PlainZIP

Prescott, WI · standard

ZIP Code 54021

Pierce County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

6,622
57/sq mi
$97,321
Median income
$365,300
Median home value
38.1%
Bachelor's or higher

The verdict

Prescott pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 21%
household income, US ZIPs
Top 24%
home value, US ZIPs
57
people per sq mi
73%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54021 against every reporting US ZIP.

ZIP code 54021 is a mid-sized community (a standard USPS delivery area) in Prescott, Pierce County, Wisconsin, home to 6,622 residents across 115.4 square miles, a density of 57 people per square mile, in the Chicago time zone.

ZIP 54021 lands in the middle-income range, with a median household income of $97,321 (25% above the Wisconsin average), while per-capita income is $50,611. The poverty rate stands at 8.7% and the unemployment rate at 2.6%. On housing, the median home value is $365,300 (47% above the state average) with median rent at $1,202 per month, and 72.8% of occupied units are owner-occupied.

A solid share of residents have a four-year degree: 38.1% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 25 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 54021, plus 6 more within Pierce County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54021

Top 5 sectors by establishment count in Prescott, WI

Which industries have the most business establishments in ZIP 54021.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54021, Prescott, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

6,622

Population

115.4

Area (sq mi)

57

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54021?

42.1

Median Age

47.2%

Male

52.8%

Female

3.2%

Foreign-Born

White 86.5%
African American 1.7%
Asian 1.7%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 7.0%
Hispanic or Latino 4.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$97,321

Median Household Income

+25% vs state

$50,611

Per Capita Income

8.7%

Poverty Rate

2.6%

Unemployment Rate

25.1 min

Mean Commute Time

How ZIP 54021 ranks nationally

Prescott, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$97,321 Top 21% higher than 79% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.8%
Bachelor's Degree or Higher 38.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,291

Total Housing Units

3,078

Occupied Units

213

Vacant Units

2.37

Avg Household Size

Occupancy Type

Owner 72.8%
Renter 27.2%

$365,300

Median Home Value

+47% vs state

$1,202

Median Rent

1986

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-3.9%

YoY Change (2024)

204

HPI Index (2000 = 100)

+104%

Total Change Since 2000

Home values in ZIP 54021 have decreased 3.9% over the past year (2024). Since 2000, this ZIP has seen +104% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.3% 143
2021 +13.1% 162
2022 +4.8% 170
2023 +25.1% 212
2024 -3.9% 204

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 138 business establishments in ZIP 54021, employing approximately 1,521 people with a combined annual payroll of $68,560,000.

138

Businesses

1,521

Employees

$68.6M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Retail trade 21 15.2%
Accommodation and food services 20 14.5%
Construction 15 10.9%
Professional, scientific, and technical services 12 8.7%
Other services (except public administration) 11 8.0%
Finance and insurance 9 6.5%
Health care and social assistance 9 6.5%
Manufacturing 8 5.8%
Transportation and warehousing 8 5.8%
Administrative and support and waste management and remediation services 7 5.1%
Wholesale trade 6 4.3%
Arts, entertainment, and recreation 6 4.3%
Information 3 2.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54021 vs 54022 →

ZIP 54021 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54021 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54021 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54021 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54022 River Falls, WI 22,358 9.0 mi
54014 Hager City, WI 2,232 9.5 mi

More ZIP Codes in Pierce County

54022 standard
River Falls, WI
Pop: 22,358
54011 standard
Ellsworth, WI
Pop: 6,819
54767 standard
Spring Valley, WI
Pop: 3,221
54014 standard
Hager City, WI
Pop: 2,232
54740 standard
Elmwood, WI
Pop: 2,056
54761 standard
Plum City, WI
Pop: 1,216

Related Areas

Pierce County Prescott, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54021 in? ▼
ZIP code 54021 (Prescott) is located in Pierce County, Wisconsin. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wi.
What is the population of ZIP code 54021? ▼
ZIP code 54021 in Prescott, WI has a population of 6,622 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54021? ▼
The median household income in ZIP 54021 is $97,321, which is 28% above the national average of $76,288.
What is the average home value in ZIP 54021? ▼
The median home value in ZIP 54021 is $365,300, which is 31% above the national average of $278,155.
What is the demographic makeup of ZIP 54021? ▼
The largest racial group in ZIP 54021 is White at 86.5%. Hispanic or Latino residents make up 4.6% of the population.
How many businesses are in ZIP code 54021? ▼
ZIP code 54021 has 138 business establishments employing approximately 1,521 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54021? ▼
The top industries by establishment count in ZIP 54021 are: Retail trade (21), Accommodation and food services (20), Construction (15). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 54021? ▼
According to the FHFA House Price Index, home values in ZIP 54021 decreased by 3.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 104%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54021? ▼
In ZIP code 54021, 64.8% of residents aged 25+ have a high school diploma or higher, and 38.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54021? ▼
The mean commute time for workers in ZIP code 54021 is 25.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54021? ▼
In ZIP code 54021, approximately 72.8% of occupied housing units are owner-occupied and 27.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54021? ▼
The poverty rate in ZIP code 54021 is 8.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.