poverty rate in ZIP code 38654 is 4.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.