River Falls, WI · standard

ZIP Code 54022

Pierce County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

22,358
62/sq mi
$96,642
Median income
$373,100
Median home value
46.7%
Bachelor's or higher

The verdict

River Falls pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 21%
household income, US ZIPs
Top 23%
home value, US ZIPs
62
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54022 against every reporting US ZIP.

ZIP code 54022 is classified by USPS as a standard delivery area and covers roughly 363.5 square miles in River Falls, Pierce County, Wisconsin. The area is home to 22,358 residents, producing a population density of 62 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54022 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54022 sits at $96,642 (24% above the Wisconsin average), while per-capita income is $43,973. The poverty rate stands at 11.5% and the unemployment rate at 3.9%. On housing, the median home value is $373,100 (50% above the state average) with median rent at $1,109 per month, and 68.2% of occupied units are owner-occupied, a direct signal of whether 54022 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 46.7% of adults hold a bachelor's degree or higher, the median age is 34.4, and the average commute is 24 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pierce County, so you can benchmark 54022 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54022

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54022.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54022, River Falls, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

22,358

Population

363.5

Area (sq mi)

62

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54022?

34.4

Median Age

49.5%

Male

50.5%

Female

1.7%

Foreign-Born

White 93.7%
African American 0.3%
Asian 1.1%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 4.1%
Hispanic or Latino 1.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$96,642

Median Household Income

+24% vs state

$43,973

Per Capita Income

11.5%

Poverty Rate

3.9%

Unemployment Rate

24.4 min

Mean Commute Time

How ZIP 54022 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$96,642 Top 21% higher than 79% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 66.9%
Bachelor's Degree or Higher 46.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,447

Total Housing Units

8,799

Occupied Units

648

Vacant Units

2.55

Avg Household Size

Occupancy Type

Owner 68.2%
Renter 31.8%

$373,100

Median Home Value

+50% vs state

$1,109

Median Rent

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.3%

YoY Change (2024)

215

HPI Index (2000 = 100)

+115%

Total Change Since 2000

Home values in ZIP 54022 have increased 5.3% over the past year (2024). Since 2000, this ZIP has seen +115% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.9% 152
2021 +10.9% 169
2022 +13.2% 191
2023 +6.6% 204
2024 +5.3% 215

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 455 business establishments in ZIP 54022, employing approximately 4,795 people with a combined annual payroll of $230,446,000.

455

Businesses

4,795

Employees

$230.4M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 57 12.5%
Construction 55 12.1%
Retail trade 55 12.1%
Accommodation and food services 49 10.8%
Professional, scientific, and technical services 47 10.3%
Other services (except public administration) 45 9.9%
Finance and insurance 29 6.4%
Manufacturing 26 5.7%
Administrative and support and waste management and remediation services 22 4.8%
Real estate and rental and leasing 19 4.2%
Wholesale trade 14 3.1%
Arts, entertainment, and recreation 10 2.2%
Transportation and warehousing 9 2.0%
Educational services 7 1.5%
Agriculture, forestry, fishing and hunting 4 0.9%
Information 3 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54022 vs 54023 →

ZIP 54022 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54022 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54022 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54022 ranks #5 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54023 Roberts, WI 3,833 9.6 mi
54021 Prescott, WI 6,622 9.0 mi
54016 Hudson, WI 30,108 10.0 mi
54011 Ellsworth, WI 6,819 11.7 mi

More ZIP Codes in Pierce County

Frequently Asked Questions

What county is ZIP code 54022 in?
ZIP code 54022 (River Falls) is located in Pierce County, Wisconsin. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wi.
What is the population of ZIP code 54022?
ZIP code 54022 in River Falls, WI has a population of 22,358 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54022?
The median household income in ZIP 54022 is $96,642, which is 27% above the national average of $76,288.
What is the average home value in ZIP 54022?
The median home value in ZIP 54022 is $373,100, which is 34% above the national average of $278,155.
What is the demographic makeup of ZIP 54022?
The largest racial group in ZIP 54022 is White at 93.7%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 54022?
ZIP code 54022 has 455 business establishments employing approximately 4,795 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54022?
The top industries by establishment count in ZIP 54022 are: Health care and social assistance (57), Construction (55), Retail trade (55). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54022?
According to the FHFA House Price Index, home values in ZIP 54022 increased by 5.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 115%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54022?
In ZIP code 54022, 66.9% of residents aged 25+ have a high school diploma or higher, and 46.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54022?
The mean commute time for workers in ZIP code 54022 is 24.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54022?
In ZIP code 54022, approximately 68.2% of occupied housing units are owner-occupied and 31.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54022?
The poverty rate in ZIP code 54022 is 11.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for River Falls, WI

Verify and explore additional data for this area using these official government sources.