Prescott, WI · standard
ZIP Code 54021
Pierce County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 6,622
- 57/sq mi
- $97,321
- Median income
- $365,300
- Median home value
- 38.1%
- Bachelor's or higher
The verdict
Prescott pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 24%
- home value, US ZIPs
- 57
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54021 against every reporting US ZIP.
ZIP code 54021 is classified by USPS as a standard delivery area and covers roughly 115.4 square miles in Prescott, Pierce County, Wisconsin. The area is home to 6,622 residents, producing a population density of 57 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54021 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54021 sits at $97,321 (25% above the Wisconsin average), while per-capita income is $50,611. The poverty rate stands at 8.7% and the unemployment rate at 2.6%. On housing, the median home value is $365,300 (47% above the state average) with median rent at $1,202 per month, and 72.8% of occupied units are owner-occupied, a direct signal of whether 54021 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 38.1% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 25 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pierce County, so you can benchmark 54021 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54021
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54021.
- Retail trade
Retail trade
21 establishments
- Accommodation and food services
Accommodation and food services
20 establishments
- Construction
Construction
15 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
12 establishments
- Other services (except public administration)
Other services (except public administration)
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54021, Prescott, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
6,622
Population
115.4
Area (sq mi)
57
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54021?
42.1
Median Age
47.2%
Male
52.8%
Female
3.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,321
Median Household Income
+25% vs state
$50,611
Per Capita Income
8.7%
Poverty Rate
2.6%
Unemployment Rate
25.1 min
Mean Commute Time
How ZIP 54021 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$97,321 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,291
Total Housing Units
3,078
Occupied Units
213
Vacant Units
2.37
Avg Household Size
Occupancy Type
$365,300
Median Home Value
+47% vs state
$1,202
Median Rent
1986
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-3.9%
YoY Change (2024)
204
HPI Index (2000 = 100)
+104%
Total Change Since 2000
Home values in ZIP 54021 have decreased 3.9% over the past year (2024). Since 2000, this ZIP has seen +104% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.3% | 143 |
| 2021 | +13.1% | 162 |
| 2022 | +4.8% | 170 |
| 2023 | +25.1% | 212 |
| 2024 | -3.9% | 204 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 138 business establishments in ZIP 54021, employing approximately 1,521 people with a combined annual payroll of $68,560,000.
138
Businesses
1,521
Employees
$68.6M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 21 | 15.2% |
| Accommodation and food services | 20 | 14.5% |
| Construction | 15 | 10.9% |
| Professional, scientific, and technical services | 12 | 8.7% |
| Other services (except public administration) | 11 | 8.0% |
| Finance and insurance | 9 | 6.5% |
| Health care and social assistance | 9 | 6.5% |
| Manufacturing | 8 | 5.8% |
| Transportation and warehousing | 8 | 5.8% |
| Administrative and support and waste management and remediation services | 7 | 5.1% |
| Wholesale trade | 6 | 4.3% |
| Arts, entertainment, and recreation | 6 | 4.3% |
| Information | 3 | 2.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54021 vs 54022 →
ZIP 54021 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54022
River Falls (54022)
22,358 residents
- 54021 6,622
Prescott (54021)
6,622 residents
- 54014 2,232
Hager City (54014)
2,232 residents
What this shows Among its immediate neighbors, ZIP 54021 ranks #2 by population — useful context the national average alone can't give.
ZIP 54021 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54014
Hager City (54014)
$101,667 median income
- 54021
Prescott (54021)
$97,321 median income
- 54022
River Falls (54022)
$96,642 median income
What this shows By household income, ZIP 54021 ranks #2 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Pierce County
Related Areas
Frequently Asked Questions
What county is ZIP code 54021 in? ▼
What is the population of ZIP code 54021? ▼
What is the median household income in ZIP 54021? ▼
What is the average home value in ZIP 54021? ▼
What is the demographic makeup of ZIP 54021? ▼
How many businesses are in ZIP code 54021? ▼
What are the main industries in ZIP code 54021? ▼
How have home values changed in ZIP code 54021? ▼
What is the education level in ZIP code 54021? ▼
What is the average commute time in ZIP 54021? ▼
What percentage of residents own vs. rent in ZIP 54021? ▼
What is the poverty rate in ZIP code 54021? ▼
ZIP Code Research Guides
Official Data Resources for Prescott, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.