River Falls, WI · standard
ZIP Code 54022
Pierce County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,358
- 62/sq mi Moderate-density area
- $96,642
- Median income Above-median income area
- $373,100
- Median home value Above-median home value
- 46.7%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
River Falls pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 23%
- home value, US ZIPs
- 62
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54022 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54022 (River Falls, WI) rose +5.3% from 2023 to 2024. The all-transactions index moved from 204.0 in 2023 to 214.8 in 2024 (2000 = 100).
ZIP code 54022 is a densely settled ZIP (a standard USPS delivery area) in River Falls, Pierce County, Wisconsin, with 22,358 residents across 363.5 square miles, a density of 62 people per square mile, in the Chicago time zone.
ZIP 54022 lands in the middle-income range, with a median household income of $96,642 (24% above the average Wisconsin ZIP), while per-capita income is $43,973. The poverty rate is 11.5%, with unemployment at 3.9%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $373,100 (50% above the average Wisconsin ZIP), while 68.2% of occupied homes are owner-occupied and median rent is $1,109.
A solid share of residents have a four-year degree: 46.7% of adults hold a bachelor's degree or higher, the median age is 34.4, and the average commute is 24 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Pierce County, so 54022 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54022
Top 5 sectors by establishment count in River Falls, WI
Which industries have the most business establishments in ZIP 54022.
- Health care and social assistance
Health care and social assistance
57 establishments
- Construction
Construction
55 establishments
- Retail trade
Retail trade
55 establishments
- Accommodation and food services
Accommodation and food services
49 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
47 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54022, River Falls, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
22,358
Population
363.5
Area (sq mi)
62
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54022?
34.4
Median Age
49.5%
Male
50.5%
Female
1.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$96,642
Median Household Income
+24% vs state ZIP avg
$43,973
Per Capita Income
11.5%
Poverty Rate
3.9%
Unemployment Rate
24.4 min
Mean Commute Time
How ZIP 54022 ranks among Wisconsin ZIPs
River Falls, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$96,642 Top 15% higher than 85% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
9,447housing units
9,447
Total Housing Units
8,799
Occupied Units
648
Vacant Units
2.55
Avg Household Size
Occupancy Type
$373,100
Median Home Value
+50% vs state ZIP avg
$1,109
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+5.3%
YoY Change (2024)
215
HPI Index (2000 = 100)
+115%
Total Change Since 2000
Home values in ZIP 54022 have increased 5.3% over the past year (2024). Since 2000, this ZIP has seen +115% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.9% | 152 |
| 2021 | +10.9% | 169 |
| 2022 | +13.2% | 191 |
| 2023 | +6.6% | 204 |
| 2024 | +5.3% | 215 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 455 business establishments in ZIP 54022, employing approximately 4,795 people with a combined annual payroll of $230,446,000.
455
Businesses
4,795
Employees
$230.4M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 57 | 12.5% |
| Construction | 55 | 12.1% |
| Retail trade | 55 | 12.1% |
| Accommodation and food services | 49 | 10.8% |
| Professional, scientific, and technical services | 47 | 10.3% |
| Other services (except public administration) | 45 | 9.9% |
| Finance and insurance | 29 | 6.4% |
| Manufacturing | 26 | 5.7% |
| Administrative and support and waste management and remediation services | 22 | 4.8% |
| Real estate and rental and leasing | 19 | 4.2% |
| Wholesale trade | 14 | 3.1% |
| Arts, entertainment, and recreation | 10 | 2.2% |
| Transportation and warehousing | 9 | 2.0% |
| Educational services | 7 | 1.5% |
| Agriculture, forestry, fishing and hunting | 4 | 0.9% |
| Information | 3 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54022 vs 54023 →
ZIP 54022 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54016
Hudson (54016)
30,108 residents
- 54022
River Falls (54022)
22,358 residents
- 54011 6,819
Ellsworth (54011)
6,819 residents
- 54021 6,622
Prescott (54021)
6,622 residents
- 54023 3,833
Roberts (54023)
3,833 residents
What this shows Among its immediate neighbors, ZIP 54022 ranks #2 by population - useful context the national average alone can't give.
ZIP 54022 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54016
Hudson (54016)
$113,085 median income
- 54023
Roberts (54023)
$108,466 median income
- 54011
Ellsworth (54011)
$102,636 median income
- 54021
Prescott (54021)
$97,321 median income
- 54022
River Falls (54022)
$96,642 median income
What this shows By household income, ZIP 54022 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54022, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (22,358 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pierce County
Related Areas
Frequently Asked Questions
What county is ZIP code 54022 in?
ZIP code 54022 (River Falls) is located in Pierce County, Wisconsin. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wi.
What is the population of ZIP code 54022?
ZIP code 54022 in River Falls, WI has a population of 22,358 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54022?
The median household income in ZIP 54022 is $96,642, which is 27% above the national average of $76,288.
What is the average home value in ZIP 54022?
The median home value in ZIP 54022 is $373,100, which is 34% above the national average of $278,155.
What is the demographic makeup of ZIP 54022?
The largest racial group in ZIP 54022 is White at 93.7%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 54022?
ZIP code 54022 has 455 business establishments employing approximately 4,795 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54022?
The top industries by establishment count in ZIP 54022 are: Health care and social assistance (57), Construction (55), Retail trade (55). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54022?
According to the FHFA House Price Index, home values in ZIP 54022 increased by 5.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 115%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54022?
In ZIP code 54022, 66.9% of residents aged 25+ have a high school diploma or higher, and 46.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54022?
The mean commute time for workers in ZIP code 54022 is 24.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54022?
In ZIP code 54022, approximately 68.2% of occupied housing units are owner-occupied and 31.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54022?
The poverty rate in ZIP code 54022 is 11.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54022's numbers, next.
- See how ZIP 54022 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where River Falls, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.